Final Project Hindustan Times

Transcript

1 COMPANY PROFILE HT Media Limited is a major player pla yer in the print media in India. It has a leadership position in the market in North India and the second position in the English News Paper market in the North and East. The group now intends to consolidate itself as a vibrant and modern media powerhouse through strategic partnerships, ever-increasing scope of operations and a consumer focused approach.  Hindustan,  Hindustan, the flagship publication from the group, was inaugurated by Mahatma Gandhi in 1924 and has established its presence as a newspaper with editorial excellence and integrity. Hindustan Times commonly called as "HT" was founded in 1924 by Master  Sunder Singh Lyallpuri, the founder-father of the Akali Movement and the Shiromani Akali Dal in Punjab. Master Sunder Sigh Lyallpuri started the newspaper with contributions from USA, Canada and locals from the Lyallpur District. HT today has become a leading newspaper in India. Because of the authenticity of its news, the newspaper has become a market leader for English papers in north India. The newspaper has been working non- stop since the Indian independence movement. Prominent faces like Devdas Gandhi and Khushwant Singh have at times edited the paper. Hindustan Times has proved its nation wide reach in India. Leadership through quality and innovation is the hallmark of the Hindustan Times Limited. The paper issues simultaneous editions from New Delhi, Mumbai, Lucknow, Patna and Kolkata. It is also printed from Bhopal, Chandigarh, Jaipur and Ranchi. HT has also come up with India's first youth daily called as HT Next in 2004. The Mumbai HT edition was launched on 14th July 2005. However, the print location of Jaipur HT was discontinued from June 2006. Recently HT has launched a national business newspaper called Mint, with an agreement with Wall Street Journal to publish Journal branded news and information in India. Over seven decades the organization has been a major force in the print media. The Hindustan Times Ltd. plans to consolidate itself as a vibrant and modern media  powerhouse through strategic partnerships, ever-increasing scope of operations and a consumer focussed approach. 2 COMPANY PROFILE HT Media Limited is a major player pla yer in the print media in India. It has a leadership position in the market in North India and the second position in the English News Paper market in the North and East. The group now intends to consolidate itself as a vibrant and modern media powerhouse through strategic partnerships, ever-increasing scope of operations and a consumer focused approach.  Hindustan,  Hindustan, the flagship publication from the group, was inaugurated by Mahatma Gandhi in 1924 and has established its presence as a newspaper with editorial excellence and integrity. Hindustan Times commonly called as "HT" was founded in 1924 by Master  Sunder Singh Lyallpuri, the founder-father of the Akali Movement and the Shiromani Akali Dal in Punjab. Master Sunder Sigh Lyallpuri started the newspaper with contributions from USA, Canada and locals from the Lyallpur District. HT today has become a leading newspaper in India. Because of the authenticity of its news, the newspaper has become a market leader for English papers in north India. The newspaper has been working non- stop since the Indian independence movement. Prominent faces like Devdas Gandhi and Khushwant Singh have at times edited the paper. Hindustan Times has proved its nation wide reach in India. Leadership through quality and innovation is the hallmark of the Hindustan Times Limited. The paper issues simultaneous editions from New Delhi, Mumbai, Lucknow, Patna and Kolkata. It is also printed from Bhopal, Chandigarh, Jaipur and Ranchi. HT has also come up with India's first youth daily called as HT Next in 2004. The Mumbai HT edition was launched on 14th July 2005. However, the print location of Jaipur HT was discontinued from June 2006. Recently HT has launched a national business newspaper called Mint, with an agreement with Wall Street Journal to publish Journal branded news and information in India. Over seven decades the organization has been a major force in the print media. The Hindustan Times Ltd. plans to consolidate itself as a vibrant and modern media  powerhouse through strategic partnerships, ever-increasing scope of operations and a consumer focussed approach. 2 Today, Hindustan Today,  Hindustan has a circulation of over 1.4 million and is the fastest growing mainline in terms of readership.  Hindustan,  Hindustan, Delhi, is India‘s largest single-edition single-edition daily. In July 2005, Hindustan 2005,  Hindustan made a successful entry into the commercial capital of India –  India  – Mumbai. Mumbai.  