By: Avinash C J Marella Krishna Kartik Krishnan Shyamal Kumar Swayam Prakash Dash Pankaj Sharma Megha P Bishnoi
August 1910, Radha Radha Bazaar Lane, Lane, Founded in 24 August
Kolkata, Kolkata, India.
of industries: 1. FMCG. 2. Hotels & I.T. 3. Agriculture. 4. Paper work. Main events: 1954 - The Company Company was converted converted into into a Public Limited Limited Company on 27th October Oc tober.. 1970 - The name of the Company Company was changed changed from the the Imperial Tobacco Co. of India Ltd., to India Tobacco Co. Ltd., in May.
One of the 8 Indian Companies to feature in ‘Forbes A-list’ for 2004
Featuring 400 of the World’s ‘best big companies’ with M-cap. > USD 5 bln. & are rated as the ‘most attractive companies for investors’
No. 4 among Indian listed Private Sector Companies by market cap. (@ April
No. 1 in FMCG Sector
as one of India’s Most Respected Companies (IMRB-Businessworld Survey
ITC received the FICCI Outstanding Vision Corporate Triple Impact Award 2007 for invaluable contribution to the triple bottom line benchmarks of building economic, social and natural capital for the nation.
The Best Corporate Social Responsibility Practice Award 2008 jointly instituted by the Bombay Stock Exchange, Times Foundation and the NASSCOM Foundation.
Segment – Full Year Revenue (Rs Crores)
Paperboards, Paper & Packaging
Less: Inter segment Revenue
FMCG - Cigarettes - Others
Sales / Income from Operations
FMCG & CIGRATES
HOTELS & I.T.
“Grouping people according to their similarity related to a particular product category” 4 commonly used bases for Segmentation
Descriptive Geographic location Demographic Behavioural Psychographic Benefits
- based upon where people live (historically a popular way of dividing markets)
1. Indian market. 2. Global market.
Demographic - based upon age, gender and income level (very often used) According to age: 1. 20-30 years. 2. 35-45 years. 3. > 45 years.
According to income: According to national council of economic research(NCEAR)
Rs. 215,000 and more
The Consuming Class
Rs 45- 215,000
Below Rs. 16,000
Psychographic / lifestyles
- based on people’s opinions, interests, lifestyles.
According to interest: Personal care products- Essenza Di Wills.
Vivel and Superia. Fiama Di Wills.
2. According to lifestyle: wills lifestyle exclusive stores.
3. According to opinion:
Welcomenviron- ITC green centre.
Benefits - based on the different expectation that customers have about what, a product/service can do for them.
Ready To Eat Foods
1.Single segmentation :
2. Selective segmentation: luxury upper upscale Upscale-mid-scale Heritage ITC Hotel Luxury collection
3. Product segmentation
4. Market segmentation
Expressions Aromatic Candles
5. Full market cover
Highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake.
Fiama Di Wills : Beautiful You Today , Tomorrow
Differentiates Vivel Di Wills is the ingredient branded Actipro-N which was developed by ITC R & D team.
Big idea behind the Bingo ad
3. ITC Hotels Positioning
Welcome heritage – “Unique Experience”
Fortune hotels- “Promise of True Value”