Transcript
DEVI AHILYA VISHWAVIDHYALAYA, INDORE
Report on Summer Internship Project with Pantaloon Retail (India) Limited
Submitted To
Submitted By
Mr Piyush Tiwari
Ashish Lohani
(Marketing Head)
Abhilasha Singh
MBA(Marketing Management)
Acknowledgement
This project report has provided us with a deeper knowledge about the area of Marketing and about retail sector. With this project, I hope to develop a futuristic view of industry’s progress. A study like this cannot be completed without help from other persons and therefore we would like to express our gratitude to all persons having contribution to completion of this project. I extend my heartfelt thank to the management of the Pantaloons Retail (India) Ltd., Indore Central, specially Mr. Piyush Tiwari (Sr. Marketing Executive) for giving me an opportunity to do this valuable project & make me able to complete this project on time. We are also also thankf thankful ul to Mr. Moinud Moinudeen een Dehelv Dehelvi, i, Market Marketing ing execut executive ive-In -Indo dore re Central for providing with the conceptual base and secondary data and for his timely and valuable suggestions and help throughout this internship period. I also acknowledge thanks to my colleagues for discussing various points during the course of training that proved very useful in preparing this report.
Ashish Lohani & Abhilasha
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INDEX
Sr. No. 1 2 3 4 4.1 4.2 5 6 7 8 9 10 11 12 13 14 15 16 17
Content
Executive summary Retail sector in India Future group’s vision, mission & values Introduction to PRIL Central’s strategy in retail Organization structure of Indore Central Diversification Board of directors Affiliated companies Competitive analysis between malls in Indore Management of store ambiance Management of marketing activities Sales of G.V. & S.O.H. Wo Women’s Utsav SW SWOT Analysis My learning My recommendations Conclusion Bibliography
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Page No. 3 5 6 7 9 11 12 16 17 18 24 25 26 27 32 33 34 35 36
1. Executive Summary Pantaloons Retail India Ltd. is one of the biggest diversifications of Future Group. This report on Pantaloons Retail India Ltd.(Indore Central) contains the overall view on Future Group, their mission and vision for future, how the company has evolved, who are the main sources and inspiration behind the huge success of the Group .
Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market market.. Headqu Headquart artere ered d in Mumbai Mumbai (Bomba (Bombay), y), the compan company y operat operates es over over 16 million square feet of retail space, has over 3000 stores across 73 cities in India and employs over 30,000 people. Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-bas US-based ed Nation National al Retail Retail Federa Federatio tion n (NRF) (NRF) and the Emergi Emerging ng Market Market Reta Retail iler er of the the Year Year 20 2007 07 at the the Worl World d Reta Retail il Cong Congre ress ss held held in Barc Barcel elon ona. a. Pantal Pantaloon oon Retail Retail is the flagsh flagship ip compan company y of Future Future Group, Group, a busine business ss group group catering to the entire Indian consumption space. Central chain was launched on May 2004 at Bangalore with a theme Shop, Eat & Celebrate. Indore central was launched on May 2009. It has more than 300 brands available with a sprawling of 225000 sq. ft.; it is second largest mall amongst the central chain. The objective of the internship and this report was to learn marketing skills and to relate the theoretical knowledge with the practical world of corporate. This report contains the details of the Summer Internship Project ie; 1)
Competitive analysis between the malls in Indore city
2)
Sales of G.V. & S.O.H.
3)
Management of marketing activities
4)
Representation of Central as a brand & Event Management .