Hindustan,  Hindustan, the Hindi daily from HT Media, is one of the leading Hindi dailies in the country with a readership in excess of 10 million. This makes it the fourth largest read daily in India. The group's news portal HindustanTimes.com, with over 2 million unique visitors and 100 million page views per month, is one of the largest news portals in the country. It is the flagship publication of HT Media Ltd. Hindustan Times is one of the largest newspapers in India, by circulation. According to the Audit Bureau of Circulations, it has a circulation of 1.4 million copies as of 2010. INDIAN NEWSPAPAER INDUSTRY OVERVIEW  Newspapers and newspaper advertising has been the most important tool in shaping the growth and development of any society in the modern world. More than anything, they have been very instrumental in bridging the gap between the people that contributes to the air of awareness in the society. Since the very first day the oldest newspaper has made its appearance, there has been seen progressive changes that have catapulted the status of  every society to new levels of evolution from time to time. The newspaper industry in every country stands out as an influential body contributing to the development of the modern society by acting as one of the most potential platform for exchange of thoughts and opinions. Moreover, by covering a wide arrange of topics that are relevant to the daily lives of people in a society, it promulgates the identity of the society, and acts as a dispenser of public opinions . One of the most crucial tasks of newspaper industry is it‘s contribution towards the economic and industrial development of a country through it‘s assimilation of people‘s voice. The Indian newspaper industry has passed various stages of evolution to reach the status that it enjoys today- that of leading press arena in the world. There are hundreds of newspapers that reach out to the people of it‘s vast country in enormous numbers every morning. A Typical Indian daily newspaper is the staple diet for typical Indian, bringing him/her news from all over the globe. Since daily newspapers succeed in attracting more readerships, an Indian daily newspaper is the order of the morning for  3 eager news hungry readers across the country. By garnering an increasing number of  subscribers in the form of readers, newspapers completely reflect the individuality of the reader and the country as well. The growth in circulation of newspapers in the country results in overall economic prosperity of the country, elevating it to the higher levels. An Indian daily newspaper strikingly plays a significant role in the structural shaping of the country‘s economic development. In fact, the newspaper industry of any country for that matter spreads knowledge and awareness among the people by propagating itself as a medium for a wide area of topics such as politics , sports , social issues, medicine , advertising , entertainment and so on. Researchers have discovered a place where the newspapers a threatened species in parts of the world, is thriving. In most of the parts of the world the age old newspaper industry is fighting a loosing battle to the online news sources and in most  parts surrendering to it. However in India, home to 1.1 billion people, not only is the press in robust health, but it‘s growing at an astonishing rate. 4 R OLE OF NEWSPAPER  “Pen is mightier than the sword‖  Newspaper is primary source of information.  Newspapers are more than just a sheet of   paper lined with ink. Newspaper is a medium through which the facts and figures of the events going on around the world reach even to the places where there is no electricity. Their productions hold a much greater significance than providing profit for the company.  Newspapers give us a medium to get information about news regarding employment, matrimony, gadgets, real estate, sports and the list goes on...The daily newspapers express the interests and understanding of the public. As a result, the entire conservative community from researchers to managers to educators -- watches the press carefully. Apart from this, newspaper industry gives employment to millions of people across the globe. CURRENT SITUATION OF NEWSPAPER INDUSTRY  Newspaper is the oldest and most conventional method of giving news on wide array of  topics to the people at their doorstep. The newspaper industry at the global arena has come a long arena from presenting news in black and white to adopting the most innovative of  methods, including colored background and text, unique paper materials, etc to depict all kinds of news for the readers. The Indian newspaper industry has the record of giving the most number of newspapers to the readers, both at national as well as regional levels. One of the oldest newspapers of India, The Statesman was founded in 1818 and still continues to maintain the same status that it used to command. It has been almost two centuries now since it‘s inception of the oldest newspaper in the country. During this period the Indian newspaper industry has achieved tremendous grounds of success for various newspapers that are circulated throughout the country. The most unique fact of the Indian newspaper  industry is that newspapers in various regional languages, Hindi & English are published and circulated throughout the country. The Indian English newspaper sector is the most  published and circulated throughout the country. The Indian English newspaper sector s the most published and circulated lot in the Indian newspaper Industry. 