&

Transcript

ADVERTISING RATES & INFORMATION The Gisborne Herald The Gisborne Herald reaches the majority of Gisborne people . . . TE NUPEPA O TE TAIRAWH ITI MONDAY, JANUAR Y 7, 2013 PAGE 2 $1.20 MAISEY SHINES THROUGH THE RAIN MALIBU DAN WINS PAGE 6 LONGBOARDING SERIES OPENER SMASH THROUGH: 54% Midway Surf Life Saving competitor s power through wave in a men’sa canoe event on Saturday during the Gisborne Surf Life Saving Championships the weekend. over the end of the By first day of the two-day carnival, Waikanae was threatening Midway’s 13-year stranglehold on the Ralph Morse for top overallShield club. Midway, however, came through in the more challenging conditions on Sunday to retain the title. 80% STORY ON PAGE 27 ‘Awesome’ rain sets us up nicely Picture by Paul Rickard Ciggies not join but thanks for ts publicity: rapp the er A RAPPER accused of handing out 100 cannabis joints to the crowd Rhythm and Vines at is happy with the last week promotion created by the scandal but said they were just cigarettes. A YouTube video Diaz Grimm giving showing he claimed were out what attracted several joints had hits on before it thousand was removed yesterday. by Murray Robertson Weekly (typical readership) In an average week 80% of people in the Gisborne region aged 15 years and over will read at least one edition of The Gisborne Herald. That is 28,000 people. PAGE 2 TOMORROW Daily (typical readership) On an average day 54% of people aged 15 years and over will read The Gisborne Herald. That is 19,000 people. the schedule RAIN in the companies areprices that the meat past 24 hours DJ GRIMM set up the district A Herald on Sunday paying. Positives outweigh has “Up till Christmas story for a more the negatives productive and said police said is the generall festival had ended. there were quite a lot profitable season overall comment. farmers and investigating andthey were The squash harvest for rid of as of farmers trying to get “So now we need “ croppers. much to look at has started follow for the Newcharges could how it happened, and it is believed More than in preparatio stock as they could Zealand the wet ground was recorded 30 millimetres of rain rapper. may delay harvesting importantly how and most but the stock n for a dry summer, to prevent it a day or flats and moreon the Poverty Bay Neither the musician That aside, a happening in future,” no doubt slow coming forward will than 40mm in squash industrytwo. nor his hill country. manager returned spokesman says up the “We do not condoneshe said. Mr Jex-Blake quite a bit now.” calls from it is very valuable the Herald on Sunday drug Federated Farmers use at our festival effect of getting says the cumulative rain. “Great, absolutely, we’re but Diaz provincial and do work president Peter Grimm posted on with it.” follow-on rain happy closely is the “awesome rain, Jex-Blake says it is real value. page and Twitter his Facebook will be with police on this. We The second having a full debrief Croppers mirror on from what definitely, following “They were only last night that both gate the season is squash shipment of about the increasedhis comments cigarettes — we due for shipping security and stagewith Wanted Tauranga “It should set got 10 days ago”. out some management value for their of shortly. extra production. .” really well for the district up Thanks NZ Herald.” promo — The welcome The Herald on A spokesman moisture has weeks, which the next four to six after a dry December The post has received for Cedenco come one festival-goerSunday said says is obviously claimed online and dry start time for farming.” Facebook ‘likes’ a critical rain it was looking dry and Foods to this month. the joints and support were made up of would have freshened the from fans. Mr Jex-Blake In the past leaf rather than the more potent the district had says some parts of the sweetcorn and tomato up been just five 40 days, there have The Herald on “skunk” or hydroponic crops been on tenterhook considerably. and the rain spoke to RhythmSunday forms of amount of rainwet days when the the drug. s will and The has instil Vines company’s sweetcorn been over a lot of confidence into spokeswoman The Before the festival, Sara is due to get the store market. harvest when best was on December 1mm. police who said the incidentCairney under way shortly. “It will recreate 23 announced just under $1.20a crackdown “Gisborne more demand store stock and show and the video at the the rainfall for 17mm fell, most of drug use. On Saturday on for our growing has been the driest it should underpin that month. of 23, 2013 could have been footage areas and the a police spokesperson told the flats is well-receiv WEDNESDAY, rain onJANUARY attract attention. a stunt to on Sunday: “we the Herald ed,” he says. O TE TAIRAWHITI GISBORNE TE NUPEPA Organisers only RUATORIA the situation andare aware of CONTINUED ON became WAIROA are looking aware of the incident PAGE 3 into what, if anything, Local 6 after the PAGENews can be ...... 1-5 done.” Business BIGGER BETTER Strong readership every day 043005 > ated Cabinet rejuvbyen ‘fresh faces’ Two ministers replaced ACC minister. are among his old jobs, as potential leaders, He has not got back Government. important that tippedpromoted. “For National, it is very . . . that there Environment and Local and Housing those named: Key’s He has Conservation Smith would Two new ministers were WELLINGTON — John we have constant renewal Dr Michael through.” of Simon Bridges, and Mr Key indicated responsibility for National’s senior whip are fresh faces coming for National’s ministerial promotion and Nikki and Jonathan assume It was also important Woodhouse, outside Cabinet, Nikki Kaye, Amy Adamsrejuvenate and mix of people with to housing affordability. straight into Cabinet. longevity to have that Coleman is designed opportunity for Kaye Woodhouse’s whip Party Cabinet David Carter is set to Mr experience and to provide They have been modernise the National by be elected Speaker next role is likely to be taken before next year’s election. good ministers but to Helen Clark’s in terms of ages others. whip Thursday to replace “If I was to look back I don’t think she Taupo MP and junior He wants to mix it up and other Lockwood Smith, who give the experience, to when Minister, want I Louise Upston time as Prime and years of political represent the terribly well very is leaving to be high party caucus meets next renewed her Cabinet Mr Bridges and Ms Kaye people a chance necessity.” commissioner in London. Tuesday. often — and only by disarray for the party’s new generation. reshuffle took defended his Tim Key in PM’s MP Mr the West of Labour left extent Hamilton That The Minister least the two years, he said. decision to keep Education Macindoe is tipped to many by surprise, not he required past four despite the to making sure “I am very committed and depth Hekia Parata in place year, including become junior whip. ministers whose resignations will Wilkinson. of last upheavals His and Ms Kaye’s appointment major there is a strong breadth of their — Phil Heatley and Katejob and done school select committees class sizes and Christchurch They had done a good But it was time leave vacancies on two and electoral. of talent at various stages through Cabinet.” restructuring. — education and justicereturned to the development coming Mr Heatley had nothing wrong, he said. talent in the but she had She had made mistakes Nick Smith has been March after he Kate Wilkinson and to make room for other he said. but had pledged last got a lot of things right, SEE ALSO PAGE 6 Cabinet. He resigned 2010 supporting both been disappointed from the back Cabinet. to make a years TE “team players” NUPEPA “They have had four wrote a testimonial in the time he was O TE to remain have been good At they understood his thinking. a friend’s ACC claim. bench and ITI great contribution. Theygive other people TAIRAWH both Bridges, to Amy Adams and Mr ministers but I want THURSDAY, Classifieds ... 