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2. Retail sector in India The retail industry in India is largely unorganized & predominantly consists of small, independent, owner-managed shops. Retailing is INDIA’s largest industry in terms of contribution to GDP & constitutes 13% of GDP. There are around 5 million retail outlets in India. Share of unorganized market in India is Rs. 5,83,000 Crores. Share of organized market in India is Rs. 5000 Crores. We have over 4000 new modern outlets in last 3 years. We have Over 5,000,000 sq. ft. of mall space under development. • • • •
Growth of retail outlets in India(Millions): Year 1978 1984 1990 1996
Urban 0.58 0.75 0.94 1.80
Rural 1.76 2.02 2.42 3.33
Total 2.35 2.77 3.36 5.13
Composition of urban outlets: Retail outlet
Grocers General store Chemist Food stores General stores Tobacco, Pan stores Others
Composition
34.7% 4.0% 6.3% 6.6% 14.4% 17.0% 17.05
Composition of rural outlets: Retail outlet
Grocers General stores Chemist Others
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Composition
55.6% 13.5% 3.3% 27.6%
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India continues to be among the most attractive countries for global retailers. Foreign direct investment (FDI) inflows between April 2000 and April 2010, in single-brand retail trading, stood at US$ 194.69 million, according to the Department of Industrial Policy and Promotion (DIPP). •
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Leading watchmaker Titan Industries Limited plans to invest about US$ 21.83 million for opening 50 premium watch outlets Helios in next five years to attain a sales target of US$ 87.31 million. "We are looking to open Helios outlets in Mumbai, Delhi, Hyderabad, Kolkata, Chennai, Pune, Ahmedabad etc in next 12 months," said Ajoy Chawla, Vice President (Retail), Titan. British high street retailer, Marks and Spencer (M&S) plans to significantly increase its retail presence in India, targetting 50 stores in the next three years. M&S currently operates 17 stores in India through a joint venture (JV) with Reliance Retail. Chinese retail major, Yishion has entered the Indian market and plans to have at least 125 points of sales, including exclusive stores and multi-brand outlets, across India by 2012. It will open its first exclusive store in New Delhi by September 2010. Spain's Inditex , Europe's largest clothing retailer opened the first store of its flagship Zara brand in India in June 2010. It further plans to open a total of five Zara outlets in India. Bharti Retail, owner of Easy Day store —supermarkets and hypermarts— plans to invest about US$ 2.5 billion over the next five years to add about 10 million sq ft of retail space in the country by then, according to a company spokesperson. Raymond Weil plans to invest US$ 883,665 in India during 2010, according to Olivier Bernheim, President and CEO, Raymond Weil.
According to a market research report published in June 2008 by RNCOS titled, 'Booming Retail Sector in India', organised retail market in India is expected to reach US$ 50 billion by 2011. The key findings of the report are: •
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Number of shopping malls is expected to increase at a CAGR of more than 18.9 per cent from 2007 to 2015 Rural market is projected to dominate the retail industry landscape in India by 2012 with total market share of above 50 per cent Driven by the expanding retail market, the third party logistics market is forecasted to reach US$ 20 billion by 2011 Apparel, along with food and grocery, will lead organised retailing in India
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3. Future Group Vision, Mission &Values
Vision Future group shall deliver Everything, Everywhere, Every time for every Indian customer in the most profitable manner.
Mission We share the vision and belief that our customer and stakeholder shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be trendsetters in evolving delivering formats, creating retail realities, making consumption affordable for all customer segments for classes and masses. We shall infuse Indian brand confidence and renewed ambition. We shall be efficient cost conscious and committed in quality whatever we do. We shal shalll ensu ensure re that that ou ourr po posi siti tive ve atti attitu tude de,, sinc sincer erit ity, y, hu humi mili lity ty and and un unit ited ed determination shall be the driving force to make us successful.
Values 1. Indianess:
confidence in ourselves.
2. Leadership: to
be a leader, both in thought and business.
3. Respect Respect and humility humility::
respec respectt every every indivi individua duall and be humble humble in our
conduct. 4. Introspection: leading to purposeful thinking. 5. Openness:
to be op opeen and and recep ceptive tive to new idea deas, kno now wledg ledgee and and
information. 6. Value and nurturing relationships: relationships:
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build long term relationships.
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7. Simplicity and positivity: positivity:
Simplicity and positivity in our thought, business
and action. 8. Adaptability: to 9. Flow:
be flexible and adaptable, to meet challenges.
to respect and understand the universal laws of nature.
4. Introduction of PRIL Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’ India’ss leadin leading g busine business ss hou houses ses with with multip multiple le busine businesse ssess spanni spanning ng across across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. Company has a retail presence across various segments including 1) Food, Food, fashi fashion on and foot footwea wear r 2) Home soluti solutions ons and Consumer Consumer electro electronics nics 3) Book Bookss and and musi musicc 4)
Wellness and beauty
5)
General merchandise
6) Tele Teleco com m and and IT 7) E-ta E-tail ilin ing g 8) Leisur Leisuree and Entert Entertain ainmen mentt 9)
Financial Products and Services.