5 With the newspaper industry as a viable platform for the proliferation of  advertising and marketing of public relations, there has been witnessed an impressive explosion of newspapers at all levels. A typical Indian English newspaper serves as an ideal banner for companies who would look forward to advertise their products or services keeping in mind the strength of readers nationwide. Since a newspaper is the first thing that most of the citizens of the country go through early in the morning, it stands at an advantage of making its stand in full view of massive number of readers. The more the readers or viewers of the advertisements, the more the impact that the advertisements have made in the minds of the people. An Indian English newspaper being the most read newspaper in the country, most of the companies highlighting their services and products for the citizens, targets these newspapers for the showcase of their services. Newspapers act as the ideal method of public relations due to it‘s str ength as the best way of  communication. The 2010 Indian Readership Survey findings shows that the largest read local language newspapers to be Dainik Jagran (with 16.429 million readers) and Dainik Bhaskar (with 14.448 million readers), both published in Hindi. The Times of India is the most widely read English language newspaper ( 4.900 million), followed by Hindustan Times (3.9 million), Eenadu (1.7 million), The Sakshi (1.45 million). The New Indian Express is another widely-read English language newspaper (1.8 million). Malayala Manorama newspaper which is published in Malayalam from , currently has a readership of over 9.9 million (with a circulation base of over 2 million copies) has the most circulation in other languages. With a combined daily circulation of 2.25 million copies and a readership base of 14.49 million readers, Hindustan (English) and Hindustan (Hindi) enjoy strong brand recognition among readers and advertisers, and are produced by an editorial team known for its quality, innovation and integrity. HT Media operates 17 printing facilities across India with an installed capacity of 1.5 million copies per hour. HT‘s internet business, under the HindustanTimes.com portal, is  primarily a news website with 2 million unique visitors and 100 million page views per  month, with a significant share of the traffic coming from outside India. 6 As part of its expansion into electronic media, HT Media, through its subsidiary HT Music and Entertainment Company Ltd., has entered the FM radio market in key Indian cities through a consulting partnership with Virgin Radio. The channel, Fever 104, is one of the most vibrant on the airwaves and is currentl y available in Delhi and Mumbai. LIST OF NEWSPAPERS IN INDIA BY READERSHIP This is a list of the newspapers in India by readership in the three-month period ended June 30, 2012. These figures are compiled by Media Research Users Council in the Indian Readership Survey (IRS) 2012 Q2. All figures are in millions. This data is based on sample survey and is modelled on internationally accepted annual sample spread. The IRS is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh respondents  Newspaper 1 Jagran Language City Hindi Dainik  2 3 Bhaskar  Hindustan Hindi Hindi Various Readership cities and states Various cities and states Various cities and states 16.42 14.448 12.205 Owner  Owned by Jagaran Prakashan Ltd. Owned by D B Corp Ltd. Owned by Hindustan Media Ventures Ltd. which is owned by HT Media Ltd 4  Malayala 10 cities in Kerala,  Manorama Bangalore,   Malayalam Mangalore, Chennai, 9.710 Mumbai, Delhi, Dubai, and Bahrain 7 Owned by Malayalam Manorama Group  Newspaper 5 6  Amar Ujala Hindi Times of India English 7  Lokmat  8 Language City Daily Thanthi Marathi Various cities and states Various cities and states Various cities of  Maharashtra and Goa Various Tamil Readership cities 8.608 7.643 7.507 in Tamil Nadu and a 7.431 few other cities 9 Rajasthan Patrika Hindi Various cities and states 6.756 Owner  Owned by Amar Ujala Publications Ltd. Owned by Bennett, Coleman and Co. Ltd. Owned by Lokmat Media Limited Founded by S. P. Adithanar  Owned by Rajasthan Patrika Pvt. Ltd. 10 Cities in Kerala,  Mathrubhumi 10  Malayalam Chennai, Bangalore, Mumbai, and  New 6.493 Owned by The Mathrubhumi Group Delhi 11  Eenadu Telugu Various cities and states 5.925 Founded in 1974, owned  by Ramoji Group  Ananda Bazar  Various  Patrika 12   Bengali in West Bengal, Delhi 5.859 and Mumbai   13 Sakshi cities Telugu Various cities states and 5.306 Gujarat  14 Samachar  Gujarati Ahmedabad, Gujarat 5.205 8 Owned by Ananda by Jagathi Publishers Owned Publications Owned by Prakashan Ltd. Lok   Newspaper 15  Dinakaran Language City Readership Various Tamil cities in Tamil Nadu and a 4.999 few other cities 16  Daily Sakal   Hindustan 17 18 19 20 Times  Punjab Kesari  Prabhat   Khabar   Navbharat  Times Marathi English Hindi Hindi Hindi 21 The Hindu English 22  Patrika Hindi Various  Nai Dunia Hindi in Maharashtra Various cities and states States of  Punjab, Haryana 4.437 3.767 3.347 25  Deccan Chronicle 26  DNA group in 2005 Owned by Sakal Media Group Owned by HT Media Ltd Owned by Punjab Kesari Group Owned Bihar , West Bengal 2.621 (Neutral and Orissa House Ltd.) Various cities and states Various cities and states Various cities states cities of  2.208 Various by NPHL Publishing Owned by Bennett, Coleman and Co. Ltd. Owned by Kasturi & Sons Ltd. 2.072 and Madhya Pradesh 2.584 and Owned 1.569 Chhattisgarh 24 The Telegraph English Bought out by SUN TV States of  Jharkhand, Various 23 cities Owner  by NaiDunia Media Ltd. which is owned by Jagaran Prakashan Ltd. cities states English Various cities English Various cities 9 and 1.275 1.038 and 0.930 Owned by Ananda by Deccan Publishers Owned Chronicle Holdings Ltd. Owned by Diligent  Newspaper Language City Readership states Owner  Media Corporation which is a joint venture  between D B Corp Ltd. (Dainik Bhaskar  group) and Essel Group. 