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2012 • Addy Awards American Advertising Federation

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2012 AMERICAN ADVERTISING FEDERATION • TAMPA BAY ADDY AWARDS SPONSORS WELCOME The American Advertising Federation Tampa Bay Chapter is pleased to welcome you to the 2012 ADDY Competition. Admittedly this is a surreal business, but it is truly one of the most rewarding on the planet. Especially when the art of genius creative is allowed to express itself openly. This year we’re honored to host our event at the Dali Museum and Mahaffey Theater because as two of the nation’s finest establishments for the arts, what better combination to honor our freaky ideas. The ADDY Awards is the world’s largest creative competition with over 60,000 entries annually. And it all begins here at the local level. This year’s ADDY Awards is presented through the efforts of a small pack of volunteers. So let’s take this opportunity to say “THANK YOU” to all those who made this freaky event successful. The AAF Tampa Bay ADDY Committee: Barry Wallace (ADDY Chair), Mike Quigley (Gallery Night Co-Chair), Angie Leonetti (Gallery Night Co-Chair), Shannon Bennett (ADDY Judging Chair). Other volunteers: Vinny Tafuro, Shelley Manes, George Zwierko, Michael Andersen, Mike Compton, Nick Ferry, Sherrie Davis Kinkead, Jenny Laws, Helen Pantuso, Nancy Vaughn, Jeff Zampino and Sarah Jeffcoat. IT’S A F reaky INDUSTRY FULL OF GENIUS. Thanks to our team of six judges from around the country, three coming to Tampa and three judging interactive entries remotely. We believe by expanding the number of judges based on their areas of expertise we have a show that is judged with balance and integrity. We would like to especially thank our sponsor, Ground Up Films for producing our opening reel and winner reel for the Gala Show. Thanks to our ADDY production team: Brandon Windish, Writer and Director; Jon Wolding, Director of Photography; Mike Compton of The Spot Marketing, Producer; Jeff Zampino, Producer and Ruston Head, Production Designer. Many thanks to those who donated to this production: Curtis Graham and Greyhouse Films donated production equipment; CMR Studios donated HD Red Epic Camera, Darren Booth of The Heights Tampa, donated the Trolley Barn Warehouse at the Heights Waterfront and Chipotle Mexican Grill for providing lunches during the production. Plus we’d like to thank everyone who played a part in the production, both on and off screen. Lastly, thanks to everyone who participated in the competition this year. Whether you submitted one entry or one hundred, you keep the spirit of the ADDYs alive. So let’s celebrate the winners and wish them success as their great creative moves on to the District competition. And with any luck, on to the National ADDY Awards. Now let’s see the work of some real freaky genius. Enjoy the show! Heather Christman President AAF Tampa Bay Barry Wallace ADDY Chair/ Immediate Past President AAF Tampa Bay Special thanks to Craig Naylor and Edward Bayonet, Instructors at Tampa Bay Technical High School and the Commercial Art Academy students who volunteered on hanging day: Cherise Clarke, Kristina Naylor, Tram Pham, Taylor Thor, Marissa Ebanks, Matthew Jones and Ricardo Dominguez. 1 KEVIN HOURIGAN A silver medal winner n adept entrepreneur starting with a technology background building custom-computers, servers, networking and online retailing enterprises in the 1990s, Kevin Hourigan has led his web design and web development firm through the brink of the dot-com meltdown in early 2000’s to today’s high-energy, high-performance digital marketing agency known today as Bayshore Solutions. By continually applying lessons and successes in Website Design, Web Development, Search Engine Optimization, Social Media and Interactive Marketing to the business dynamics and opportunities of today, Kevin has piloted Bayshore Solutions to earn an impressive roster of victorious clients whose own companies have grown significantly through their online initiatives The Tampa Bay Business Journal and the Gulf Coast Business Review have recognized Kevin Hourigan as one of the top 40 executive under 40. The Tampa Bay Business Journal also named him in the top 25 Technology Leaders along with Florida Trend’s 2005 High Tech Company Leaders. A sought-after technology and marketing advisor to organizations, Kevin Hourigan has shared case-stories and interactive growth strategies for businesses at a variety of conferences from the Tampa Bay Business Journal’s Power Breakfast to the US Chamber of Commerce’s Small Business Summit in Washington D.C. In addition to his professional duties, Mr. Hourigan previously has or currently serves on the board or committees for The CEO Council of Tampa Bay, The Tampa Bay Partnership, The Greater Tampa Chamber of Commerce, The American Marketing Association, The Tampa Bay Technology Forum, The Financial Executives International, Tampa Bay Professional Alliance and The Spring of Tampa Bay. 3 JUDGES judges M ichael oversees all aspects of the agency’s digital output. He has played a major role in bridging the gap between traditional creatives and pure play digital talent, developing existing talent into hybrid thinkers, and educating account teams and clients about brand impact through digital and interactive mediums. Before working with Euro RSCG, Shirley helped found Mouth, a creative boutique agency in New York, where he created work for clients that included Casa Dragones tequila, The B-52s, Mahou beer and Robert F. Kennedy Jr.’s organization, Waterkeeper Alliance. Michael Shirley Group Creative Director for Digital Initiatives Company: Euro RSCG Chicago Location: Chicago, IL 4 Over the course of his career, Shirley has developed notable work for clients that include Kraft Foods, McDonalds, Sprint, Verizon, OfficeMax, Ford, K-Swiss, Diageo and Sears. In June, Shirley was part of a winning team at Facebook Studio Live-New York’s Hack Challenge, a competition to find the best solution to a marketing challenge benefiting the Gay, Lesbian & Straight Education Network, in partnership with The One Club and the Ad Council. A nn is an internationally renowned talent who led creative teams at a number of well-known agencies. Prior to joining Blattner Brunner Inc. as vice president, creative director in 1990, Ann served as vice president and associate creative director at Della Femina, McNamee WCRS/Pittsburgh. She supervised creative development for such clients as Nestle’ Enterprises, Stouffer Foods, PPG Industries, Alcoa and Pittsburgh Brewing. Ann is personally responsible for the professionally acclaimed concepts and writing for Stouffer’s Lean Cuisine, Stouffer’s Pizza and Taster’s Choice Coffee. She was a vice president, associate creative director at Ketchum Advertising in both Pittsburgh and San Francisco, working on accounts that included Heinz, Pittsburgh Paints, Rubbermaid, Hunt-Wesson Inc., and Bank of America. At Ted Bates, New York, and McCann Erickson, Australia, Ann was copywriter on a number of international accounts including Warner Lambert Inc., BristolMyers, and Yardley of London and Coca-Cola, Australia. Ann has been honored with many national and international awards, including CLIO, Andy, British AD&D, International Film Festival, Mobius, as well as local, district and national American Advertising Federation Awards (Addy’s). The AAF District 2, Crystal Prism Award, Silver Medal Award and the BMA President’s Award. She also was inducted into the Pittsburgh Advertising Federation Hall of Fame. A native of the outback of Australia, Ann is a graduate of the University of Queensland, Brisbane, Australia. She is a member of the marketing committee of the Cultural Trust, the Pittsburgh Irish Classical Theatre, and the March of Dimes. President Emeritus/Lt. Governor of the American Advertising FederationPittsburgh Chapter, and presently Special Assistant to the Governor of AAF District 2. Ann McFadden Creative Director Emeritus Company: Brunner Location: Pittsbourgh, PA 5 judges B efore joining McGarrah Jessee advertising, Tim worked at DDB Needham and GSD&M. His work has been recognized in Communication Arts Advertising Annual, Communication Arts Interactive Annual, D&AD, The Obies, Art Directors Club, Print, London International Advertising Awards, Graphis, The Webby’s and national and local Addys. He loves his family with all of his heart and more. He is honored to be judging this show. Jeffery DeLong Creative / Interactive Company: Sym Labs, Inc. Location: San Francisco, CA Jeffrey DeLong is the Creative / Interactive for Sym Labs, Inc., a creative strategy and design firm. Previously, he was the creative director for Firespring, a marketing solutions company focusing on marketing solutions and web development. Matt Kuttan Tim Cole Interactive Judges Group Creative Director Thom Gehring Company: McGarrah Jesse Advertising Location: Austin, TX President Company: Gehring Co. Location: Austin, TX Thom is the recipient of numerous ADDY’s, a 2010 Gold Graphis Award and his work has been published in How magazine and Communication Arts. 6 Creative Director Company: Saatchi & Saatchi X Location: Chicago, IL Matt Kuttan has consulted with agencies such as J. Walter Thompson, Young & Rubicam, EURO RSCG, Bozell, Hal Riney, Campbell Mithun Esty, BBDO and others to develop and deliver creative product that builds and drives sales. His has been recognized with numerous industry awards, including CLIOS and a Cannes Short-List. SALES PROMOTION Packaging honorINg Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Masque Packaging Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Javier Quintana, Senior Art Director Point-of-Purchase Counter Top Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: SoupwichPlacemat Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director We thought about calling it a “soupWich,“ but that makes absolutely no sense. 