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Some brands @ Central
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Company operates multiple retail formats catering to a wide cross-section of the Indian society. In the Lifestyle retailing segment it has Pantaloons (department store), Central (seamless malls), Blue Sky (fashion accessories) and aLL (fashion apparel for plus size individuals). The company’s value retailing ventures include Big Bazaar Bazaar (hyper (hyperma marke rket), t), Food Food Bazaar Bazaar (super (superma marke rket) t) and Fashio Fashion n Statio Station n (popular fashion). Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square feet of retail space in 73 cities and towns and 65 rural locations across India. India. Headquart Headquartered ered in Mumbai Mumbai (Bombay), (Bombay), Pantaloon Pantaloon Retail Retail employs employs around around 30,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail. Future Group’s joint venture partners include, US-based stationery products retailer, Staples and Middle Middle East-based East-based Axiom Communica Communications tions.. The group’s group’s flagship company, Pantaloon Retail was awarded the International Retailer of the
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Year 2007, by the US-based National Retail Federation, the largest retail trade association and the “Emerging Market Retailer of the Year 2007” at the World Retail Congress in Barcelona. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values. Central chain is established with a theme of Seamless Mall. Seamless mall is a format which is relatively new in India. In this format, various brands operate their reta retail il area areass with withou outt any any wall wall betw betwee een n them them,, prov provid idin ing g a seam seamle less ss shop shoppi ping ng experience. This makes it possible for shoppers to compare brands with ease while they shop. We believe this also means that the store can reallocate space more easily based on merchandise/brand performance and customer feedback. Besides offering apparels, accessories and lifestyle products these malls are also equipped with entertainment and leisure facilities. Central is an example of a seamless mall. Launched in May'04 at Bangalore, Central is a showcase, seamless mall and the first of its kind in India. The thought behind this pioneering concept was to give customers an unobstructed and a pure shopping experience and to ensure the best brands in the Indian market are made available to the discerning Indian customer. Central offers everything for the urban inspirational shopper to shop, eat and celebrate. Located in the heart of the city, Central believes its customers should not have to travel long distances to reach us; instead we must be present where customers frequently visit. Central Central houses over 300 brands brands across across categorie categories, s, such as apparels, apparels, footwear footwear and accessories for women, men, children and infants, apart from a whole range of Music, Books, Coffee Shops, Food Courts, Super Markets (Food Bazaar), Fine Dining Restaurants, Pubs and Discotheques. The mall also has a separate section for for servic services es such such as Travel Travel,, Financ Finance, e, Invest Investmen ment, t, Insura Insurance nce,, Concer Concert/C t/Cine inema ma Ticket Ticket Bookin Booking, g, Bill Bill Paymen Payments ts and other other miscel miscellan laneou eouss servic services. es. In additi addition, on, Central houses Central Square, a dedicated space for product launches, impromptu events, daring displays, exciting shows, and art exhibitions. Central is an integral part of the city and in the long run a City should become part of CENTRAL!
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4.1 Central’s Strategy in retailing:
Customer Coordinated Retailing
Central’s
Value Driven Goal Orientation
Applying the Retailing concept in Relation to Central
1. Customer Customer Orientat Orientation ion – Cent Centra rall dete determ rmin inee the the attr attrib ibut utee and and need needss of it's it's customers. 2. Coordinated Effort – Central integrates all plan and activities to maximize efficiency. All the employees make their best service to customer. 3. Value Value Driven Driven – Cent Centra rall offe offerr go good od valu valuee to cust custom omer erss whet whethe herr it to be discounter or up sale this means having the price appropriate for the level of product and customer service. 4. Goal Orientation - Central set goals and then uses a strategy to attain them.