27 28  Mumbai English  Mirror   Economic English Times The New 29  Indian English  Express 30 The Tribune English Various cities and states Various cities and states Various cities and states Various cities states and 0.795 0.789 0.667 0.640 Owned by Bennett, Coleman and Co. Ltd. Owned by Bennett, Coleman and Co. Ltd. Owned by Express Publications Ltd. Owned by Tribune Trust HT Circulation Based on the readership survey of 14.49 million readers, HT has a combined circulation of 2.25 million copies everyday including Hindustan Times (English) and Hindustan (Hindi). Due to huge circulation, HT enjoys strong brand recognition among readers and advertisers as well. 10 Columnists of Hindustan Times  Vir Sanghvi: Vir Sanghvi is an editorial advisor for Hindustan Times. He writes a column 'Rude Food' for 'Brunch', a weekly magazine.  Karan Thapar : Currently the president of Infotainment Television and one of India's noted television commentators and interviewers, Karan Thapar writes the weekly column "Sunday Sentiments".  Manas Chakravarty: Capital market analyst for  Mint . Writes weekly column "Loose Canon" on Sundays'.  Poonam Saxena: She is the editor of  Brunch, the Hindustan Times Sunday magazine. She does a weekly TV review column, "Small Screen".  Indrajit Hazra: A novelist and a senior editor at Hindustan Times, Hazra writes the weekly column "Red Herring".  Sonal Kalra: An author and editor of  HT City, the daily entertainment and lifestyle supplement of  Hindustan Times, Writes the weekly column "A Calmer You".  Khushwant Singh: An editorial writer whose column "With Malice towards One and All" appears in the Saturday edition.  Barkha Dutt: Journalist and NDTV Group editor. Writes a fortnightly column.  Samar Halarnkar : Editor-at-large, writes on a variety of issues and also runs a food  blog on the Hindustan Times website. 11 Ownership of Hindustan Times Owned by HT Media Ltd., Hindustan Times is part of the India's famous KK Birla group and currently managed by Shobhana Bhartia, granddaughter of GD Birla. At present the KK Birla group owns 69 per cent stake in HT Media Ltd, currently valued at Rs 834 crore. Shobana Bhartia joined Hindustan Times in the year 1986. At the time of joining HT, she was the first woman chief executive of a national newspaper. Commenting on the performance for Q4 and FY2012, Chairperson and Editorial Director, HT Media, Mrs. Shobhana Bhartia says , HT Media‘s per formance is the result of a product investment strategy that has helped strengthen brand equity and salience. We have further consolidated our position in the  print business by expanding our reach across geographies in English, business and Hindi dailies, which is borne out by the latest India Readership Survey findings. In addition, our  radio and digital businesses continue to perform according to plans and gain traction. The company‘s focused strategic approach and strong business model will allow it to successfully navigate these tough times. Vision and Values of HT Media VALUES HT Media – A rich heritage to live up to! Organizational values are the foundation stones on which the organization‘s image is built. These help the company realize its organizational goals and in turn transform lives. These values are intended to infuse an infectious energy, professionalism and a sense of true empowerment to the workplace. The solid edifice on which HT Media stands tall today was built on high ideals and values. The company has its roots in the independence movement in the first half of the twentieth century, a cause to empower the nation. We are adaptive to the changing times, while remaining steadfast to the values rooted in our culture. 12 Our values drive us towards our goals of expansion, diversification and excellence. These values define our philosophy of operations, guide our important decisions and determine our commitment and achievement. THE VALUES PERSONIFIED BY HT MEDIA ARE: Courage To encourage the ability that meets opposition with skill, competence and f ortitude. Responsibility Be accountable for results in line with the company‘s objectives, strategies and values. Empowerment Support our people and give them the freedom to perform and to provide our readers with information to influence their environment. Continuous Self Renewal Determination to constantly re-examine and re-invent ourselves for further innovation and creativity. People Centric People are our greatest asset. We invest in them expect a lot and know that the rest will follow VISION HT Media strives to be a visionary organization and not an organization with a vision. In our endeavor to have a shared understanding, alignment and commitment, we have derived our company‘s vision that sets the course and empowers people to take acti on. ―YOU ARE EMPOWERED ― Businesses are in: 13 Publications, Finance, Music, Retailing, Media, Radio, Internet products, Events, Charitable Trusts, Education 14 HT MEDIA 15 CORPORATE PROFILE Board of directors A rich mix of veterans in media and top leaders from non-media sectors, from both India and abroad, HT Media‘s Management team reflects the company's desire to be the best by leveraging diverse strengths. The management team comprises people from varied verticals such as media, FMCG, telecom, automobiles, each of whom add fresh  perspective to the rich experience of media industry stalwarts. This rich talent pool is ably assisted by Global Think Tank. Dr K K Birla Chairman is a renowned industrialist and has a career