Transcript
2012 AMERICAN ADVERTISING FEDERATION • TAMPA BAY ADDY AWARDS
SPONSORS
WELCOME
The American Advertising Federation Tampa Bay Chapter is pleased to welcome you to the 2012 ADDY Competition. Admittedly this is a surreal business, but it is truly one of the most rewarding on the planet. Especially when the art of genius creative is allowed to express itself openly. This year we’re honored to host our event at the Dali Museum and Mahaffey Theater because as two of the nation’s finest establishments for the arts, what better combination to honor our freaky ideas. The ADDY Awards is the world’s largest creative competition with over 60,000 entries annually. And it all begins here at the local level. This year’s ADDY Awards is presented through the efforts of a small pack of volunteers. So let’s take this opportunity to say “THANK YOU” to all those who made this freaky event successful. The AAF Tampa Bay ADDY Committee: Barry Wallace (ADDY Chair), Mike Quigley (Gallery Night Co-Chair), Angie Leonetti (Gallery Night Co-Chair), Shannon Bennett (ADDY Judging Chair). Other volunteers: Vinny Tafuro, Shelley Manes, George Zwierko, Michael Andersen, Mike Compton, Nick Ferry, Sherrie Davis Kinkead, Jenny Laws, Helen Pantuso, Nancy Vaughn, Jeff Zampino and Sarah Jeffcoat.
IT’S A F reaky INDUSTRY FULL OF GENIUS. Thanks to our team of six judges from around the country, three coming to Tampa and three judging interactive entries remotely. We believe by expanding the number of judges based on their areas of expertise we have a show that is judged with balance and integrity. We would like to especially thank our sponsor, Ground Up Films for producing our opening reel and winner reel for the Gala Show. Thanks to our ADDY production team: Brandon Windish, Writer and Director; Jon Wolding, Director of Photography; Mike Compton of The Spot Marketing, Producer; Jeff Zampino, Producer and Ruston Head, Production Designer. Many thanks to those who donated to this production: Curtis Graham and Greyhouse Films donated production equipment; CMR Studios donated HD Red Epic Camera, Darren Booth of The Heights Tampa, donated the Trolley Barn Warehouse at the Heights Waterfront and Chipotle Mexican Grill for providing lunches during the production. Plus we’d like to thank everyone who played a part in the production, both on and off screen.
Lastly, thanks to everyone who participated in the competition this year. Whether you submitted one entry or one hundred, you keep the spirit of the ADDYs alive. So let’s celebrate the winners and wish them success as their great creative moves on to the District competition. And with any luck, on to the National ADDY Awards. Now let’s see the work of some real freaky genius. Enjoy the show!
Heather Christman President AAF Tampa Bay Barry Wallace ADDY Chair/ Immediate Past President AAF Tampa Bay
Special thanks to Craig Naylor and Edward Bayonet, Instructors at Tampa Bay Technical High School and the Commercial Art Academy students who volunteered on hanging day: Cherise Clarke, Kristina Naylor, Tram Pham, Taylor Thor, Marissa Ebanks, Matthew Jones and Ricardo Dominguez. 1
KEVIN HOURIGAN
A
silver medal winner
n adept entrepreneur starting with a technology background building custom-computers, servers, networking and online retailing enterprises in the 1990s, Kevin Hourigan has led his web design and web development firm through the brink of the dot-com meltdown in early 2000’s to today’s high-energy, high-performance digital marketing agency known today as Bayshore Solutions. By continually applying lessons and successes in Website Design, Web Development, Search Engine Optimization, Social Media and Interactive Marketing to the business dynamics and opportunities of today, Kevin has piloted Bayshore Solutions to earn an impressive roster of victorious clients whose own companies have grown significantly through their online initiatives The Tampa Bay Business Journal and the Gulf Coast Business Review have recognized Kevin Hourigan as one of the top 40 executive under 40. The Tampa Bay Business Journal also
named him in the top 25 Technology Leaders along with Florida Trend’s 2005 High Tech Company Leaders. A sought-after technology and marketing advisor to organizations, Kevin Hourigan has shared case-stories and interactive growth strategies for businesses at a variety of conferences from the Tampa Bay Business Journal’s Power Breakfast to the US Chamber of Commerce’s Small Business Summit in Washington D.C. In addition to his professional duties, Mr. Hourigan previously has or currently serves on the board or committees for The CEO Council of Tampa Bay, The Tampa Bay Partnership, The Greater Tampa Chamber of Commerce, The American Marketing Association, The Tampa Bay Technology Forum, The Financial Executives International, Tampa Bay Professional Alliance and The Spring of Tampa Bay.
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JUDGES
judges
M
ichael oversees all aspects of the agency’s digital output. He has played a major role in bridging the gap between traditional creatives and pure play digital talent, developing existing talent into hybrid thinkers, and educating account teams and clients about brand impact through digital and interactive mediums. Before working with Euro RSCG, Shirley helped found Mouth, a creative boutique agency in New York, where he created work for clients that included Casa Dragones tequila, The B-52s, Mahou beer and Robert F. Kennedy Jr.’s organization, Waterkeeper Alliance.
Michael Shirley Group Creative Director for Digital Initiatives Company: Euro RSCG Chicago Location: Chicago, IL
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Over the course of his career, Shirley has developed notable work for clients that include Kraft Foods, McDonalds, Sprint, Verizon, OfficeMax, Ford, K-Swiss, Diageo and Sears. In June, Shirley was part of a winning team at Facebook Studio Live-New York’s Hack Challenge, a competition to find the best solution to a marketing challenge benefiting the Gay, Lesbian & Straight Education Network, in partnership with The One Club and the Ad Council.
A
nn is an internationally renowned talent who led creative teams at a number of well-known agencies. Prior to joining Blattner Brunner Inc. as vice president, creative director in 1990, Ann served as vice president and associate creative director at Della Femina, McNamee WCRS/Pittsburgh. She supervised creative development for such clients as Nestle’ Enterprises, Stouffer Foods, PPG Industries, Alcoa and Pittsburgh Brewing. Ann is personally responsible for the professionally acclaimed concepts and writing for Stouffer’s Lean Cuisine, Stouffer’s Pizza and Taster’s Choice Coffee. She was a vice president, associate creative director at Ketchum Advertising in both Pittsburgh and San Francisco, working on accounts that included Heinz, Pittsburgh Paints, Rubbermaid, Hunt-Wesson Inc., and Bank of America. At Ted Bates, New York, and McCann Erickson, Australia, Ann was copywriter on a number of international
accounts including Warner Lambert Inc., BristolMyers, and Yardley of London and Coca-Cola, Australia. Ann has been honored with many national and international awards, including CLIO, Andy, British AD&D, International Film Festival, Mobius, as well as local, district and national American Advertising Federation Awards (Addy’s). The AAF District 2, Crystal Prism Award, Silver Medal Award and the BMA President’s Award. She also was inducted into the Pittsburgh Advertising Federation Hall of Fame. A native of the outback of Australia, Ann is a graduate of the University of Queensland, Brisbane, Australia. She is a member of the marketing committee of the Cultural Trust, the Pittsburgh Irish Classical Theatre, and the March of Dimes. President Emeritus/Lt. Governor of the American Advertising FederationPittsburgh Chapter, and presently Special Assistant to the Governor of AAF District 2.
Ann McFadden Creative Director Emeritus Company: Brunner Location: Pittsbourgh, PA
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judges
B
efore joining McGarrah Jessee advertising, Tim worked at DDB Needham and GSD&M. His work has been recognized in Communication Arts Advertising Annual, Communication Arts Interactive Annual, D&AD, The Obies, Art Directors Club, Print, London International Advertising Awards, Graphis, The Webby’s and national and local Addys. He loves his family with all of his heart and more. He is honored to be judging this show.