4.99 CUP OF SOUP & SANDWICH Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Big Boy plays ball. Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director BBQ Ranch Chicken Melt $5.99 With a cup of soup. Grilled chicken breast, American cheese, BBQ sauce, ranch dressing, tomato and shredded lettuce on grilled Texas toast. Buffalo Chicken Tender Sandwich $5.49 With a cup of soup. Buffalo chicken tenders, shredded lettuce and bleu cheese dressing on a grilled Slim Jim roll. Corned Beef & Melted Swiss $5.79 With a cup of soup. Lean corned beef and Swiss cheese on grilled rye bread. BLT $4.99 With a cup of soup. Texas toast, bacon, tomato, lettuce and mayonnaise. Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Door Hanger Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Javier Quintana, Senior Art Director Free-Standing Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Tradeshow Booth Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Javier Quintana, Senior Art Director STARTING AT $ Genius! Zesty Italian $4.99 With a cup of soup. Ham, pepperoni, Mozzarella cheese, shredded lettuce, tomato, red onions and Italian dressing on grilled tomato basil bread. Tomato Basil 3 Cheese Grilled Cheese $4.99 With a cup of soup. Pepper jack cheese, American cheese, Swiss cheese and tomato on grilled tomato basil bread. Big Boy is a registered trademark of Big Boy Restaurants International LLC. © 2010 Big Boy Restaurants International LLC. Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Screwbox Title: When the geniuses aren’t genius enough Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter/Director Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Hip Hip Buffet Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director SB SB SB Geniu ond s Bey solutions MEMORY (RAM) MacBook Or MacBook Pro PowerBook G4 Or iBook G4 1GB $45 2GB $90 4GB $180 1GB $90 2GB $180 HARD DRIVES MacBook Or MacBook Pro PowerBook G4 iBook G4 Or iMac and other desktop Macs SB 250GB 320GB 500GB $199 $219 $249 500GB 1TB $199 $229 160GB $189 250GB $219 320GB $249 KEYBOARDS 13” MacBook* 15” MacBook Pro* 17” MacBook Pro* 15” PowerBook G4 17” PowerBook G4 OPTICAL DRIVES 13” MacBook 15” MacBook Pro 17” MacBook Pro 15” PowerBook G4 17” PowerBook G4 12” PowerBook G4 $225 $159 $159 $159 $159 $245 $245 $195 $195 $195 $245 OPERATING SYSTEM Snow Leopard $109 Leopard $169 Tiger $169 (10.6) (10.5) (10.4) SCREENS 13” MacBook* 15” MacBook Pro* 17” MacBook Pro* 13” MacBook 15” MacBook Pro 17” MacBook Pro 15” PowerBook G4 17” PowerBook G4 $295 $445 $495 $295/$395 $295/$475 $395/$565 $445 $475 SB 8 COLLATERAL MATERIAL SALES PROMOTION Point-of-Purchase - Campaign Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Big Boy POP campaign Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director Video Sales Presentation Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: Sarasota Convention & Visitors Bureau Title: SCVB Brand Launch Presentation Credits: Sarah Tildsley, Creative Director; Glenn Horn, Assoc. Creative Director; Cindy Troupin, Senior Art Director; Rebekah Wilkins, Art Director; Dominic Wilson, Interactive Art Director; Esther Voliton, Copywriter; Margaret Norquist, Senior Account Executive; Erin Gray, Principal, Account Services; Robyn Walters, Assistant Account Executive Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / The Reaction Credits: Troy Dunn, Director; Glen Hosking, Associate Creative Director; Billy McCreary, Cinematographer; Seth Allen, Producer; Kamden Kuhn, Account Executive; Sound Asylum, Sound Design Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / The Man Credits: Troy Dunn, Director; Glen Hosking, Associate Creative Director; Billy McCreary, Cinematographer; Seth Allen, Producer; Kamden Kuhn, Account Executive; Sound Asylum, Sound Design Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Sempermed USA Title: We Are Sempermed Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Dan Stevenson, Writer; Billy McCreary, Visual Effects Artist; Sound Asylum, Sound Design; Sarah Waldie, Account Executive Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Sempermed USA Title: Hand Protection 101 Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Josh Adams, Visual Effects Artist; Heidi Little, Producer; Sound Asylum, Sound Design; Sarah Waldie, Account Executive COLLATERAL MATERIAL Stationery Package – Flat Printed Award: Gold ADDY® Award Entrant: The Clear Agency Advertiser: Pacific Sports Ventures Title: Pacific Sports Ventures stationary Credits: Kaeli Ellis, Art Director; Jenn Greacen, Brochure – Color Brochure - Campaign Award: Silver ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Hip Preservation System Brochure Credits: Jodi Myers, Senior Graphic Designer; Award: Gold ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Preservation System Brochures Credits: Jodi Myers, Senior Graphic Designer; Barbara St. Clair, Director of Marketing Communications; Mike Ramos, Photographer Executive Director Barbara St. Clair, Director of Marketing Communications; Mike Ramos, Photographer Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Pacific Sports Ventures Title: Elevate stationary Credits: Kaeli Ellis, Art Director; Jenn Greacen, Award: Silver ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Knee Preservation System Brochure Credits: Jodi Myers, Senior Graphic Designer; Publication Design - Editorial Spread Executive Director Barbara St. Clair, Director of Marketing Communications; Mike Ramos, Photographer Award: Silver ADDY® Award Entrant: Raymond James Advertiser: Raymond James Title: WorthWhile: Winter 2011 Feature Award: Silver ADDY® Award Entrant: Raymond James Advertiser: Raymond James Title: WorthWhile: Spring, Summer, Fall and Winter 2011 Credits: Becky Taylor, Product Manager; Kris Gamble, Creative Director; Elaine Gibson, Designer; Steve Fox, Editorial Director; David Wilson, Writer Publication Design - Magazine Award: Silver ADDY® Award Entrant: Raymond James Advertiser: Raymond James Title: WorthWhile: Winter 2011 issue Annual Report – Color Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: Bay Cities Bank Title: Bay Cities Bank Annual Report Credits: Sarah Tildsley, Creative Director; Charlie Militello, Art Direction/Design; Heather Jennings, Production Manager; Patrick Owings, Senior Account Executive; Jack Watters, Assistant Account Executive WorthWhile Raymond James PResents 2 0 1 1 | Spring a Publication of thoughtful insight dedicated to the life well Planned. DoubleLatch ® 1 2 Hip Preservation System 3 From Access to Repair, the ConMed Linvatec Hip Preservation System is committed to optimizing patient outcomes by providing a comprehensive solution of joint preserving instrumentation and techniques. 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Prebent Burs 4.5mm Prebent spherical Bur 4.5mm Prebent Polishing Bur 4.2mm Prebent Oval Bur HPS-HB01 HPS-HB02 HPS-HB03 Prebent Blades 4.2mm Prebent Great White convex 4.2mm Prebent Great White concave 4.2mm Prebent Frr convex 4.2mm Prebent Frr concave 4.2mm Prebent Gator convex 4.2mm Prebent Gator concave 4.2mm Prebent Ultracut convex 4.2mm Prebent Ultracut concave HPS-CB01 HPS-CB02 HPS-CB03 HPS-CB04 HPS-CB05 HPS-CB06 HPS-CB07 HPS-CB08 Bendable Blade cuda 4.2mm - Bendable to 30˚ EL9356 ® ® 5 DLH460 4.6mm DoubleLatch Hip cannulated Obturator DLH461 5.8mm DoubleLatch Hip cannula straight DLH582 5.8mm DoubleLatch Hip cannula Fenestrated DLH583 4.6mm DoubleLatch Hip cannula straight DLH462 4.6mm DoubleLatch Hip cannula Fenestrated DLH463 10 replacement seals for DLH cannulas DL1008 replacement cannula seal cap DL1009 seal cap installation and removal Tool DL1010 Access 1 ® Preserve 2 Bridge system rePAir 3 This fundamental step in the procedure demands the right tools. With a focus on safe and accurate hip joint access, these instruments provide the ability to start the procedure off with precision and safety. This quick-to-connect system offers durability and enhanced ergonomics. The custom quick latch HIP obturator handles have been engineered for optimal hip joint insertion. Portal transfer has also been PRESERVATION simplified with the DoubleLatch Bridge attachment. DoubleLatch signature series ® Learn more about this and other innovative products. Call 800-237-0169 or visit linvatec.com. DLH581 4.6mm DoubleLatch Hip conical Obturator HIP PRESERVATION SYSTEM WHEN IT COMES TO INVESTING AreYouYour Own Worst Enemy? 