spanning more than six decades as a business leader. Dr Birla has established one of India's well-known business conglomerates, spanning a wide spectrum of key industries like sugar, fertilizers, chemicals, heavy engineering, textiles, shipping and media. He has a Bachelors of Arts (Hons) in Hindi and holds a Honoris Causa Doctorate in Literature. He has been educated at Calcutta University, Delhi University and Punjab University. He was a member of the Rajya Sabha, the Upper House of the Indian Parliament from April 1984 until March 2002. Dr Birla has  been a member of a number of consultative committees of the Government of India. He has headed Chambers of Commerce such as Indian Sugar Mills Association, Federation of  Indian Chamber of Commerce and Industry, Indian Chamber of Commerce and many other prominent organisations. Dr Birla joined our Board of Directors in August 2003. 16 Shobhana Bhartia Chairperson Mrs. Shobhana Bhartia, who has been associated with the company since its inception, has taken over as the Chairperson on September 18, 2008. She has spearheaded the company's long-term vision and strategy. Mrs. Bhartia is in charge of formulating and directing the editorial policies of the company and has more than 25 years of experience in the newspaper industry. Mrs. Bhartia is a graduate from Calcutta University and is a recipient of the Padma Shri Award by the Government of India in 2005. Mrs. Bhartia has received several other awards, including the Outstanding Business Woman of the Year(2001) by PHD Chamber of Commerce & Industry, the Global Leader for Tomorrow(1996)  by the World Economic Forum, Davos and the National Press India Award(1992). She has been on the board of Indian Airlines Limited and on the North Regional Board of the Reserve Bank of India. Roger Greville  Director  Mr. Roger Greville has a Masters of Commerce degree in Economics from the University of Auckland. A citizen of both New Zealand and the United Kingdom, 17 he has been the Managing Director of Henderson Equity Partners Ltd - a private equity operation of Henderson Global Investors - since 1998, and is a member of  Henderson Global Investors' senior management team. Mr Greville has over 20 years of investment and management experience covering both listed and unlisted markets. K N Memani  Director  Mr. Memani, a qualified Chartered Accountant, holds a Bachelors degree in Commerce from Calcutta University. He retired as the Chairman and Country Managing Partner of Ernst & Young, India. He specialises in business/corporate advisory and financial consultancy. Mr Memani has been the Chairman of the External Audit Committee of the International Monetary Fund. He is also a member of the National Advisory Committee on Accounting Standards, a statutory authority for specifying mandatory accounting standards. Mr Memani joined the Board of Directors in May 2004. 18 Y C Deveshwar  Director  Mr. Deveshwar has a career spanning 36 years, with experience across general management, strategic management and business leadership. He graduated from the Indian Institute of Technology, Delhi, with a B.Tech degree and joined ITC Limited, a public listed company in India, in 1968 as a management trainee. He  joined the board of directors of ITC Limited in 1984 and has led various businesses of ITC Limited besides leading Air India as Chairman and Managing Director  from 1991 to 1994. Mr Deveshwar is a recipient of various awards and recognitions, including the Manager Entrepreneur of the Year Award 2001, by Ernst & Young. He is currently the Chairman of ITC Limited. He has also been the  president of Confederation of Indian Industry (CII). Mr Deveshwar joined the Board of Directors of HT Media in May 2004. N K Singh  Director  Mr. Singh is a noted economist and retired bureaucrat. Mr Singh has a Masters of  Arts degree in Economics from the Delhi School of Economics. He joined the Indian Administrative Service in 1964 and has held a number of important 19  positions with the Government of India, including Expenditure Secretary, Revenue Secretary and later Secretary to the Prime Minister of India. He was also a member  of the Planning Commission. Presently, Mr Singh is a member of the United  Nations Global Commission on International Migration, a Senior Short Terms Visiting Fellow, University of Stanford and Chairman of the Management Development Institute, India. Mr Singh joined the Board of Directors of HT Media in December 2004. Ajay Relan  Director  Mr Ajay Relan, one of the founding Directors of CX Advisors Private Limited, which provides investment advisory services to Private Equity firms, has over  twenty-five years of corporate and investment banking experience in India, Saudi Arabia, Tunisia and Switzerland. Prior to co-founding the Indian Sub-Advisor, Mr. Relan was the head of CVCI in India, a position that he held since the inception of  that business in India in 1995. Prior to this, Mr. Relan worked with several financial firms in multiple geographies, starting with Citi in 1976 and the last being the CEO of a Citi-affiliated brokerage firm, Citicorp Securities & Investments Ltd. Mr. Relan has served on the boards of several CVCI portfolio companies, such as Suzlon, HT Media, Yes Bank, i-FLEX and Progeon, among others. Mr. Relan earned a Masters in Business Administration from the Indian Institute of  Management, Ahmedabad and a B.A. in Economics from St. Stephen's College, Delhi University where