Jeffery DeLong Creative / Interactive Company: Sym Labs, Inc. Location: San Francisco, CA Jeffrey DeLong is the Creative / Interactive for Sym Labs, Inc., a creative strategy and design firm. Previously, he was the creative director for Firespring, a marketing solutions company focusing on marketing solutions and web development.
Matt Kuttan Tim Cole
Interactive Judges
Group Creative Director
Thom Gehring
Company: McGarrah Jesse Advertising Location: Austin, TX
President Company: Gehring Co. Location: Austin, TX Thom is the recipient of numerous ADDY’s, a 2010 Gold Graphis Award and his work has been published in How magazine and Communication Arts.
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Creative Director Company: Saatchi & Saatchi X Location: Chicago, IL Matt Kuttan has consulted with agencies such as J. Walter Thompson, Young & Rubicam, EURO RSCG, Bozell, Hal Riney, Campbell Mithun Esty, BBDO and others to develop and deliver creative product that builds and drives sales. His has been recognized with numerous industry awards, including CLIOS and a Cannes Short-List.
SALES PROMOTION Packaging
honorINg
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Masque Packaging Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Javier Quintana, Senior Art Director
Point-of-Purchase Counter Top
Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: SoupwichPlacemat Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director
We thought about calling it a
“soupWich,“ but that makes absolutely no sense.
4.99
CUP OF SOUP & SANDWICH
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Big Boy plays ball. Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director
BBQ Ranch Chicken Melt $5.99
With a cup of soup. Grilled chicken breast, American cheese, BBQ sauce, ranch dressing, tomato and shredded lettuce on grilled Texas toast.
Buffalo Chicken Tender Sandwich $5.49
With a cup of soup. Buffalo chicken tenders, shredded lettuce and bleu cheese dressing on a grilled Slim Jim roll.
Corned Beef & Melted Swiss $5.79
With a cup of soup. Lean corned beef and Swiss cheese on grilled rye bread.
BLT $4.99
With a cup of soup. Texas toast, bacon, tomato, lettuce and mayonnaise.
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Door Hanger Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Javier Quintana, Senior Art Director
Free-Standing Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Tradeshow Booth Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter; Javier Quintana, Senior Art Director
STARTING AT $
Genius!
Zesty Italian $4.99
With a cup of soup. Ham, pepperoni, Mozzarella cheese, shredded lettuce, tomato, red onions and Italian dressing on grilled tomato basil bread.
Tomato Basil 3 Cheese Grilled Cheese $4.99 With a cup of soup. Pepper jack cheese, American cheese, Swiss cheese and tomato on grilled tomato basil bread.
Big Boy is a registered trademark of Big Boy Restaurants International LLC. © 2010 Big Boy Restaurants International LLC.
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Screwbox Title: When the geniuses aren’t genius enough Credits: Tom Kenney, Exec. Creative Director; Joey Crawford, Creative Director/Copywriter/Director
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Hip Hip Buffet Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director
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COLLATERAL MATERIAL
SALES PROMOTION Point-of-Purchase - Campaign
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Big Boy POP campaign Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director
Video Sales Presentation
Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: Sarasota Convention & Visitors Bureau Title: SCVB Brand Launch Presentation Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Assoc. Creative Director; Cindy Troupin, Senior Art Director; Rebekah Wilkins, Art Director; Dominic Wilson, Interactive Art Director; Esther Voliton, Copywriter; Margaret Norquist, Senior Account Executive; Erin Gray, Principal, Account Services; Robyn Walters, Assistant Account Executive
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / The Reaction Credits: Troy Dunn, Director; Glen Hosking, Associate
Creative Director; Billy McCreary, Cinematographer; Seth Allen, Producer; Kamden Kuhn, Account Executive; Sound Asylum, Sound Design
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / The Man Credits: Troy Dunn, Director; Glen Hosking, Associate
Creative Director; Billy McCreary, Cinematographer; Seth Allen, Producer; Kamden Kuhn, Account Executive; Sound Asylum, Sound Design
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Sempermed USA Title: We Are Sempermed Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Writer; Billy McCreary, Visual Effects Artist; Sound Asylum, Sound Design; Sarah Waldie, Account Executive
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Sempermed USA Title: Hand Protection 101 Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Josh Adams, Visual Effects Artist; Heidi Little, Producer; Sound Asylum, Sound Design; Sarah Waldie, Account Executive
COLLATERAL MATERIAL
Stationery Package – Flat Printed Award: Gold ADDY® Award Entrant: The Clear Agency Advertiser: Pacific Sports Ventures Title: Pacific Sports Ventures stationary Credits: Kaeli Ellis, Art Director; Jenn Greacen,
Brochure – Color
Brochure - Campaign
Award: Silver ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Hip Preservation System Brochure Credits: Jodi Myers, Senior Graphic Designer;
Award: Gold ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Preservation System Brochures Credits: Jodi Myers, Senior Graphic Designer; Barbara St. Clair, Director of Marketing Communications; Mike Ramos, Photographer
Executive Director
Barbara St. Clair, Director of Marketing Communications; Mike Ramos, Photographer
Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Pacific Sports Ventures Title: Elevate stationary Credits: Kaeli Ellis, Art Director; Jenn Greacen,
Award: Silver ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Knee Preservation System Brochure Credits: Jodi Myers, Senior Graphic Designer;
Publication Design - Editorial Spread
Executive Director
Barbara St. Clair, Director of Marketing Communications; Mike Ramos, Photographer
Award: Silver ADDY® Award Entrant: Raymond James Advertiser: Raymond James Title: WorthWhile: Winter 2011 Feature
Award: Silver ADDY® Award Entrant: Raymond James Advertiser: Raymond James Title: WorthWhile: Spring, Summer, Fall and Winter 2011 Credits: Becky Taylor, Product Manager; Kris Gamble,
Creative Director; Elaine Gibson, Designer; Steve Fox, Editorial Director; David Wilson, Writer
Publication Design - Magazine
Award: Silver ADDY® Award Entrant: Raymond James Advertiser: Raymond James Title: WorthWhile: Winter 2011 issue
Annual Report – Color
Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: Bay Cities Bank Title: Bay Cities Bank Annual Report Credits: Sarah Tildsley, Creative Director; Charlie Militello,
Art Direction/Design; Heather Jennings, Production Manager; Patrick Owings, Senior Account Executive; Jack Watters, Assistant Account Executive
WorthWhile Raymond James PResents
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collateral material Poster - Single
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Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: Tires Plus Title: Vicious Curb Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director; Kris Gregoire, Photographer
Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: Ass Credits: Tom Kenney, Exec. Creative Director;
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: Junk Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Art Director
Joey Crawford, Creative Director/Copywriter; Ben Day, Art Director
Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: Beaver Credits: Tom Kenney, Exec. Creative Director;
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: Clam Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Art Director
Joey Crawford, Creative Director/Copywriter; Ben Day, Art Director
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Jailhouse Fire Title: Out For Revenge Credits: Tom Kenney, Exec. Creative Director;
Poster - Campaign
Michael Schillig, Assoc. Creative Director/Copywriter; Javier Quintana, Senior Art Director; Benjamin Day, Photographer
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Tires Plus Title: Pothole From Hell Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director
Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: Protect your& Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Art Director
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Tires Plus Title: Alignment Killers Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director
Special Event - Campaign
Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: Sarasota Convention & Visitors Bureau Title: SCVB Brand Launch Campaign Credits: Sarah Tildsley, Creative Director; Glenn Horn, Assoc. Creative Director;
Cindy Troupin, Senior Art Director/Designer; Rebekah Wilkins, Art Director; Esther Voliton, Copywriter; Heather Lajoie, Production; Erin Gray, Principal, Account Services; Margaret Norquist, Senior Account Executive; Robyn Walters, Assistant Account Executive