26-31 ....... 21-22 FEBRUA Farming RY a chance. ............13 14, ............ 32-36 ‘ TOMORROW GISBORNE RUATORIA WAIROA Local News ...... 1-5 Births & Deaths ...4 National.......... 6-12 FORMER Business Opinion ..............14 World............ 15-18 MAYOR ’ 2013 Sport Television ...........23 Racing ...........24,25 Weather .............35 9 771170 SUPPORT FOR LIVING WAGE LIES HERE PAGES 9-11 58% > 043005 $1.20 DRUMMER KEEPIN G THE BEAT THE GUIDE PAGES 23-26 CLASSIC COMPETITIO IN 54% 52% 9 771170 BACK PAGE in preparation for the at Showgrounds Park rail in place on a fence the North Island will compete in show Amanda Larsen put a Zealand PAGE 2 51% BLACK CAPS Racing ................ 22 Sport ............ 23-28 Weather .............27 ............ 20-21 grand Larsen classes over the three-day rider class and pony jumping and show hunter Showjumping Competition, the junior FEI Children’s International 80% 54% ............11 Opinion ..............1 2 World............ 13-15 the 2013 New Chick Bridge (left) and horse-and-rider combinations from throughout Zealand League jump, Picture by Dave Thomas OF THREE: 360 COUNT Championships, Bayer World Cup New starting on Friday. About ON THE events include the FEI tomorrow. championships. Feature prix. Preview in The Herald Sawmilling Equestrian Readership at The Gisborne Herald is strong on any day of the week, and almost all residents will read at least one edition of the newspaper each week. 56% HISTORIC WIN TO THE 50-50 CHANCE WHITE ISLAND Classifieds .. 16-18 Television ...........19 MIGHT ERUPT Voice Births & Deaths ...4 National.... 6-10, 18 R&V PLANNED The Gisborne Herald is a daily newspaper that has served the Gisborne and East Coast region since 1874. While the paper’s strength is local news, The Herald also has extensive coverage of sport, national, international and business news, six days a week, as well as regular youth, motoring, farming and arts and entertainment sections. The Gisborne Herald is read daily by 54 percent of the region’s population aged 15 years and over, and in any given week 80 percent of people will read at least one edition of The Gisborne Herald. N: Close to perfect conditions met weather for the first dayanglers of the Gisborne Sports Fishing Tatapouri Eastland PortClub’s big Marlin Hunt this Tuna and morning. Transporter Steve McCafferty, Bartender, hasin his boat taken the day off to have a day’s fishing and try to win the $50,000 cash and prizes up for grabs. might not be Bartender and flashest the biggest boat on the water today but classic boat the little does have quite a story — and while behind it the name might allude to occasionally the beers consumed on the boat, it is the name of in fact the boat design. 52% Full story page 3 Picture by Dave Thomas Where they w ant to be ‘Third wave’ of tourists enjoy the weather by Louise Hegarty plenty of disposable CHANGIN “Of course, with income. tourism and G patterns in summer the long spell Gisborne, Marty the great weather, people are staying weather are of good van der Velde, helping to boost also noticed for longer.” has Mr Monteith economy, say a the Gisborne but the number demographic. change in the tourist tourism and the Gisborne says visitor numbers to of people eating operators. hospitality not dropped i-Site have out has “At this time off been “consisten Gisborne now of year we are “The numbersat all since then. getting with a Tourism tly strong”, we are doing holidaymakers, enjoys three waves of lots of motor good as over now are as says Tourism the survey showing Eastland commercial manager and wealthy home owners Eastland Portside Hotel new year.” The numbers people in the percent increasea 14 general manager Older, more affluent Darryl Monteith. we 35-60 age group. Gerritse says are doing now Joan accommodation in private the mood, as couples arrive wake of families “They’re really number of visitors, are well as the in since last the and year. as good as over has been excellent. “After the Rythmn festival-goers. in Gisborne winesinterested “The numbers the they’re but and Vines crew “Another are definitely off, families and new year also buying French time of year. up for this head contributo major freedom campers here enjoying champagne — r to the local “There are more are our wonderful even economy their happy people “Then, when casual clothes coastline. are as lots of people are pretty home visitors,the motor are discoverin around empty-nesters school goes back, the flash.” of paradise. g this slice underestimate and it’s really easy to without kids and people travelling The current “And with the how much they tourists also arrive . . . and wave says of good Mr spend,” like they have weather there Monteith. restaurant owner to dine out, says USSCO more domestic travellers are Owner and manager — if you look the weather “We get busy Thomas Boyce. of Liquorland map, as to where you it’s not rocket scienceat when there are over New Year, of course, would want to so many people be.” in town, ‘ ’ AIR* Monday Tuesday Wednesday Thursday Friday Saturday RUATORIA WAIROA Local News ...... 1-5 Births & Deaths ...4 National.......... 6-12 Business ............13 Opinion ..............1 4 World............ 15-17 Classifieds ... 18-20 Television ...........21 Racing .......... 22-27 The Guide ... 23-26 Sport ............ 28-32 Weather .............31 PAGE 3 228GH008-12E TOMORROW CONTINUED ON GISBORNE 9 771170 043005 The Gisborne Herald was New Zealand’s first compact daily newspaper – the format is hugely popular with readers. > Wkly Cvg * Average Issue Readership 89% of our readers read no other daily newspaper 54% The Gisborne Herald is the only publication that reaches most of the people in the Gisborne region. 50% 7% 8% 2% 2% Gisborne Herald Gisborne Herald only Dominion Post Dominion Post only NZ Herald NZ Herald only Source: Nielsen Consumer and Media Insights (2-Year Regional Database Q1 2011 to Q4 2012) 2 THE GISBORNE HERALD • ADVERTISING RATES & INFORMATION Readership 80% or 28,000 people in The Gisborne Herald circulation area read The Gisborne Herald in a typical week. Source: Nielsen Consumer and Media Insights (2-Year Regional Database Q1 2011 to Q4 2012), people aged 15 years and over Circulation Average net circulation (Jan-Dec 2012) 7064 Source: NZ Audit Bureau of Circulation Distribution area East Coast of North Island from Wairoa in the south to Hicks Bay in the north and as far inland as Motu. NE THE GISBOR 2013 MAY. 2-8, HERAL D :: Advertising rates (news section) $8.40 1/2 Page $2,688 $1,344 1/4 Page autowatch Rauuira g leader Ngaa life of emergindebut in Berlin. e year in the about a formativ the documentary’s Boy Genius — ne said after The film Maori Minister”, Variety magazi AWAKENING: Prime A POLITICAL New Zealand’s future well be profiling $672 n way Making his ow H Rate Discount Full Page 1/2 Page 1/4 Page $2,500-$4,999 $5,000-$9,999 $10,000-$14,999 $15,000-$19,999 $20,000-$29,999 $30,000-$39,999 $40,000-$49,999 $50,000-$74,999 $75,000+ $7.56 $7.14 $6.72 $6.30 $5.88 $5.46 $5.04 $4.62 $4.20 10% 15% 20% 25% 30% 35% 40% 45% 50% $2,419.20 $2,284.80 $2,150.40 $2,016.00 $1,881.60 $1,747.20 $1,612.80 $1,478.40 $1,344.00 $1,209.60 $1,142.40 $1,075.20 $1,008.00 $940.80 $873.60 $806.40 $739.20 $672.00 $604.80 $571.20 $537.60 $504.00 $470.40 $436.80 $403.20 $369.60 $336.00 5 7 WONDERLAND y 26, 2013 