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Finland’s legendary running brand 2011 spring / summer workbook Moving forward since 1916 A History of Finnovation Our first product innovations were javelins and discuses: they taught us firsthand the principles of forward momentum. We applied these principles to footwear with the first removable spike and our patented fulcrum technology. Our engineering makes running what it should be: efficient, balanced, forward. BORN IN 1916 1980’s 1920’s 2000’s Karhu javelins flew the furthest at the 1920 Antwerp Olympics, earning the Finns all four top places. The Flying Finns also took five gold medals on the track wearing Karhu spikes. 1950’s Karhu dominates the 1952 Helsinki Olympics. 1970’s The University of Jyväskylä tests the new evolution of Fulcrum technology. The results prove Karhu provides a measurable difference. 2009 The Karhu Strong fulcrum_ride wins Runner’s World Best Debut Award and the Karhu Fast fulcrum_ride wins Women's Running Best Form Award. 2010 Karhu Forward fulcrum_ride wins Women's Running Performance/Racing Award. ST FOR FO RM The Flying Finns dominate the Boston Marathon, wearing the Karhu Champion. Over one million sold worldwide. Karhu, in collaboration with The University of Jyväskylä, develops our Fulcrum technology: the launch pad for a runner’s forward momentum. BE Karhu begins down the path of forward momentum. The first product innovations include javelins and discuses. Magazine A WA R D WIN NER Tapio Rautavaara Pentti Kahma Raimo Vilén 03 Move forward Less vertical oscillation Karhu ™ Efficient forward momentum Our patented fulcrum technology, independently tested and proven, collaborates with the foot to convert your body’s natural energy into forward momentum. Test results showed significant benefits for Karhu running footwear versus the competition. Independently tested University of Jyväskylä Neuromuscular Research Center Biology of Physical Activity Department * Competition Neutral vertical oscillation 11.6% more forward stability vertical oscillation 3.3% more forward racer vertical oscillation 3.9% more forward up to 11.6% less vertical oscillation 05 More balanced More efficient Naturally centered, accelerated transition Karhu Lower pronation angle and velocity Karhu Competition Competition Neutral side-to-side heel pressure 10.8% more balanced Neutral pronation velocity 9.1% more efficient stability side-to-side heel pressure 50.5% more balanced stability pronation velocity 28.8% more efficient racer side-to-side heel pressure 16.8% more balanced racer pronation velocity 24.4% more efficient Neutral midfoot transition speed 21% faster Neutral max. pronation angle 25% more efficient stability midfoot transition speed 3.3% faster stability max. pronation angle 16.4% more efficient racer midfoot transition speed 12.5% faster Up to 50% less side-to-side heel pressure. Up to 21% faster midfoot transition. Pronation velocity reduced by up to 29%. Max. pronation angle reduced by up to 25%. racer max. pronation angle 17.9% more efficient 07 The fulcrum evolution Engineered, tested and proven to help runners Move Forward Mid fulcrum new for 2011 Available in: 4Strong 4Fast Rear fulcrum Available in: 4Stable 4Steady 4Forward 4Fluid 4Racer These fulcrums have a lower durometer (are more soft) and a shorter loading zone given the fulcrum point is positioned more rearward. A training runner or one with more heel strike reaches full load bearing earlier and therefore requires the fulcrum point more rearward to help them move through the shoe into toe off. The rear fulcrum is engineered for a runner seeking comfort over response while gaining the benefits of stride balance, stride efficiency and lower vertical oscillation. These fulcrums have been lengthened and stiffened (higher durometer). The engineering for a performance runner seeks to move the runner’s center of pressure more quickly through the shoe and into toe off. The fulcrum point is placed behind the 5th metatarsal head which is the point of full load bearing for a runner with a higher cadence or mid-foot strike. The mid fulcrum creates superior response while gaining the benefits of stride balance, stride efficiency and lower vertical oscillation. Full load bearing zone Full load bearing zone 1st Metatarsal Head 1st Metatarsal Head 5th Metatarsal Head 5th Metatarsal Head 09 A fulcrum for every runner The 2011 product range: An award winning collection for all types of runners STABILITY Stability fulcrums engineered for the range of overpronating runners. Engineered with rigid moderator plates for torsional balance. EVA hardness of the fulcrum component and midsole component adjusted by model for precision engineering. neutral Neutral fulcrums with lightweight, lowprofile design. Ensures efficiency and