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Distribution Channel International Context

distribution channels in international context

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Iepywegtyemb `cabbdlp [email protected] @cabbdlp Mf Iepywegtyemb idp`wegdp ycd vawedyedp mf  ebydwjdieawedp #e"d", akdbyp, {cmldpaldw abi wdyaeldwp% ebvmlvdi eb jmvebk wmit`yp gdy{ddb `mtbywedp ap {dll ap {eyceb `mtbywedp" Ycd yapnp abi ftb`yembp f tb`yembp mf  ycd vawemtp ebydwjdieawedp {ell gd dsajebdi" Ey pcmtli gd ndy eb jebi ycay `dwyaeb yudp mf  ebydwjdieawedp im bmy dsepy eb pmjd `mtbywedp `m tbywedp abi ycay ycd ayydwb mf tpd ap {dll {d ll ap ycd ejmwyab`d mf  da`c yud mf ebydwjdieawu vawedp {eidlu fwmj `mtbywu ym `mtbywu " A jabtfa`ytwdw ep wdqtewdi wdqtewdi ym jan jand d pdvdwal id`epembp ycay {ell affd`y eyp `cabbdl pywaydku, eb`ltiebk ycd ldbkyc, {eiyc, abi btjgdw mf iepywegtyemb `cabbdlp ym g tpdi" IDFEBEYEMB  YCD [email protected] JAWNDYEBK [email protected] IDFEBDP8** @CABBDL MF IEPYWEGTYEMB AP’ “Ab mwkabexdi bdy{mwn mf akdb`edp abi ebpyeytyembp {ce`c eb `mjgebayemb dwfmwj all ycd a`yeveyedp wdqtewdi wdqtewdi ym lebn wmit`dwp {eyc tpdwp ym a``mjlepc ycd jawndyebk jawndyebk yapn"‚ IEPYWEGTYEMB8* Ep ycd cupe`al flm{ mf kmmip ycwmtkc `cabbdlp abi @CABBDLP8* Ep `mmwiebaydi kwmtp mf ebieveitalp mw fewjp ycay dwfmwj ftb`yembp aiiebk tyeleyu ym a wmit`y mw pdwve`dp" [email protected] MF @CABBDLP  YM @WDAYD TYELEYU FMW @TPYMJDWP @CABBDL TYELEYU AWD8* [email protected]  YEJD YEJD FMWJ EBFMWJAYEMB  Ds8*@MND―P LDAIDWPCE_8* itd ym [email protected] TYELEYU  Ycd jmpy dffd`yevd `cabbdl awwabkdjdby ep a `ldaw fm`tp mf ycd `mjabu―p jawndyebk dffmwy mb a yawkdy jawndy abi a idydwjebayemb mf eyp bddip abi wdfdwdb`dp"  @cabbdl pywaydku eb klmgal jawndyebk jtpy fey ycd `mjabu―p @MJ_DYEYEVD _MPEYEMB abi JAWNDYEBK [email protected] eb da`c bayembal jawndy  Ef a `mjabu {abyp ym dbydw a `mjdyeyevd jawndy,ey cap y{m gape` `cme`dp8* [email protected] EBVMLVDJDBY #paldp fmw`d, wdyael pymwdp dy`"% [email protected] EBVMLVDJDBY #ebiddbidby akdbyp, iepywegtymwp,  Ebfmwjayemb Ywabpfdw  _aujdbyp _cupe`al Iepywegtyemb Wepn Yanebk @mjjtbe`ayemb Bdkmyeayemb Mwidwebk Febab`ebk WMLDP MF @CABBDL JDJGDWP 1" Fa`eleyayd ycd pdaw`c wm`dpp pdaw`c wm`dpp wm`dpp mf  gtudwp gt udwp & pdlldwp8* Lm{dw ycd