Colour Loading 3 E KATH’S CREATIV SATURDAY, Januar • All rates and annual dollar spend quoted exclude GST (15%) • Annual spend commitments will be reviewed quarterly and rates may be altered with 28 days notice to the advertiser. These prices exclude 40% Colour loading. at Yale) — “may Picture supplied Reviews ▲ The Maori doco? Then ■ Love a goodis a must-see. Boy Genuis documentary This fascinating prodigy (and follows child student) Ngaa 16-year-old Yale wawhiti and lly. Rauuira Pumana ant, said Brettke TUESDA es and are 16 we Y, MAY looks 28, 2013 at the pressur tipped to filming was signific that when we r its successes, “I once heard our own political views, already had perks of a teenage ’s first tional nt Zealand realise Interna The film has cognisa le to New begin become we become the Berlina Minister premiering at in Germany before playing this is the year differences in Maori Prime DAILY TELEGRAPH l winning that society around us, of FILM — to become Film Festiva of the the world, and has and we begin with te reo Maori, at festivals aroundDocumentary at the that. Genius deals the lives of others, E is fluent in University and we can impact . ■ Maori Boy issue of indigenous gong for Best aware of how Ngaa Rauuira who at 16 award- the New Zealand Film Awards wanted studied at Yale the broader subject of an ing to 2012 “Then I met ately political. So we says she always has been the but the Wairoaminorities attempt But Brettkelly “six-foot five, charismatic culture while ntary, becomes passionyear, which evolved into preserve their established winning documeMaori “boy genius” says l audience. her story of this filmed his 16th a mainstream e cooker of politica working withinand education Waikaremoana study at teen” to have ” from the film’s title his life has changed an intense pressur halted from ic governments being “genius that, even though his — academ of The not. ess ti’s he has awawhi in awaren systems university because JOURNAL dramatically, I am still me,” says Ngaa nities comes from Puman he gained a degree a New Zealand — WALL STREET “As a person awawhiti, star of the — at age 13 16, he enrolled in er educational opportu nd for journey filmmak seeking homela at age, his shrewd departing Rauuira Puman doco that opens in am Maori studies then, University ■ What if some overseas and (and getting As). Barack A RIDE studies at Yale with his Boy Genius TOweek. young man I Maori WRIT had recognised d promise and “AsEa HOME undergraduate study at Yale of up-bringing and now in United States way Gisborne this and paving my own ABOU T and headed to the Obama’s boyhoo “All his years study was percolating g ne. the birth of hisa BEETL still maturin documented INGwhanau father as chapero ABOUasT usness as this internationaland on his return to New ed by his into the future.” Pumanawawhiti is paving mind political conscio Maori Boy Already identifi the teen carried “the TOWN political out this young his first major Now aged 19, teen? The low-key g look at SKILL in his as a passionate,e, to lead them a potential leader, S LEARNED Zealand he took marches. All an inspirin of his people is and a advocat protest tions his way by working of ON Genius gangs youth THE WALL expecta vated steps leading and training of education, ing OF DEATH politically-moti the education of poverty, lack lly said. ledges the 16th year.” same time embrac articulate 16-year ti, too, acknow a while at the studies at Te Wananga o charismatic, get in at the prisons”, Brettke Pumanawawhi timing. since birth as added, was to a potential his focus the postgraduate old, pegged year,” he Her aim, she of Otaki. But whilefor the future, importance of of the making year is a critical Raukawa, in future leader — VARIETY ground floor document his journey. one to watch “I feel like this ntary. “This year will about may make him very much in the public leader and to says in the docume a kid who laughs his past is still Boy Genius film makes “But he’s also says, “one who simply ON PAGE 2 UED Maori after the CONTIN she as years eye mates.” girlfriends,” debut, three out with his Brettkelly its nationwide wants to hang ti’s age at the time of filmmaker Pietra -old TODAY awawhi independent 16-year INSIDE Puman the then started filming ti. Pumanawawhi Volume discounts Annual Spend (pictured above Pumanawawhiti de ▲ Insi Guide The c shake the anarchi ■ He may neverVyvyan, from The character of but these days is Young Ones, Edmondson comedian Adrian gentle side of looking at a more punk — pg 2 ns pen Ngati Porou tee Battalion song inspired by T busy playing ■ They’ve been circuit in rs the summer festival now the membe Australia, but duo Swamp Thing of dirty blues e to give their are back in Gisborn push — pg 3 new album a ok, Twitter, Facebopainter before Long ■ Impressionist and the like, was already Edouard Manet now and pictures reproducing film that tells all there is a new 4 about it — pg it in decided to write English dreamy The song is a HEY may be South a couple growing up in a ballad about distance Auckland but teens separated by in dreams Porou yet connected and couple of Ngatithe East to and yearnings, and looked back ion for s piano inspirat feature for Coast ment string arrange their new song. and r Mahuia from produce Arihia Cassidy Anzac HES: Tahu Bridgman-Cooper. on IN THE TRENC Tahu Henare their song, Porou, appears in d Cassidy (Ngati Henare as he Moonlight. Day launche ) and after Ngati WhatuaWhatua, Nga the video for Moonlight, inspired reading Porou, Ngati Cassidy began Henare (Ngati to national attention 28th Maori of her studies And letters from as part Puhi) first came song, Snakes Battalion soldiers 2011 when their e hit. in YouTub a Maori. greatin te reo Ladders, became they built on their the cousins are Both aged 18, the late Puna Paki The next yearthey sang their way into of ildren from al when grandch following Company soldier wildcard semi-fin who was a C They have grown up ht. the NZ Got Talent version of Moonlig Hiruharama. Maori but, wanting with an early e, speaking te reo to have a wide audienc their new song over the training wall separating the Turanganui River from Eastland on iti pet com L FINAay! Frid M Casual • Excluding GST (15%) Full Page 130502GH022 Rate rby 86 De Street rne Gisbo (06) 867 3111 t Bistro, Buffe Now open and Bar for lunch Port. walkway the focus of a new than the when it becomes more for Gisborne is likely to do even a project which serving as a walkway journey, ngham looks at highlight of the and farewell. for waka Marianne Gilli elopment of the late 1990s . . . place of welcome become a “port”Pacific connected to this.the place for telling the It is hoped it will using stories visiting will be can be depicted media close to some of ama vessels and events and existing ramp. There The first island inner city redev the settlement, being the region’s history river and other tion of how the A designer ’s interpreta old harbour board slipway will look using the site where gy stories around voyaging vessels,of using the old winch house t locations along over the harbourthe story boards, digital technolo ing, sailing the earliest settlemen is but s. $3.7 million walkway are also visions irangi Hill. learn boatbuild the old slipway could lead such as sculpture be the place where the and on Kaiti/Tit will be a symbolic waharoathe as a place for people to training wall to ent that t near The slipway will history are outlined. skills. as a waka Eventually there first part of a developm Heritage on the waterfron and navigation a monument such proximity to voyaging and arrival classed as a World (gateway or entrance) will be in close Designers suggestcommemorate the