5.8mm DoubleLatch Hip cannulated Obturator w/Handle HPS-H58 Banana Blade - Disposable ® POPLOK DLH202 DLH580 5.8mm DoubleLatch Hip cannulated Obturator Available in 4.6mm and 5.8mm Hip Procedure Accessories SPHERICAL BUR DLH100 DLH200 Double stopcock DoubleLatch reverse Hip Bridge 5.8mm DoubleLatch Hip conical Obturator 4.6mm DoubleLatch Hip cannulated Obturator w/Handle HPS-H46 specifically engineered for hip arthroscopy, these products will assist you through joint entry as well as other key steps in the procedure. The Access needle offers a customized 30 degree angled tip and rigid body for optimal insertion ability. Unique to the Hip Preservation system, the disposable Banana Blade was designed to be used with a reusable blade handle which optimizes cutting efficiency, due to its strength and ergonomics. Access needle (2pk) Bridge system single stopcock DoubleLatch Hip Bridge Double stopcock DoubleLatch Hip Bridge ergonomic Handle single and Double stopcock Bridge Options ® 9 Publication Design - Series 30° High Definition scope HD4300 70° High Definition scope HD4700 ECONOMIC OUTLOOK THE CASE FOR DIVIDEND STOCKS REEVALUATING BONDS INDIVIDUAL INFLATION TAX PLANNING WINDOW DESIGN YOUR OWN PRODUCTS SYSTEM The QuickLatch family of high definition scopes provides excellent image quality with ease of use. Maximum light transmission, higher contrast and increased depth of field greatly enhance your operating room experience. The high definition performance scopes are available in 30° and 70.° ® 2 6 10 collateral material Poster - Single 11 Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: Tires Plus Title: Vicious Curb Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director; Kris Gregoire, Photographer Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: Ass Credits: Tom Kenney, Exec. Creative Director; Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: Junk Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Art Director Joey Crawford, Creative Director/Copywriter; Ben Day, Art Director Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: Beaver Credits: Tom Kenney, Exec. Creative Director; Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: Clam Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Art Director Joey Crawford, Creative Director/Copywriter; Ben Day, Art Director Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Jailhouse Fire Title: Out For Revenge Credits: Tom Kenney, Exec. Creative Director; Poster - Campaign Michael Schillig, Assoc. Creative Director/Copywriter; Javier Quintana, Senior Art Director; Benjamin Day, Photographer Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Tires Plus Title: Pothole From Hell Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: Protect your& Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Art Director Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Tires Plus Title: Alignment Killers Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director Special Event - Campaign Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: Sarasota Convention & Visitors Bureau Title: SCVB Brand Launch Campaign Credits: Sarah Tildsley, Creative Director; Glenn Horn, Assoc. Creative Director; Cindy Troupin, Senior Art Director/Designer; Rebekah Wilkins, Art Director; Esther Voliton, Copywriter; Heather Lajoie, Production; Erin Gray, Principal, Account Services; Margaret Norquist, Senior Account Executive; Robyn Walters, Assistant Account Executive slip into our new tee, free. Get yours at: www.soundasylum.com/freetee Interactive Media Direct Marketing OUT-OF-HOME Outdoor Board - Flat Award: Gold ADDY® Award – BEST OF BAY Entrant: Tech Data Corporation Advertiser: Hewlett Packard and Tech Data Title: Hewlett Packard and Tech Data: HP FLIP BOOK Credits: James Salame, Junior Art Director; Nina Barringer, Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Follow that hair flip Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director Senior Writer; Janel Light, Traffic & Production Specialist; Emily Shine, Supervisor, Product Marketing; C&D Printing, Printer NEWSPAPER Newspaper Campaign – B&W Award: Gold ADDY® Award – BEST OF BAY and COPYWRITING AWARD Entrant: Pyper Paul + Kenney Advertiser: Lexcel Minerals Title: Rocks Credits: Tom Kenney, Exec. Creative Director; Newspaper Campaign - Color Orange DIRECT MARKETING Single – 3-D Michael Schillig, Assoc. Creative Director/Copywriter; Benjamin Day, Senior Art Director Award: Silver ADDY® Award Entrant: BVK Advertiser: Visit St Pete/Clearwater Title: 100 Days of Summer Spadeas Credits: Rich Kohnke, Creative Director; Clara Meinen, Senior Art Director; Mike Holicek, Writer Jim McDonald, Retoucher; Gina Wittnebel, Digital Artist; Nick Collura, Photographer Outdoor Board – Digital or Animated Producer; Sarah Wissenback, Editor/Designer; John Franzone, VP Entertainment, Tampa Bay Lightning Award: Gold ADDY® Award – BEST OF BAY and BEST OF SHOW ADDY Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / Website Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Grant Gunderson, Art Director; Kamden Kuhn, Account Executive Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Amanda Mason Title: Amanda Mason Website Credits: Kaeli Ellis, Art Director; Marc Russell, Interactive Art Director; Jenn Greacen, Executive Director Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: ISM Website Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Chanse Chanthalansy, Multimedia Director; Jose Guevara/Matt Kelliher, Digital Media Guru Website, Consumer HTML - Outlets White Award: Silver ADDY® Award Entrant: Mindclay Creative Advertiser: Tampa Bay Lightning Title: Hockey Paradise Game Open Credits: Marc Battaglia, Creative Director; Gary Grant, Green INTERACTIVE MEDIA Website, Consumer HTML - Products ENTER OUR 100 DAYS OF SUMMER SWEEPSTAKES VisitStPeteClearwater.com 13 e 54934 • VSPC — St Pete Times Spadea (June) • Outside Front Flap - 5.5” x 21.5” • 4C • gew • V1-6/22/11 Award: Silver ADDY® Award Entrant: Triad Retail Media Advertiser: eBay Motors Title: modJOBS Credits: Aaron Arroyo, Associate Creative Director; Igor Plaksiy, Senior Front End Developer; Faren Skelton, Interactive Designer; Evie Larson, Art Director; Jennifer Terentino, Sr. Project Manager; Matt Ayers, Editorial Strategist; Matt Porter, Copywriter; Alan Taylor, Chief Executive - Benchmark; Erika Holmes, Senior Editor; Rich Wells, Senior Designer; Marty Strasen, Senior Director of Development: Andres Delgado, ASP.Net Developer 14 A Salute to Ads Worthy of Preservation Here’s to all those ad makers who silenced their butterflies and forged ahead to create lasting impressions. Congratulations on your hard-earned awards. AD SPACE interactive media Interactive media Website, Consumer HTML - Services Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Big 3 Studios Title: Big 3 Studios website Credits: Kaeli Ellis, Art Director; Marc Russell, Interactive Art Director; Jenn Greacen, Executive Director Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Marcedes Lewis Title: Marcedes Lewis website Credits: Kaeli Ellis, Art Director; Danny Breckenridge, Web Developer; Jenn Greacen, Executive Director Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Charlotte Jackson Title: Charlotte Jackson website Credits: Kaeli Ellis, Art Director; Danny Breckenridge, Web Developer; Jenn Greacen, Executive Director Award: Silver ADDY® Award Entrant: Fast Forward Marketing Advertiser: Captain Kidd’s Charters Title: Captain Kidd Website Credits: Pat Floyd, Art Director; Richard Byrd, Creative Director Award: Silver ADDY® Award Entrant: Social Forces Advertiser: ICE Title: ICE Women’s Hockey Website Credits: Carl Vervisch, Creative Director; Adam Nerland, Award: Gold ADDY® Award Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / The Man Credits: Troy Dunn, Director; Glen Hosking, Associate Designer/Developer; Kate Whatley, Account Director; Kris Solberg, Account Manager Creative Director; Billy McCreary, Cinematographer; Seth Allen, Producer; Kamden Kuhn, Account Executive; Sound Asylum, Sound Design Mobile Marketing - Webisodes Mobile Marketing - Internet Commercials Award: Gold ADDY® Award Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / The Reaction Credits: Troy Dunn, Director; Glen Hosking, Associate Creative Director; Billy McCreary, Cinematographer; Seth Allen, Producer; Kamden Kuhn, Account Executive; Sound Asylum, Sound Design Award: Gold ADDY® Award Entrant: Triad Retail Media Advertiser: Nestle Purina Title: Purina Real Pet Stories Credits: Chris Shindelbower, Associate Creative Director; Teo Milicevic, Senior Designer; Bryan Miller, Senior Copywriter; Rob Gibbons, Video Production Manager; Rob