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Interactive Media
Direct Marketing OUT-OF-HOME Outdoor Board - Flat
Award: Gold ADDY® Award – BEST OF BAY Entrant: Tech Data Corporation Advertiser: Hewlett Packard and Tech Data Title: Hewlett Packard and Tech Data: HP FLIP BOOK Credits: James Salame, Junior Art Director; Nina Barringer,
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Follow that hair flip Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director
Senior Writer; Janel Light, Traffic & Production Specialist; Emily Shine, Supervisor, Product Marketing; C&D Printing, Printer
NEWSPAPER Newspaper Campaign – B&W Award: Gold ADDY® Award – BEST OF BAY and COPYWRITING AWARD Entrant: Pyper Paul + Kenney Advertiser: Lexcel Minerals Title: Rocks Credits: Tom Kenney, Exec. Creative Director;
Newspaper Campaign - Color Orange
DIRECT MARKETING Single – 3-D
Michael Schillig, Assoc. Creative Director/Copywriter; Benjamin Day, Senior Art Director
Award: Silver ADDY® Award Entrant: BVK Advertiser: Visit St Pete/Clearwater Title: 100 Days of Summer Spadeas Credits: Rich Kohnke, Creative Director; Clara Meinen,
Senior Art Director; Mike Holicek, Writer Jim McDonald, Retoucher; Gina Wittnebel, Digital Artist; Nick Collura, Photographer
Outdoor Board – Digital or Animated
Producer; Sarah Wissenback, Editor/Designer; John Franzone, VP Entertainment, Tampa Bay Lightning
Award: Gold ADDY® Award – BEST OF BAY and BEST OF SHOW ADDY Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / Website Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Grant Gunderson, Art Director; Kamden Kuhn, Account Executive
Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Amanda Mason Title: Amanda Mason Website Credits: Kaeli Ellis, Art Director; Marc Russell, Interactive
Art Director; Jenn Greacen, Executive Director
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ISM Title: ISM Website Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Chanse Chanthalansy, Multimedia Director; Jose Guevara/Matt Kelliher, Digital Media Guru
Website, Consumer HTML - Outlets White
Award: Silver ADDY® Award Entrant: Mindclay Creative Advertiser: Tampa Bay Lightning Title: Hockey Paradise Game Open Credits: Marc Battaglia, Creative Director; Gary Grant, Green
INTERACTIVE MEDIA Website, Consumer HTML - Products
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Award: Silver ADDY® Award Entrant: Triad Retail Media Advertiser: eBay Motors Title: modJOBS Credits: Aaron Arroyo, Associate Creative Director;
Igor Plaksiy, Senior Front End Developer; Faren Skelton, Interactive Designer; Evie Larson, Art Director; Jennifer Terentino, Sr. Project Manager; Matt Ayers, Editorial Strategist; Matt Porter, Copywriter; Alan Taylor, Chief Executive - Benchmark; Erika Holmes, Senior Editor; Rich Wells, Senior Designer; Marty Strasen, Senior Director of Development: Andres Delgado, ASP.Net Developer
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A Salute to Ads Worthy of Preservation Here’s to all those ad makers who silenced their butterflies and forged ahead to create lasting impressions. Congratulations on your hard-earned awards.
AD SPACE
interactive media
Interactive media Website, Consumer HTML - Services
Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Big 3 Studios Title: Big 3 Studios website Credits: Kaeli Ellis, Art Director; Marc Russell, Interactive Art Director;
Jenn Greacen, Executive Director
Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Marcedes Lewis Title: Marcedes Lewis website Credits: Kaeli Ellis, Art Director; Danny Breckenridge, Web Developer;
Jenn Greacen, Executive Director
Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Charlotte Jackson Title: Charlotte Jackson website Credits: Kaeli Ellis, Art Director; Danny Breckenridge, Web Developer;
Jenn Greacen, Executive Director
Award: Silver ADDY® Award Entrant: Fast Forward Marketing Advertiser: Captain Kidd’s Charters Title: Captain Kidd Website Credits: Pat Floyd, Art Director;
Richard Byrd, Creative Director
Award: Silver ADDY® Award Entrant: Social Forces Advertiser: ICE Title: ICE Women’s Hockey Website Credits: Carl Vervisch, Creative Director; Adam Nerland,
Award: Gold ADDY® Award Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / The Man Credits: Troy Dunn, Director; Glen Hosking, Associate
Designer/Developer; Kate Whatley, Account Director; Kris Solberg, Account Manager
Creative Director; Billy McCreary, Cinematographer; Seth Allen, Producer; Kamden Kuhn, Account Executive; Sound Asylum, Sound Design
Mobile Marketing - Webisodes
Mobile Marketing - Internet Commercials
Award: Gold ADDY® Award Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / The Reaction Credits: Troy Dunn, Director; Glen Hosking, Associate
Creative Director; Billy McCreary, Cinematographer; Seth Allen, Producer; Kamden Kuhn, Account Executive; Sound Asylum, Sound Design
Award: Gold ADDY® Award Entrant: Triad Retail Media Advertiser: Nestle Purina Title: Purina Real Pet Stories Credits: Chris Shindelbower, Associate Creative Director;
Teo Milicevic, Senior Designer; Bryan Miller, Senior Copywriter; Rob Gibbons, Video Production Manager; Rob Tissler, Executive Producer - Tampa Digital; Misty Brown, Vice President of Communications; Stephanie Lesser, Editorial Strategist
Award: Silver ADDY® Award Entrant: Triad Retail Media Advertiser: eBay Motors Title: Done In 60 Seconds Credits: Art Michalik, Executive Producer; Misty Brown,
V.P. of Communications; Susan Clark, Director of Editorial; Matthew Porter, Producer/Director/Host; Dave Stiffler, Motion Graphics Designer; Will Cohen, Assoc. Director, Social & Mobile Marketing; Erika Holmes, Senior Editor
Mobile Marketing - Online Campaign
Award: Silver ADDY® Award Entrant: Triad Retail Media Advertiser: Nestle Purina Title: Purina Showcase Credits: Chris Shindelbower, Associate Creative Director;
Gary Kost, Art Director; Teo Milicevic, Senior Designer; Craig Clayton, Interactive Developer; Brandi Morlen, Web Designer; George Joseph, Senior Designer; Bryan Miller, Senior Copywriter; Rob Gibbons, Video Production Manager; Rob Tissler, Executive Producer - Tampa Digital; Stephanie Lesser, Editorial Strategist; Keri Shingledecker, Program Manager; Lisa Poulson, Producer
Interactive Multimedia - B-to-B
Award: Silver ADDY® Award Entrant: Healthesystems Advertiser: Healthesystems Title: Spiraling Pharmacy Costs Credits: Jill Knight, Marketing Manager, Healthesystems;
Christian Schwier, Animator, Litewave Media; Keith Jones, Animator, Litewave Media
16
television/radio
television/radio TELEVISION Local TV - :30
Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: Verizon FiOS Title: Verizon Fios Customer Service TV Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Associate Creative Director; Michael McCourt, Director; Tampa Digital, Production Company
Local TV - Campaign
17
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Wheel Works Title: Wheels Go Bye Bye Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director; Chanse Chanthalansy, Director/Editor; Jess Vahsholtz, Agency Producer/Account Director; Simon Faulkner, Producer; Tim Fowler, Sound Asylum
Award: Silver ADDY® Award Entrant: Hardee Group, Inc. Advertiser: Lokey Motor Company Title: Lokey Motor Company TV Campaign Credits: Doug Hardee, Creative Director / Co-Director;
Nanette Hardee, Writer/Producer; Anthony Pesce/Mojo Ranch, Co-Directors/Editors; Leighton Silvestro, Cinematographer; Dina DeMaria/Lokey Motor Company, Marketing Coordinators
TV Self-Promotion - Single
Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: Sarasota Convention & Visitors Bureau Title: SCVB Brand TV Spot Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Associate Creative Director; Michael McCourt, Director; Tampa Digital, Production Company; Margaret Norquist, Senior Account Executive; Erin Gray, Principal, Account Services; Robyn Walters, Assistant Account Executive
National TV, Single - Consumer Outlets
Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Tickle Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Writer; Ben Day/Javier Quintana, Senior Art Directors; Joey Crawford, Director; Chanse Chanthalansy, Executive Studio Director and Editor; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers; Rock Salt, Music
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Tony Roma’s Title: Piano Credits: Troy Dunn, Director; Glen Hosking, Associate
Creative Director; Billy McCreary, Cinematographer; Josh Adams, Visual Effects Artist; Heidi Little, Producer; Kamden Kuhn, Account Executive; Sound Asylum, Sound Design
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: French Fries Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director /Writer; Ben Day/ Javier Quintana, Senior Art Directors; Joey Crawford, Director; Chanse Chanthalansy, Executive Studio Director and Editor; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers; Rock Salt, Music
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Breakin Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director /Writer; Ben Day/ Javier Quintana, Senior Art Directors; Joey Crawford, Director; Chanse Chanthalansy, Executive Studio Director and Editor; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers; Rock Salt, Music