original t. to the area being of international travellers. The third island Toka a Taiau — The Rock of on end to Lone Star restauran artwork and envisage the waharoa Te Site on the map— which could be finished asof frame standing although the final form of iwi. the location of stood out of the river and, as At this stage designers local from the skeletal voyagers, The walkway that once will highlight some developed with its design cues the tangata whenua, — Taiau, be for take once will 2 s will was summer marker PAGE country’s what key sculpture this early as next Maori and CONTINUED ON well as being a t milestones in ng on port of a crayfish, reflecting first contact between the most significanthe landing of the Horouta this area. Dependi a was where the a hongi. key activity in hoped to make the slipway history, includingof Paoa and Kiwa and the first European took place withcommemorate the constraints, it is will of Captain waka, the arrival The second island and exchange and all the /New Zealand trade landing in Aotearoa development of James Cook. four stages along the walkway MATTRESS & BASE There will be A PROUDLY MADE STO REW IDE A VERYL LARGE SAL E G OT T! O GO IT ’S AL 43” PS43E450 43” HIGH DEFINITION PLASMA PRESENCE – MA LI M IT ED OF FE R! TV HD x 768) • Freeview • HD Ready (1024 • USB Playback • PC Input • 2x HDMI • 600Hz Refresh Rate PAEDICREST PLUSH ZDA CX9 SKU: 8068124 ON CK STO ON LY HA ND $7 WAS 99 *Trade-in is for your old bed in good overall condition 99 NO W 9 9 9 $59 SAVE $200 Q Childers Road & Bright IN NEW ZEALAND QUEENSIZE Paedicrest value quality bed, the with looking for a great Popular with those tempered spring unit durable Truflex heat layers and a luxurious Plush combines the Dreamfoam comfort multiple eco-friendly restful nights sleep. in a pillow-top resulting SS IVE MA E-IN TRAD OR 9 $79 99 $1899 99 $1100 WITH E-IN* TRAD 2 HOME FOR YOUR EVERYTHING DS QUALITY BRAN THE LATEST PRODUCTS FROM BRANDS YOU KNOW AND TRUST Cnr Ph: 868-6000 Street, GISBORNE 9719 Colour is available for an additional charge of 40% of the base rate. Guaranteed Position Loadings Picture / Tim Gander Position Loading* Page 3 (Maximum size quarter page) 50% Page 5 (Maximum size half page) 25% Page 7 (First right-hand full page) 25% Other Placement 20% • Additional charge calculated by applying loading percentage to applicable base rate Frequency Discounts Publication day First Second Third Additional • Repeat advertisement must be published within one week • Discounts apply to full rate card rate only Discount None 20% 30% 50% Deadlines Bookings are required by 10am three working days prior to publication. i.e. In the absence of a public holiday, booking deadlines are as follows: Publication date: Booking deadline: Monday 10am Wednesday Tuesday 10am Thursday Wednesday 10am Friday Thursday 10am Monday Friday 10am Tuesday Saturday 10am Wednesday Copy for advertisements to be set in-house is required at 10am, 3 working days prior to publication. Complete material is required before 12 noon on the working day prior to publication. Regular Features • Youth Monday – ‘Voice’ includes student contributions, reviews, profiles and news. • Motoring Tuesday (insert) – New vehicles available through local dealers. Plus news, design trends and performance features. • Rural Wednesday & Saturday – ‘Focus on the Land’ includes rural news and local profiles. • Property Guide REINZ Thursday (insert) – Residential, rural and commercial properties listed for sale with local agents. • Entertainment & Arts Thursday – ‘The Guide’ includes gig guide, artist profiles and films. • Literature Friday – Book reviews and author profiles. • Discover September (insert) – Guide to the region for visitors and locals, including maps, where to dine, what to do, local shops and events. • Health Tuesday, fortnightly - A page dedicated to improving the health of Tairawhiti people. • Environment Tuesday, fortnightly - Alternates with the health page and aims to raise awareness and help people make changes to benefit our environment. • Food Monthly, first Friday - Recipes by Jo Dohrman to make the most of the very best in seasonal produce. • Kidz Only Tuesday - Puzzles, games and kids news. • Weekender Saturday (12 page insert) - With a local flavour profiles, fashion, food and DIY. • Business Quarterly, second Monday of March, June, Sept, Dec. THE GISBORNE HERALD • ADVERTISING RATES & INFORMATION 3 Prime positions Front page Dimensions 4cm x 8 columns Full colour Price (excl. GST) $649 Page two & back page Page two (7cm x 2col - colour) Back page (6cm x 8col - colour) Back page (10cm x 8col - colour) Casual rate (price per insertion) Special rate -Minimum of 6 insertions over 6 consecutive weeks (price per insertion) $155.00 $649.00 $1079.00 $98.00 $549.00 $749.00 • Prices exclude GST (15%) Inserts Total cost Full run (8500) Urban only (6000) Rural only (2500) $725 $545 $235 • All rates quoted exclude GST (15%) Deadlines Inserts are required to be on site three working days prior to insertion date Specifications Inserts may be no larger than 24 compact pages (40cmx26cm), unless prior agreement is obtained. Preferably, inserts should not be folded or stapled. Alternative sizes may be accepted by arrangement. Technical specifications • Compact newspaper printed web offset • Full page 40cm (depth) x 26cm (width) (8 columns) • Double page spread 40cm (depth) x 54cm (width) (image area only) Column widths Columns Width (cm) 1 3.1 2 6.4 3 9.7 4 13.0 5 16.3 6 19.6 7 NA 8 26.0 Digital Advertisements Advertisements are accepted as PC PDF, EPS or TIF with standard Postscript fonts only, with PDFs being our preferred format. All graphics and non-standard Postscript fonts must be embedded. Non-standard (True Type) fonts must be outlined or saved as curves. Our preferred delivery of advertisements is Pagestore, more information about Pagestore can be found at www.quickcut.co.nz Files can also be emailed to [email protected] (news section) or advertising@ gisborneherald.co.nz (classified) but must not exceed 3MB. PDF format is preferred if emailing files. Alternatively, ads can be uploaded to Digiads – http://www.digiads.co.nz/GH 4 THE GISBORNE HERALD • ADVERTISING RATES & INFORMATION Advertising rates (classified section) Space Advertisements Simple Type Set i.e basic advertisements $8.40 per col./cm Display i.e including border or artwork $9.66 per col./cm • All rates quoted exclude GST (15%) • Minimum 3 cm for classified display advertisement Frequency Discounts (Space) Days per week 2 3 Daily • Fixed space until cancelled • 3 month minimum • Discounts apply to full rate card rate only Discount 20% 25% 40% Place advert twice, get third insert free on Monday, Tuesday or Friday Line Advertisements Line • Excluding GST (15%) • Minimum 3 lines $2.73 per line Frequency Discounts (Line) Number of Days 6 5 4 3 2 • Advertisement must run on consecutive days • Discounts apply to full rate card rate only Discount 50% 40% 30% 20% 10% Colour Loading Colour is available for an additional charge of 40% of the base rate. • Minimum charge $150 Deadlines Classified advertising bookings and copy are required before 2.00pm on the publishing day prior to publication. Birth and death notices are accepted until 9am on the day of publication. Web Classifieds Place a classified advertisement in The Gisborne Herald and go onto our website for an additional $10+GST for 7 days. NOTE: We are unable to accept seven-column advertisements in either the news or classified section. Where a booking is received for seven columns it will be charged as if it were eight columns THE GISBORNE HERALD • ADVERTISING RATES & INFORMATION 5 Weekender Weekender A