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To relate the marketing concept to retailing, with an emphasis on the total retail experience customer service, and relationship retailing. The marketing concept (known as retailing concept when applied to retail situations) should be understood and used by all the retailers. Thee tota Th totall reta retail il expe experi rien ence ce incl includ udes es all all the the elem elemen ents ts in reta retail il offe offeri ring ng that that encourage consumers during their contact with retailer. Many elements such as number of sale people, displays price. The brands carried, and inventory in hand are controllable by a retailer, others like the adequacy of on-street parking, the speed of on line shopping and sale taxes are not. If some part of the total retail experience is unsatisfactory, consumers may not buy a given good or service. The total retail experience of CENTRAL is very good. There is goods systematic display of goods. Synapses indicate price of the goods. Smart sales people, they always maintain eye contact with customer. There are good branded item's are available in CENTRAL store.
4.2Organizational 4.2Organizational structure of Indore Central
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5. Diversification
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5.1 Retail 5.1.1 Pantaloons retail India Ltd.
Company was incorporated as Manz Wear Private Limited on October 12, 1987. The first Pantaloons was opened in Gariahat in 1997.Pantaloon Retail (India) Limited is India’s leading retailer with a turnover of Rs. 1073 crore (US$242 million) for the financial year ended June 2005. Company was converted into a public limited company on September 20, 1991 as pantaloon retail India limited. Headquartered in Mumbai (Bombay), the company operates through 3.5 million sq ft of retail space and has over 100 stores across 25 cities in the country. Company has secured about 10 million sq ft of retail space that will be operational by end of 2008. PRIL employs over 12,000 people and has a customer base of over 12 crore Indians. 5.1.2 Big-Bazar
Big-bazar is one of the biggest retail stores in India. It is located in more than 38 cities. It is promoted by the very effective punch line “Isse sasta aur aacha kahi nahi”. It creates attention by giving the best quality at the lowest price in the grocery items. 5.1.3 Food-Bazar
Food bazaar is also a store for groceries which mainly focuses on food items. It creates attention by giving the best quality food, staples, fruits, vegetables at the lowest cost. 5.1.4 Central
Launched in May'04 at Bangalore, Central is a showcase, seamless mall and the first of its kind in India. The thought behind this pioneering concept was to give customers an unobstructed and a pure shopping experience and to ensure the best brands in the Indian market are made available to the discerning Indian customer
5.1.5 E-Zone
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E-Zone is one of the departmental store which sales only electronics items. It is a part of future group which deals in almost all kinds of electronic brands available in India. It is present in more than 25 cities in India. 5.1.6 Home town
Home town is one of the departmental store which sales only home décor and home appliances which are needed in the modification or building of a home. 5.2 Telecom & IT 5.2.1 Gen M
Gen M, as the name suggests, is for the young and the hip. Gen M offers a whole array of the latest and the best gadgets and gizmos to tech junkies. 5.2.2 One Mobile
M bazaar is the first and one of its kind concept offering comprehensive solutions to sati satisf sfy y the the kn know owle ledg dge, e, ente entert rtai ainm nmen entt and and comm commun unic icat atio ion n aspi aspira rati tion onss of Individuals. 5.2.3 M-port
Walk into the ever-progressive world of technology and super brands. M-port is a one-stop shop for everything that you need to fulfil your home and I.T. needs. 5.3 Books & Music 5.3.1 Depot
Depot is one of the youngest brands from the Pantaloon stable and is a tribute to our freedom of thought, speech and expression shared in a novel fashion with customers as books, multimedia, toys, stationary and gifts.
5.4 Wellness & Beauty
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5.4.1 Star Sitara
Star & Sitara, a unique beauty salon for men and women democratises salon services and delivers quality service at very affordable prices. 5.4.2 Fit & Healthy
At Fit & Healthy our focus is on helping you stay healthy by providing access to the best allopathic, ayurvedic and homeopathic medicinal products. 5.5 E-Tailing (www.futurebazar.com) (www.futurebazar.com)
Havi Having ng pion pionee eere red d the the reta retail ilin ing g bu busi sine ness ss in Indi India, a, PRIL PRIL has has no now w deci decide ded d to revolutionize the consumer e-commerce business in India. It intends to provide customers with a streamlined, efficient and world class personalized shopping experience, which will be supported with the best technology platform. Buying products is a 3 step simple process. All one has to do is Search, Register and Buy. Here you can expect a shopping experience akin to shopping at an actual bazaar but with added simplicity & everyday low prices and an assurance of 'your product' will be delivered within 7 days of purchase.