he was top ranked in the Universi ty. 20 Priyavrat Bhartia Whole-time Director  Mr. Priyavrat Bhartia is a whole-time Director. He started as a financial analyst with Wasserstein Perella & Co., New York, in 1998. With a Masters degree in Business Administration from Stanford University (USA), Mr. Bhartia is also a director with a number of companies including Birla Cotton Spinning and Weaving Mills Ltd, Jubilant Enpro Pvt. Ltd, HT Burda Media Limited and Firefly e-Ventures Limited. Shamit Bhartia Whole-time Director  Mr. Shamit Bhartia is a whole-time Director. He holds a degree in Economics from Dartmouth College, USA. He has worked in the Corporate Finance and M&A Group, Lazard Frere, New York, from July 2001 till August 2002. Mr Bhartia has  been associated with the company since its incorporation 21 Rajiv Verma Chief Executive Officer  Rajiv joined HT Media Ltd. as CEO in 2004. These 5 years have seen HT take giant strides, be it growing the vernacular business with Hindustan, creating national big brands  –  Mint, Fever 104, Shine.com, in addition to growing new  businesses like Events and Key Marketing Solutions, Ad for Equity, establishing international collaborations with Virgin Radio, Burda, Wall Street Journal, Red Match and substantively increasing our print capacities across the country. Rajiv brings with him over 24 years of cross-sectoral experience with companies like Hindustan Lever, Nestle and Whirlpool. His international experience spans South East Asia and Europe. Rajiv is a Mechanical Engineer from Delhi College of  Engineering. Rajiv is also a member of the Kellog alumni advisory board of North Western University. 22 23 Supplements of Hindustan Times  HT Brunch: HT Brunch is a 28 page magazine containing stories and snippets from lifestyle to travel. It comes every Sunday. The readers of HT wake up to Brunch every Sunday morning, which is one of best-loved offerings from its stable. In a magazine format and clearly about ‗the good life‘, it covers stories around food, fashion, shopping, travel, health & wellness, books & movie reviews, celebrity talk, lifestyle etc. One of the biggest draws of Brunch is the bouquet of  columns by prominent journalists like Vir Sanghvi (food & travel), Sanjoy  Narayan (music) and Rajiv Makhni (technology). This universally appealing brand has the core target group vested in upwardly mobile young families, looking for  enhancing their lifestyle quotient.  HT Power jobs : This supplement is dedicated to careers with information on everything from job listings to career counseling. It comes ever y Tuesday.  HT Premiere : HT Premiere comes every Thursday containing items on entertainment covering Hollywood and Bollywood.   HT Horizon : A career related supplement, HT Horizon comes every Wednesday.  HT City and HT Cafe: The entertainment & lifestyle supplement, every day. The Hindustan Times reader wakes up to a bundle of fun, frolic, entertainment and masala everyday called HT City (in Delhi) and HT Café (in Mumbai). One of the strongest drivers of readership, the daily entertainment supplement enjoys almost universal salience and readership. The buzzy daily supplement has redefined lifestyle and entertainment space in newspapers, packing a punch with daily dose of Bollywood, Hollywood, Fashion, Relationship, City and Campus. The 24 supplement offers an array of daily sections catering to different tastes - health & wellness, gadgets, travel, motoring and food. One of the biggest draws of the supplement is the Weekend Planner on Fridays that the young people of Delhi & Mumbai refer to as a guide to living it up in the city.   HT Education: Education Supplement, every Wednesday (earlier known as HT Horizons). HT Education offers the much needed guidance and mentorship to the students, which really helps them in choosing the best in education leading to a great career. HT Education is a supplement dedicated to serving the needs of not only student community from 10th to post graduates, but also the parents who are concerned about their child‘s future. The supplement is a source of comprehensive info around  –  career options, admission and scholarship information, college  profiles, guidance and expert counseling. It‘s a one-stop guide to the students to  prepare for their most exciting phase in life.   HT Estates : Estates contains real estate and property related features and cirulated on Saturdays. It is a Real Estate supplement, every Saturday. HT Estates as a supplement partners and corroborates the readers with information that helps them  buy or sell their properties. This supplement comes with the newspaper every Saturday. The supplement offers countless options on property buying and selling. Along with that the supplement also enlightens both the buyers and sellers on legal aspects of realty transactions. Specifically for buyers the supplement offers array of information on realty trends, loan rates, etc.  Shine Jobs : Career supplement, every Tuesday. Shine Jobs, with its unique relationship with Shine.com, is the only print career supplement which offers both online and print recruitment under one umbrella and one brand. This gives candidates and employers the opportunity to effectively reach each other across  both platforms. Shine Jobs was re-launched with a brand new look and promise of  25 hundreds of jobs for its readers. It now carries numerous jobs from top companies in the country, along with the best jobs available on Shine.com, across managerial levels, industries and cities. It also offers valuable information on overall career  development, interview tips, HR trends, hot hiring sectors and many more useful career-related topics. Shine Jobs is a must-read for all those on the look-out for the next best career opportunity.   