weekly lifestyle section with local features, fashion, food, travel, home improvement articles and more. Which one are you? TALKING H 3, 2012 SATURDAY, MARC has studied, arelle White-Ryan Oriental medicine practised and taught in Australia, New for many years, and worked in Red USA Zealand and thein China and Japan, to become Cross hospitals experienced practitioners in one of the most N Australasia. Saturday (Weekly) Circulation: 12 page insert, 70GSM white paper inside the Gisborne Herald. Printing specs: 36cm 70GSM white paper. Advertising rates: FACES something Reading faces is h, getting we all do from birtmunication our most basic com huge range signals from the shapes of expressions andmimic so that we learn to we reach the e tim the that by spectrum, other end of the of our our faces are a mapks have lives. Chinese mone cues for been reading thes Marianne over 3000 years.overs a local Gillingham disc practitioner. Publication: Ad size Dimensions Price per issue (excl GST) 10x8 10x4 100mm deep x 260mm wide 100mm deep x 130mm wide $940.80 $470.40 • Prices include colour Picture DOFRQLV 7KHQDPH) HIVIRU DPRQJVWFK V\QRQ\PRXV G HOLDELOLW\DQ LQQRYDWLRQU  HUIRUPDQFH H[FHOOHQWS   D VLVWHU \HDUV )DOFRQ )RU RYHU   $*$ KDYH ZRUOG IDPRXV FWXULQJ FRPSDQ\ WR QJ DQG PDQXID EHHQ GHVLJQL IURP WKHLU KHDGTXDUWHUV V DQG 5DQJH &RRNHU JWRQ6SD(QJO LQ5R\DO/HPLQ Back page loading: 20% Inside front page loading: 30% wellbeing. their health and the nails can indicate deformities of Just in the way ciencies, certain can indicate nutritional defi s, for example, , blood pressure the nose and earlobe problems or high potential heart of the skin can indicate things while the colour rol levels. such as high choleste PAGE 2 g techniques, includin She uses various l massage, herbs and ns, acupuncture, remediaa wide variety of conditio treat tic tool. kinesiology to being a key diagnos with face reading insight into people’s As well as giving experiences, Mienshiang life personality and provides a good insight into face reading also in Shanghai major hospitals She worked in studied in Tokyo, and and to some and Hangshou l acupuncturist sons, But her has been the persona in Hollywood. very big names and the lifestyle brought her Gisborne’s surf e, where she runs a busy back to Gisborn home at Okitu. practice from her ll by Rebecca Grunwe CONTINUED ON cooker the tic cooker is the The Falcon domeswould choose for his own a designed by professional chef and again, it has been kitchen. Then different, so are our needs build all Falcon hand chef. We are It is in this spirit part carefully requirements. each to order, with The every model manufactured. ing, ally individu ly appeal tested and that is instant in its unsurpassed result – a cooker ion,and distinct r that it has designed with ance. No wondeof Great Chefs professional perform Master the by been approved Britain! North to Alaska Saturday, September 15, 2012 in traditional and are available cookers that any kitchen. induction range in a variety of colours to suit , all electric and and lectric ovens) wide options fuel (Gas hobs/E in either 90cm or 110cm come Falcon offer dual styles. All styles contemporary 415 Gladstone Road • P. 06 867 9300 Rail link was a battle well won SATURDAY, APRIL 7, 2012 Pathway to WHOLENESS SATURDAY, APRIL 14, 2012 063WE002-12T SUMMER AHEAD DANGEROUS COMBINATION: This district is known for its high and sunshine hours, the high UV index the the clear air around us which raisesrate. probability of a higher skin cancer m talks with sooner than expected, but Marianne Gillingha The hole in the ozone layer might be healing a won’t start falling for at least another 30 years . . . experts who warn the high risk of melanom Their beloved son and brother had advanced with pale skin that doesn’t body to Do Thai his melanoma which had spread through primary the point of becoming untreatable. The site was never discovered. The diagnosis was a shocker, says Norma. and Jason, who loved playing rugby, hunting of their the outdoor life, had the darkest skin three children. moles His brother Matthew was covered in the been and she had thought he would have more likely candidate for skin cancer. with his dots the join play to used kids “The skin.” She now insists Jason’s brother and sister have regular mole mapping, which in any moles photographically tracks the changes or freckles. CONTINUED ON PAGE 2 this at 55” s#INEMA$s,%$0LUSs4RU-OTION(Zs-ICRO0 s3MART46WITH-AGIC2EMOTE)NCLUDEDs$ $ #ONVERSIONs$UAL0LAYs7I&I"UILT)NsX($-) SMART LED TV NO W home... I 3+5 GRE AT DEA L! 99 t has been all hands on deck at Walter Findlay’s Bakery this week as the crew more than double their hours to keep up with Gisborne’s demand for their traditional hot cross buns. By the time the last batch goes on the shelves on Monday they will have baked around 20,000 s8-ULTI#YCLONIC!CTION FORNON STOP3UCTION s%ASY%MPTY©$IRT #ONTAINERs!IRETIGHT© (%0!&ILTRATION3YSTEM s7BAGGEDVACUUMs-AXIMUMAIRmOW PERFORMANCEs3OFTREARWHEELSs-ULTI DIRECTIONAL FRONTWHEELSs(%0!%XHAUSTlLTERs5SES%"BAGS SKU 7757339 IXEL#ONTROL HAPPY EASTER: Putting the crosses on the ever-delicious hot cross buns is Walter Findlay’s production manager Matt Spencer. BS61ZF4 HEALTHY HOME VACUUM ZJM6840 JETMAXX VACUUM 55LM6700 55” FULL HD 1080P DUAL PLAY 3D ECT Rescue Helicopter on the job. Picture by Brennan Thomas Two local deerhunters are urging people to support the Eastland Rescue Helicopter Trust after a close brush with death in the backblocks. Marianne Gillingham tells their story . . . VENUS TRANSIT SATURDAY, JUNE 2, 2012 sX53"SKU 8103632 LESS THAN $30 PER WEEK BON US: A LG INCL UDES P970 OPT IMUS HON E SMA RTP $499 .99 WOR TH $ 9$9800 2S8 E AV 99 36 99 S WA $ NO S WA 9 2A7VE $80 $ 9 34 NO W 99 9 $ 39 $400 E AV W 99 99 S WA $ WOW ! CE! 1/2 PRI S HURRY! MUST END SUNDAY! Ph: 868-6000 Cnr Childers Road & Bright Street,PLUSGISBORNE IS A REGISTERED TRADEMARK INSURANCE & CREDIT FEES. EASYPAY® $ 79 99 9 STRESSLESS® CONSUL $1,999 S SPECIAL EVERYTHING FOR YOUR HOME Selected colours. While stocks last. Batick leather. In 1769, Captain James Cook anchored at Tahiti to observe the transit of Venus. The explorer’s arrival at Uawa, Tolaga Bay some months later saw the first positive ongoing relationship established between Maori and Europeans. As a symbol of New Zealand’s dual heritage, Tolaga Bay and Gisborne prepare to celebrate the transit of Venus. Mark Peters reports . . . IS THE ADVERTISED PRICE EASYPAY® OPTION MEANS ALL YOU PAY $499 (OTHER PAYMENT OPTIONS ARE AVAILABLE PURCHASE FOR EASYPAY® OPTION IS AND OF SMITHS CITY (SOUTHERN) LIMITED. MINIMUM GRANTING PROCEDURES. AN INSURANCE CHARGE OFFERS ARE SUBJECT TO NORMAL CREDIT INTEREST FOR PURCHASE LESS THAN $499). ALL FINANCE CAR AUDIO PRODUCTS AND NEW ACCOUNTS. 9247 BE REQUIRED ON COMPUTERS, MOBILE PHONES, PERIOD ALL CREDIT FEES ARE REQUIRED. A DEPOSIT MAY IN FULL WITHIN THE EASYPAY® OPTION HOWEVER IF YOU COMPLETE THE ACCOUNT MONTH IS CHARGED FROM THE DATE OF PURCHASE, PAYMENTS IF STATED ARE BASED ON A 36 IN CONJUNCTION WITH DISCOUNT CREDIT FEES AND INSURANCE CHARGE. WEEKLY SOME PROMOTIONAL ITEMS ARE NOT AVAILABLE SELECTED COMPUTERS, GAME CONSOLES & YOU PAY IS THE ADVERTISED PRICE PLUS THE MAY HAVE TO BE ORDERED TO CUSTOMER INSURANCE & INTEREST CHARGE. APPLE PRODUCTS, AND COMBINATION, SOME LOUNGE FURNITURE SOME STORES. TERM AND INCLUDE BOOKING AND CREDIT FEES, ARE NOT INCLUDED. DEPENDING ON COLOUR SOME PRODUCTS MAY NOT BE AVAILABLE IN OTHERWISE STATED, DISPLAY ACCESSORIES DATE OF PUBLICATION OR WHILE STOCKS LAST. OR EASYPAY® OPTIONS OFFERS. UNLESS FOR A MAXIMUM OF SEVEN DAYS FROM THE VALID ARE ADVERTISEMENT THIS IN REQUIREMENTS. ALL OFFERS AND PRICES $499 ON ALL APPLIANCES OVER 24)3%$02)#%0,53).352! .