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PRESS RELEASE Poznań, 3 July 2014
Novel way to serve Lech ICE Shandy – new line of drinks for on-trade sector Beer with green tea or fresh fruit? Customers will get to enjoy such flavours during this holiday season thanks to new creative ideas for serving Lech ICE Shandy. Lech ICE Shandy drinks served on ice with the addition of fruit and syrup are Kompania Piwowarska's latest offering for the customers of pubs and restaurants. In response to recent consumption trends and the tremendous success of beer mixed drinks, KP is introducing a new Lech ICE Shandy: a more refreshing combination of beer and lemonade. To fully satisfy the customers seeking new flavours, Kompania Piwowarska has developed a new idea for the sales and consumption of the beverage dedicated for the on-trade segment. Lech-ICE-Shandy-based drinks are a summer offering for anyone looking for novelty and refreshment. “While beer aficionados tend to stick to traditional ways of beer serving and drinking, Lech ICE Shandy in summer follows a whole different set of rules”, explains Grzegorz Drob, Channel Manager at Kompania Piwowarska. “During the summer, many people are happy to try something different and unusual and experiment with fresh exciting ingredients. We are therefore confident that our drinks will be well received”. Low alcohol content and a fresh fruity taste make Lech ICE Shandy an ideal drink base. Its taste is milder than that of the classic lager and not overly sweet as most carbonated beverages. Another advantage that Lech ICE Shandy has over radlers in its perfect clarity which helps mix it with a variety of ingredients. As of June 2014, some 1000 pubs and restaurants across Poland may enhance their holiday range with drink recipes for:
Mojito ICE Shandy – based on Monin Mojito syrup and lime Spicy ICE Shandy – based on Monin Spicy syrup with lemon and orange Green Tea ICE Shandy – based on Monin Jasmin syrup with lemon and green tea Pomegranate ICE Shandy – based on Monin Pomegranate syrup with lemon and apple juice
“Lech ICE Shandy drinks make an excellent alternative for cocktails based on high-alcohol-content beverages. Refreshment is key! That is why ICE Shandy with fruit, syrups and ice is an ideal summertime recipe”, argues Grzegorz Drob. Holiday drinks will be available throughout the summer season, mainly in sea and other tourist resort towns. This way of serving Lech ICE Shandy will also be promoted on Facebook.
Notes to the editors: Kompania Piwowarska - leader of the Polish beer industry Kompania Piwowarska is the leader of the Polish beer industry in Poland. A team of excellent professionals, several hundred years’ experience and modern technologies guarantee highest and unchanged quality of the beer brewed in KP breweries. The company's brand portfolio includes bestselling Polish beers: Tyskie, Żubr, Lech, Dębowe Mocne, Redd's as well as international premium brands, Pilsner Urquell and Grolsch, and specialities including Tyskie Klasyczne brewed in line with traditional recipes and the Książęce collection. Fans of non-pasteurised beer can enjoy beer straight from the brewery (Tyskie straight from the tank) offered in selected outlets. Since 2013 the KP product
portfolio sports a novelty: the Green Mill Cider produced from 100% apple juice. Kompania Piwowarska, established in 1999, operates three breweries (in Tychy, Poznań and Białystok) and depots across the country. Kompania Piwowarska has been one of the leading sports sponsors for many years and it is engaged in a number of social programs, addressing poverty-based social exclusion as well as educational programs promoting responsible and moderate drinking. In the fiscal year ended on 31 March 2014, KP sales volume amounted to 13.3 mill hectolitres. Kompania Piwowarska is part of the international SABMiller brewing group. SABMiller – one of the largest brewers in the world Kompania Piwowarska is part of SABMiller plc, one of the world's largest brewers with brewing interests or distribution agreements across six continents. The group's international portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aquila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest Coca Cola bottlers outside the US. In the year ended on 31 March 2014, SABMiller reported US$ 34.1 billion in revenues and EBITA of US$ 6.45 billion. SABMiller plc is listed on the London and Johannesburg stock exchanges. Enquiries : Monika Dymek public relations specialist Kompania Piwowarska ul. Szwajcarska 11, 61-285 Poznań Landline + 48 61 66 77 891 Mobile + 48 695 614 243 fax + 48 61 66 77 850
[email protected] www.kp.pl
Grzegorz Drob channel manager Kompania Piwowarska SA ul. Emilii Plater 53, 00-113 Warszawa Mobile + 48 601 592 835
[email protected] www.kp.pl