tb`dwyaebyu ajmbk dbi*tpdwp Eb ycdew agpdb`d, jabtfa`ytwdp {mtli alpm gd `mbftpd agmty cm{ ym awma`c `tpymjdwp 7" Pmwy  ebk8* ebk8* Pmwyebk8* @cabbdl jdjgdwp dlejebayd ycd ieffdwdb`dp eb ycd `mlld`yemb mf kmmip & pdwve`dp mffdwdi gu `mjabu @MBYI" 0" J anebk ywabpa`yembp wmtyebd8* Janebk  Ywabpa`yembp ebvmlvd mwidwebk mf kmmip mw pdwve`dp, ftlfellebk mwidwp & auebk fmw kmmip & pdwve`dp tw`capdi" e"d", Jabtfa`ytwd*[cmldpaldw*Wdy Jabtfa`ytwd*[cmldpaldw*Wdyaeldw* aeldw* @tpymjdw Cdl eb janebk ywabpa`yembp wmtyebd ycwmtkc pyabiawiexayembp & atymjayembp 9" @mbywa`ytal dffe`edb`u8* dffe`edb`u8* @cabbdl Ebydwjdieawedp cavd ym myejexd ycd btjgdw mf ds`cabkd wdlayembpcep wdqtewdi ym `mjldyd a ywabpa`yemb" IDPEKBEBK JAWNDYEBK @CABBDLP Iejdbpembp ym `cmmpd a `cabbdl idpekb8  Ycd `cabbdl `cabbdl ldbkyc ‐ Btjgdw mf  ebydwjdieawedp gdy{ddb ycd wmit`dw abi `tpymjdwp   Ycd `cabbdl gwdaiyc ‐ Btjgdw mf  mtyldyp avaelagld ym `mbptjdwp  Ycd `mpy ebvmlvdi eb pdld`yebk a awye`tlaw `cabbdl @MBYI" ‧ A `cabbdl id`epemb iddbip mb ycd fmllm{ebk `mbpeidwayembp8* @CABBDL [email protected]* Ey wdfdwp ym ycd btjgdw mf ldvdlp mf  `cabbdlp ebydwjdieawedp #Iepywegtymw, [cmldpaldw, Wdyaeldw%" Ey iddbip mb ycd btjgdw mf  ebydwjdieawedp tpdp ym iepywegtyd eyp wmit`y ym dbi*tpdwp  Ycd `cabbdl ldvdlp awd xdwm ldvdl, mbd ldvdl, y{m ldvdl & ycwdd ldvdl" Xdwm*ldvdl `cabbdl Mbd*ldvdl `cabbdl Wdyaeldwp     p     d     w     t      y     `     a      f     t     b     a      J Y{m*ldvdl `cabbdl [cmldpaldwp Wdyaeldwp Ycwdd*ldvdl `cabbdl [cmldpaldwp Akdbyp Wdyaeldwp  @   m b  p   t j  d w   p  @MBYI" 7" @CABBDL EBYDBPEYU8* Ey wdfdwp ym ycd btjgdw mf ebydwjdieawedp wdpdby eb a iepywegtyemb mw jawndyebk `cabbdl" Ebydbpevd iepywegtyemb _wmit`dwp mf wmit`yp pym`n ycdew kmmip eb ap jabu mtyldyp ap mppegld ap mppegld gu `mbpeidwebk yejd & la`d tyeleyu" Ds`ltpevd iepywegtyemb _wmit`dwp mf pmjd wmit`yp lejey ycd btjgdw mf  mf  ebydwjdieawedp cabilebk ycdew wmit`y ym idlevdw jasejtj pdwve`d qtaleyu ym `tpymjdwp, ywu ym idvdlm a ptdwemw gwabi ejakd fmw ycdew wmit`y" @MBYI" Pdld`yevd iepywegtyemb Ey ep aimydi {cdb ycd jabtfa`ytwdw la`np ycd wdpmtw`dp ym aidqtaydlu ebfltdb`dp ycd mle`edp mf all ycd ebydwjdieawedp {cm `ab `awwu a awye`tlaw wmit`y"  Ycd jabtfa`ytwdw iepywegtydp wmit`yp mblu ym pd`efe` wdyaeldwp pdld`ydi mb ycd gapep mf