#% EASYPAY/04)/.-%!. 3!,,9/50!9)34(%!$6% 2$%4!),3 !.$#2%$)4&%%3#/.$)4 )/.3!00,93%%2)'(4&/ packets, most with eight buns a packet, making for around 150,000 buns since they first started baking them nine weeks ago. The demand reached a peak this week, when they have been turning out around 2000 packets a day, keeping the bakery running for 18 hours a day compared with the usual eight. Picture by Dave Thomas This involves long hours for members of the team, assisted by a few extras including family and friends, says managing director David Findlay. He started his own career at the bakery as a schoolboy, helping his father and grandfather during the Easter rush. Technology has changed at the bakery over L ike most people, Gisborne farrier John Sheridan thought he would be one of the last people to ever need the helicopter rescue service, having been on many successful hunting expeditions with no adverse incidents. But that changed about a week ago, when he almost died, somewhere in the back of beyond, deer hunting in rugged hill country inland from Tolaga Bay. He was taking his friend and fellow hunting enthusiast Alain Jorion on a trip for the start of the roar, the first for Alain after having a lung Comfort is... $1,999 luxury at a very SPECIAL price SPECIAL Relax in a Stressless® Consul recliner and you’ll be amazed by both the luxurious feeling and the price. It’s the ultimate combination of luxury, comfort, function and style. Take our word for it and try one! Because feeling is believing. 100% MADE IN NORWAY! Selected colours. While stocks last. Batick leather.  www.stressless.co.nz removed due to cancer (despite having never smoked). The pair were returning to their quad bike 500 metres below their hunting spot, when they stopped for a final roar in case there was still a stag around who might reply. While John was having a smoke, Alain noticed a stream of blood coming from below his wet weather gear. John’s boot was full of blood and there was a puddle of it in the wet grass where he stood. As Alain drew John’s attention to it, John STRESSLESS® CONSUL 415 Gladstone Road • P. 06 867 9300 collapsed. Horrified, Alain shook his arm but could get no response. “He made groans like I had never heard before and his eyes were rolling,” said Alain. After what seemed like minutes, John mumbled something about Alain taking his overalls off to stop the bleeding, which was profuse. Discovering a bad wound below John’s knee, Alain applied a tourniquet with a piece of string. Alain knew John had a cellphone but had 2012 Relax in a Stressless® Consul recliner and you’ll be amazed by both the luxurious feeling and the price. It’s the ultimate combination of luxury, comfort, function and style. Take our word for it and try one! Because feeling is believing. www.stressless.co.nz 415 Gladstone Road • P. 06 867 9300 The all new GIZZY LAUNDRY RANGE Come in and see us today 415 Gladstone Road • P. 06 867 9300 TE REO CHAMPS: Kaiti School principal Billie-Jean Potaka-Ayton and teachers Mandy Owen, Viki Lee and Moana Houkamau with taonga won at the Maori Language Week awards 134WE005-11T evening last year. The supreme team encourages the district to Arohatia te reo — cherish the Maori language. Anna, Sue and Kathy who plan to get fi tter for some of their family sports endeavours W this summer. hen you maranga mai (wake up) on Monday morning tune your taringa (ears) and ngutu (lips) in to Maori Language Week, say the children and staff at Kaiti School, the supreme winners of the nation’s Maori Language Awards 2011. and Among them they have seven children“me” get hectic lives, often making it hard to to give time for personal fitness. They decidedthe babyPukuBusters a go so they could share activities, sitting and, with so many options in or three they believe there will be at least two join. exercise sessions a week they can “It’s has long things at a low cost,” said Anna, who things been a soccer player but wants to give like Zumba a go. Taha Sue and Kathy tried Body Attack at killed Fitness and said the first time nearly them. N LESS THA NZ’S BEST OFFER’S BACK 6 MONTHS + DEFERRED 18 MONTHS MONTHS OR EASYPAY HING EVERYT F curtains, outdoor, spo heating, appliances, furniture, computers, beds, PLUS A $50 GIFT CARD Gift Card FOR EVERYTHING Enjoy a gift from… ON EVERYTHING OVER $499 EASYPAY® OPTION MEANS ALL YOU PAY YOUR S ’S AT’S THAT THAT EASYPAY ON EVERYTHING OVER $499 IS THE ADVERTISED PRICE PLUS INSURANCE Cnr Childers Road & Bright Street, GISBORNE Ph: 868-6000 30 OR MONTHS EASYPAY 24 MONTHS HOME & CREDIT CONTINUED ON PAGE 2 NOW WILLIAM 3+2 SEATER LOUNGE SUITE (EREISREALVALUE
'REATCOMFORTANDHARDWEARINGFABRICT TH-L50EM5 39” FULL HD 1080P LED TV s&ULL($sX($-)sX53"s0# )NPUTs-EDIA0LAYER53"0LAYBACK 3+53 EASYPAY ON EVERYTHING OVER $499 99 $2199 WAS $999 99 Panasonic DMPBD77 BluRay Player WORTH $159.99 Choice of 3 colours and 3 sizes in Batick leather, while stocks last. CONTINUED ON PAGE 2 Relax in first class luxury at home every day on Stressless® Sunrise! You’ll be amazed at both the sensational feeling of comfort and the price. Take our word for it and try one! Because feeling is believing. $1499 NOW $1399 99 $100 SAVE 9335 6 THE GISBORNE HERALD • ADVERTISING RATES & INFORMATION any of the hundreds of people attracted to the Farmers’ Market are visitors getting a taste of Gisborne, but the core customers are still the local regulars. Going to the Farmers’ Market has become a weekly ritual for many, including Helayna Ruifrok, who brings her three children there most weekends. “I prefer to buy our veges here because I know they are grown locally and they are fresh, like this broccoli, which I know was picked early this morning,” she says, holding up a very good head of it. “I don’t like buying stuff that’s trucked in from elsewhere and even from overseas, and you get better value for money here,” Helayna says. The fresh, affordable and local factor is the biggest attraction, but there is much more here than fruit and veges. Many people also come to the markets as a saturday 1st december all stores open till 6PM Cnr Childers Road & Bright Street, GISBORNE Ph: 868-6000 www stressless.co.nz 415 Gladstone Road • P. 06 867 9300 EVERYTHING FOR YOUR HOME M DEALS  goes to market From small but enthusiastic beginnings in 2005, Gisborne’s Farmers’ Market has grown to become a firmly-entrenched part of Gisborne’s lifestyle, each week attracting hundreds of people, rising to over 1000 in summer. Marianne Gillingham explores the Army Hall carpark which turns into the village square every weekend . . . 1DAY first class luxury for less 100% MADE IN NORWAY! 99 DETAILS. FEES. CONDITIONS APPLY, SEE INSTORE FOR HURRY, MUST END SUNDAY!!! They were also an award recipient in 2010. Maori Language Commission chief executive Glenis Philip-Barbara said Kaiti School’s winning entry was “special and inspiring” and the “spirit of manaakitanga (the 2011 theme) was captured”, which won over the judges. THE ORIGINAL AND THE BEST SINCE 1971 WAS BONUS STRESSLESS® SUNRISE SAVE $1,000 Now from only $2,599 $1200 SAVE HISSTYLISHSUITELOOKSGREATINANYHOME 50” “Cherishing te reo is a part of our daily routine . . . it is who we are. We learn it, live it, love it,” she says. Kaiti School won a category award and the top overall award for Maori Language Week last year. Comfort is... about getting fit and staying felt that Kathy, who as a health board member she should be ‘‘walking the talk”. CE! 1/2 PRI Arohatia te reo — cherish the Maori language is this year’s theme for the national awareness promotion and Kaiti School principal Billie-Jean Potaka-Ayton encourages Tairawhiti people to take part in the 2012 celebration. 