Transcript
CHCH TV Who We Are CHCH started broadcasting in 1954 and is proud to be the news leader for Hamilton and the surrounding Halton and Niagara regions. CHCH produces more original news programming than any other local television station in North America. With a primetime line-up anchored by movies, news magazine shows and hit dramas, CHCH is available to over 90% of Ontario and is viewed by millions nationally each week. This year CHCH is celebrating 60 years on air!
Fall 2014 Prime-Time Schedule Program Time
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sportsline
Tiny Talent Time
Access Hollywood (S-NBC)
The Watchlist
7:00 PM
Sunday
60 Minutes (S-CBS)
7:30 PM 8:00 PM
Last Man Standing (S-ABC)
The Originals (S-CW)
Bones Cristela (S-ABC)
The Best Of Square Off
8:30 PM CHCH At The Movies
9:00 PM
CHCH At The Movies
The Simpsons
Sunday Blockbuster
CSI: Miami The Simpsons
9:30 PM
CHCH At The Movies
10:00 PM
20/20 (S-ABC)
Burn Notice
48 Hours (S-CBS)
The Watchlist 10:30 PM
New Shows This Fall:
Returning Favourites:
Fall 2014 News Schedule Program Time
4:00 AM 4:30 AM 5:00 AM 5:30 AM 6:00 AM 6:30 AM 7:00 AM 7:30 AM 8:00 AM 8:30 AM 9:00 AM 9:30 AM 10:00 AM 10:30 AM 11:00 AM 11:30 AM 12:00 PM 12:30 PM 1:00 PM 1:30 PM 2:00 PM 2:30 PM 3:00 PM 3:30 PM 4:00 PM 4:30 PM 5:00 PM 5:30 PM
Monday
Tuesday
Wednesday
Thursday
Morning Live First Edition
Friday
Saturday
Sunday
Late Night Movies
Late Night Movies
Infomercials
Infomercials
Morning Live
News Now
News Now Midday CHCH CHCH Matinee Movie Matinee Movie News Now
Sportsline Square-Off
CHCH Matinee Movie
CHCH Matinee Movie Tiny Talent Spin Off
Over 5.4 Million Viewers Weekly Across Canada
Toronto EM 2.7 million
Ontario 4.4 million
Source: BBM Canada, (Sept 16/13-May 18/14) BYTD, Ind 2+, weekly reach
Canada 5.4 million
Over 90% Reach of Ontario
Source: BBM Canada, reach based on PPM data, 2012/13 annual 2+ reach * Hamilton/Niagara part of the Toronto EM
Balanced Coverage CHCH is the only Ontario station that focuses on both the Hamilton Niagara region (an area that encompasses 1.2 million people) and the Toronto CMA, offering balanced coverage of the entire Toronto/Hamilton extended market.
Competition*
CHCH
Hamilton Niagara 15% Toronto EM Balance 43%
Hamilton Niagara 57%
Toronto EM Balance 85%
Average Minute Audience
Average Minute Audience
Toronto EM
Toronto EM
Source: BBM Canada, Fall13/Winter14/Spring14 P2+ *Competition includes CBC, Citytv, Global, CTV, CTV 2, OMNI 1
Toronto Central Market Reach While CHCH is the dominant station in the western region of the Toronto EM, we also reach over 1.8 million viewers within the Toronto Central Market Area each week.
Source: BBM Canada, Fall13/Winter14/Spring14 Age 2+
Broad Appeal Programs CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US simulcasts and popular movies that attract broad appeal across the entire province.
Prime-Time Programs That Deliver The Toronto Central Market Average Minute Audience
Average Minute Audience
Prime Time Programming Tor/Ham EM, A25-54
A25-54, % of Tor/Ham EM Coming From Toronto CMA
Balance of Tor/Ham EM 26%
Toronto CMA 74%
Source: BBM Canada, Fall13/Winter14/Spring14, Toronto/Hamilton EM
News
News Leader In The Western Half of Toronto EM CHCH news is the only news that extensively covers the western portion of the Toronto EM, an area that consists of over 1.2 million people. Morning News
Early Evening News
Late Evening News
Hamilton Niagara Ratings Adults 25-54
Hamilton Niagara Ratings Adults 25-54
Hamilton Niagara Ratings Adults 25-54
1.7
2.2
4.9
0.9 1.5
0.3 0.1
0.1
CHCH Breakfast CP24 Canada Morning Television Breakfast AM (CTV) Live (Citytv)
0.4
0.9 0.0
0.2
0.0
The CBC News Morning Now Show (Global)
CHCH Evening News at 6
CTV Evening News
0.2
Global CBC News CityNews at at Six Six News Hour/ Weekend News
Source: BBM Canada, Hamilton Niagara region, Fall13/Winter14/Spring14
0.1 CTV Evening News (CP24)
0.3
0.2
0.1
CHCH CTV Late Global CBC News CityNews CP24 Live Evening News News at 11 at 11 Tonight/ at 11 News at 11 Weekend
The Best of Both Worlds CHCH effectively and efficiently reaches the entire Toronto EM.
+
Wide appeal US simulcasts and popular movies to reach the entire Toronto market and beyond.
