Strategic Analysis Of Case Study

Transcript

  STRATEGIC ANALYSIS OF CASE STUDY (HP) “HEWLETT PACKARDCORPORATION” Contents 1.Introduction & history  Vision & mission  SWOT 2.Formulation (stage #1)I. Input Stage i. EFEii. IFEiii. CPM II. Matching Stage i.SWOTii.IE MATRIXiii.SPACE MATRIXiv.BCG MATRIXv.GRAND MATRIX III. Decision Stage i.QSPM 3.Implementation (stage # 2)4.Evaluation stage (stage # 3)  Introduction Strategic management is all about  Formulation  Implementation  & evaluation of strategiesSo our project will revolve on these critical parameters . Strategic Management  Strategy Formulation  – Input /action stage  – Matching stage  – Decision stage  Strategy Implementation  Strategy evaluation History  Bill Hewlett & Dave Packard graduated in electrical engineering fromSTANFORD University in 1935.   The company srcinated in garage in nearby Palo Alto,California,USAduring a fellowship in 1939 with initial capital investment of us $538  Hewlett Packard company commonly referred as ‘HP’  American multinational information technology corporationheadquartered in Palo Alto , California , USA Nearly in each country  hp product lines include :01) Personal computing devices02) Enterprise servers03) Related storage devices04) Diverse range of printers & imaging products  Hp markets its products to household, small to medium size consumers andenterprise directly as well as via online distribution  In 2002 hp completes its merger with Compaq ComputerCorporation .By the end of 2006 hp revenues was over $91.6 billionwith 156000 Employees. Vision & Mission of HP ã Vision statement “To view change in market as an opportunity to grow, to use our profitand our ability to develop & produce innovative products, services andsolutions that satisfy emerging customers need” ã Mission Statement “To provide product, services and solution of highest quality and delivermore value to our customers that earn their respect and loyalty” SWOT ANALYSISStrengths  Brand name  Low debt  Wide range of innovative products  Developing of own hardware and software  Web technology used for product awareness & sale Weaknesses  Lack of in-house management consulting division  Intellectual capital is underestimated  No aggressive investment in R & D  No good people retention policy Opportunities  Expansion of retailed stores for customer convenience  Participation in joint venture   Make easy to use product for upcoming retirees  Computer and cell phone software & hardware Threats  Competitor’s technology & pricing  low compatibility with non- HP product  Availability of substitute  Less global coverage than competitor Input StageIFE (INTERNAL FACTOR EVALUATION MATRIX) Key Internal factorsKey Internal factorsWeightWeightRatingRatingWeighted ScoreWeighted Score  Strengths Brand nameLow debtWide range of innovative productsDeveloping of own hardware and softwareWeb technology used for product awareness & sale0.140.130.120.100.10444430.560.520.480.400.30 Weaknesses Lack of in-house management consulting divisionIntellectual capital is underestimated No aggressive investment in R & D No good people retention policy0.100.080.110.1012220.100.160.220.20 Total1.002.94* Interpretation