203WE001-12T training are the McVey sisters (from left) Picture by Dave Thomas Gisborne Herald reporter Alice Te Puni speaks to Maori Language champions from Tairawhiti as Te Wiki o Te Reo Maori gets under way . . . of inactivity and extra helpings annual urge to undo a winter’s worth Summer is on its way and with it, the themselves for summer, Sport Gisborne Tairawhiti has beefed up programme. of comfort food. To help people transform variety of fun activities over a six-week huge a include to campaign ers taking part. its annual PukuBust members of the McVey family who are but Marianne Gillingham talks with three “For us it’s not really about weight loss healthy,” said a good chance for us to try a few new 12 STACKS OF CULTURE SATURDAY, December 1, 2012 N ew SATURDAY, JULY 21, 2012 • Featuring large capacity efficiencies • Improved water and energy saving • German engineered and tested lthough PukuBusters was originally designed as a weight-loss programme, it is also an ideal way to build up your for physical fitness and tone up the body the summertime swimming, which is why taking are McVey sisters Kathy, Sue and Anna part. STRESSLESS® Consul INSIDE TODAY and Dryers Washing Machines drums A  THE ORIGINAL AND THE BEST SINCE 1971 CONTINUED ON Introducing« SISTER ACT: Launching into some personal CONTINUED ON PAGE 2 luxury at a very SPECIAL price A SATURDAY, OCTOBER 6, 2012 never bothered to learn to use one himself. With help from his semi-conscious friend he managed to turn it on and call 111, explaining that his friend was bleeding badly but not shot, as the operator feared. In fact it was an old wound from a horse kick which had not healed properly, and was in line for a skin graft. To make matters worse John was on blood-thinning medication. Comfort is... 100% MADE IN NORWAY! STRESSLESS® Consul THE ORIGINAL AND THE BEST SINCE 1971 the transit of Venus lthough Captain James Cook observed New Zealand from Tahiti in 1769 — and didn’t reachUawa, has cast for another six months — Tolaga Bay,the astronomical around itself as the epicentre of celebrations phenomenon this week. the transit of Venus on As with many events planned around symbolic. is Wednesday, the relationship Tahiti was to observe the The purpose of Cook’s expedition to could calculate through transit of Venus so scientists of the time Earth. Cook’s next from triangulation the distance of the sun c for signs of the postulated mission was to search the South Pacifi “unknown southern land”. or continent Terra Australis Incognita Tupaia, Cook Aided by Tahitian tohunga and navigator coastline. As with the first reached New Zealand and mapped its 127 years earlier, when encounter between Maori and European four of explorer Abel Maori attacked a Dutch row-boat, killing Zealand natives on the New Tasman’s men, Cook’s meeting with by disaster when a number shores of the East Coast was marred of Maori were shot in Turanga. ed the first positive Cook’s arrival at Uawa, Tolaga Bay signifi HMS Endeavour was exchange between Maori and Europeans. fresh supplies. Cook traded replenished with water, firewood and local plants as a scurvy with local Maori for kumara, and brewed Joseph Banks and cure and preventative for his crew. Botaniststo take back to Britain. Daniel Solander collected plant specimens of New Zealand’s beginning the es Because this meeting signifi Zealand’s hub of transit of dual heritage, Tolaga Bay’s role as New co-chair Victor Walker of says Venus celebrations is “a natural fit”, 2012. steering group Te Ara o Kopu ki Uawa this dual heritage, and “More than 240 years later, celebrating shared future, will be the learning what this may mean for our theme at Tolaga Bay.” PAGE 2 the years, but the recipe for Easter buns has not — the Findlay bakers still use largely the same ingredients, including a secret mix of spices. Most popular are the traditional Quality Bakers eight packs, but they also do some under the Sunny Crust label. There is also a fruit-free Easter bun variety preferred by some children. 091WE002-12T Dr Duncan. “People risk. A tan well and burns easily have the highest also raises history of severe sunburn in childhood the risk.” that But both he and Cheryl Morley stress longer Maori and Polynesian people can no of be complacent, with a growing number in this Maori being diagnosed with melanoma region. One of them was gifted young sportsman was only Jason Richards, from Ruatoria, who his 22 when he died less than a month after diagnosis of melanoma. to the His mother Norma says Jason had beenwhen back doctor several times for pains in his found he found a lump in his groin. The doctor several more and excised them for biopsy.which The result came back as a shock, from the family is still recovering. 091WE002-12T Gisborne-East Coast Cancer Society and the he strong northwesterly winds over community health adviser Cheryl Morley Duncan past few weeks are usually the harbinger Medical Officer of Health Dr Bruce in this of a typical hot Gisborne summer. And both stress the dangerous combination had the after the damp squib of a summer we straight district of high sunshine hours, the high UV levels in last time round, the temptation to head corner. index — which measures the radiation the around just is sun us. noonday the into sunlight — and the clear air around water The good news is that ozone levels abovelevels Add to that the reflective effect of the 1980 to return to have the projected we are and Antarctica that is never far away from us, much melanoma — before the ozone hole — after 2050, recipe to be one of the world’s highest sooner than expected, according to research risk areas. share the led by University of Canterbury atmospheric New Zealand and parts of Australia of McDonald. rates scientist Adrian tragedy of having the world’s highest But the bad news is that Dr McDonaldpeople melanoma deaths, probably because of our love before years 30 least one at has be believes it will of the outdoor lifestyle. And Gisborne in New can enjoy the sun again and health experts of the highest average sunshine ratings will still higher skin believe the incidence of skin cancer Zealand, raising the probability of a many continue to grow. Melanoma can occur cancer rate. suffers first teenager says or years after a child “The paler the skin, the higher the risk,” sunburn. T #1 DAY DEALS ARE ONLY AVAILABLE ON SATURDAY 1ST DECEMBER 2012, WHILE STOCKS LAST. APPLIES TO STOCK ONLY. EXCLUDES APPLE PRODUCTS, BEKO WHITEWARE, GAME CONSOLES, MP3 PLAYERS, TABLETS, SELECTED COMPUTERS, CARPET, GOODS ALREADY ON SPECIAL AND SMART SAVER ITEMS. CRT & ATS CARDS ARE WELCOME, BUT NO FURTHER DISCOUNT APPLIES. NOT AVAILABLE IN CONJUNCTION WITH ANY OTHER CURRENT PROMOTIONAL OFFER. social outing, have a coffee and bump into other people they know. “It’s a very social event,” says Steve Biddlecombe, from the Kauri Cottage strawberry farm. After picking and packing the fruit on Friday evening, coming to the markets is the highlight of the production cycle, he says. “It’s great fun meeting all the customers.” It is the first really hot weekend of the season and just about everyone is carrying either a SELECTED CUSHIONS & THROWS, SIGNATURE FLOOR FLASKS/BOTTLES, RUGS, ZAMBESI LUGGAGE, COFFEE CUP SETS, SELECTED KNIFE SETS, JUDGE DINNERWA RE, 45TH PARALLEL SLEEPING BAGS, OWN BRAND BALLS, LAP TABLES, OIL PAINTINGS, URBAN CERAMICS, CRITERION TV CABINETS, KITES, 7 & 8 PIECE BED PACKS, DIFFUSERS AND VELOCITY DAY PACKS punnet of the Biddlecombes’ strawberries. “They are the sweetest, freshest strawberries in the world,” says Val Giffin, who is a regular customer. Along from Steve is an array of homemade