Transcript
By: Avinash C J Marella Krishna Kartik Krishnan Shyamal Kumar Swayam Prakash Dash Pankaj Sharma Megha P Bishnoi
August 1910, Radha Radha Bazaar Lane, Lane, Founded in 24 August
Kolkata, Kolkata, India.
Types
of industries: 1. FMCG. 2. Hotels & I.T. 3. Agriculture. 4. Paper work. Main events: 1954 - The Company Company was converted converted into into a Public Limited Limited Company on 27th October Oc tober.. 1970 - The name of the Company Company was changed changed from the the Imperial Tobacco Co. of India Ltd., to India Tobacco Co. Ltd., in May.
One of the 8 Indian Companies to feature in ‘Forbes A-list’ for 2004
Featuring 400 of the World’s ‘best big companies’ with M-cap. > USD 5 bln. & are rated as the ‘most attractive companies for investors’
Ranks
No. 4 among Indian listed Private Sector Companies by market cap. (@ April
09)
No. 1 in FMCG Sector
Rated
as one of India’s Most Respected Companies (IMRB-Businessworld Survey
2006)
ITC received the FICCI Outstanding Vision Corporate Triple Impact Award 2007 for invaluable contribution to the triple bottom line benchmarks of building economic, social and natural capital for the nation.
The Best Corporate Social Responsibility Practice Award 2008 jointly instituted by the Bombay Stock Exchange, Times Foundation and the NASSCOM Foundation.
Segment – Full Year Revenue (Rs Crores)
Segment Revenue
GTO
NTO
2009
2008
Goly%
2009
2008
Goly%
15115
13826
9%
7557
6635
14%
3014
2511
20%
3006
2510
20%
Total FMCG
18129
16337
11% 10562
9145
16%
b)
Hotels
1020
1100
-7%
935
1012
-8%
c)
Agri business
3846
3868
-1%
3846
3868
-1%
d)
Paperboards, Paper & Packaging
2822
2364
19%
2647
2158
23%
Total
25817
23670
9%
17991
16183
11%
Less: Inter segment Revenue
(2674)
(2314)
16%
(2603)
(2235)
16%
23144
21356
8%
15388
13948
10%
a)
FMCG - Cigarettes - Others
Sales / Income from Operations
FMCG & CIGRATES
HOTELS & I.T.
Agriculture Business
PAPERBOARD
“Grouping people according to their similarity related to a particular product category” 4 commonly used bases for Segmentation
Descriptive Geographic location Demographic Behavioural Psychographic Benefits
Geographic location
- based upon where people live (historically a popular way of dividing markets)
1. Indian market. 2. Global market.
Demographic - based upon age, gender and income level (very often used) According to age: 1. 20-30 years. 2. 35-45 years. 3. > 45 years.
According to income: According to national council of economic research(NCEAR)
The Rich
Rs. 215,000 and more
The Consuming Class
Rs 45- 215,000
The Climbers
Rs. 22-45,000
The Aspirants
Rs. 16-22,000
The Destitute
Below Rs. 16,000
Psychographic / lifestyles
- based on people’s opinions, interests, lifestyles.
1.
According to interest: Personal care products- Essenza Di Wills.
Vivel and Superia. Fiama Di Wills.
2. According to lifestyle: wills lifestyle exclusive stores.
3. According to opinion:
Welcomenviron- ITC green centre.
Welcome hotels
Welcomeheritage hotels
Fortune Hotels
Benefits - based on the different expectation that customers have about what, a product/service can do for them.
Ready To Eat Foods
Snack Foods
Staples
Confectionery
1.Single segmentation :
2. Selective segmentation: luxury upper upscale Upscale-mid-scale Heritage ITC Hotel Luxury collection
Fortune Hotels
3. Product segmentation
AASHIRVAAD ATTA
4. Market segmentation
Mangaldeep Spriha
Expressions Aromatic Candles
5. Full market cover
Highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake.
Fiama Di Wills : Beautiful You Today , Tomorrow
Differentiates Vivel Di Wills is the ingredient branded Actipro-N which was developed by ITC R & D team.
2. Bingo
Big idea behind the Bingo ad
3. ITC Hotels Positioning
Welcome heritage – “Unique Experience”
Fortune hotels- “Promise of True Value”