HT Live : A ‗peek around the corner‘ is what Live offers to its readers - a supplement that caters to the readers‘ quest for  local news. This supplement has dedicated 8 editions for 8 zones in Delhi and appears once a week in every zone. The supplement highlights the hits and misses on infrastructural development and lifestyle centered around neighbourhoods. It offers a bag full of interesting local news and local advertising which helps readers get immediate assistance on their  requirements.  HT Mumbai Edition : Launched on 14th July 2005, HT Mumbai is one of the leading newspapers of the city. The Mumbai HT is managed by Mohit Ahuja, an alumnus of NMIMS, Mumbai. HT Mumbai comprises of 22 - 24 pages and carries other supplements everyday. The Mumbai edition carries a lifestyle supplement called HT Cafe (32 pages in tabloid format). Circulated six days a week, HT Cafe devotes 8 pages to subjects like automobiles, travel, health, comics, gizmos and weekend. On Wednesdays, HT Mumbai has an education supplement called HT Horizons. HT Mumbai also carries high-life and luxury supplement called Splurge and a Real Estates section called HT Estates once in a week. On Sundays, the  paper comes with a free magazine called Brunch.  HT Delhi Edition : Delhi's leading newspaper, HT Delhi Edition usually contains 22 - 24 pages main newspaper including a daily lifestyle called HT City and other  26 supplements on weekdays. On Fridays a special Weekend edition of HT City is circulated called  HT City WE. On Tuesday HT Delhi carries a jobs supplement called 'Power Jobs' and an education supplement on Wednesdays. Real Estates section called HT Estates and Luxury supplement called HT Splurge are circulated on Saturdays. Every Sunday HT Delhi carries a special magazine called Brunch, which carries articles on lifestyle, entertainment, food, travel, fashion, health etc.  HT Lucknow, Patna and Chandigarh Editions : Lucknow, Patna and Chandigarh Editions of HT contain only the main newspaper carrying only one or two supplements weekly. On Sundays, these editions have a special four to eight pages Sunday Magazine. All these editions focusses more on state based news and happenings. 27 HT Sister Publications Mint- An English Business Daily Hindustan - A Hindi Daily published from Delhi, Lucknow and Patna.  Nandan - Monthly Children's magazine Kadambani - Monthly literary magazine Hindustan is the third largest Hindi daily with a near monopoly position in Bihar and Jharkhand. A strong player in Delhi, it is rapidly expanding its presence in UP and Uttaranchal. It has editions in Delhi, Patna, Ranchi, Varanasi and Lucknow, Kanpur, Meerut and Agra. Hindustan Times (HT) is the number two player in terms of circulation of English dailies in India, after Times Of India (TOI). The Hindi daily Bihar and Jharkhand: Hindustan rules the Bihar and Jharkhand markets with huge readership difference with the nearest competitor. The readership base of the newspaper in  both the markets has been on an uptrend. In spite of competition from Dainik Jagran and Prabhat Khabar, Hindustan has been able to comfortably maintain its leadership. At the last count, the Hindustan had 24 editions in Bihar alone, with a market share of 75% of the Hindi daily market. Uttar Pradesh: Hindustan is expanding rapidly in the state of Uttar Pradesh, which is the largest Hindi newspaper market. Three new editions have been launched (in Meerut, Agra, and Kanpur) in 2006, giving a further boost to its growth and reach within the state. 28 Delhi: It is the 3rd most widely read Hindi daily in Delhi, having a readership base of  around 40% of NavBharat Times, which is the leader. The Delhi market is highly competitive with players like Jagran Prakashan and Punjab Kesari. In FY07, Hindustan contributed about 50% to HTML's circulation revenues. Hindustan, on an average, has an ad-edit ratio of 40:60. The company plans to spend Rs 2 bn from internal accruals over two years to set up 10 printing presses and launch editions in Uttar  Pradesh, Uttaranchal and Madhya Pradesh years to exploit rising corporate advertising spend across northern India. Although Hindustan is present in Bihar, Jharkhand, Uttar  Pradesh and Delhi, it has addresses only 40% to 45% of the Hindi belt. With entry in the new regions it will be able to cater to 60% to 70% of the market. For Hindustan, we expect a broader reach in the Hindi readership belt to drive growth. Further, the regions where it is present, the average readership is in the range of 15% to 18% as compared to the national average of 20%, which leaves enough headroom for growth. The company is also  planning to separate the Hindi business into a different entity in order to concentrate more on this segment and garner more revenues. The English daily Delhi: The Delhi edition accounts for the bulk of its ad revenues. The uno position keeps rotating altering between HT and TOI. Delhi is a matured market and HT enjoys brand loyalty. Earlier, when TOI entered Delhi, highly competitive price war was witnessed. The competition between HT and TOI in the Delhi market has become rational after HT's entry in