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1. Effective campaigns Best practice 2. We engage people with award winning creative communications. Our inside out approach inspires your employees to be brand ambassadors and turns your customers into brand advocates. The result is a seamless customer experience at every contact with your brand. 3. Tonight Challenges and hot topics Our role as communicators What makes a great campaign? Encouraging conversations 4. Challenges Globalising workforce Flexible and virtual workforce Retaining the best talent Technology 16% satisfied with comms effectiveness 71% believe that working across geographic borders has increased over the past 3 years The war for talent is on! 5. Effective communication 6 best practice themes A strategic approach is built on a shared sense of purpose The importance of senior leadership attention Engagement demands dialogue Communication as part of good people management Balancing the use of digital channels and tools Measurement as part of best practice one in tenemployees feel fully informed about what’s happening in their organisation A key lever in being a true strategic partner 1 2 3 4 5 6 6. What are the hot topics? Employee Engagement Shareability Crowd-sourcing Co-creation Branding Digital world Strategic Talkability Storytelling Mobile InteractionRemote workers Influence and impact Omni-channel Relevance Creativity Brand experience Raise engagement 7. Hot topics creative briefs Hot topics in internal comms How do we engage employees in business strategy? How do we embed vision and values? How do we create an effective IC strategy? How do we help managers cascade information? How do we engage remote workers? How do we attract and retain talent? How do we encourage cross selling and sharing knowledge? How do we integrate social media channels into IC? How do we communicate change effectively? 8. Our role as professionals Add value Clarity Understanding Strategic Media Delivery Ideas Influencing Facilitate Simplify Relationships 9. Our role as professionals Business results will come from developing strategies where the tools will help deliver the business outcomes rather than becoming a slave to the delivery mechanism 10. What makes a great campaign Leadership support 1 Strong creative theme + ideas 4 Get to know audience - insight 2 Get the message out with help 7 What are you saying? Boil it down 3 Implement - remind - update - comment 8 Plan activity - champions - conversation - involvement 5 Feedback, evaluate, momentum 9 Engage your champions 6 Celebrate reward success 10 11. Leader manager support Listening Skills Support Authenticity Transparency Toolkits Resources Create relevance to emps Appreciate working env Coaching Training Story- telling 12. Find out more XX% OFF GREATER TRACK QUALITY FOR LESS REQUEST MORE INFORMATION Please complete this form Name Email address Telephone number I’m interested in... Send details BUY NOW DOWNLOAD CAT RUBBER TRACKS DETAILS Key track features • Very affordable price • Versatile rubber tracks • Available now • Maximum endurance • 12 month warranty Genuine Cat rubber tracks at highly affordable prices and available off-the-shelf. Your mini excavator will be at its best with Cat rubber tracks. You’ll have the reassurance of a premium quality part manufactured according to Caterpillar’s rigorous processes. Plus a 12 month warranty ensures your new rubber tracks are free from defects in material and workmanship. NOW AT PRICES TO MAKE YOU SMILE Genuine Cat® rubber tracks Results 137% increase in sales Great stuff Caterpillar integrated Rubber Tracks campaign Dealer campaign to provide info and resources for large scale awareness campaign through EAME to increase sales of rubber tracks Early dealer engagement Attention grabbing concept - unusual for sector Fully integrated campaign and marketing toolkit 137% increase in sales Dealers exceeded targets within 6 mths of campaign launch 13. Great stuff Inspire and engage employees to reach business goals Ambassadors key to content and success Interactive pdf - more content online 20% increase in people saying internal comms engaging Experian employee publication Stories from the Heart Experian By our people, for our people Start here 01 Issue Summer2013 Ruper Iguana Page 12 Inside 3 Heart of Experian 6 People power 11 Committed to our communities 15 Customer focus 19 In good company 22 Just for fun 23 Round-up Our F1 Winners Page 23Become a VIP Page 2 Stories from the Heart is written by our people, for our people 14. Great stuff Values and strategy Olswang Cascade Pack A2 map folded to A5 Front cover Diagram creates an easy to understand signposting system which relates directly to the main globe visual (see next page) First foldout Content tobe supplied Content tobe supplied All mapped out Content tobe supplied Content tobe supplied Content tobe supplied Content tobe supplied To be a leading, full service international law firm, famous for being industry experts in the Technology, Media and Telecommunications sectors. Uciendae vendae necae dolorior ra sunt alibusamus es aut et ut dignat. Vit aut re nullaciasit, secus. Bit et, apienda ndignis imolore explit re ipsaera quatiant, quidenis sam sitatis ma nobis inciusam quam alit, te verro di net et acilique Our values help create a culture that’s unique to Olswang, where the decisions we make and the actions we take are collaborative and responsible and we look at new ways of doing things for the benefit of our people, our clients and our environment. Our vision Our priorities Our values Content tobe supplied Content tobe supplied Content tobe supplied Content tobe supplied To be a leading, full service internationallaw firm, famous for being industryexperts in the Technology, Media andTelecommunications sectors. Uciendae vendae necae dolorior ra suntalibusamus es aut et ut dignat. Vit aut renullaciasit, secus. Bit et, apienda ndignisimolore explit re ipsaera quatiant,quidenis sam sitatis ma nobis inciusamquam alit, te verro di net et acilique Our values help create a culture that’sunique to Olswang, where the decisionswe make and the actions we take arecollaborative and responsible and welook at new ways of doing things for thebenefit of our people, our clients andour environment. Our vision Our priorities Our values Olswang Cascade Pack A2 map folded to A5 Full foldout Responsible Collaborative Takingan international perspective Making Olswanga greatplace towork Delivering