Tissler, Executive Producer - Tampa Digital; Misty Brown, Vice President of Communications; Stephanie Lesser, Editorial Strategist Award: Silver ADDY® Award Entrant: Triad Retail Media Advertiser: eBay Motors Title: Done In 60 Seconds Credits: Art Michalik, Executive Producer; Misty Brown, V.P. of Communications; Susan Clark, Director of Editorial; Matthew Porter, Producer/Director/Host; Dave Stiffler, Motion Graphics Designer; Will Cohen, Assoc. Director, Social & Mobile Marketing; Erika Holmes, Senior Editor Mobile Marketing - Online Campaign Award: Silver ADDY® Award Entrant: Triad Retail Media Advertiser: Nestle Purina Title: Purina Showcase Credits: Chris Shindelbower, Associate Creative Director; Gary Kost, Art Director; Teo Milicevic, Senior Designer; Craig Clayton, Interactive Developer; Brandi Morlen, Web Designer; George Joseph, Senior Designer; Bryan Miller, Senior Copywriter; Rob Gibbons, Video Production Manager; Rob Tissler, Executive Producer - Tampa Digital; Stephanie Lesser, Editorial Strategist; Keri Shingledecker, Program Manager; Lisa Poulson, Producer Interactive Multimedia - B-to-B Award: Silver ADDY® Award Entrant: Healthesystems Advertiser: Healthesystems Title: Spiraling Pharmacy Costs Credits: Jill Knight, Marketing Manager, Healthesystems; Christian Schwier, Animator, Litewave Media; Keith Jones, Animator, Litewave Media 16 television/radio television/radio TELEVISION Local TV - :30 Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: Verizon FiOS Title: Verizon Fios Customer Service TV Credits: Sarah Tildsley, Creative Director; Glenn Horn, Associate Creative Director; Michael McCourt, Director; Tampa Digital, Production Company Local TV - Campaign 17 Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Wheel Works Title: Wheels Go Bye Bye Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director; Chanse Chanthalansy, Director/Editor; Jess Vahsholtz, Agency Producer/Account Director; Simon Faulkner, Producer; Tim Fowler, Sound Asylum Award: Silver ADDY® Award Entrant: Hardee Group, Inc. Advertiser: Lokey Motor Company Title: Lokey Motor Company TV Campaign Credits: Doug Hardee, Creative Director / Co-Director; Nanette Hardee, Writer/Producer; Anthony Pesce/Mojo Ranch, Co-Directors/Editors; Leighton Silvestro, Cinematographer; Dina DeMaria/Lokey Motor Company, Marketing Coordinators TV Self-Promotion - Single Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: Sarasota Convention & Visitors Bureau Title: SCVB Brand TV Spot Credits: Sarah Tildsley, Creative Director; Glenn Horn, Associate Creative Director; Michael McCourt, Director; Tampa Digital, Production Company; Margaret Norquist, Senior Account Executive; Erin Gray, Principal, Account Services; Robyn Walters, Assistant Account Executive National TV, Single - Consumer Outlets Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Tickle Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Writer; Ben Day/Javier Quintana, Senior Art Directors; Joey Crawford, Director; Chanse Chanthalansy, Executive Studio Director and Editor; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers; Rock Salt, Music Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Tony Roma’s Title: Piano Credits: Troy Dunn, Director; Glen Hosking, Associate Creative Director; Billy McCreary, Cinematographer; Josh Adams, Visual Effects Artist; Heidi Little, Producer; Kamden Kuhn, Account Executive; Sound Asylum, Sound Design Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: French Fries Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director /Writer; Ben Day/ Javier Quintana, Senior Art Directors; Joey Crawford, Director; Chanse Chanthalansy, Executive Studio Director and Editor; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers; Rock Salt, Music Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Breakin Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director /Writer; Ben Day/ Javier Quintana, Senior Art Directors; Joey Crawford, Director; Chanse Chanthalansy, Executive Studio Director and Editor; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers; Rock Salt, Music National TV Campaign – Consumer Outlets Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: The boy talks Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director /Writer; Ben Day/ Javier Quintana, Senior Art Directors; Joey Crawford, Director; Chanse Chanthalansy, Executive Studio Director and Editor; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers; Rock Salt, Music National TV Campaign – Consumer Services Award: Silver ADDY® Award Entrant: BVK Advertiser: Visit St Pete/Clearwater Title: Visit St Pete/Clearwater ‘Promises’ & ‘Play’ TV Credits: Rich Kohnke, Creative Director; Clara Meinen, Senior Art Director; Mike Holicek, Writer; Darlene Stimac, Producer; Jim McDonald, Retoucher RADIO Local Radio - :30 Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: MOR Title: Laugh Your Head Off Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Tim Fowler, Sound Asylum Regional/National Radio - :30 Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Drive Thru Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers MIXED/MULTIPLE MEDIA Mixed-Media Campaign - Local Consumer Award: Silver ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Preservation System Credits: Jodi Myers, Senior Graphic Designer; Andrew Ford, Senior Video Designer; Barbara St. Clair, Director of Marketing Communications; Mike Ramos, Photographer Mixed-Media Campaign - National Consumer Award: Gold ADDY® Award – BEST OF BAY Entrant: ChappellRoberts Advertiser: Sarasota Convention & Visitors Bureau Title: SCVB Brand Campaign Credits: Sarah Tildsley, Creative Director; Glenn Horn, Associate Creative Director; Cindy Troupin, Art Director/Designer; Rebekah Wilkins, Art Director; Esther Voliton, Copywriter; Heather Lajoie, Production; Margaret Norquist, Senior Account Executive; Erin Gray, Principal, Account Services; Robyn Walters, Assistant Account Executive Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Big Boy, the boy talks campaign Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director; Chanse Chanthalansy, Multimedia Director/Editor 18 lations to the u t a r g Con Freaky Genius ADVERTISING FOR THE ARTS & SCIENCES Collateral – Brochure/Sales Kit IN IN T. T. Award: Silver ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Knee Preservation System Brochure Credits: Jodi Myers, Senior Graphic Designer, Barbara St. Clair, Director of Marketing Communications; Mike Ramos, Photographer Collateral - Poster AA IL IL . . R M M P PR R IV LVER. ELI E D D ROBERTS PRINTING Jeanne Davis • [email protected] 727.442.4011 ext 212 • www.robpri.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . rC oef Taamtpiva Beays E Advertising for the arts & sciences Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Backwards Crab Mirror Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director gnihty reve od sbar c dn aS .sdraw kcab .................................................................................................................................. Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Sand Tiger Shark Ruler Credits: Tom Kenney, Exec. Creative Director; Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: The Dali Museum Title: Dali Museum Conception TV Credits: Sarah Tildsley, Creative Director; Glenn Horn, Michael Schillig, Assoc. Creative; Director/Copywriter; Kris Gregoire, Senior Art Director Associate Creative Director; Tampa Digital, Production Company Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Faces Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director; Chanse Chanthalansy, Director/ Cinematographer/Editor/Visual Effects; Tim Fowler, Sound Asylum Award: Silver ADDY® Award Entrant: Layerd Versus Advertiser: Sons Of Hippies Title: Sons Of Hippies Credits: Palmer Holmes, Creative Director; Sarah Snee, Photographer Print - Magazine Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Be Very Afraid Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director Broadcast/Electronic - TV Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: The Dali Museum Title: Dali Museum “You Have To See It” TV Credits: Sarah Tildsley, Creative Director; Glenn Horn, Associate Creative Director; Esther Voliton, Copywriter; Tampa Digital, Production Company Broadcast/Electronic - Interactive Award: Silver ADDY® Award Entrant: Social Forces Advertiser: Steve Williams Title: Steve Williams Studio Website Credits: Carl Vervisch, Creative Director; Adam Nerland, Designer/Developer; Kate Whatley, Account Director; Helen Tatsis, Account Executive Broadcast/Electronic - Out-of-Home Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Cloud Shark Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director Campaign – Single Medium Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Shark Fear Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director 20 ADVERTISING FOR THE ARTS & SCIENCES WE’VE GOT A Campaign - Mixed Media EYE FOR