National TV Campaign – Consumer Outlets Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: The boy talks Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director /Writer; Ben Day/ Javier Quintana, Senior Art Directors; Joey Crawford, Director; Chanse Chanthalansy, Executive Studio Director and Editor; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers; Rock Salt, Music
National TV Campaign – Consumer Services Award: Silver ADDY® Award Entrant: BVK Advertiser: Visit St Pete/Clearwater Title: Visit St Pete/Clearwater ‘Promises’ & ‘Play’ TV Credits: Rich Kohnke, Creative Director; Clara Meinen,
Senior Art Director; Mike Holicek, Writer; Darlene Stimac, Producer; Jim McDonald, Retoucher
RADIO
Local Radio - :30
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: MOR Title: Laugh Your Head Off Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Tim Fowler, Sound Asylum
Regional/National Radio - :30
Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Drive Thru Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers
MIXED/MULTIPLE MEDIA
Mixed-Media Campaign - Local Consumer
Award: Silver ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Preservation System Credits: Jodi Myers, Senior Graphic Designer;
Andrew Ford, Senior Video Designer; Barbara St. Clair, Director of Marketing Communications; Mike Ramos, Photographer
Mixed-Media Campaign - National Consumer
Award: Gold ADDY® Award – BEST OF BAY Entrant: ChappellRoberts Advertiser: Sarasota Convention & Visitors Bureau Title: SCVB Brand Campaign Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Associate Creative Director; Cindy Troupin, Art Director/Designer; Rebekah Wilkins, Art Director; Esther Voliton, Copywriter; Heather Lajoie, Production; Margaret Norquist, Senior Account Executive; Erin Gray, Principal, Account Services; Robyn Walters, Assistant Account Executive
Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Big Boy, the boy talks campaign Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Javier Quintana, Senior Art Director; Chanse Chanthalansy, Multimedia Director/Editor
18
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Freaky Genius
ADVERTISING FOR THE ARTS & SCIENCES Collateral – Brochure/Sales Kit
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Award: Silver ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Knee Preservation System Brochure Credits: Jodi Myers, Senior Graphic Designer, Barbara St. Clair, Director of
Marketing Communications; Mike Ramos, Photographer
Collateral - Poster
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ROBERTS PRINTING Jeanne Davis •
[email protected] 727.442.4011 ext 212 • www.robpri.com
.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Advertising for the arts & sciences
Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Backwards Crab Mirror Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative
Director/Copywriter; Kris Gregoire, Senior Art Director
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Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Sand Tiger Shark Ruler Credits: Tom Kenney, Exec. Creative Director;
Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: The Dali Museum Title: Dali Museum Conception TV Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Michael Schillig, Assoc. Creative; Director/Copywriter; Kris Gregoire, Senior Art Director
Associate Creative Director; Tampa Digital, Production Company
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Faces Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director; Chanse Chanthalansy, Director/ Cinematographer/Editor/Visual Effects; Tim Fowler, Sound Asylum
Award: Silver ADDY® Award Entrant: Layerd Versus Advertiser: Sons Of Hippies Title: Sons Of Hippies Credits: Palmer Holmes, Creative Director;
Sarah Snee, Photographer
Print - Magazine
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Be Very Afraid Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director
Broadcast/Electronic - TV
Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: The Dali Museum Title: Dali Museum “You Have To See It” TV Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Associate Creative Director; Esther Voliton, Copywriter; Tampa Digital, Production Company
Broadcast/Electronic - Interactive
Award: Silver ADDY® Award Entrant: Social Forces Advertiser: Steve Williams Title: Steve Williams Studio Website Credits: Carl Vervisch, Creative Director; Adam Nerland,
Designer/Developer; Kate Whatley, Account Director; Helen Tatsis, Account Executive
Broadcast/Electronic - Out-of-Home
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Cloud Shark Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director
Campaign – Single Medium
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Shark Fear Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director
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ADVERTISING FOR THE ARTS & SCIENCES
WE’VE GOT A
Campaign - Mixed Media
EYE FOR DESIGN
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Warning Signs Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/
Copywriter; Kris Gregoire, Senior Art Director
public service Collateral - Brochure
Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Metropolitan Ministries Title: Miracle Place Book Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Kim Bryant, Art Director; Stevebo, Junior Copywriter
Collateral - Poster Award: Gold ADDY® Award Entrant: The Clear Agency Advertiser: University of Tampa Title: University of Tampa, Lucky Says, Bedroom Scene Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director
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Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Pediatric Cancer Foundation Title: Toy Dragon Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Trushar Patel, Senior Art Director
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Poster / Tank Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Poster / Elephant Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Poster / Train Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive
22
Public service Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: University of Tampa Title: University of Tampa, Lucky Says, Mug Shot Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Pediatric Cancer Foundation Title: Toy Train Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Trushar Patel, Senior Art Director
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Pediatric Cancer Foundation Title: Army Men Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Trushar Patel, Senior Art Director
Print - Newspaper
23
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Print / Tank Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Decarolis, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive
surREAL Savings! Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: University of Tampa Title: University of Tampa, Lucky Says, Porta Potty Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director
you won’t believe your eyes
Broadcast/Electronic - TV
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / TV Credits: Troy Dunn, Director; Glen Hosking, Associate
Creative Director; Billy McCreary, Cinematographer; Dan Stevenson,
Senior Art Director; Brittany Meronek, Art Director; Award: Silver ADDY® Award Grant Gunderson, Art Director; Ernan DeLeon, Visual Effects Artist; Entrant: The Clear Agency Josh Adams, Visual Effects Artist; Shani Acosta, Visual Effects Artist; Advertiser: University of Tampa Sound Asylum, Sound Design; Sarah Waldie, Account Executive Title: University of Tampa, Lucky Says, Bedroom Scene Award: Silver ADDY® Award Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Horse Auction Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Kris Gregoire, Senior Art Director/Photographer; Benjamin Day, Senior Art Director/Photographer; Grant Gunderson, Art Director; Chanse Chanthalansy, Director/ Cinematographer/Editor; Jess Vahsholtz, Account Director/ Producer; Tim Fowler, Sound Asylum
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Tampa Bay Rays Title: Whistle Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Writer; Ben Day/Javier Quintana, Senior Art Director; Joey Crawford, Director; Chanse Chanthalansy, Executive Studio Director; Chanse Chanthalansy/San Nguyen, Editors; Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound Engineers
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Public service
Public service Broadcast/Electronic - Audio/Visual
Broadcast/Electronic - Interactive
Award: Gold ADDY® Award Entrant: ChappellRoberts Advertiser: Lion’s Eye Institute For Transplant and Research Title: Lion’s Eye Cars for Good Promotion Video Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Award: Gold ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Website Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Brittany Meronek, Art Director; Grant Gunderson, Art Director; Sarah Waldie, Account Executive
25
Associate Creative Director; Brian Allen, Art Director/Video Production; Dominic Wilson, Art Director/Video Production; Patrick Owings, Senior Account Executive; Jack Watters, Assistant Account Executive
Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Tires Plus Title: Support PCF Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Ryan Montgomery, Copywriter; Benjamin Day, Senior Art Director/ Camera Op; Chanse Chanthalansy, Director/Producer/Editor; Jess Vahsholtz, Producer/Account Director; Clark Griffiths, Camera Operator; Tim Fowler, Sound Asylum
Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Help Joey Credits: Tom Kenney, Exec. Creative Director;
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Let’s talk about the sex Credits: Tom Kenney, Exec. Creative Director;
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Learning their language Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Javier Quintana, Art Director; Jess Vahsholtz, Account Supervisor; Garrett Garcia, Director of Account Services; Ben Day/Paul Daigle, DP; Jess Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/ Frank Rosowski, Editors
Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/ Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent
Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: You could at least say excuse me Credits: Tom Kenney, Exec. Creative Director;
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Humpables! Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineer; Birds and Animals Unlimited, Animal Talent
Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineer; Birds and Animals Unlimited, Animal Talent
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Purity Collars Credits: Tom Kenney, Exec. Creative Director;
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Dogs gone wild Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent
Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent
Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Learning Respect Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/ Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound; Engineer; Birds and Animals Unlimited, Animal Talent
Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Sniff-sniff Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent
26
Public service
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: There goes the neighborhood Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Jesse Vahsholtz, Producer; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals Unlimited, Animal Talent
Broadcast/Electronic - Out-of-Home
Award: Gold ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: It’s Not A Car To A Pedestrian Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Billy McCreary, Photographer; Sarah Waldie, Account Executive
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: What If Cars Weren’t Cars? Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See Cars Differently Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Butt Sniffer Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director
Broadcast/Electronic - Non-Traditional
27
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Pet Purity Collars Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director
Campaign – Single Medium
Award: Gold ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: ASPCA Title: Help Joey Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director; Ben Day, Senior Art Director; Javier Quintana, Art Director; Jess Vahsholtz, Account Supervisor; Garrett Garcia, Director of Account Services; Ben Day/Paul Daigle, DP; Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara, Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody, Sound Engineers
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Print Campaign Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Dave Spataro, Photographer; Sarah Waldie, Account Executive
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Outdoor / Campaign Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Billy McCreary, Photographer; Dave Spataro, Photographer; Sarah Waldie, Account Executive
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: The Pediatric Cancer Foundation Title: Imagination Come To Life Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/
Copywriter;Trushar Patel, Senior Art Director
Award: Silver ADDY® Award Entrant: Rumbo Cultural Marketing Advertiser: Protección Animal Ecuador Title: Trading Places Credits: Rumbo Cultural Marketing,
Condiciones infrahumanas Ponte en su lugar. Lo ves en las calles. Toda vida merece ser respetada. Muestra tu lado humano y denuncia a aquellas personas que abusan, maltratan o abandonan a sus mascotas.
Creative Team
Ser humano. Ser humano.
www.pae.ec
Campaign - Mixed Media Award: Gold ADDY® Award – BEST OF BAY Entrant: The Clear Agency Advertiser: University of Tampa Title: University of Tampa Lucky Campaign Credits: Kaeli Ellis, Art Director;
Jenn Greacen, Exec. Director
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Campaign Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director;
Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director; Billy McCreary, Cinematographer/Visual Effects; Ernan DeLeon, Visual Effects Artist; Josh Adams, Visual Effects Artist; Shani Acosta, Visual Effects Artist
AD SPACE
elements of advertising
Industry self promotion Collateral
Broadcast
Award: Silver ADDY® Award Entrant: Tech Data Corporation Advertiser: Self Promotion Title: Tech Data’s Vendor Partner Summit: Shine Credits: Jason Liggitt, Creative Director; Wayne Barrette,
Award: Gold ADDY® Award – BEST OF BAY Entrant: Pyper Paul + Kenney Advertiser: Pyper Paul + Kenney Title: Help Joey Montage Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director; Chanse Chanthalansy, Multimedia Director/Editor
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Pyper Paul + Kenney Title: Unite + Take Over Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter; Chanse Chanthalansy, Exec. Studio Director/Editor
Graphic Designer; Patricia Ross, Senior Writer; Effie Hayward, Senior Traffic & Production; James Salame, Junior Art Director; Nina Barringer, Senior Writer; C&D Printing, Printer
Cards, Invitations or Announcements
powered by
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Award: Silver ADDY® Award Entrant: ChappellRoberts Advertiser: ChappellRoberts Title: ChappellRoberts Holiday Greeting Credits: The Staff of ChappellRoberts,
Art Direction/Creation/Talent
Ad Club Promotion Award: Silver ADDY® Award Entrant: AAF Tampa Bay Advertiser: AAF Tampa Bay Title: Creative Uncaged 2011 ADDY Opening Credits: Barry Wallace, President; Nick Ferry, ADDY Chair;
Logo
Photography - Digitally Enhanced
Photography - Special Effects, Video or Film
Award: Silver ADDY® Award Entrant: The Clear Agency Advertiser: Pacific Sports Ventures Title: Pacific Sports Ventures logo Credits: Kaeli Ellis, Art Director Jenn Greacen, Executive Director
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots / Tank Photography Credits: Troy Dunn, Creative Director; Grant Gunderson,
Award: Silver ADDY® Award Entrant: Dunn&Co. Advertiser: Florida Department of Transportation Title: See The Blindspots TV / Visual effects Credits: Troy Dunn, Creative Director; Billy McCreary,
Visual Effects Artist; Ernan DeLeon, Visual Effects Artist; Josh Adams, Visual Effects Artist; Shani Acosta, Visual Effects Artist
Steve Allen, Director/Editor; Jeff Zampino, Writer; Sound Asylum, Sound Design
Photography - Campaign
Campaign - Mixed Media
Award: Silver ADDY® Award Entrant: AAF Tampa Bay Advertiser: AAF Tampa Bay Title: Creative Uncaged - 2011 ADDYs Credits: Barry Wallace, President; Nick Ferry, ADDY Chair;
Gabe Diaz, Creative Director/Designer; Steve Allen, Director/ Editor; Jeff Zampino, Writer; Sound Asylum, Sound Design
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Masque Logo Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter
Photography - Color
IT’S the call of the
wild
Designer/Retoucher; Dave Spataro, Photographer
Award: Silver ADDY® Award Entrant: Pyper Paul + Kenney Advertiser: Metropolitan Ministries Title: Shelter Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art Director/Photographer; Kim Bryant, Art Director; Ariana Durkin, Junior Art Director
Award: Gold ADDY® Award – BEST OF BAY Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Preservation System Photography Credits: Jodi Myers, Senior Graphic Designer;
Barbara St. Clair, Director of Marketing Communications; Mike Ramos, Photographer
Award: Silver ADDY® Award Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Sequent Surgical Technique Animated Opening Credits: Andrew Ford, Senior Video Designer;
Barbara St. Clair, Director of Marketing Communications
Sound - Music Only
Award: Gold ADDY® Award Entrant: Circa Music Advertiser: Florida Hospital Title: Florida Hospital Credits: Allen DiCenzo, Composer; Glenn Horn,
Creative Director; Tampa Digital, Production; Michael McCourt, Director
Sound - Music With Lyrics
Award: Silver ADDY® Award Entrant: Circa Music Advertiser: Panama City Beach CVB Title: Run Away featuring Jared Mahone Credits: Allen DiCenzo, Composer; Chris Gray,
Broadcast Producer; Michael McCourt, Director
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Illustrator:
Student Addys
From forests, to faces, to flying monkeys.
STUDENT ADDYs
Animated website: http://www.wix.com/ggre95/3d-illustrations#!