optimizes forward momentum for runners who seek an efficient, responsive ride. EVA hardness of the fulcrum component and midsole component adjusted by model for precision engineering. Strong 2 –For the performance runner who seeks stability with a lightweight and responsive ride. –The latest evolution fulcrum focused to provide ultimate forward efficiency –77C durometer. –The upper midsole durometer, set at a target of 53, provides a lightweight, responsive ride. Fast 2 –For the race training focused runner seeking a highly responsive running experience to achieve a PBR. –The latest evolution fulcrum focused to provide ultimate forward efficiency –77C durometer. –The upper midsole durometer, set at a target of 53, provides a responsive ride. RACE TRAINING PERFORMANCE Stable Steady –For the training runner who seeks strong stability with just the right amount of cushioning. –Fulcrum engineered with a hytrel plate and key hole cutout for lightweight, durable stability –70C durometer. –The upper midsole durometer, set at a target of 57, provides a more balanced ride. –For the training runner with a significant strike force, who seeks stability and greater comfort. –Fulcrum engineered with a TPU plate and more midfoot volume for torsional stability and comfort – 62C durometer. –The upper midsole durometer, set at a target of 57, provides maximum stability and comfort. Fulcrum Rings Use this chart in conjunction with your fulcrum ring. The colored arrows correspond to the fulcrum components. The arrows also appear on each product page for easy reference. Forward Fluid Racer –For the efficient runner seeking a responsive and efficient ride. –Fulcrum engineered with a cupped midfoot for maximum balance and performance – 70C durometer. –The upper midsole durometer, set at a target of 57, provides a responsive ride. –For the less efficient neutral runner seeking maximum comfort. –Fulcrum engineered with a cupped midfoot for maximum balance and performance – 62C durometer. –The upper midsole durometer, set at a target of 57, ensures more comfort for higher force heel strike. –For the runner seeking speed and response, with minimal support and a great feel for the road. –The lightest, but hardest lowest profile fulcrum, engineered for maximum momentum – 77C durometer. –The upper midsole durometer, set at a target of 53, provides a highly responsive ride. 11 Strong 2 Strong2 fulcrum_ride Engineered with our latest evolution of the stability fulcrum designed for maximum forward propulsion. Premolded heel counter and EVA lasting board for lightweight fit and comfort. Dual mesh upper for breathability and support exactly where needed. Combination of blown rubber and carbon rubber forefoot for best traction and performance. Stability Performance MENS F100043 Poison Apple/Black Target Runner For the performance runner who seeks stability with a lightweight and responsive ride. BODY TYPE Heavyweight Lightweight STRIDE EFFICIENCY Training/Fitness WOMENS F200039 Voltage Orange/Haze Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48 WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5 13 Stable Stable fulcrum_ride Our Award winning stability fulcrum is a consistent performer. New upper and supportive mud guard for superior support and breathability. Engineered with a hytrel plate for torsional support and key hole cutout for lightweight performance. Stability Training MENS F100042 Light Carbon/Fire Target Runner For the training runner who seeks strong stability with just the right amount of cushioning. BODY TYPE Heavyweight Lightweight STRIDE EFFICIENCY Training/Fitness WOMENS F200038 Light Carbon/Purple Crush Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48 WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5 15 Steady Steady fulcrum_ride Updated upper and fit with a synthetic mud guard for support. Engineered with a TPU moderator plate and a midsole/outsole that provides more volume under the midfoot for torsional stability and comfort. Stability Training MENS F100041 Micro Gray/Poison Apple Target Runner For the training runner with a significant strike force, who seeks stability and greater comfort. BODY TYPE Heavyweight Lightweight STRIDE EFFICIENCY Training/Fitness WOMENS F200037 Platinum/Voltage Orange Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48 WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5 17 The Racer The Racer fulcrum_ride Dual mesh upper for lightweight breathability, combined with closed mesh over the midfoot for support where needed. The Racer introduces our lightest, but hardest, lowest profile fulcrum, along with a non-woven/TPR forefoot outsole with strategic lateral pods of compression rubber for lightweight durability. Neutral Race Target Runner For the runner seeking speed and response, with minimal support