pickles and condiments made from homegrown produce, where the fresh pesto, in season, is to die for. CONTINUED ON PAGE 2 DINING SUITES, LOUNGE, BEDROOM & T BEDS, BOOKCASES, ENTERTAINMEN AUDIO UNITS & OUTBACK FURNITURE, AND REPLICAS PRODUCTS, CLASSIC SELECTED DIGITAL CAMERAS COMPUTERS, BUGGIES & CAR SEATS, SMALL APPLIANCES , VACUUM CLEANERS, OUTDOOR FURNITURE, SPORTS,CYC CAMPING GEAR, BARBEQUES, LES, LAWNMOWERS, AND MANCHESTER LCD & PLASMA TVS AND SELECTED WHITEWARE 9538 Gisborne Herald website The Gisborne Herald website is an excellent way of reaching Gisborne people not currently living here but who hold the region dear to their hearts, and still have friends and family living here. Anyone thinking of moving to Gisborne or investing here is also likely to be looking up www.gisborneherald.co.nz. By placing an advertisement on the Gisborne Herald website, your business, product or service will gain valuable exposure to these people. You can also then redirect them to your website. Updated daily with news, sport, photographs, family notices, classified advertising and features, the website allows those outside our circulation area to still benefit from the extensive news coverage provided by The Gisborne Herald, while also contributing to the paper by encouraging more feedback and allowing people to vote on topical issues. Advertising options Statistics • In May 2013 the Gisborne Herald website received 10,279 page views per day, on average. Readers spent an average 1min 20sec on the website. • From January to May, the site attracted 88,890 visits per month on average • Most viewed pages: 1. Home page/News 2. Family notices 3. classifieds 4. letters • Readers came from over 100 countries, including New Zealand (75.3%), Australia (15.2%), United States (2.5%) and the United Kingdom (2.1%) Leaderboard 800 x 85 pixels Appears on all pages $230 + GST a month Sky Scraper 120 x 600 pixels $175 + GST a month/option Option 1 News, features, photos, Option 2 Family notices, classifieds Tile (home page) 200 x 80 pixels $115 + GST a month Appears on Home Page only (advertisement positioning rotates) Supplied advertisements to be in Flash format. Deadline for advertising bookings and advertisements is one week prior. Maximum of four advertisements available per size (these are rotated on a timer/click/page refresh basis). We are also able to supply monthly statistics on the number of views of your advertisement. Really Simple Syndication RSS (Really Simple Syndication) is a system that allows users of websites such as The Gisborne Herald to have news headlines updated throughout the day directly to their desktop. Via simple downloaded software, a user is able to be notified instantly when the Gisborne Herald website is updated, with a short summary of new headlines. Business Directory All internet advertisers receive free ongoing membership to the Business Directory section of the Gisborne Herald website, including a link to your website and Google map location. www.gisborneherald.co.nz THE GISBORNE HERALD • ADVERTISING RATES & INFORMATION 7 Contact information Postal address: P.O. Box 1143, Gisborne 4040 Street address: 64 Gladstone Road, Gisborne Phone: 06-869 0600 Website: www.gisborneherald.co.nz Accounts Phone: 06-869 0624 Fax: 06-869 0644 Email: [email protected] Advertising (news section) Phone: 06-869 0610 Fax: 06-869 0644 Email: [email protected] Inserts Phone: 06-869 0620 Delivery address: The Gisborne Herald, Lowe Street entrance, Gisborne Advertising (classified section) Phone: 06-869 0601 Fax: 06-869 0644 Email: [email protected] General Terms & Conditions for Advertisements The Gisborne Herald Co. Ltd. (“The Gisborne Herald” or “we”) accepts all advertisements (including notices) for publication on the following terms and conditions: 1. Warranties: The Advertiser warrants and undertakes to The Gisborne Herald that: a. the advertisement does not contain any material: • that is or is likely to be misleading or deceptive or otherwise breaches the Fair Trading Act 1986; or • that is defamatory, infringes a copyright, trademark or otherwise infringes any intellectual or industrial property rights; or • otherwise breaches any provision of any statute, regulation, by-law or other rule or law; and b. the material complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority Inc. (“ASA”) and with every other code or industry standard relating to advertising in New Zealand; and c. publication of the material will not give rise to any liability on the part of The Gisborne Herald or in a claim being made against us in New Zealand or elsewhere. 2. Indemnity: The Advertiser acknowledges that The Gisborne Herald relies on the warranties set out in clause 1 and agrees to indemnify The Gisborne Herald against all losses or costs arising directly or indirectly from publication of the material, and from any costs incurred in our making corrections or amendments in accordance with these terms and conditions. 3. Right to Alter or Refuse: We reserve the right to alter, abbreviate or refuse to publish any advertisement if, in our sole opinion, it would be undesirable to publish it. We may adjust material to conform to our technical specifications or for other genuine reasons as long as we do so using reasonable care. 4. Notification of Errors: It is the responsibility of the Advertiser to advise The Gisborne Herald as soon as possible (and in any case within three days of the date the advertisement appeared or should have appeared) of any error or omission in an advertisement placed by the Advertiser. After three days, any claim is deemed to have been waived by the Advertiser. 5. Disclaimer of Liability: We will not be liable for any indirect or consequential loss (which includes loss of revenue or profit) from an error or omission in material published, or for failure to publish, whatever the reason for the error. If we are found to have any direct liability to an advertiser or third party in any circumstance that liability is limited to the cost of the advertising space. We accept no responsibility for any error in advertisements placed by any telecommunications method. We will not be liable for errors or omissions arising from the advertiser having given us incorrect instructions, or in any circumstances where a proof has been submitted and approved by the Advertiser. 6. Placement: While we will make reasonable efforts to place advertisements in the positions requested, we cannot guarantee positions unless a guaranteed position loading charge is agreed and paid. 7. Late Material: If material does not arrive prior to the copy deadline the company reserves the right to transfer the advertisement to the first available issue following the receipt of the material. 8. Cancellation: Cancellation of advertisements after the booking deadline will attract a cancellation fee of 50% of the total advertising charge. 9. Consumer Guarantees Act Exclusion: The guarantees contained in The Consumer Guarantees Act 1993 are excluded where the Advertiser acquires, or holds himself out as acquiring, goods or services from The Gisborne Herald for the purpose of a business. 10. Payment: Unless otherwise agreed in writing, payment for advertising is to be made in full by the 20th of the month following the date of the invoice or statement. If payment is not made by due date the Advertiser will be liable for interest at market rates and all costs of recovery, commissions and collection fees. In some cases payment is required in advance of publication. 11. Property Rights: All advertisements created or set and published by the Gisborne Herald remain the property of The Gisborne Herald. DESIGN: THE GISBORNE HERALD