Dominant news in the western portion of the Toronto EM offering extensive unduplicated news reach.
Summary • 5.4 million viewers across Canada each week. • Over 90% reach of Ontario. • Balanced coverage of the entire Toronto EM. o Toronto centric prime-time programming and movies to reach the Toronto CMA and the rest of Ontario. o Dominant local news to reach the western half of the Toronto EM.
Demographic Individuals 2+
Avg Wkly Rch 4,395,000
Profile % 100%
Gender Women Men
2,422,000 1,973,000
55% 45%
Age Individuals 2-11 Individuals 12-17 Adults 18-34 Adults 35-54 Adults 55-64 Adults 65+
275,000 178,000 799,000 1,233,000 821,000 1,090,000
6% 4% 18% 28% 19% 25%
662,000 318,000 534,000 451,000 276,000
15% 7% 12% 10% 6%
Education College+ Education University+ Education
2,065,000 1,036,000
47% 24%
Household Information Own Home Kids in Home HHI Under $30,000 HHI $30,000-$50,000 HHI $50,000-$75,000 HH Inc $75,000-$100,000 HHI $100,000+
3,550,000 1,392,000 585,000 712,000 1,057,000 716,000 1,067,000
81% 32% 13% 16% 24% 16% 24%
Occupation Managers/Professionals Technical/Trade Sales Clerical/Labourer Self-Employed
Source: BBM Canada, Ontario, Spring 2014 Season-To-Date (February 17 – May 18), profile based on average weekly reach, Mo-Su 6a-12a
Viewer Profile
CHCH Demographic Profile
Last Man Standing New This Fall on CHCH (S-ABC) Mike Baxter is the marketing director for an iconic outdoor sporting goods store. He loves to have adventures while he's traveling for work and, of course, he drives a pick-up truck. While Mike is king of the hill at work, he's the odd man out in a home that is dominated by women -- namely his wife, Vanessa, and their three daughters, 22- year-old Kristin, 17year-old Mandy and 14-year-old Eve. After being a stay-at-home mom for years, Vanessa recently returned to the workplace and was quickly promoted (much to the dismay of her primarily male co-workers). As a result of Vanessa's increased work load, Mike is pulled into more hands-on parenting than ever before. Starring: Tim Allen, Nancy Travis, Molly Ephraim, Kaitlyn Dever
Cristela New This Fall on CHCH (S-ABC) In her sixth year of law school, Cristela is finally on the brink of landing her first big (unpaid) internship at a prestigious law firm. The only problem is that her pursuit of success is more ambitious than her traditional MexicanAmerican family thinks is appropriate. Starring: Cristela Alonzo, Carlos Ponce, Terri Hoyos, Andrew Leeds, Sam McMurray
New This Fall on CHCH (S-NBC) Everybody wants to know more about the lives of their favorite celebrities, and this program provides all the news they could ask for. Following the ups and downs in the careers of Hollywood's top stars, viewers are given an up-close look at both the successes and the scandals. Access Hollywood has been keeping the trends and gossip in Hollywood since 1996. Hosted by: Billy Bush, Shaun Robinson
New Prime
Access Hollywood
Burn Notice New This Fall on CHCH
Starring: Jeffrey Donovan, Gabrielle Anwar, Bruce Campbell, Sharon Gless
Spies don't get fired; they get burned. Michael Westen has received a "burn notice". Dumped in his hometown of Miami, Florida, he's been left in the cold with no money, no job and no information. With no job history, cash or credit, he becomes a private eye with the skills he picked up as an intelligence operative. With the help of his old friend, the drinking, womanizing Sam Axe, and his gun-running, triggerhappy ex-girlfriend Fiona, he makes people's problems go away. But when he's done, Michael's biggest problem becomes finding out who burned him and trying to get back into the game.
The Simpsons New This Fall on CHCH
Now the longest-running scripted show in television history, THE SIMPSONS immediately struck a chord with viewers across the country more than 20 years ago as it poked fun of itself and everything else in its wake. With its subversive humour and delightful wit, the series has made an indelible imprint on American pop culture and the family members have become television icons. This Fall, CHCH is giving viewers the opportunity to experience the show from the beginning.
Tiny Talent Time New This Fall on CHCH CHCH is bringing back one of the longest running and most-loved shows in Canadian television history! It’s all part of our 60th Anniversary Celebration kicking off this Spring. Tiny Talent Time takes us back to a refreshing era of tap-dancing tots and pint-sized magicians sharing their developing talents, just for the fun of it.
News/Current Affairs Established Favourites (S-ABC) A primetime news magazine program featuring co-anchors Elizabeth Vargas and David Muir. 20/20 combines hard-hitting investigative reports, newsmaker interviews and compelling human interest and feature stories.
(S-CBS) 60 Minutes, the most successful television broadcast in history, begins its 47th season in September 2014. Offering hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, the broadcast begun in 1968, is still a hit in 2014. 60 Minutes has won more Emmy Awards than any other primetime broadcast, including a special Lifetime Achievement Emmy. It has also won every major broadcast journalism award over its tenure, including 18 Peabody and 14 DuPont Columbia University awards for excellence in television broadcasting.