5.6 Food
Food bazaar, Brew bar, Sorts bar, Café Bollywood 5.7 Fashion
aLL, Blue sky, Brand factory, Celio, Ethinicity, Lee-cooper, Navaras, Planet sports.
Future Group line of business:
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LOB Fashion
Food GM, Books & Music Health, Beauty & Wellness
Communication
NAME Pantaloon Central Big Bazar Fashion Station Food Bazar Big Big Baz Bazar ar & Depo Depott
SIZE(Sq.Ft.) 25000 125000 50000 15000 10000 5000 50 000 0 1000 to 6000
FOMAT TYPE Life Style Life Style Value Value Life style & Value Value Lifestyle & Value
Star & Sitara (Beauty Products)
1000 to 2000
Value
Star & Sitara (Saloon)
2500
Value
Health Village Gen M M Port M Bazar
25000 500 to 1000 1500 to 2000 250 to 500
Life style & Value Lifestyle Lifestyle Value
Subsidiary- Home Solution Retail (I) Ltd. LOB
NAME
SIZE(Sq.Ft.)
FORMAT TYPE
Electronic Goods & Consumer Appliances
E-Zone Electronic Bazar
12500 3000 to 6000
Lifestyle Value
Furniture, Fittings & Exchange
Collectioni Furniture Bazar
10000 3000 to 6000
Life Style Value
Home Improvement
Home Town
125000
Life Style & Value
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6.Board of directors
Name of Director Mr. Kshore Biyani Mr. Gopikishan Biyani Mr. Rakesh Biyani Mr. Shailesh Haribhakti Dr. Darlie Koshy Mr. S. Doreswamy Mrs. Anju Poddar Mrs. Bala Deshpande Mr. Ved Prakash Arya Mr. Anil Harish
Designation Executive Promoter Director Executive Promoter Director Executive Promoter Director Independent Non executive Director Independent Non executive Director Independent Non executive Director Independent Non executive Director Nominee Director Executive Director Director
7. Affiliated companies
1. Home Solutions Solutions Retail Retail (India) (India) Limited Limited 2. Futu Future re Bran Brands ds Limi Limite ted d 3. Future Future Medi Mediaa (India (India)) Limite Limited d 4. Future Future Supply Supply Chain Solutions Solutions Limited Limited 5. Future Future Axio Axiom m Teleco Telecom m Limite Limited d 6. Pantaloon Pantaloon Food Product Product (Indi (India) a) Limited Limited 7. Future Future Knowl Knowledge edge Services Services Limited Limited 8. Future Future Capi Capital tal Holdi Holdings ngs Limit Limited ed 9. Future Future General General India India Insura Insurance nce Company Company Limite Limited d 10.Future General India Life Insurance Company Limited
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11.Futurebazaar India Limited 12.Staples Future Office Products Private Limited
8. Competitive analysis between malls in Indore During my project I was given a task to do a comparative study between the malls present in Indore city. This was a part of my project. I have done a comparative study by taking different aspects of major 7 malls & stores present in Indore city. The stores were “Treasure Island, Pantaloons, Max, Westside, Globus, Pakiza & More mega store. 8.1 Walk-ins (number of people coming per day)
Competitor Treasure Island Pantaloons Max Westside Globus Pakiza More mega store Central
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Walk-ins 26000 6500 6000 3500 2800 1500 7000 12000
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8.2 Sales per day Sales Pantaloons Max Westside More Central
Sales (weekdays) 700000 650000 550000 800000 900000
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Sales (weekends) 1000000 800000 750000 1100000 1800000
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8.3 Conversion rate
Conv Conver ersi sion on rate rate is the the rati ratio o or nu numb mber er of peop people le comi coming ng to the the stor storee and and purchasing goods. This rate is calculated on the basis of walk-ins. Competitor Treasure island Pantaloons Max
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Conversion rate 8% 32% 42%
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Central
28%
8.4 Market share
Market share of these stores are been calculated on the basis of combining all the comparative factors discussed above. This market share is only for the Indore city. Competitor Treasure Island Pantaloons Max Westside Globus Pakiza More mega store
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Market share 39 9.9 9.1 5.3 4.2 2.3 10.7
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Central
20.2
8.5 Distance from Indore Central
This comparison is done on the basis of the distance each store is located from the central. This can be useful in finding week areas from where customers are not coming to central. Competitor Pakiza Agarwal store Max Westside
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Distance in k.m. 0.5 2 1.5 2.5
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Globus Reliance trendz Promart More mega store Pantaloons Biglife