DESIGN Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Warning Signs Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/ Copywriter; Kris Gregoire, Senior Art Director public service Collateral - Brochure Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Metropolitan Ministries Title: Miracle Place Book Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Kim Bryant, Art Director; Stevebo, Junior Copywriter Collateral - Poster Award: Gold ADDY® Award Entrant: The Clear Agency Advertiser: University of Tampa Title: University of Tampa, Lucky Says, Bedroom Scene Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director Oh yeah! let us show you what we can do for your design needs. It’s half part freaky and half part fresh. Give us a try, we promise we won’t freak you out! gabediazgraphicdesign.com | 813.263.4205 | [email protected] /gabediazgraphicdesign /gabediazgraphic Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Pediatric Cancer Foundation Title: Toy Dragon Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Trushar Patel, Senior Art Director Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Poster / Tank Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Poster / Elephant Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Poster / Train Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive 22 Public service Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: University of Tampa Title: University of Tampa, Lucky Says, Mug Shot Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Pediatric Cancer Foundation Title: Toy Train Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Trushar Patel, Senior Art Director Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Pediatric Cancer Foundation Title: Army Men Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Trushar Patel, Senior Art Director Print - Newspaper 23 Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Print / Tank Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Decarolis, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive surREAL Savings! Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: University of Tampa Title: University of Tampa, Lucky Says, Porta Potty Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director you won’t believe your eyes Broadcast/Electronic - TV Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / TV Credits: Troy Dunn, Director; Glen Hosking, Associate Creative Director; Billy McCreary, Cinematographer; Dan Stevenson, Senior Art Director; Brittany Meronek, Art Director; Award: Silver ADDY® Award Grant Gunderson, Art Director; Ernan DeLeon, Visual Effects Artist; Entrant: The Clear Agency Josh Adams, Visual Effects Artist; Shani Acosta, Visual Effects Artist; Advertiser: University of Tampa Sound Asylum, Sound Design; Sarah Waldie, Account Executive Title: University of Tampa, Lucky Says, Bedroom Scene Award: Silver ADDY® Award Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Horse Auction Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director/Photographer; Benjamin Day, Senior Art Director/Photographer; Grant Gunderson, Art Director; Chanse Chanthalansy, Director/ Cinematographer/Editor; Jess Vahsholtz, Account Director/ Producer; Tim Fowler, Sound Asylum Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Tampa Bay Rays Title: Whistle Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Writer; Ben Day/Javier Quintana, Senior Art Director; Joey Crawford, Director; Chanse Chanthalansy, Executive Studio Director; Chanse Chanthalansy/San Nguyen, Editors; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers Enroll in Smile Plus and watch eye-popping savings pile up at our 30 Tampa Bay-Area Coast Dental offices. • FREE annual membership (a $75 savings) • FREE comprehensive dental exam & full mouth x-rays • FREE periodic exam annually • FREE emergency exams • FREE unlimited office visits • SAVE up to 70% on dental services Don’t delay. Join today! www.CoastDental.com/SPSavings (877) SML-PLUS SPIND/SPADD. Up to $75 value. Offer expires December 31, 2012. Minimum fee only. Fee may vary with complexity of case. THE PATIENT AND ANY OTHER PERSON RESPONSIBLE FOR PAYMENT HAS A RIGHT TO REFUSE TO PAY, CANCEL PAYMENT, OR BE REIMBURSED FOR PAYMENT FOR ANY OTHER SERVICE, EXAMINATION, OR TREATMENT THAT IS PERFORMED AS A RESULT OF AND WITHIN 72 HOURS OF RESPONDING TO THE ADVERTISEMENT FOR THE FREE, DISCOUNTED FEE, OR REDUCED FEE SERVICE, EXAMINATION, OR TREATMENT. Smile Plus is a discount dental plan. SMILE PLUS IS NOT A REGISTERED INSURANCE PLAN. See office for details. The dentists and hygienists are employees or independent contractors of Coast Florida P.A., or Coast Dental, P.A., (Adam Diasti, DDS, DN12490).© 2012 Coast Dental. All rights reserved. CD-101125 Public service Public service Broadcast/Electronic - Audio/Visual Broadcast/Electronic - Interactive Award: Gold ADDY® Award Entrant: ChappellRoberts Advertiser: Lion’s Eye Institute For Transplant and Research Title: Lion’s Eye Cars for Good Promotion Video Credits: Sarah Tildsley, Creative Director; Glenn Horn, Award: Gold ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Website Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Brittany Meronek, Art Director; Grant Gunderson, Art Director; Sarah Waldie, Account Executive 25 Associate Creative Director; Brian Allen, Art Director/Video Production; Dominic Wilson, Art Director/Video Production; Patrick Owings, Senior Account Executive; Jack Watters, Assistant Account Executive Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Tires Plus Title: Support PCF Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Ryan Montgomery, Copywriter; Benjamin Day, Senior Art Director/ Camera Op; Chanse Chanthalansy, Director/Producer/Editor; Jess Vahsholtz, Producer/Account Director; Clark Griffiths, Camera Operator; Tim Fowler, Sound Asylum Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Help Joey Credits: Tom Kenney, Exec. Creative Director; Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Let’s talk about the sex Credits: Tom Kenney, Exec. Creative Director; Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Learning their language Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Javier Quintana, Art Director; Jess Vahsholtz, Account Supervisor; Garrett Garcia, Director of Account Services; Ben Day/Paul Daigle, DP; Jess Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/ Frank Rosowski, Editors Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/ Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: You could at least say excuse me Credits: Tom Kenney, Exec. Creative Director; Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Humpables! Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineer; Birds and Animals Unlimited, Animal Talent Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineer; Birds and Animals Unlimited, Animal Talent Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Purity Collars Credits: Tom Kenney, Exec. Creative Director; Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Dogs gone wild Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Learning Respect Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/ Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound; Engineer; Birds and Animals Unlimited, Animal Talent Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Sniff-sniff Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent 26 Public service Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: There goes the neighborhood Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent Broadcast/Electronic - Out-of-Home Award: Gold ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: It’s Not A Car To A Pedestrian Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Billy McCreary, Photographer; Sarah Waldie, Account Executive Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: What If Cars Weren’t Cars? Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See Cars Differently Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Butt Sniffer Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director Broadcast/Electronic - Non-Traditional 27 Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Pet Purity Collars Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director Campaign – Single Medium Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Help Joey Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Javier Quintana, Art Director; Jess Vahsholtz, Account Supervisor; Garrett Garcia, Director of Account Services; Ben Day/Paul Daigle, DP; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Print Campaign Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Outdoor / Campaign Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Billy McCreary, Photographer; Dave Spataro, Photographer; Sarah Waldie, Account Executive Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Pediatric Cancer Foundation Title: Imagination Come To Life Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/ Copywriter;Trushar Patel, Senior Art Director Award: Silver ADDY® Award Entrant: Rumbo Cultural Marketing Advertiser: Protección Animal Ecuador Title: Trading Places Credits: Rumbo Cultural Marketing, Condiciones infrahumanas Ponte en su lugar. Lo ves en las calles. Toda vida merece ser respetada. Muestra tu lado humano y denuncia a aquellas personas que abusan, maltratan o abandonan a sus mascotas. Creative Team Ser humano. Ser humano. www.pae.ec Campaign - Mixed Media Award: Gold ADDY® Award – BEST OF BAY Entrant: The Clear Agency Advertiser: University of Tampa Title: University of Tampa Lucky Campaign Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Campaign Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Billy McCreary, Cinematographer/Visual Effects; Ernan DeLeon, Visual Effects Artist; Josh Adams, Visual Effects Artist; Shani Acosta, Visual Effects Artist AD SPACE elements of advertising Industry self promotion Collateral Broadcast Award: Silver ADDY® Award Entrant: Tech Data Corporation Advertiser: Self Promotion Title: Tech Data’s Vendor Partner Summit: Shine Credits: Jason Liggitt, Creative Director; Wayne Barrette, Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: Pyper Paul + Kenney Title: Help Joey Montage Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Chanse Chanthalansy, Multimedia Director/Editor Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Pyper Paul + Kenney Title: Unite + Take Over Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/Copywriter; Chanse Chanthalansy, Exec. Studio Director/Editor Graphic Designer; Patricia Ross, Senior Writer; Effie Hayward, Senior Traffic & Production; James Salame, Junior Art Director; Nina Barringer, Senior Writer; C&D Printing, Printer Cards, Invitations or Announcements powered by 29 Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: ChappellRoberts Title: ChappellRoberts Holiday Greeting Credits: The Staff of ChappellRoberts, Art Direction/Creation/Talent Ad Club Promotion Award: Silver ADDY® Award Entrant: AAF Tampa Bay Advertiser: AAF Tampa Bay Title: Creative Uncaged 2011 ADDY Opening Credits: Barry Wallace, President; Nick Ferry, ADDY Chair; Logo Photography - Digitally Enhanced Photography - Special Effects, Video or Film Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Pacific Sports Ventures Title: Pacific Sports Ventures logo Credits: Kaeli Ellis, Art Director Jenn Greacen, Executive Director Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Tank Photography Credits: Troy Dunn, Creative Director; Grant Gunderson, Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots TV / Visual effects Credits: Troy Dunn, Creative Director; Billy McCreary, Visual Effects Artist; Ernan DeLeon, Visual Effects Artist; Josh Adams, Visual Effects Artist; Shani Acosta, Visual Effects Artist Steve Allen, Director/Editor; Jeff Zampino, Writer; Sound Asylum, Sound Design Photography - Campaign Campaign - Mixed Media Award: Silver ADDY® Award Entrant: AAF Tampa Bay Advertiser: AAF Tampa Bay Title: Creative Uncaged - 2011 ADDYs Credits: Barry Wallace, President; Nick Ferry, ADDY Chair; Gabe Diaz, Creative Director/Designer; Steve Allen, Director/ Editor; Jeff Zampino, Writer; Sound Asylum, Sound Design Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Masque Logo Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter Photography - Color IT’S the call of the wild Designer/Retoucher; Dave Spataro, Photographer Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Metropolitan Ministries Title: Shelter Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director/Photographer; Kim Bryant, Art Director; Ariana Durkin, Junior Art Director Award: Gold ADDY® Award – BEST OF BAY Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Preservation System Photography Credits: Jodi Myers, Senior Graphic Designer; Barbara St. Clair, Director of Marketing Communications; Mike Ramos, Photographer Award: Silver ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Sequent Surgical Technique Animated Opening Credits: Andrew Ford, Senior Video Designer; Barbara St. Clair, Director of Marketing Communications Sound - Music Only Award: Gold ADDY® Award Entrant: Circa Music Advertiser: Florida Hospital Title: Florida Hospital Credits: Allen DiCenzo, Composer; Glenn Horn, Creative Director; Tampa Digital, Production; Michael McCourt, Director Sound - Music With Lyrics Award: Silver ADDY® Award Entrant: Circa Music Advertiser: Panama City Beach CVB Title: Run Away featuring Jared Mahone Credits: Allen DiCenzo, Composer; Chris Gray, Broadcast Producer; Michael McCourt, Director 30 Illustrator: Student Addys From forests, to faces, to flying monkeys. STUDENT ADDYs Animated website: http://www.wix.com/ggre95/3d-illustrations#! Packaging Gary Greer: 727.409.2326 [email protected] SALES PROMOTION Award: Student Silver ADDY® Entrant: Kristianna Bonoan Advertiser: International Academy of Design and Technology Title: Sweetheart Soaps COLLATERAL Poster Campaign Editorial Design Spread of feature Poster Award: Student Gold ADDY® Entrant: Marissa Ebanks Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: Bully Prevention Credits: Marissa Ebanks, Photographer; Award: Student Silver ADDY® Entrant: Cherise Clarke Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: The Domestic Birdcage Credits: Cherise Clarke, Creative Director; Award: Student Gold ADDY® – PICK OF THE PROS Entrant: Wesley Fredotovich Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: Battle of the Belts Credits: Wesley Fredotovich, Illustrator; Marissa Ebanks, Designer; Kadesh Reaves, Model; Cherise Clark, Model; Katie Ray, Model Wesley Fredotovich, Designer Cherise Clarke, Photographer; Cherise Clarke, Designer; Tina Vasquez, Editorial Writer CONSUMER OR TRADE PUBLICATION Unique, Local and Affordable. Campaign Award: Student Silver ADDY® Entrant: Susan Sowers Teterud Advertiser: International Academy of Design and Technology Online Title: Honey Dew Bath Point of Purchase Award: Student Silver ADDY® Entrant: Kristianna Bonoan Advertiser: International Academy of Design and Technology Title: Candy for a Cause Award: Student Silver ADDY® Entrant: Ty Stude Advertiser: Academy of Art University (Online) Title: VWS - Scifi Businessmen Credits: Ty Stude, Concept and Copywriting; Ty Stude , Art Direction; Glen Perotte, Art Direction; Glen Perotte , Photography Award: Student Silver ADDY® Entrant: Ty Stude Advertiser: Academy of Art University (Online) Title: Mike’s Hot Dogs - Fun Facts Credits: Ty Stude, Concept & Copywriting; Ty Stude, Art Direction; Glen Perotte, Photography 32 student addys INTERACTIVE MEDIA Website Award: Student Silver ADDY® Entrant: Demetri Poulikidis Advertiser: International Academy of Design and Technology (Online) Title: Portfolio Site MIXED MEDIA Mixed Media Campaign Award: Student Silver ADDY® Entrant: Taylor Thor Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: Success from Palm to Palm Credits: Taylor Thor, Designer; Taylor Thor, Illustrator ELEMENTS OF ADVERTISING Logo Award: Student Silver ADDY® Entrant: Marissa Ebanks Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: 2020 Olympics: Paris Credits: Marissa Ebanks, Designer Illustration Award: Student Silver ADDY® Entrant: Susan Sowers Teterud Advertiser: International Academy of Design and Technology (Online) 33 Title: Self Portrait CORE CREATIVE (C2) LOcal Award: Student Silver ADDY® Entrant: Thomas H. Jay Advertiser: International Academy of Design & Technology Title: Font People Credits: Josef Mancino, Editor-in-Chief Award: Student Silver ADDY® Entrant: Alicia Kais Advertiser: International Academy of Design and Technology Title: Artistik Cover Digitally Enhanced Photography COLLATERAL MATERIAL Award: Student Gold ADDY® – Student BEST OF SHOW ADDY® Entrant: Casey Moore Advertiser: International Academy of Design & Technology Title: Lord of the Cave Credits: Michael Matsko, model; Jessica Yoder, mother of model Digitally Enhanced Illustration Award: Student Silver ADDY® Entrant: Angela Don Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: Athens Credits: Angela Don, Illustrator; Angela Don, Designer Photography Award: Student Silver ADDY® Entrant: Matthew Guanciale Advertiser: International Academy of Design & Technology Title: Editorial Fashion in Historic Ybor City Credits: Brendaly Rivera, Model; Ingrid Fernandez, Model; Darlina Conto, Hair & Makeup Artist; Irina Bilka, Hair & Makeup Artist; Ivanka Ska, Shoes; Erica Coronado, Sylist Gold Healthesystems Experience Whistler Invitation Jill Knight, Marketing Manager; Heather Christman, Sr. Marketing Specialist Award: Entrant: Title: Credits: Gold Raymond James Marketing WorthWhile: Summer 2011 Cover Kris Gamble, Creative Director; Steve Fox, Editorial Director; Dave Wilson, Writer; Elaine Gibson, Designer Award: Entrant: Title: Credits: Silver Raymond James Marketing WorthWhile: Fall 2011 Cover Story Becky Taylor, Product Manager; Kris Gamble, Creative Director; Elaine Gibson, Designer; Steve Fox, Editorial Director; David Wilson, Writer Award: Entrant: Title: Credits: Award: Student Gold ADDY® Entrant: Casey Moore Advertiser: International Academy of Design & Technology Title: Manic On Fire Credits: Tyrone Evans, model Award: Entrant: Title: Credits: Kris Gamble, Creative Director; Steve Fox, Editorial Director; Dave Wilson, Writer; Elaine Gibson, Designer Award: Entrant: Title: Credits: Silver Raymond James Marketing WorthWhile: Spring 2011 Cover Silver Raymond James Marketing WorthWhile: Spring, Summer, Fall and Winter 2011 Becky Taylor, Product Manager; Kris Gamble, Creative Director; Elaine Gibson, Designer; Steve Fox, Editorial Director; David Wilson, Writer Award: Entrant: Title: Silver Raymond James Marketing WorthWhile: Winter 2011 Feature Award: Entrant: Title: Silver Raymond James Marketing WorthWhile: Winter 2011 Issue DIRECT MARKETING Award: Entrant: Title: Credits: Gold Raymond James Marketing Financial Advisor Recruiting Campaign-in-a-Box Robb Bruce, Creative Director; Mark Leaning, Designer; Jess Deal, Writer; Kimberly Clark, Production Manager; Nicole Pesci, Account Executive; Erica Sackett, Marketing Manager OUT-OF-HOME Award: Entrant: Title: Credits: Ginny Daniel, Account Manager; Kris Gamble, Creative Director; Michael Matson, Writer; Emily Niswander, Designer Award: Entrant: Title: Credits: Gold Raymond James Marketing Raymond James Salutes Customer Service Week Silver Raymond James Marketing Raymond James Fixed Income Speakeasy Event Marketing Cori Smith, Account Manager; Michael Matson, Writer; Emily Niswander, Designer INTERACTIVE MEDIA Award: Entrant: Title: Credits: Gold Raymond James Marketing Raymond James Capital Markets Holiday eCards Cori Smith, Account Manager; Doug Circle, Interactive Designer; Chris Burke, Web Developer; Michael Matson, Writer Award: Entrant: Title: Credits: Jill Knight, Marketing Manager, Healthesystems; Christian Schwier, Animator, Litewave Media; Keith Jones, Animator, Litewave Media Award: Entrant: Title: Credits: Silver Healthesystems Spiraling Pharmacy Costs Silver Raymond James Marketing Wealth Management Outlook Mobile Website Cameron Diehl, Product Manager; Nick Borosh, Web Designer ADVERTISING FOR THE ARTS & SCIENCES Award: Entrant: Title: Credits: Silver Raymond James Marketing Gasparilla Festival of the Arts Website Robb Bruce, Creative Director; Jose Azua, Web Designer; Michael Matson, Writer; Chris Burke, Web Developer; Jodie Orozco, Product Manager 34 BEST OF THE BAY Sales Promotion Interactive Media Advertising for the Arts & Sciences Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: SoupwichPlacemat Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / Website Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Backwards Crab Mirror Collateral Material Radio Public Service Entrant: Pyper Paul + Kenney Advertiser: Tires Plus Title: Vicious Curb Direct Marketing Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Drive Thru Entrant: The Clear Agency Advertiser: University of Tampa Title: University of Tampa Lucky Campaign Entrant: Tech Data Corporation Advertiser: Hewlett Packard and Tech Data Title: Hewlett Packard and Tech Data: HP FLIP BOOK Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Tickle Newspaper Entrant: ChappellRoberts Advertiser: Sarasota Convention & Visitors Bureau Title: SCVB Brand Campaign Entrant: Pyper Paul + Kenney Advertiser: Lexcel Minerals Title: Rocks 35 BEST OF SHOW Television Mixed Media SPECIAL JUDGES – COPYWRITING Entrant: Pyper Paul + Kenney Advertiser: Lexcel Minerals Title: Rocks BEST OF SHOW Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / Website Advertising Industry Self-Promotion Entrant: Pyper Paul + Kenney Advertiser: Pyper Paul + Kenney Title: Help Joey Montage Elements of Advertising Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Preservation System Photography BEST OF SHOW - Student Entrant: Casey Moore Advertiser: International Academy of Design & Technology Title: Lord of the Cave PICK OF THE PROS Entrant: Wesley Fredotovich Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: Battle of the Belts 36 In Memorium AAF Tampa Bay recently lost two close friends in our industry: Craig Neuman, a past president, and Deanne Roberts, a past Silver Medal awardee. The advertising industry in Tampa Bay is a close knit community and both of these losses will leave a hole that will soon not fade away. At 26-years old, Deanne Roberts established Roberts Communications. In the early 90s, she made another radical decision to fully integrate her public relations agency with an advertising agency. The move was so bold that many from both disciplines – advertising and public relations – criticized her vision of integration. Now, more than 33 years later, the model she pioneered is lauded and is stronger than ever at ChappellRoberts. Deanne Roberts, APR As a fourth-generation Floridian, she was passionate about building strong communities where business could thrive. This entrepreneurial spirit, combined with her civic commitment, was ingrained in many of her professional as well as personal Founder, ChappellRoberts AAF Silver Medal Award recipient - 2008 Craig Neuman died on Tuesday, Jan. 10, 2012. He was born on April 19, 1963 in Tampa to Herb and Ruth “Cookie” Neuman. He was a 1980 graduate of Plant High School, a 1985 graduate of Hillsborough Community College in Electronics Technology and a 1992 graduate of Full Sail Center for the Recording Arts in which he was the Salutatorian of his class. He was previously employed by Sound Advice, Centercom, Fox Channel 13 and CITV. He was a Regional Marketing Manager with the Maddux Business Report from 2000 to 2009 and the SmartPark Marketing Manager for Verizon from 2009 to 2010. He most recently was an Executive Craig Neuman 37 Past President AAF Tampa Bay endeavors. Deanne’s vision inspired her to create bold new creative and young professional organizations in Tampa as well as statewide, including Creative Tampa Bay, Emerge Tampa and Connect Florida. Deanne will be remembered for setting the standard for marketing, advertising and public relations professionals who aspire to successfully blend professional as well as philanthropic efforts. She will be greatly missed by everybody she touched. “All of us should be a mentor and a mentee. Leadership succession is a continual process, because there’s always someone behind you.” Deanne Roberts Producer at Tampa Digital. Craig was involved in several marketing associations and held a variety of Board positions, including President of the Tampa Bay Advertising Federation and a Board member of the Florida Autism Center of Excellence. On April 1, 2000, he married Collette Couey at Congregation Schaarai Zedek in Tampa. She survives along with their 8 year old son, Jacob. Craig enjoyed playing guitar, writing and recording music, filming and editing videos and spending time with his family. A special account has been set up in the name of Jacob Neuman at the Bank of Tampa for any donations. winners by entrant AAF Tampa Bay Creative Uncaged - 2011 ADDY Opening - Silver: Ad Club Promotion Creative Uncaged - 2011 ADDYs - Silver: Advertising Industry Self-Promotion, Mixed Media Campaign Academy of Art University (Online) Mike’s Hot Dogs - Fun Facts - Student Silver: Consumer or Trade Publication, Magazine Campaign VWS - Scifi Businessmen - Student Silver: Collateral Material, Poster Campaign BVK 100 Days of Summer Spadeas - Silver: Newspaper, Campaign, Color Visit St Pete/Clearwater ‘Promises’ & ‘Play’ TV - Silver: TV, National Campaign ChappellRoberts Dali Museum “You Have To See It” TV Spot - Silver: Advertising for Arts & Sciences, TV Dali Museum Conception TV Spot - Silver: Advertising for Arts & Sciences, TV ChappellRoberts Holiday Greeting - Silver: Advertising Industry SelfPromotion, Invitation Bay Cities Bank Annual Report - Silver: Collateral Material, Annual Report, Color SCVB Brand Launch Campaign - Silver: Collateral Material, Special Event Campaign SCVB Brand Campaign - Gold: Mixed-Media, National Consumer, BEST OF BAY - Mixed/Multiple Media Lion’s Eye Cars for Good Promotion Video - Gold: Public Service, Audio / Visual SCVB Brand Launch Presentation - Silver: Sales Promotion, Video Sales Presentation Verizon Fios Customer Service TV - Silver: TV, Local SCVB Brand TV Spot - Silver: TV, Self-Promotion Circa Music Florida Hospital - Gold: Elements of Adverising, Music Only Panama City Beach - Run Away feat. Jared Mahone - Silver: Elements of Adverising, Music With Lyrics Commercial Art Academy @ TBT Athens - Student Silver: Elements of Advertising, Digitally Enhanced Illustration The Domestic Birdcage - Student Silver: Collateral, Editorial Design Spread of feature 2020 Olympics: Paris - Student Silver: Elements of Advertising, Logo Success from Palm to Palm - Student Silver: Mixed Media Campaign Battle of the Belts - Student Gold: Collateral Material, Poster, PICK OF THE PROS Bully Prevention - Student Gold: Collateral Material, Poster Campaign ConMed Linvatec Knee Preservation System Brochure - Silver: Advertising for Arts & Sciences, Brochure Preservation System Brochures - Gold: Collateral Material, Brochure, Campaign Hip Preservation System Brochure - Silver: Collateral Material, Brochure, Color Knee Preservation System Brochure - Silver: Collateral Material, Brochure, Color Preservation System Photography - Gold: Elements of Adverising, Photography, Campaign, BEST OF BAY - Elements of Advertising Sequent Surgical Technique Animated Opening - Silver: Elements of Adverising, Special Effects, Video or Film Preservation System - Silver: Mixed-Media, Local Consumer Dunn&Co. See The Blindspots / Tank Photography - Silver: Elements of Adverising, Photography, Digitally Enhanced See The Blindspots TV / Visual effects - Silver: Elements of Adverising, Special Effects, Video or Film ZU Vodka / The Reaction - Gold: Interactive, Internet Commercials ZU Vodka / The Man - Gold: Interactive, Internet Commercials ZU Vodka / Website - Gold: Interactive, Website, Consumer HTML, Products, BEST OF BAY - Interactive, BEST OF SHOW See The Blindspots / Print Campaign - Silver: Public Service, Campaign See The Blindspots / Outdoor /Campaign - Silver: Public Service, Campaign See The Blindspots / Website - Gold: Public Service, Interactive See The Blindspots / Campaign - Silver: Public Service, Mixed Media Campaign See The Blindspots / Print / Tank - Silver: Public Service, Newspaper What If Cars Weren’t Cars? / outdoor - Silver: Public Service, Out-of-Home It’s Not A Car To A Pedestrian / Outdoor - Gold: Public Service, Out-of-Home See Cars Differently / Outdoor - Silver: Public Service, Out-of-Home See The Blindspots / Poster / Tank - Silver: Public Service, Poster See The Blindspots / Poster / Elephant - Silver: Public Service, Poster See The Blindspots / Poster / Train - Silver: Public Service, Poster See The Blindspots / TV - Silver: Public Service, TV ZU Vodka / The Reaction - Silver: Sales Promotion, Video Sales Presentation ZU Vodka / The Man - Silver: Sales Promotion, Video Sales Presentation We Are Sempermed - Silver: Sales Promotion, Video Sales Presentation Hand Protection 101 - Silver: Sales Promotion, Video Sales Presentation Piano - Silver: TV, National, Consumer Outlets Fast Forward Marketing Captain Kidd Website - Silver: Interactive, Website, Consumer HTML, Services Hardee Group, Inc. Lokey Motor Company TV Campaign - Silver: TV, Local Campaign Healthesystems Spiraling Pharmacy Costs - Silver: Interactive, B-to-B IADT Online Self Portrait - Student Silver: Elements of Advertising, Illustration Portfolio Site - Student Silver: Interactive, Website Honey Dew Bath - Student Silver: Sales Promotion, Packaging International Academy of Design & Technology Font People - Student Silver: Elements of Advertising, Illustration Editorial Fashion in Historic Ybor City - Student Silver: Elements of Advertising, Photography Lord of the Cave - Student Gold: Elements of Advertising, Digitally Enhanced Photography, Student BEST OF SHOW Manic On Fire - Student Gold: Elements of Advertising, Digitally Enhanced Photography Artistik Cover - Student Silver: Elements of Advertising, Illustration Sweetheart Soaps - Student Silver: Sales Promotion, Packaging Candy for a Cause - Student Silver: Sales Promotion, Point of Purchase Layerd Versus Sons Of Hippies - Silver: Advertising for Arts & Sciences, Poster Mindclay Creative Hockey Paradise Game Open - Silver: Out-of-Home, Outdoor Board 38 winners by entrant 39 Raymond James WorthWhile: Winter 2011 Feature - Silver: Collateral Material, Editorial Spread WorthWhile: Winter 2011 issue - Silver: Collateral Material, Magazine Design WorthWhile: Spring, Summer, Fall and Winter 2011 - Silver: Collateral Material, Series Rumbo Cultural Marketing Trading Places - Silver: Public Service, Campaign Social Forces Steve Williams Studio Website - Silver: Advertising for Arts & Sciences, Interactive ICE Women’s Hockey Website - Silver: Interactive, Website, Consumer HTML, Services Tech Data Corporation Tech Data’s Vendor Partner Summit: Shine - Silver: Advertising Industry SelfPromotion, Collateral Hewlett Packard and Tech Data: HP FLIP BOOK - Gold: Direct Marketing, B-to-B or Consumer, BEST OF BAY - Direct Marketing The Clear Agency Pacific Sports Ventures stationery - Gold: Collateral Material, Stationery Package Elevate stationary - Silver: Collateral Material, Stationery Package Pacific Sports Ventures logo - Silver: Elements of Adverising, Logo Amanda Mason Website - Silver: Interactive, Website, Consumer HTML, Products Big 3 Studios website - Silver: Interactive, Website, Consumer HTML, Services Marcedes Lewis website - Silver: Interactive, Website, Consumer HTML, Services Charlotte Jackson website - Silver: Interactive, Website, Consumer HTML, Services University of Tampa Lucky Campaign - Gold: Public Service, Mixed Media Campaign, BEST OF BAY - Public Service University of Tampa, Lucky Says, Bedroom Scene - Silver: Public Service, Newspaper University of Tampa, Lucky Says, Porta Potty - Silver: Public Service, Newspaper University of Tampa, Lucky Says, Mug Shot - Silver: Public Service, Poster University of Tampa, Lucky Says, Bedroom Scene - Gold: Public Service, Poster Triad Retail Media Purina Showcase - Silver: Interactive, Online Campaign modJOBS - Silver: Interactive, Website, Consumer HTML, Outlets Done In 60 Seconds - Silver: Interactive, Wedisodes Purina Real Pet Stories - Gold: Interactive, Wedisodes Congratulations to all the Geniuses ... be you freaKy geeky Pyper Paul + Kenney Shark Fear - Silver: Advertising for Arts & Sciences, Campaign Be Very Afraid - Silver: Advertising for Arts & Sciences, Magazine Warning Signs - Silver: Advertising for Arts & Sciences, Mixed Media Campaign Cloud Shark - Silver: Advertising for Arts & Sciences, Out-of-Home Backwards Crab Mirror - Gold: Advertising for Arts & Sciences, Poster, BEST OF BAY - Advertising for the Arts & Sciences Sand Tiger Shark Ruler - Silver: Advertising for Arts & Sciences, Poster Faces - Silver: Advertising for Arts & Sciences, TV Unite + Take Over - Silver: Advertising Industry Self-Promotion, Broadcast Help Joey Montage - Gold: Advertising Industry Self-Promotion, Broadcast, BEST OF BAY - Advertising Industry Self-Promotion Out For Revenge - Silver: Collateral Material, Poster Pothole From Hell - Silver: Collateral Material, Poster Vicious Curb - Gold: Collateral Material, Poster, BEST OF BAY - Collateral, Ass - Gold: Collateral Material, Poster Junk - Silver: Collateral Material, Poster Beaver - Gold: Collateral Material, Poster Clam - Silver: Collateral Material, Poster Alignment Killers - Silver: Collateral Material, Poster Campaign Protect your& - Gold: Collateral Material, Poster Campaign Masque Logo - Silver: Elements of Adverising, Logo Shelter - Silver: Elements of Adverising, Photography, Color ISM Website - Silver: Interactive, Website, Consumer HTML, Products Big Boy, the boy talks campaign - Gold: Mixed-Media, National Consumer Rocks - Gold: Newspaper, Campaign, BEST OF BAY - Newspaper, JUDGES COPYWRITING AWARD Follow that hair flip - Silver: Out-of-Home, Outdoor Board Support PCF - Gold: Public Service, Audio / Visual Miracle Place Book - Gold: Public Service, Brochure Imagination Come To Life - Silver: Public Service, Campaign Help Joey - Gold: Public Service, Campaign You could at least say excuse me - Silver: Public Service, Interactive Learning Respect - Gold: Public Service, Interactive Let s talk about the sex - Silver: Public Service, Interactive Humpables! - Silver: Public Service, Interactive Purity Collars - Silver: Public Service, Interactive Learning their language - Silver: Public Service, Interactive Dogs gone wild - Silver: Public Service, Interactive Sniff-sniff - Gold: Public Service, Interactive There goes the neighborhood - Silver: Public Service, Interactive Help Joey - Gold: Public Service, Interactive Pet Purity Collars - Silver: Public Service, Non-Traditional Butt sniffer - Silver: Public Service, Out-of-Home Toy Train - Silver: Public Service, Poster Army Men - Silver: Public Service, Poster Toy Dragon - Gold: Public Service, Poster Horse Auction - Silver: Public Service, TV Whistle - Silver: Public Service, TV Laugh Your Head Off - Silver: Radio, Local Drive Thru - Gold: Radio, National, BEST OF BAY - Radio Masque Packaging - Silver: Sales Promotion, Packaging Big Boy plays ball. - Silver: Sales Promotion, Packaging Tradeshow Booth - Gold: Sales Promotion, Point-of-Purchase When the geniuses aren t genius enough - Silver: Sales Promotion, Point-of-Purchase Hip Hip Buffet - Silver: Sales Promotion, Point-of-Purchase Soupwich Placemat - Gold: Sales Promotion, Point-of-Purchase, BEST OF BAY - Sales Promotion Doorhanger - Silver: Sales Promotion, Point-of-Purchase Big Boy POP campaign - Silver: Sales Promotion, Point-of-Purchase Campaign Wheels Go Bye Bye - Silver: TV, Local Campaign The boy talks - Silver: TV, National Campaign Tickle - Gold: TV, National, Consumer Outlets, BEST OF BAY - Television French Fries - Silver: TV, National, Consumer Outlets Breakin - Silver: TV, National, Consumer Outlets cheeky or sneaky from your friends at