Packaging
Gary Greer: 727.409.2326
[email protected]
SALES PROMOTION Award: Student Silver ADDY® Entrant: Kristianna Bonoan Advertiser: International Academy of Design and Technology Title: Sweetheart Soaps
COLLATERAL
Poster Campaign
Editorial Design Spread of feature
Poster
Award: Student Gold ADDY® Entrant: Marissa Ebanks Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: Bully Prevention Credits: Marissa Ebanks, Photographer;
Award: Student Silver ADDY® Entrant: Cherise Clarke Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: The Domestic Birdcage Credits: Cherise Clarke, Creative Director;
Award: Student Gold ADDY® – PICK OF THE PROS Entrant: Wesley Fredotovich Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: Battle of the Belts Credits: Wesley Fredotovich, Illustrator;
Marissa Ebanks, Designer; Kadesh Reaves, Model; Cherise Clark, Model; Katie Ray, Model
Wesley Fredotovich, Designer
Cherise Clarke, Photographer; Cherise Clarke, Designer; Tina Vasquez, Editorial Writer
CONSUMER OR TRADE PUBLICATION
Unique, Local and Affordable.
Campaign
Award: Student Silver ADDY® Entrant: Susan Sowers Teterud Advertiser: International Academy of Design and Technology Online Title: Honey Dew Bath Point of Purchase Award: Student Silver ADDY® Entrant: Kristianna Bonoan Advertiser: International Academy of Design and Technology Title: Candy for a Cause
Award: Student Silver ADDY® Entrant: Ty Stude Advertiser: Academy of Art University (Online) Title: VWS - Scifi Businessmen Credits: Ty Stude, Concept and Copywriting;
Ty Stude , Art Direction; Glen Perotte, Art Direction; Glen Perotte , Photography
Award: Student Silver ADDY® Entrant: Ty Stude Advertiser: Academy of Art University (Online) Title: Mike’s Hot Dogs - Fun Facts Credits: Ty Stude, Concept & Copywriting;
Ty Stude, Art Direction; Glen Perotte, Photography
32
student addys INTERACTIVE MEDIA Website Award: Student Silver ADDY® Entrant: Demetri Poulikidis Advertiser: International Academy of Design and Technology (Online) Title: Portfolio Site
MIXED MEDIA Mixed Media Campaign Award: Student Silver ADDY® Entrant: Taylor Thor Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: Success from Palm to Palm Credits: Taylor Thor, Designer; Taylor Thor, Illustrator
ELEMENTS OF ADVERTISING Logo Award: Student Silver ADDY® Entrant: Marissa Ebanks Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: 2020 Olympics: Paris Credits: Marissa Ebanks, Designer Illustration Award: Student Silver ADDY® Entrant: Susan Sowers Teterud Advertiser: International Academy of Design and Technology (Online) 33 Title: Self Portrait
CORE CREATIVE (C2) LOcal Award: Student Silver ADDY® Entrant: Thomas H. Jay Advertiser: International Academy of Design & Technology Title: Font People Credits: Josef Mancino, Editor-in-Chief Award: Student Silver ADDY® Entrant: Alicia Kais Advertiser: International Academy of Design and Technology Title: Artistik Cover
Digitally Enhanced Photography
COLLATERAL MATERIAL
Award: Student Gold ADDY® – Student BEST OF SHOW ADDY® Entrant: Casey Moore Advertiser: International Academy of Design & Technology Title: Lord of the Cave Credits: Michael Matsko, model; Jessica Yoder,
mother of model
Digitally Enhanced Illustration
Award: Student Silver ADDY® Entrant: Angela Don Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: Athens Credits: Angela Don, Illustrator; Angela Don, Designer Photography Award: Student Silver ADDY® Entrant: Matthew Guanciale Advertiser: International Academy of Design & Technology Title: Editorial Fashion in Historic Ybor City Credits: Brendaly Rivera, Model; Ingrid Fernandez, Model;
Darlina Conto, Hair & Makeup Artist; Irina Bilka, Hair & Makeup Artist; Ivanka Ska, Shoes; Erica Coronado, Sylist
Gold Healthesystems Experience Whistler Invitation
Jill Knight, Marketing Manager; Heather Christman, Sr. Marketing Specialist
Award: Entrant: Title: Credits:
Gold Raymond James Marketing WorthWhile: Summer 2011 Cover
Kris Gamble, Creative Director; Steve Fox, Editorial Director; Dave Wilson, Writer; Elaine Gibson, Designer
Award: Entrant: Title: Credits:
Silver Raymond James Marketing WorthWhile: Fall 2011 Cover Story
Becky Taylor, Product Manager; Kris Gamble, Creative Director; Elaine Gibson, Designer; Steve Fox, Editorial Director; David Wilson, Writer
Award: Entrant: Title: Credits:
Award: Student Gold ADDY® Entrant: Casey Moore Advertiser: International Academy of Design & Technology Title: Manic On Fire Credits: Tyrone Evans, model
Award: Entrant: Title: Credits:
Kris Gamble, Creative Director; Steve Fox, Editorial Director; Dave Wilson, Writer; Elaine Gibson, Designer
Award: Entrant: Title: Credits:
Silver Raymond James Marketing WorthWhile: Spring 2011 Cover
Silver Raymond James Marketing WorthWhile: Spring, Summer, Fall and Winter 2011
Becky Taylor, Product Manager; Kris Gamble, Creative Director; Elaine Gibson, Designer; Steve Fox, Editorial Director; David Wilson, Writer
Award: Entrant: Title:
Silver Raymond James Marketing WorthWhile: Winter 2011 Feature
Award: Entrant: Title:
Silver Raymond James Marketing WorthWhile: Winter 2011 Issue
DIRECT MARKETING Award: Entrant: Title: Credits:
Gold Raymond James Marketing Financial Advisor Recruiting Campaign-in-a-Box
Robb Bruce, Creative Director; Mark Leaning, Designer; Jess Deal, Writer; Kimberly Clark, Production Manager; Nicole Pesci, Account Executive; Erica Sackett, Marketing Manager
OUT-OF-HOME Award: Entrant: Title: Credits:
Ginny Daniel, Account Manager; Kris Gamble, Creative Director; Michael Matson, Writer; Emily Niswander, Designer
Award: Entrant: Title: Credits:
Gold Raymond James Marketing Raymond James Salutes Customer Service Week
Silver Raymond James Marketing Raymond James Fixed Income Speakeasy Event Marketing
Cori Smith, Account Manager; Michael Matson, Writer; Emily Niswander, Designer
INTERACTIVE MEDIA Award: Entrant: Title: Credits:
Gold Raymond James Marketing Raymond James Capital Markets Holiday eCards
Cori Smith, Account Manager; Doug Circle, Interactive Designer; Chris Burke, Web Developer; Michael Matson, Writer
Award: Entrant: Title: Credits:
Jill Knight, Marketing Manager, Healthesystems; Christian Schwier, Animator, Litewave Media; Keith Jones, Animator, Litewave Media
Award: Entrant: Title: Credits:
Silver Healthesystems Spiraling Pharmacy Costs
Silver Raymond James Marketing Wealth Management Outlook Mobile Website Cameron Diehl, Product Manager; Nick Borosh,
Web Designer
ADVERTISING FOR THE ARTS & SCIENCES
Award: Entrant: Title: Credits:
Silver Raymond James Marketing Gasparilla Festival of the Arts Website
Robb Bruce, Creative Director; Jose Azua, Web Designer; Michael Matson, Writer; Chris Burke, Web Developer; Jodie Orozco, Product Manager
34
BEST OF THE BAY
Sales Promotion
Interactive Media
Advertising for the Arts & Sciences
Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: SoupwichPlacemat
Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / Website
Entrant: Pyper Paul + Kenney Advertiser: The Florida Aquarium Title: Backwards Crab Mirror
Collateral Material
Radio
Public Service
Entrant: Pyper Paul + Kenney Advertiser: Tires Plus Title: Vicious Curb Direct Marketing
Entrant: Pyper Paul + Kenney Advertiser: Masque Title: Drive Thru
Entrant: The Clear Agency Advertiser: University of Tampa Title: University of Tampa Lucky Campaign
Entrant: Tech Data Corporation Advertiser: Hewlett Packard and Tech Data Title: Hewlett Packard and Tech Data: HP FLIP BOOK
Entrant: Pyper Paul + Kenney Advertiser: Big Boy Title: Tickle
Newspaper
Entrant: ChappellRoberts Advertiser: Sarasota Convention & Visitors Bureau Title: SCVB Brand Campaign
Entrant: Pyper Paul + Kenney Advertiser: Lexcel Minerals Title: Rocks
35
BEST OF SHOW
Television
Mixed Media
SPECIAL JUDGES – COPYWRITING Entrant: Pyper Paul + Kenney Advertiser: Lexcel Minerals Title: Rocks
BEST OF SHOW Entrant: Dunn&Co. Advertiser: Remy Cointreau USA Title: ZU Vodka / Website
Advertising Industry Self-Promotion Entrant: Pyper Paul + Kenney Advertiser: Pyper Paul + Kenney Title: Help Joey Montage Elements of Advertising Entrant: ConMed Linvatec Advertiser: InHouse Marketing Title: Preservation System Photography
BEST OF SHOW - Student Entrant: Casey Moore Advertiser: International Academy of Design & Technology Title: Lord of the Cave PICK OF THE PROS Entrant: Wesley Fredotovich Advertiser: Commercial Art Academy @ Tampa Bay Technical High School Title: Battle of the Belts
36
In Memorium
AAF Tampa Bay recently lost two close friends in our industry: Craig Neuman, a past president, and Deanne Roberts, a past Silver Medal awardee. The advertising industry in Tampa Bay is a close knit community and both of these losses will leave a hole that will soon not fade away.