1.5 5 5 5 1.5 5
8.6 Total construction area (sq.ft.)
This comparison is done on the basis of construction area of a particular store. This comparison can be helpful in finding out the inventory available in the store. Competitor Agarwal store Globus Max Westside
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Construction area in sq.ft. (approx) 25000 45000 25000 50000
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Relince trendz Promart Pakiza Pantaloons More mega store Biglife Indore Central
70000 70000 15000 30000 50000 75000 225000
9. Management of store ambiance Under this task I was taking care of all the floors in the Mall specially their visual look. We have to distribute & sale marketing gifts to the customers. We have to manage a proper visual look of all the places where our gifts are been displayed. We have to take care of all the standees, hoardings and banners of different brands displayed inside the mall.
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Every weekend we have to arrange a D.J. (Disk Jockey) and a emcee to play music do various announcements and to have some spot events inside the mall which can entertain the customer. Every Wednesday we have a “Ladies day out” which means a female emcee conduc conducts ts variou variouss events events specia specially lly for for ladies ladies like—O like—One ne minute minute free free shoppi shopping, ng, Housie, Who will be the winner? Etc. On special weekends we conduct D.J. war for youths where they can enjoy the hard metal music and can enjoy to their best. These kinds of activities add a different value to customers shopping experience where an individual can enjoy while shopping.
10. Management of Marketing Activities Under this task of our project we were taking care of all the type of marketing activities done inside the mall. The basic aim behind this kind of activities was to entertain the customer of to feel them happy by assisting them. We have different kind of activities for different types of customers, such as Ladies day out
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This activity is done every Wednesday only for ladies coming to mall, under this activity we appoint a female emcee, and she takes care of all the announcements & telecalling to be done for ladies. We arrange some type of games such as “one minute free shopping, housy, question answer round, followed by distribution of various gifts to the winners.
One minute free shopping Festival & weekends activities
Under this kind of activities we arrange different kind of activities & completion regarding regarding particula particularr festival with a particular particular mall ambiance, ambiance, like, holi womens womens fest, childrens day, food carnival and some different activities every weekend targeting youths & families.
11. Sales of G.V. & S.O.H This was one of the major tasks performed by us during our SIP. We were asked to sale out the gift vouchers (G.V.) of Indore central of Rs. 101, 251, 501, 1001 to differ different ent corpor corporate ate office officess presen presentt in Indore Indore cities cities as well well as indust industria riall areas areas surrounded by Indore (Dewas & Pithampur). I visited 30 companies to sell G.V.
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including some big organizations such as Asian Paints, Apollo hospital, engineer plus, Flexi stuff,fullerton etc. My methodology regarding selection was: 1. Organization should have more than 500 employees. employees. 2. What are the HR initiatives taken by that company? Under the selling of Spaces on hire (S.O.H.) we use to sell empty spaces of mall to differ different ent brand brandss & client clients. s. S.O.H. S.O.H. includ includes es blank blank spaces spaces of pillar pillars, s, stande standees, es, hoardings, facade & grotto, lift doors. We have to contact clients pursue them and provide spaces according to their needs.we have gone to volkwagon,mahindra2wheelers, volkwagon,mahindra2wheelers, Amity ,IIPM, CHIMS, Reformer business school. Both of these tasks gave me ample of opportunities to talk & meet with the higher offic official ialss of diffe differen rentt organ organiza izatio tions ns which which ultima ultimatel tely y helped helped in enhanc enhancing ing my communication skills & overall personality.
