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PROGRAM : MMS BATCH : 2010 - 12Comment Form for Assignments Section One: Data on the Course and Assignment Subject : STRATEGIC MANAGEMENT Title of Assignment : PESTAL ANALYSIS FOR ATTRACTING FOREIGN INVESTMENT Date of Submission : 17/09/2013 Student Details : Group No. _10 Semester: 03 Div.Roll No.Name Div.Roll No.Name A010DEEPA THAKUR A046ABHISHEK SHARMAA012PRIYA DUBEYA020CHIRAG JAINA041ABHISHEK SHAHA044JIGAR SHAH Section Two: Evaluation Please note below the comments on the assignment in accordance with your objectives and evaluation criteria.Professor………………………………………………………………..……………………..Signature ………………………………………………………………………………………GRADEDate returned to Examination Office : …………………………….. PESTEL FOR ATTRACTING FOREIGN INVESTMENTS GEOGRAPHY OF INDIA INDIA India, officially the Republic of India is the seventh-largest country by geographical area, the secondmost populous country in the world, and the most populous democracy. With the Indian Ocean onthe south, the Arabian Sea on the west, and the Bay of Bengal on the east, India has a coastline of 7,517 kilometres. It is bordered by Pakistan to the west, People's Republic of China, Nepal, andBhutan to the north, and Bangladesh and Myanmar to the east. Home to the Indus Valley Civilisationand a region of historic trade area and vast empires, Indian subcontinent was identified for itscommercial & cultural wealth for much of its long history. Four major religions, Hinduism,Buddhism, Jainism and Sikhism srcinated in the country, while the Zoroastrianism, Judaism,Christianity and Islam arrived in the first millennium of CE and shaped the region's diverse culture.The British East India Company entered in the early eighteenth century and colonised much of theIndian sub-continent, only to be later ruled by the United Kingdom from the mid-19 century until1947.India is a republic consisting of 28 states and 7 union territories with a parliamentary system of democracy. It has the world's 12 th largest economy at market exchange rates and the fourth largest interms of purchasing power. Economic reforms since 1991 have transformed it into one of the fastestgrowing economies; however it still suffers from high levels of poverty, illiteracy, disease, &malnutrition. India at Glance 1. Population: 1,250,000,000 (1.25 billion)2. Area : 3.3 million square kilometres3. Geographical location : Lies between latitudes 8 ° 4'& 37 ° 6 ' north and longitudes68 ° 7 ' and 97° 25' east4. Coastline length : 7600 km5. Languages : 17 major languages, 844 dialects6. Major religions : Hinduism, Islam, Christianity,Buddhism, Sikhism, Jainism7. National anthem : Jan gana mana written byRabindranath Tagore8. National Song: Vande Mataram, composed inSanskrit by Bankimchandra Chatterji9. National emblem : Replica of the Lion Capital of Sarnath10.National flag : Horizontal tricolour in equal proportionof deep saffron on the top, white in themiddle and dark green at the bottom. Inthe centre of the white band is a wheel.11. National animal : Tiger (Panthera Tigris)12. National bird : Peacock 13. National flower : Lotus14. National tree: Banyan 15. National fruit : Mango16. National currency : Rupee (One Rupee=100 paisa)17. National Sport : Hockey INTRODUCTION PESTLE Analysis in Business Environment In any business, PESTLE analysis role is very important. Originally designed as a businessenvironmental scan, the PESTLE analysis is an analysis of the external macro environment factors inwhich a business operates. These are factors which are beyond the control or influence of a business,however are important to be aware of when doing product development, business or strategy planning. PESTLE stands for:P- PoliticalE- EconomicalS- Social-CulturalT- TechnologicalL- LegalE-Environmental POLTICAL FACTORS India has the distinction of being the largest democracy in the world. The political system of India isvery complex, and is diverse in nature. The political system in India is largely governed by twomajor political parties: Indian National Congress (INC) and Bhartiya Janta Party (BJP), along with anumber of regional parties like the Shiv Sena, Janta Dal, Shiromani Akali Dal, Nationalist CongressParty etc.The following are the political factors to be looked at:The Indian Political system is infested with high amounts of beauracracy and corruption, making thedecision making process extremely difficult.The legal and judicial system of India is very complex, thus making it extremely slow and timeconsuming for court decisions, ultimately resulting in delays in getting clearances and certificates.The government is not formed by a single party, but a combination of various parties, resulting in amajority. Thus, a coalition ruling party makes it extremely difficult to govern the entire nation as awhole, as various factors are to be considered by the government, to satisfy the demands of thesupporting parties.All these factors have to be examined carefully by a firm before marking its entry in a new country.