excellence, everytime Celebrate our successes Advocating forour sectors Innovative OURVALUES OURPRIORITIES One united Olswang team BEST CAFRIEND BEST NYFRIEND FO RT UN E 500 BES T FR IEND T ECHNOLOGY, M EDIA FAMOUS I N THE TELECOM MUNICAT IONS SEC TOR S EDGE CLIENTS CUTTING CR Making Olswangagreat placetowork We need to continue creating a culture where bravery is championed, collaboration and sharing information are second-nature, and where we attract and nurture talent by providing opportunities for career development all over the world. This is about having a day-to-day expectation of real respect and appreciation. Whether our clients are external or internal, we all need to keep improving the service we deliver and stay focused on seeking new opportunities, constantly pushing ourselves to be pioneers. Delivering excellence, everytime Providing real quality and capitalising on our collective strengths will help us to achieve long-term success.Fantastic attention to detail, big picture thinking, focusing on each client’s success… are just some of the ways to make excellence a priority. We need to work together, immersing ourselves in our client’s fascinating worlds and feeling confident to make solid recommendations to help them achieve their goals. EAST WEST oui sí yes ja 是 的 Takingan international perspective With offices in the EU and South East Asia and best friend networks in the US and China, our sights are set on creating a truly global firm. Now it’s time to ensure we have the infrastructure, expertise and perspective we need. Our mindset needs to fit our international status. Cross-selling should be integral to our work, and Business Services have a huge part to play in this. Exciting cross-border deals should be part of everyday conversations as we pursue cutting-edge clients with global agendas. T ECHNOLOGY,M EDIA TELECO M MUNICATION S LOCAL VILLE FO RTU NE 500 #1 Advocating foroursectors It’s time to seal Olswang’s position as a leading law firm with Technology, Media and Telecommunications at its core. Real Estate and the other complementary sectors will also be key. Everything we do should be led by the need to build on our chosen sectors. Our thought leadership, and passion for our clients’ work will make us 1st choice for fast-growing and fortune 500 clients. #1 Celebrate oursuccesses Our successes are our passport to future opportunities. If we want big, high-value clients to think of Olswang as the legal firm of choice, then we need to show them why. That means celebrating our successes with high-profile media and marketing campaigns in our chosen sectors. As well as sponsorship and social media, there are many exciting opportunities that can raise our profile. Equally, celebrating our achievements, rankings and awards internally is vital. By sharing success with colleagues we can boost our ability to cross-sell, our sense of pride and our ability to generate new leads. Innovative A pioneering attitude and entrepreneurial spirit are what make our people stand out. We encourage everyone to think beyond the ordinary because we know that a wide range of experiences and perspectives combined with innovative flair can make every day, every project and every outcome simply better. Europe Singap ore China USA Collaborative By building strong, collaborative teams that reach beyond departmental and geographical boundaries, and by valuing others’ contribution, we will achieve better results and create a rewarding team environment. Responsible At Olswang we aim for excellence in everything we do. Delivering what’s best for our clients, colleagues and ourselves is a shared responsibility that we all play a part in. We don’t blame, we support and improve. Through open and honest communication and taking pride in the outcome, we will ensure our impact is positive, powerful and sustainable. Our values Our priorities To be a leading, full service international law firm, famous for being industry experts in the Technology, Media and Telecommunications sectors. Engage leaders in a discussion about the future of the firm Raise awareness and visually communicate the vision, strategic priorities and values internationally Encourage involvement and interaction Use as an opportunity to review and create a new design style for all internal communications to ensure consistency 15. Great stuff ODEON Vision and values campaign 16. Results - 7000/9500 employees • 98% understand and are aligned to vision values Further survey - 3200 responses • 76% fully understand how their work contributes to vision values • 77% feel fully ready to support vision values Great stuff 17. Great stuff 18. Creativity in everything Creativity Theme Language Design Media Execution Ideas Activities Involvement Touchpoints Momentum 19. Creative checklist Take a step back, re-evaluate your work with an open mind - can I improve this? Ensure a good balance of image/copy - not too copy heavy Reduce quotes to the key point Be careful with colour - ensure you have warmth Organise your information hierarchy - what is the most important point for the reader? Take your reader on a journey Positive messages rather than negative messages, e.g. Do you have a complaint? Swap to... We want to get things right! Space for message and images to breathe 20. Conversation facilitators Face to face 1 Buddy up 2 Champions Supporters 3 Social media - help guidance 4 Campaigns - ideas to involve 5 Arm employees with info Enable them to build strong networks to learn and share Help leaders feel comfortable empowering employees 21. We must remember Why are we doing this? Is it linked to strategy? Is the brief clear? Is the solution thought through backed by insight? Engagement = dialogue involvement A good mix of channels and tools Think through measurement 22. 2015 for Synergy Live our difference - brand engagement inside out Listen - to all channels Attract the best talent Keep pushing for growth - be ambitious and brave Refine content strategy - share far and wide! 23. 8 Top tips Know your audience Check in champions Get personal Be creative Be led by insight Tier your messages Get people involved Measure success 24. 2015 for Synergy Live our difference - brand engagement inside out Listen - to all channels to know hot topics Attract the best talent Keep pushing for growth - be ambitious and brave Refine content strategy - share far and wide! 25. Gemma McGrattan
[email protected] 07817 153320 +44 (0)117 962 1534 www.synergycreative.co.uk