12.Women’s Utsav This was all about organizing an event for women. In this our task was to contact to different local vendor and give them spaces on the 4 th floor ,the basic idea of stalls was to attract more and more women so that they spend quality time there
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which make them feel good thereby increasing the sale also. We were having stalls of various kinds related to different desires of women like food, fashion wear, toys, designer wall clocks, jewellery etc. They were named as Funoranjan, Fashion Ki Galiyan, Taste ke Tadke, shopping e bahaar to organize those stalls in category. This was the event in which so many activities for women and whole family was conducted.
WEEKEND ACTIVITES •
Girls Fashion Competition
•
Mrs. Indore Central
•
Kids Fashion Show
•
Grand Finale
WEEKDAY’S ACTIVITES •
One- Minute Games
•
Tambola (musical, Brand, simple)
•
Singing & Dancing Competition
•
Menhdi Competition
•
Rangoli Competition
Some pictures of WOMEN’S UTSAV
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Kids Fashion Show
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Mrs Indore Central winners
Ramp ,Flag poles and Stalls
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Some Pictures of Spaces on hire (S.O.H.)
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Façade on Mall entrance
Blank pillars in the mall
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13. SWOT S WOT Analysis Anal ysis
Strengths
Weaknesses
Vast Retail Network base of pantaloons Considerable Asset Base Centralized procurement group Experienced manpower in Operations & Management Seamless mall Brand Availability Weekly activities Loyal customers and repeated customers Each floor dedicated to different clothing Separate floor for electronic item Presence of foodbazaar and inox Special activities on every Wednesday for womens Shopping experience along with Radio central
Opportunities
Negative Operating Margin Limited Liquidity Position Low Return on Equity Unavailability of space
Threats
Expansion Project Growth in retail sector New Assets Acquisition Backward Integration
Intense Domestic Competition Entry try of retail ail giants nts lik like Wal Walmart,More mega mall etc. Government Regulations
14. My learning Institute Of Management Studies, DAVV
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Good communication is the greatest key to success
Passion leads to excellence
Be punctual & committed to your work
Don’t involve emotions in your work
Be humble to everyone
Respect each person at each level
Be a very good listener
Orders must be given in a friendly tone
Team work is very important
Always have a plan-B ready with you
Take initiative
Do not set pre-notions about an individual
Be patient & always think before reacting
Take your own responsibilities
Be self-motivated
Always have a positive attitude
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15. My Recommendations
1.
Though I found that most of the customers are unaware about the offers & schemes so there should be a regular message boosting regarding the same.
2. Cust Custom omer erss have have a perc percep epti tion on of high high rate ratess in the the mall mall,, so most most of the the danglers should display minimum rates of that particular section.
3. Most Most of the custome customers rs find it difficu difficult lt to park park their vehicl vehicles es so there there is a need of modification in parking facility.
4.
There is a need of structured food court in the mall like 7 days SRS,KFC.
5. Most Most of the custome customerr find find it diffi difficul cultt to search search for a section section or a particul particular ar brand so there should be “Floor map” on each floor on a maximum foot point displaying each brand with a direction available on that floor.
6.
There is a need of below the line advertising as advertising is less.
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7. More than than 60% of customers customers are are not aware of of weekend weekend activities activities and ladies ladies dayout activities
8. SOH (Spaces (Spaces on Hire) Hire) are are very costly costly in in comparison comparison to to others. others.
9. Food Bazaar Bazaar section section should should come up with new new ideas like selling selling bonsai bonsai plant to show their concern about environment.
16. Conclusion The objective of this internship was to learn the organizational culture and to know how the practical world of corporate can be related to the theoretical knowledge. I used my best knowledge & learned a lot, this duration of 6 weeks was like an eye opener for my carrier in retail sector, I wish that 10 years down the line I could see myself at a higher position in this organization. The opportunities over here to learn are abundant. The 6 weeks training in Indore Central was full of learning and exposure. It was a great experience to work with Future Group.
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17. Bibliography •
http://www.ibef.org/industry/retail.aspx
•
http://www.futuregroup.in
•
http://www.pantaloonretail.in/
•
www.retailbiz.com
•
www.retailyatra.com
•
www.futurebazaar.com
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