Tata Tea Distribution

Transcript

Tata Tea Distribution Tata Tea Distribution Tea Processing &  Brands of Tata Tea Importance &  Levels of  Distribution Tata Tea Distribution &  Pricing Market Share, Volume, Advertising Amaad &  Sashant Swapnil Yadav Rakesh Shah Udaybhan Singh Tata Tea History  Tata Tea was incorporated on 18th October 1962, as a private limited company and was converted into a public limited company on 8th May, 1963. The Company Cultivates tea, coffee, cardamom, cardamom, etc., plantations and manufacturing, selling and exporting instant tea and blended and packeted teas.  It has a factory at Munnar (Kerala) for the manufacture of instant tea and blending and packaging factories at Bangalore (Karnataka) and Naine, Allahabad (U.P.).  Tata Tea was the first tea company in India to set up processing and packing facilities at the tea estates itself. Tata Tea's CTC factory at Kakajan in Assam processes nearly 0.1mn kg of tea per day.  The Tata Tea group is the world’s second largest global branded tea operation with a presence in over 60 countries. The prominent companies in the group are Tata Tea, the UK-based Tetley group and Tata Coffee. Tea Cultivation, Processing, & Packaging  Cultivation  Tea Plucking  Dryer Machine  Fermenting  Filtering Tea Cultivation Tea Cultivation in Northern Region Tea Plucking Dryer Machine Fermenting Filtering Tea Packaging Tata Tea Brands Tata Tea Premium  Tata Tea Premium brand was launched in 1987.  The brand promises a cup of tea that gives 'asli taazgi' (real freshness) to the consumer.  Tata Tea picked finest tea leaves and packed in aluminum foil pack for maintaining freshness and aroma.  The 'bagano ki taazgi' (garden freshness) proposition appealed greatly to our consumers and made our brand a huge success.  RS.65/- FOR 250gm Tata Tea Agni  TATA TEA Agni, became its new offering for the Economy segment by bringing the popular economy brand Agni under the stable TATA TEA.  It was launched in 1998.  The Tata Tea Agni not only offers an innovative blend consisting of 10% high quality extra strong leaf, but also comes in stylised superior quality packaging unmatched in this segment.  RS.41/- FOR 250gm Tata Tea Gold  Tea GOLD, a tea that has aroma coupled with a refreshing taste. It was launched in 2003.  The product, introduced as an upgrade variant of Tata Tea brand, has a blend of 85% CTC and 15% long leaf tea. This is a blend of tea which has unique and superior taste.  The blend has been arrived at after extensive research and feedback from the customers. Customer feedback suggested that aroma in tea, is always a strong indicator of  great tasting tea.  RS. 72/- FOR 250gm Tata Tea Life  Tata Tea Life is regular black tea with the addition of natural flavours of herbs and spices - ingredients, which are traditionally known to provide overall health and wellness.  TheTata Tea Life is a product which tastes exactly like the normal cup of tea but with the added benefit of ‘do good’  herbs and spices. It include Tulsi, Cardamom, Ginger, Elaichi  Hence, The launch of Tata Tea Life is in line with the company’s ever striving efforts at offering newer and better innovations for its consumers.  RS.55/- FOR 250gm Distribution Introduction to Distribution  Distribution is the process of delivering the product to the marketing channels and consumer.  Distribution involves various activities in the physical flow of the product p roduct from the producer to the consumer. Introduction to Distribution  Distribution takes care of functions such as transportation, transportation, warehousing inventory management.  Distribution facilitates the flow of the products and marketing channels actually connect the firm with its customers. Importance of  Distribution Importance of Distribution  Distribution ensures the physical flow of the product from the product to the consumer. Without this flow marketing cannot take place  Confers place and time utility on product. Importance of Distribution o Distribution helps to build client. o Where production location and markets are distanced, physical distribution becomes more crucial. o Distribution is a promising area for cost reduction. Distribution Channel Distribution Channel Distribution Pattern &  Pricing Tea Garden Private Sale Auction Sale Transportation Cost Tata Tea Blending Center  Transportation Cost Zone Distribution Center  Transportation Cost To Paid By Distributor  Distributor  Retailer  Consumer  Auction Broker J. Thomas & Co. Private Limited. Nilhat House, 11 R N Mukherjee Road, Calcutta 700 001, India. Tel: 91-33-22486201 For information write us at  [email protected] Auction Centre Private Sale       Amalgamated Plantation Pvt.Ltd. Bombay Burmaha Tea factory Ltd. Gopaldhara Tea Co. Pvt. Ltd. Teloijan Tea industries. Warren Tea co. Maclleod Russel Transport BAJAJ PARIVAHAN PRIVATE LIMITED MAA ANNAPURNA TRANSPORT AGENCY Distributors  NIHAR AGENCY 51, PLOT-82, SECTOR-12, VASHI, NAVI MUMBAI  PRAMANIK ENTERPRISE 8/9, POOJA BLDG, SECTOR-9/A,JUHUGAON, VASHI,NAVI-MUMBAI  ARIHANT TEA CO. 6, SECTOR-19, APMC ,DANA MARKET, VASHI. PURCHASE RATE FROM GARDEN TATA TEA MARGIN & EXPENSES 140/KG 140 12PACKING CHARGES 6ADVERTISEMENT 40PROFIT 4TAXES 4TRANSPORT 2 06 5 1. 5 231 57 . 75 2 72 68 206 DISTRIBUTOR MARGIN & EXPENSES 206/KG 20PROFIT 3TRANSPORT 2VAT 4% 231 RETAILER MARGIN 231/KG 41PROFIT Market Share, Volume &  Advertising Market Share of Tata Tea 16.7 % 61.8 % Market Share of Tata Tea 19.2 % 62.2 % Sales of Tata Tea A ”Brand” - New Awakening  Unifies four brands to create a mega Tata Tea Brand  Launches Jaago Re, a holistic 360 degree advertising campaign using the unique route of social awakening. “Har Subah Sirf Utho Mat, Jaago Re”  THANK YOU