At 26-years old, Deanne Roberts established Roberts Communications. In the early 90s, she made another radical decision to fully integrate her public relations agency with an advertising agency. The move was so bold that many from both disciplines – advertising and public relations – criticized her vision of integration. Now, more than 33 years later, the model she pioneered is lauded and is stronger than ever at ChappellRoberts.
Deanne Roberts, APR
As a fourth-generation Floridian, she was passionate about building strong communities where business could thrive. This entrepreneurial spirit, combined with her civic commitment, was ingrained in many of her professional as well as personal
Founder, ChappellRoberts AAF Silver Medal Award recipient - 2008 Craig Neuman died on Tuesday, Jan. 10, 2012. He was born on April 19, 1963 in Tampa to Herb and Ruth “Cookie” Neuman. He was a 1980 graduate of Plant High School, a 1985 graduate of Hillsborough Community College in Electronics Technology and a 1992 graduate of Full Sail Center for the Recording Arts in which he was the Salutatorian of his class. He was previously employed by Sound Advice, Centercom, Fox Channel 13 and CITV. He was a Regional Marketing Manager with the Maddux Business Report from 2000 to 2009 and the SmartPark Marketing Manager for Verizon from 2009 to 2010. He most recently was an Executive
Craig Neuman 37
Past President AAF Tampa Bay
endeavors. Deanne’s vision inspired her to create bold new creative and young professional organizations in Tampa as well as statewide, including Creative Tampa Bay, Emerge Tampa and Connect Florida. Deanne will be remembered for setting the standard for marketing, advertising and public relations professionals who aspire to successfully blend professional as well as philanthropic efforts. She will be greatly missed by everybody she touched. “All of us should be a mentor and a mentee. Leadership succession is a continual process, because there’s always someone behind you.” Deanne Roberts
Producer at Tampa Digital. Craig was involved in several marketing associations and held a variety of Board positions, including President of the Tampa Bay Advertising Federation and a Board member of the Florida Autism Center of Excellence. On April 1, 2000, he married Collette Couey at Congregation Schaarai Zedek in Tampa. She survives along with their 8 year old son, Jacob. Craig enjoyed playing guitar, writing and recording music, filming and editing videos and spending time with his family. A special account has been set up in the name of Jacob Neuman at the Bank of Tampa for any donations.
winners by entrant AAF Tampa Bay Creative Uncaged - 2011 ADDY Opening - Silver: Ad Club Promotion Creative Uncaged - 2011 ADDYs - Silver: Advertising Industry Self-Promotion, Mixed Media Campaign Academy of Art University (Online) Mike’s Hot Dogs - Fun Facts - Student Silver: Consumer or Trade Publication, Magazine Campaign VWS - Scifi Businessmen - Student Silver: Collateral Material, Poster Campaign BVK 100 Days of Summer Spadeas - Silver: Newspaper, Campaign, Color Visit St Pete/Clearwater ‘Promises’ & ‘Play’ TV - Silver: TV, National Campaign ChappellRoberts Dali Museum “You Have To See It” TV Spot - Silver: Advertising for Arts & Sciences, TV Dali Museum Conception TV Spot - Silver: Advertising for Arts & Sciences, TV ChappellRoberts Holiday Greeting - Silver: Advertising Industry SelfPromotion, Invitation Bay Cities Bank Annual Report - Silver: Collateral Material, Annual Report, Color SCVB Brand Launch Campaign - Silver: Collateral Material, Special Event Campaign SCVB Brand Campaign - Gold: Mixed-Media, National Consumer, BEST OF BAY - Mixed/Multiple Media Lion’s Eye Cars for Good Promotion Video - Gold: Public Service, Audio / Visual SCVB Brand Launch Presentation - Silver: Sales Promotion, Video Sales Presentation Verizon Fios Customer Service TV - Silver: TV, Local SCVB Brand TV Spot - Silver: TV, Self-Promotion Circa Music Florida Hospital - Gold: Elements of Adverising, Music Only Panama City Beach - Run Away feat. Jared Mahone - Silver: Elements of Adverising, Music With Lyrics Commercial Art Academy @ TBT Athens - Student Silver: Elements of Advertising, Digitally Enhanced Illustration
The Domestic Birdcage - Student Silver: Collateral, Editorial Design Spread of feature 2020 Olympics: Paris - Student Silver: Elements of Advertising, Logo Success from Palm to Palm - Student Silver: Mixed Media Campaign Battle of the Belts - Student Gold: Collateral Material, Poster, PICK OF THE PROS Bully Prevention - Student Gold: Collateral Material, Poster Campaign ConMed Linvatec Knee Preservation System Brochure - Silver: Advertising for Arts & Sciences, Brochure Preservation System Brochures - Gold: Collateral Material, Brochure, Campaign Hip Preservation System Brochure - Silver: Collateral Material, Brochure, Color Knee Preservation System Brochure - Silver: Collateral Material, Brochure, Color Preservation System Photography - Gold: Elements of Adverising, Photography, Campaign, BEST OF BAY - Elements of Advertising Sequent Surgical Technique Animated Opening - Silver: Elements of Adverising, Special Effects, Video or Film Preservation System - Silver: Mixed-Media, Local Consumer Dunn&Co. See The Blindspots / Tank Photography - Silver: Elements of Adverising, Photography, Digitally Enhanced See The Blindspots TV / Visual effects - Silver: Elements of Adverising, Special Effects, Video or Film ZU Vodka / The Reaction - Gold: Interactive, Internet Commercials ZU Vodka / The Man - Gold: Interactive, Internet Commercials ZU Vodka / Website - Gold: Interactive, Website, Consumer HTML, Products, BEST OF BAY - Interactive, BEST OF SHOW See The Blindspots / Print Campaign - Silver: Public Service, Campaign See The Blindspots / Outdoor /Campaign - Silver: Public Service, Campaign See The Blindspots / Website - Gold: Public Service, Interactive See The Blindspots / Campaign - Silver: Public Service, Mixed Media Campaign See The Blindspots / Print / Tank - Silver: Public Service, Newspaper What If Cars Weren’t Cars? / outdoor - Silver: Public Service, Out-of-Home It’s Not A Car To A Pedestrian / Outdoor - Gold: Public Service, Out-of-Home
See Cars Differently / Outdoor - Silver: Public Service, Out-of-Home See The Blindspots / Poster / Tank - Silver: Public Service, Poster See The Blindspots / Poster / Elephant - Silver: Public Service, Poster See The Blindspots / Poster / Train - Silver: Public Service, Poster See The Blindspots / TV - Silver: Public Service, TV ZU Vodka / The Reaction - Silver: Sales Promotion, Video Sales Presentation ZU Vodka / The Man - Silver: Sales Promotion, Video Sales Presentation We Are Sempermed - Silver: Sales Promotion, Video Sales Presentation Hand Protection 101 - Silver: Sales Promotion, Video Sales Presentation Piano - Silver: TV, National, Consumer Outlets
