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Summerfest “the World’s Largest Music Festival” 2014 Event Overview




Summerfest “The World’s Largest Music Festival” June 25 – June 29 & July 1 - July 6, 2014 2014 Event Overview Summerfest • Established in 1968 • 11 days, 11 stages, over 800 acts with over 1,000 performances • Average annual attendance of 900,000 originating from all 50 states and 40 countries • A 75-acre world-class permanent festival site along the shores of Lake Michigan in downtown Milwaukee • 45 diverse food and beverage vendors • Extensive marketplaces and exhibitor space • Recognized as “The World’s Largest Music Festival” by the Guinness Book of World Records 2 Headliners at Summerfest - 2013 Marcus Amphitheater: Violent Femmes and the Avett Brothers, FUN., Tom Petty, Jason Aldean with Jake Owen, Pitbull, New Kids on the Block with Boyz II Men, Luke Bryan, Rush, Tim McGraw with Brantley Gilbert, John Mayer with Phillip Phillips, Eagles BMO Harris Pavilion: Gavin DeGraw, Billy Idol, LL Cool J, Dispatch, Alice Cooper, Styx, Cody Simpson, The Go Go’s, Barenaked Ladies, Lewis Black, Foreigner, Jimmy Eat World Miller Lite Oasis: Diplo, Dropkick Murphys, Cake, Imagine Dragons, The Wailers, Empire of the Sun, LeAnn Rimes, Skillet, Nelly, 311, The Mavericks Harley-Davidson Roadhouse: Yeah Yeah Yeahs, Talib Kweli, Atmosphere, Pretty Lights, Social Distortion, Timeflies, MGMT, Dark Star Orchestra, Hollywood Undead, Buddy Guy, Tony Vega Briggs & Stratton Big Backyard: Kip Moore, REO Speedwagon, Phil Vassar, Pat Benatar, Silversun Pickups, Umphrey’s McGee, Brandi Carlile, Guster, O.A.R., K’Naan, Trampled by Turtles U.S. Cellular Connection Stage: Grouplove, Atlas Genius, Matt & Kim, Cracker, Cold War Kids, Awolnation, Alex Clare, The Neighbourhood, The Airbourne Toxic Event, Neon Trees, Bad Religion Uline Warehouse: Court Yard Hounds, Blues Traveler, Switchfoot, Less Than Jake, A-Trak, Jana Kramer, Drowning Pool, Andrew McMahon, Rick Springfield, Craig Morgan, Loverboy Johnson Controls World Sound Stage: The Spinners, Amadou and Mariam, Femi Kuti, Morris Day and the Time, Dr. John, Gabriel Sanchez presents the Prince Experience, Omarion, Greg Koch, Big Sam’s Funky Nation, Pat McCurdy Plus hundreds more! 3 Media Coverage A Highly Visible Property – Nationally, Regionally and Locally Summerfest was included in over 1,600 Wisconsin area and regional media packages (TV/Print/Online) from January – July 2013. In addition, the festival garnered coverage on “the national stage” with major media outlet listed below from March - July 2013. USA Today Billboard Wall Street Journal CMT MSN Music Chicago Tribune Relix Magazine NY Post Country Weekly JamBands Modern Drummer SoulTracks Chicago Parent Grateful Web HitFix GAC TV Your Country All About Country ABC News Radio Digital Rodeo Rolling Stone Pollstar People Magazine American Songwriter Jambase Time Out Chicago Artist Direct All Access Music News Nashville Spotlight Country NY Times Teen Vogue GO Magazine Paste Magazine London Sun Nuvo The AV Club NY Daily News BBC 4 Summerfest Demographics Gender Male Attendance by Age Female 18 - 24 25 - 34 35-44 19% 46% 45 - 54 55 & older 19% 54% 18% 28% 16% Education High School/Vocational Some College College Degree Post Graduate Other Income Under $24,999 $25,000 - $49,000 $50,000 - $99,000 Over $100,000 2% 14% 22% 10% 36% 28% 35% 27% 26% 5 Summerfest Demographics Marital Status Married Separated/Divorced Number of Children Single Widowed None One Two Three Three+ 2% 42% 20% 7% 47% 48% 11% 14% 9% Employment Employed Full-Time Employed Part-Time Homemaker Retired Student Unemployed 4% 8% 5% 15% 7% 63% 6 & Social Media Current Social Networking Statistics 215,000+ fans on Facebook 32,000+ followers on Twitter 6,500 text subscribers Email blasts: 66,000+ database 7 Mobile Marketing & Exhibit Space Exciting placement opportunities have been developed for mobile marketing and exhibitors at the “World’s Largest Music Festival” – Milwaukee’s most popular summer event.  Located on 75+ acres of Milwaukee’s lakefront, Summerfest has one of the best festival attendances in the nation, providing guaranteed visibility and maximum guest exposure.  With an average of 900,000 patrons attending the festival during its 11-day run, Summerfest delivers a variety of demographic segments.  Your company will benefit from public awareness, sampling, demonstrations and lead generating activities.  Footprints range in size starting from 100 square feet and are available anywhere from one to all 11 days of the festival. Price quotes for space are available upon request. 8 Grounds Map of Exhibitor Locations Festival will work with agencies / exhibitors to determine placement, targeting specific demographic or programming activities. Possible exhibitor and mobile marketing locations are numbered and highlighted in yellow on the map below. 9 Exhibitors’ Promotional Rights & Benefits Exhibitors are granted the following promotional rights & benefits through their participation in Summerfest:  Exhibitor name listing in Festival brochure along with location and dates on site (no logo inclusion); same, plus logo inclusion, for festival’s Exhibitor page on  Festival website will also include a logo and a link to “Exhibitor” website 10 Tickets and Parking for Exhibitors Summerfest Exhibitors receive a pre-determined number of admission tickets and parking passes for their working staff.  Tickets / Passes:  Exhibitors receive a predetermined number of the following passes based on their footprint size and number of days on site:     MEAPS (manager passes; allow in and out privileges) Summerfest General Admission Tickets (for working staff; one admission per day; no in and out privileges) Lot A Hang Tags (manager parking pass; good all 11 days with in and out privileges) Lot P Single Day Parking Passes (employees / working staff parking passes; one entrance per day; no in and out privileges). NOTE: Additional admission tickets and parking passes may be purchased as needed. However, wristbands to leave and re-enter the grounds area available at all gate areas from noon until 6:30 p.m. daily. Re-entry wristbands will be valid for a single, same-day re-entry until 7 p.m. No re-entry wristbands will be issued after 6:30 p.m. and no-re-entries allowed after 7 p.m. 11 2013 Sponsorships 12 Summerfest “The World’s Largest Music Festival” Contact: Jen Paluso New Business Development Coordinator Summerfest 200 N. Harbor Drive Milwaukee, WI 53202 414.273.2680 ext. 535 [email protected] 13