(S-CBS) Television’s most popular true-crime series, 48 Hours investigates shocking cases and compelling real-life dramas with journalistic integrity and cutting-edge style. 48 Hours in-depth approach has earned the program and its teams numerous awards including 3 Peabodys, 20 Emmys, 5 RTNDA Edward R. Murrow Awards and an Alfred I. DuPont-Columbia Award.
Dramas Established Favourites (S-CW) An offshoot of The Vampire Diaries, The Originals centers on the Mikaelson siblings, otherwise known as the world’s original vampires: Klaus (Joseph Morgan), Elijah (Daniel Gillies), and Rebekah (Claire Holt). The Original Vampire family pledge to remain together, but now their bonds of family are broken and Klaus reacts to an anonymous tip that someone is plotting against the family in the place they helped build, New Orleans.
An investigative drama about Dr. Temperance Brennan, a highly-skilled forensic anthropologist who works with FBI Agent Seeley Booth to assist on murder investigations, when the standard methods of identifying a body are useless.
Horatio Caine, a former homicide detective, heads a group of investigators who work crimes amid the steamy, tropical surroundings and cultural crossroads of Miami. Together, these investigators collect and analyze the evidence to solve the crimes and to vindicate those who often cannot speak for themselves — the victims.
CHCH News Has You Covered CHCH Daily News Schedule Morning Live First Edition (4:00am – 6:00am, multi-zone) Morning Live (6:00am - 10:00am, multi-zone) News Now AM (10:00am - 12:00pm, multi-zone) News Now Midday (12:00pm - 1:00pm, multi-zone) News Now PM (1:00pm – 5:00pm, multi-zone) Evening News at Six (6:00pm – 7:00pm) Evening News at 11 (11:00pm – 12:00am)
CHCH has the whole day covered starting first at 4:00am, continuing throughout the day and into the evening, giving your customers the information they need, when they need it.
CHCH.com Viewer Profile CHCH.com attracts key demographic target groups and delivers over 230,000 unique visitors per month. CHCH.com Viewer Profile Composition Index UV vs. Internet Pop. Females: 50%
115
117
A18-49
A25-54
139
W18-49
W25-54
145
HHI $100,000+
Source: comScore Media Metrix, March 2014 (demographic profile – UV Index) Google Analytics March 2014 (unique visitors, page views, video views)
Unique Monthly Visitors: 239,418 Monthly Page Views: 695,302
Males: 50% 143
Key CHCH.com Stats
Monthly Video Views: 486,697
New to CHCH.com Live News Stream 4:00am-7:00pm, Monday-Friday
Viewers can now tune into our news properties through our live stream on CHCH.com. This provides advertisers an opportunity to engage with our news viewers on a variety of platforms and locations.
CHCH recently launched a new rewards program that allows users to collect points for interacting with content on our website. This provides a # of unique advertising opportunities. Please contact your sales representative for more information.
Specialty Stations Reach Two Generations of Movie Fans With Our Specialty Stations
From Annie Hall to Casino, the 70s, 80s and 90s brought us some of the greatest films of all time. Blockbusters like Terminator and Apollo 13 wowed audiences with their modern effects. Teen comedies like Fast Times at Ridgemont High and The Breakfast Club made us laugh at our common high school foibles. Cult classics like American Graffiti and Fear and Loathing in Las Vegas defined generations. And, superstars such as Robert DeNiro, Jack Nicholson and Julia Roberts were born.
Silver Screen Classics is the only Canadian TV channel specializing in classic movies, bringing you legendary movie stars like John Wayne, Elizabeth Taylor, Fred Astaire, Marilyn Monroe, Ginger Rogers, Charlie Chaplin, Sophia Loren, Kirk Douglas, Spencer Tracy, Marlon Brando and many others. The station highlights classic feature films from the 1930s, 40s, 50s and 60s from Hollywood’s most iconic studios, such as MGM, Universal, and 20th Century Fox.
246,000 Viewers Per Week
301,000 Viewer Per Week
Source: BBM Canada, Ontario, Spring 2014 Season-To-Date (February 17 – May 18), profile based on average weekly reach, Mo-Su 6a-12a
Multi-zone Ads High Frequency Invasive Ads At An Affordable Rate • Become a part of our viewer’s regular daily routine • 2-10 second units airing simultaneously once per hour (M-F 6a-5p), 55 occasions per week. • Logo/creative will appear simultaneously on two areas of the multi-zone interface (highlighted below).
Source: comScore Media Metrix, three month average (Nov/13 – Jan/14), Google Analytics January 2014, key stats based on January 2014 desktop usage
Geo Targeted Ads Target only Those Who Can Contribute to Your Success CHCH, INVIDI Technologies and Cogeco Inc. have partnered to become the first to bring geotargeted ads to the Canadian market. This technology allows advertisers to target specific areas within Cogeco’s Golden Horseshoe footprint with relevant ads using Invidi’s Advatar system. Currently we can target over 180,000 households within the footprint (approximately 40% of the area) and serve up to 12 different creative executions. This technology is available for CHCH’s key 6:00pm and 11:00pm newscasts and popular prime-time line-up.