Fast Forward Marketing Captain Kidd Website - Silver: Interactive, Website, Consumer HTML, Services Hardee Group, Inc. Lokey Motor Company TV Campaign - Silver: TV, Local Campaign Healthesystems Spiraling Pharmacy Costs - Silver: Interactive, B-to-B IADT Online Self Portrait - Student Silver: Elements of Advertising, Illustration Portfolio Site - Student Silver: Interactive, Website Honey Dew Bath - Student Silver: Sales Promotion, Packaging International Academy of Design & Technology Font People - Student Silver: Elements of Advertising, Illustration Editorial Fashion in Historic Ybor City - Student Silver: Elements of Advertising, Photography Lord of the Cave - Student Gold: Elements of Advertising, Digitally Enhanced Photography, Student BEST OF SHOW Manic On Fire - Student Gold: Elements of Advertising, Digitally Enhanced Photography Artistik Cover - Student Silver: Elements of Advertising, Illustration Sweetheart Soaps - Student Silver: Sales Promotion, Packaging Candy for a Cause - Student Silver: Sales Promotion, Point of Purchase Layerd Versus Sons Of Hippies - Silver: Advertising for Arts & Sciences, Poster Mindclay Creative Hockey Paradise Game Open - Silver: Out-of-Home, Outdoor Board
38
winners by entrant
39
Raymond James WorthWhile: Winter 2011 Feature - Silver: Collateral Material, Editorial Spread WorthWhile: Winter 2011 issue - Silver: Collateral Material, Magazine Design WorthWhile: Spring, Summer, Fall and Winter 2011 - Silver: Collateral Material, Series Rumbo Cultural Marketing Trading Places - Silver: Public Service, Campaign
Social Forces Steve Williams Studio Website - Silver: Advertising for Arts & Sciences, Interactive ICE Women’s Hockey Website - Silver: Interactive, Website, Consumer HTML, Services Tech Data Corporation Tech Data’s Vendor Partner Summit: Shine - Silver: Advertising Industry SelfPromotion, Collateral Hewlett Packard and Tech Data: HP FLIP BOOK - Gold: Direct Marketing, B-to-B or Consumer, BEST OF BAY - Direct Marketing The Clear Agency Pacific Sports Ventures stationery - Gold: Collateral Material, Stationery Package Elevate stationary - Silver: Collateral Material, Stationery Package Pacific Sports Ventures logo - Silver: Elements of Adverising, Logo Amanda Mason Website - Silver: Interactive, Website, Consumer HTML, Products Big 3 Studios website - Silver: Interactive, Website, Consumer HTML, Services Marcedes Lewis website - Silver: Interactive, Website, Consumer HTML, Services Charlotte Jackson website - Silver: Interactive, Website, Consumer HTML, Services University of Tampa Lucky Campaign - Gold: Public Service, Mixed Media Campaign, BEST OF BAY - Public Service University of Tampa, Lucky Says, Bedroom Scene - Silver: Public Service, Newspaper University of Tampa, Lucky Says, Porta Potty - Silver: Public Service, Newspaper University of Tampa, Lucky Says, Mug Shot - Silver: Public Service, Poster University of Tampa, Lucky Says, Bedroom Scene - Gold: Public Service, Poster Triad Retail Media Purina Showcase - Silver: Interactive, Online Campaign modJOBS - Silver: Interactive, Website, Consumer HTML, Outlets Done In 60 Seconds - Silver: Interactive, Wedisodes Purina Real Pet Stories - Gold: Interactive, Wedisodes
Congratulations to all the Geniuses ... be you
freaKy
geeky
Pyper Paul + Kenney Shark Fear - Silver: Advertising for Arts & Sciences, Campaign Be Very Afraid - Silver: Advertising for Arts & Sciences, Magazine Warning Signs - Silver: Advertising for Arts & Sciences, Mixed Media Campaign Cloud Shark - Silver: Advertising for Arts & Sciences, Out-of-Home Backwards Crab Mirror - Gold: Advertising for Arts & Sciences, Poster, BEST OF BAY - Advertising for the Arts & Sciences Sand Tiger Shark Ruler - Silver: Advertising for Arts & Sciences, Poster Faces - Silver: Advertising for Arts & Sciences, TV Unite + Take Over - Silver: Advertising Industry Self-Promotion, Broadcast Help Joey Montage - Gold: Advertising Industry Self-Promotion, Broadcast, BEST OF BAY - Advertising Industry Self-Promotion Out For Revenge - Silver: Collateral Material, Poster Pothole From Hell - Silver: Collateral Material, Poster Vicious Curb - Gold: Collateral Material, Poster, BEST OF BAY - Collateral, Ass - Gold: Collateral Material, Poster Junk - Silver: Collateral Material, Poster Beaver - Gold: Collateral Material, Poster Clam - Silver: Collateral Material, Poster Alignment Killers - Silver: Collateral Material, Poster Campaign Protect your& - Gold: Collateral Material, Poster Campaign Masque Logo - Silver: Elements of Adverising, Logo Shelter - Silver: Elements of Adverising, Photography, Color ISM Website - Silver: Interactive, Website, Consumer HTML, Products Big Boy, the boy talks campaign - Gold: Mixed-Media, National Consumer Rocks - Gold: Newspaper, Campaign, BEST OF BAY - Newspaper, JUDGES COPYWRITING AWARD Follow that hair flip - Silver: Out-of-Home, Outdoor Board Support PCF - Gold: Public Service, Audio / Visual Miracle Place Book - Gold: Public Service, Brochure Imagination Come To Life - Silver: Public Service, Campaign Help Joey - Gold: Public Service, Campaign You could at least say excuse me - Silver: Public Service, Interactive Learning Respect - Gold: Public Service, Interactive Let s talk about the sex - Silver: Public Service, Interactive Humpables! - Silver: Public Service, Interactive
Purity Collars - Silver: Public Service, Interactive Learning their language - Silver: Public Service, Interactive Dogs gone wild - Silver: Public Service, Interactive Sniff-sniff - Gold: Public Service, Interactive There goes the neighborhood - Silver: Public Service, Interactive Help Joey - Gold: Public Service, Interactive Pet Purity Collars - Silver: Public Service, Non-Traditional Butt sniffer - Silver: Public Service, Out-of-Home Toy Train - Silver: Public Service, Poster Army Men - Silver: Public Service, Poster Toy Dragon - Gold: Public Service, Poster Horse Auction - Silver: Public Service, TV Whistle - Silver: Public Service, TV Laugh Your Head Off - Silver: Radio, Local Drive Thru - Gold: Radio, National, BEST OF BAY - Radio Masque Packaging - Silver: Sales Promotion, Packaging Big Boy plays ball. - Silver: Sales Promotion, Packaging Tradeshow Booth - Gold: Sales Promotion, Point-of-Purchase When the geniuses aren t genius enough - Silver: Sales Promotion, Point-of-Purchase Hip Hip Buffet - Silver: Sales Promotion, Point-of-Purchase Soupwich Placemat - Gold: Sales Promotion, Point-of-Purchase, BEST OF BAY - Sales Promotion Doorhanger - Silver: Sales Promotion, Point-of-Purchase Big Boy POP campaign - Silver: Sales Promotion, Point-of-Purchase Campaign Wheels Go Bye Bye - Silver: TV, Local Campaign The boy talks - Silver: TV, National Campaign Tickle - Gold: TV, National, Consumer Outlets, BEST OF BAY - Television French Fries - Silver: TV, National, Consumer Outlets Breakin - Silver: TV, National, Consumer Outlets
cheeky or sneaky
from your friends at