and a great feel for the road. BODY TYPE Heavyweight Lightweight STRIDE EFFICIENCY Training/Fitness MENS/Womens F100040/F200043 Poison Apple/Black Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48 WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5 19 Fast 2 Fast2 fulcrum_ride Moves to the head of our neutral class. An overachiever with our latest evolution of fulcrum technology based on dynamic biomechanical testing. Premolded heel for a great fit combined with a blown rubber/carbon rubber outsole for best performance. Neutral Performance MENS F100045 Hybrid Green/Neon Target Runner For the race training focused runner seeking a highly responsive running experience to achieve a PBR. BODY TYPE Heavyweight Lightweight STRIDE EFFICIENCY Training/Fitness WOMENS F200041 Fuel Orange/Deep Yellow Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48 WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5 21 Forward Forward fulcrum_ride Improved upper with a new fit. Breathable air mesh on the award winning midsole/ outsole. The Forward is engineered with a cupped midfoot for maximum balance and performance. Blown rubber forefoot outsole for lightweight comfort. Neutral Performance MENS F100046 Fire/Black Target Runner For the efficient runner seeking a responsive and efficient ride. BODY TYPE Heavyweight Lightweight STRIDE EFFICIENCY Training/Fitness WOMENS F200042 Twilight Blue/Haze Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48 WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5 23 Fluid Fluid fulcrum_ride All new upper and carbon rubber outsole engineered with our award winning fulcrum. New fit and breathable air mesh upper with a synthetic mud guard for support. The Fluid ensures more comfort for higher force foot strike. Neutral Training MENS F100044 Haze/Poison Apple Target Runner For the less efficient neutral runner seeking maximum comfort. BODY TYPE Heavyweight Lightweight STRIDE EFFICIENCY Training/Fitness WOMENS F200040 Haze/Voltage Orange Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48 WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5 25 Finnish Limited Collection The Finnish Limited Collection Northern Finland, or Lapland, is often referred to by Finns as a place of strange magic. Our 2011 Finnish Collection is a inspired by the native apparel of Lapland. It’s our way of paying tribute to Karhu and Finland, a brand and nation with running at its core. UNISEX SIZES US: 5-13, 14 UK: 4-12, 13 EU: 37-47, 48 Strong2 Ride UNISEX F100038 Lapland Blue/Deep Red * Finland Fast2 Ride UNISEX F100039 Lapland Blue/Deep Red 27 Demand creation Run with the Finns. For nearly a century, Karhu has brought forward momentum to Finnish Olympians and runners alike, through innovative footwear and sporting equipment. As part of our continued pride of heritage, we offer runners the opportunity to explore our homeland, run with the Finns at the Helsinki Marathon and Move and Groove with runners at 13.1 Marathon® events. Win a free trip to Finland! Complete our brand training at 3point5.com and automatically be entered to win. From America's top running communities to the birthplace of Karhu ® Finnish National Track & Field Team 29 STABILITY Retail support Wall Flag Move Forward with great sell through Wall Header Posters Shoe Shelf neutral Shelf Talkers Name Weight (M US 9/W US 7) EVA Target Durometer Fulcrum Target Durometer Outsole Height Midsole Heights Strong2 fulcrum_ride 10.7 oz / 9.6 oz 303 g / 272 g 53 Shore C 77 Shore C 4.5 mm 24.5 - 10.5 mm Stable fulcrum_ride 11.7 oz / 10.3 oz 332 g / 292 g 57 Shore C 70 Shore C 4 mm 25 - 11 mm Steady fulcrum_ride 11.5 oz / 10.2 oz 326 g / 289 g 57 Shore C 62 Shore C 4 mm 25 - 11 mm Racer fulcrum_ride 7.5 oz / 213 g (mens) 53 Shore C 77 Shore C 4/2.5 mm 21 - 7 mm Fast2 fulcrum_ride 10 oz / 8.1 oz 283 g / 230 g 53 Shore C 77 Shore C 4.5 mm 24.5 - 10.5 mm Forward fulcrum_ride 10.5 oz / 8.5 oz 298 g / 241 g 57 Shore C 70 Shore C 5 mm 24 - 10 mm Fluid fulcrum_ride 10.7 oz / 8.9 oz 303 g / 252 g 57 Shore C 62 Shore C 5 mm 24 - 10 mm Industry newsletters POP Box Helsinki Marathon Sweepstakes Win a free trip to Finland! Ask a Sales Clerk for details. Sizing Chart US Men US Women 5 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5 12 12.5 13 14 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 UK 3.5 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5 12 13 EU 36 37 37.5 38 38.5 39 40 40.5 41 42 42.5 43 44 44.5 45 46 46.5 47 48 MM 241 245 250 254 258 262 266 271 275 280 284 288 292 296 300 305 309 313 322 *This book is intended for internal use only, not for reproduction purposes. Moving Forward Since Karhu Copyright © 2010. Karhu is a registered trademark of Karhu Holding BV. Karhu North America, LLC, 200 Cummings Center 273-D Beverly, MA 01915 978.524.0032 www.karhu.com