idfebdi `weydwea" @MBYI" 0" YU_D MF @CABBDL EBYDWJDIEAWEDP AY [email protected] LDVDL Jabtfa`ytwdw―p w  dwdpdbyayevdp dwdpdbyayevdp wdwdpdbyayevdp  Ycdu pdll ycd jabtfa`ytwdw+p wmit`y ym ycd {cmldpaldwp, wdyaeldwp, mycdw gtpebdppdp & alpm ym ebpyeytyembp pt`c ap cmpeyalp, legwawedp & p`cmml"  Ycdu jau wdwdpdby jmwd ycab mbd jabtfa`ytwdw" Alpm `alldi a``mtby dsd`tyevdp mw paldp dbkebddwp" Jabtfa`ytwdw―p paldp fmw`d  Ey `mjwepdp ycd paldpdwpmbp {cm awd mb ycd `mjabu―p wmllp & wd`devdi a fesdi palawu"  Idvmydp ycdew dbyewd yejd & dffmwy ym pdllebk ycay wmit`y mw pdwve`d mf ycay jabtfa`ytwdw" @MBYI" Ebitpyweal iepywegtymwp  Ycdpd awd ebiddbidby fewjp `mbpepyebk mf paldp & ptmwy dwpmbbdl"  Ycdu ieffdw fwmj jabtfa`ytwdw+p eb ycay ycdu yand mppdppemb mf ycd wmit`yp ycdu pdll & cavd a awybdwpce awwabkdjdby {eyc ycd jabtfa`ytwdw"  Dsa Dsajpld8 jpld8 Bmwymb, _fexdw & 0J" [email protected] [email protected] PCA_EBK MF @CABBDLP @TPYMJDWP  [email protected]  JEIILDJDB ABI   DBVEWMBJDBY @TPYMJDW @[email protected]@P @tpymjdwp btjgdw, kdmkwace` iepywegtyemb, eb`mjd, pcmebk cageyp abi wda`yembp ym ieffdwdby pdllebk jdycmip all vawu fwmj `mtbywu ym `mtbywu abi ycdwdfmwd wdqtewd ieffdwdby `cabbdl awma`cdp"   Ycd bddi fmw jtlyeld `cabbdl ebydwjdieawedp eb`wdapdp ap ycd `tpymjdwp eb`wdapdp"  DS8* 1? `tpymjdwp jtpy gd iewd`ylu `mbya`ydi gu deycdw gu jabtfa`ytwdw mw ab akdby, Fmw japp jawndy wmit`yp gmtkcy gu jellembp mf  `tpymjdwp, wdyael iepywegtyemb mtyldyp mw jael mwidw mwidw iepywegtyemb ep wdqtewdi" _wmit`y `cawa`ydwepye`p Idkwdd mf pyabiawiexayemb"  _dwepcagleyu  Gtln-Qtabyeyu  Pdwve`dp #wdqtewdjdbyp abi fa`eleyedp%   Tbey we`d   Yudp mf wmit`yp     _wmit`y {eyc cekc cekc tbey we`d wdlu mb `mbywmlldi `mbywmlldi paldp fmw`d,#Ds" jaebfwajdp `mjtydwp% peb`d pdllebk `mpy mf ycep dsdbpevd iepywegtyemb jdycmi ep pjall awy mf ycd ymyal P_" @mpjdye`p wmit`yp abi mycdw `mbptjdw wmit`yp wdlu mb {eid kwmpp pdllebk jawkebp ym `mjdbpayd paldpdmld #Ds" Aj{au abi avmb% _dwepcagld wmit`yp bddi wdlayevdlu iewd`y `cabbdlp ym dbptwd dbptwd wmdw `mbieyembp ay ycd yejd mf tw`capd gu `tpymjdwp" #gwdai abi dayagldp% Gtlnu wmit`yp-lawkd qtabyeyu #Ds"pmfy iwebnp, gddw %mf wmit`y wdqtewdp jebejtj pceebk iepyab`dp,`cawkdp iepyab`dp,`cawkd p abi jebejtj ajy" mf  ywabpa`yembp gdy{ddb ebydwjdieawedp" Jeiildjab `cawa`ydwepye`p @cdwwu e`nebk" _wa`ye`d mf yanebk mwidwp fwmj jabtfa`ytwdwp {cmpd wmit`y wdqtewd ldpp dffmwyp ym wmjmyd"  Guappebk mf `cdwwu e`nebk `ab gd imbd gu kmebk alydwbayevdp myembp ‧Pdyyebk m{b iepywegtyemb mwkabexayembp" lend8  ‧Kmebk fmw `mmdwayevd awwabkdjdbyp-iewd`y pdllebk ptmwyp abi iepywegtyemb ptmwy pupydjp" # Wdlu mb iepywegtymwp m{b paldp fmw`d gu ptgpeiexebk ycd `mpy mf  ycd paldp wdwdpdbyayevdp ycd iepywegtydw cai appekbdi ym ycd `mjabu―p wmit`yp%" Jeiildjab `cawa`ydwepye`p ‧Pdld`yemb* febiebk jmpy dffe`edby abi `mjayegld iepywegtydwp" #Ds" Ycd lm`al `cajgdw mf `mjjdw`d mw lm`al ywaid appm`eayembp eb `mtbywu `ab wmveid lepyp"% ‧Gdfmwd pekbebk jand ptwd ycd wdpdb`d mf mbd ndu dwpmb eb ycd mwkabexayemb {cm {ell jand ey a dwpmbal mghd`yevd ym a`cedvd pt``dpp {eyc umtw wmit`y" ‧Iepywegtydw jtpy gd `aagld mf appepyebk mf wmveiebk bd`dppawu ebfmwjayemb agmty `tpymjdwp " ‧Iepywegtydw-akdby pcmtli cavd `mwd `mjdydb`u eb wdlaydi wmit`yp" ‧Jmyevayemb eb fmwj mf `mjjeppembp ep awd`eagld" ‧@latpd mf ydwjebayemb mb ycd a``mtby mf dwfmwjab`d pcmtli gd `ldawlu dswdppdi" #Ds" idpeyd mf jdbyembdi `latpd fmwdekb akdby jekcy ptd umt mb gapep mf cep bayevd `mtbywu bmwjp"% Dbvewmbjdbyal `cawa`ydwepye`p ‧D`mbmje` ‧Pm`eal ‧_mleye`al @mbptjagldp abi dayagldp awd cekclu pdbpeyevd ym{awip dbvewmbjdby" Pt``dpp mf Ptdwjawndyp ep `lappe`al dsajld mf ycep fa`ymw" Pywt`ytwd ‧ @mbptjdw wmit`yp ycd cabip mf dbi tpdw" Idpekbdi ym iewd`ylu ty eb ‧Ebitpyweal wmit`yp abi mwkabexayembal tpd" Idpekbdi fmw jabtfa`ytwdwp @mbptjdw wmit`y 8 ‧ Immw ym Immw pdllebk ‧Jabtfa`ytwdw* m{bdi pymwd ‧Fwab`cepd Mdwayembp ‧@mjgebayemb Pywt`ytwdp Ebitpyweal wmit`yp J J AkdbypGwmndwp   w   m   m    I   *   m    y   *   w   m   m    I   w   d    i   w   m    l    e   a    J   u    y   w   a    _   d   p   t   m    C   p   d   w   m    y    P    i   d   b   {    M   *   w   d   w   t    y   `   a    f   t   b   a    J    y   w   b   a   m   p    _  w   m   d    y       y   p   b   l   d   d   a   j    P   b   d   k    e   j   p   e   b   Y   m    @  ‐ J JPF J JPF J J JPF [ [ [ W W W W @tpymjdwp J : Jabtfa`ytwdw [ : [cmldpaldw JPF : Jabtfa`ytwdw―p Paldp Fmw`d W : Wdyaeldw #eb`ltiebk mblebd d*`mjjdw`d Fektwd 8* Jawndyebk @cabbdl Alydwbayevdp ‐ @mbptjdw _wmit`y W Jawndyebk `cabbdlp alydwbayevdp fmw ebitpyweal wmit`y YCABNP