Mumbai. The two share each other's printing resources. Both have recentl y joined hands for publishing a new newspaper in Delhi in order to combat the threat from new competitors Mumbai: In order to become a relevant  player, HTML made a foray into Mumbai, which is the largest ad market. Mumbai and Delhi together account for 40% of the ad revenues. The Mumbai print market is estimated to be around Rs 15 bn in market size and the leader Times of India has around Rs 7.5 to Rs 8 bn of the market. HTML 29 along with DNA forayed into the Mumbai territory where TOI had had a virtual monopoly. This led to a price war and introduction of free editions. With the entry of HT in Mumbai, its target market expanded. Also, with the presence in Mumbai, there has been a rub-off effect in Delhi, leading to higher advertisement grip. HT Media has been successful in garnering higher circulation and readership. As per IRS 2007, R1, HT touched the readership base of 320,000 in the first two years of its launch. Though currently it is the 3rd largest paper in Mumbai, its ad revenues witnessed a 50% growth over the last 2 years. Also HT Media has an advantage over DNA, as it is able to bundle its advertisements with its basket of offerings. Its pan India presence also would be able to command higher rates. We expect the Mumbai editions to breakeven in coming few quarters and narrow its subscription gap with DNA. Mint: The company entered into the financial news daily segment in association with The Wall Street Journal under the brand name Mint. Currently, only 0.4% of the country's  population reads business papers of any kind. The business daily segment is estimated to account for 8% of the total dailes market. Economic Times is the market leader with nearly 65% of the share. A huge gap existed between ET and the second player. Eyeing this huge opportunity, Mint was launched last year in Delhi and Mumbai and has laready  become the 2nd largest player with circulation of over 120,000 copies in these markets. It has an ad: edit ratio of about 15: 85 and enjoys a premium in ad rates over Economic Times on the CPT (cost per thousand) basis. In November 2007, it launched the Bangalore edition of Mint, which already crossed 15,000, and the edition is strongly leveraging the  business publication's national presence to draw quality advertisements. The management has planned to publish Mint in the top 10 cities of India in the coming few years. Though currently it is loss making, it is expected to break even in the coming 20 to 24 months. Tabloid: Competition in this segment was growing. After the battle between Mid Day and Mumbai Mirror in Mumbai, Delhi was the likely next target. Sensing competition from India Today Group's Delhi Today and Mid Day Multimedia's Delhi Mid Day, HT Media and BCCL Group started a tabloid under the brand ‗Metro'. A '50:50 JV it is aimed t o target the metro commuters in Delhi. The plan is to initially target a readership of 0.1 m to 30  begin with. It faces competition from Today, brought out by Living Media, publishers of  India Today, and Mid-Day. Both have a relatively small circulation in Del hi. (HT) is one the leading newspapers in India. It is distributed widely across the country with numerous readers.The daily has been published and well received in many regional  parts of indianite and is one of the most circulated newspapers in India. It is because of the authenticity of the news. It is one of the market toppers in north India. The newspaper has  been working since the Indian independence movement. Hindustan Times has reached nook and corner of India. Leadership through quality and innovation is the main success element of the Hindustan Times Limited. The paper has editions from New Delhi, Mumbai, Lucknow and Kolkata.It is also printed from Bhopal, Jaipur and Ranchi. HT has also come up with India's first youth daily called as HT Next. However, the print location of Jaipur HT was discontinued with unknown reasons.Recently HT has launched a national business newspaper called Mint. Over seven decades the organization has been a major force in the print media. The Hindustan Times Ltd. plans to consolidate itself as a vibrant and modern media  powerhouse through strategic partnerships,ever-increasing scope of operations and a consumer focused approach.  Hindustan Times - circulation  News paper  Hindustan Times City of Publication Area Covered State City/District Bhopal Madhya Pradesh Bhopal Chandigarh Chandigarh Chandigarh Delhi Chhattisgarh Bilaspur  Durg Raipur  31 Delhi Delhi Haryana Ambala Bhiwani Bhiwani Faridabad Gurgaon Hisar  Jhajjar  Jind Kaithal Karnal Kurukshetra Panchkula Panipat Rewari Rohtak  Sonipat Yamunanagar  Himachal Pradesh Hamirpur  Kangra Mandi Shimla Sirmaur  Solan Una Jammu & Kashmir Jammu Madhya Pradesh Bhopal 32 Dewas Gwalior  Hoshangabad Indore Jabalpur  Sagar  Ujjain Vidisha Maharashtra Mumbai  Nagpur  Punjab Amritsar  Bathinda Faridkot Fatehgarh Sahib Gurdaspur  Hoshiarpur  Jalandhar  Kapurthala Ludhiana Mansa Moga Muktsar  Patiala Rupnagar  Sangrur  Rajasthan Ajmer  Alwar  33 Bikaner  Jaipur  Jodhpur  Kota Uttar Pradesh Agra Aligarh Bareilly Bulandshahr  Ghaziabad Jhansi Kanpur  Lucknow Mathura Meerut Moradabad Muzaffarnagar  Rampur  Saharanpur  Uttaranchal Dehradun Hardwar   Nainital Jaipur Rajasthan Jaipur  Kolkata West Bengal Kolkata Lucknow Uttar Pradesh Allahabad Gorakhpur  Kanpur  Lucknow 34 Rae Bareli Varanasi Mumbai Maharashtra Mumbai Patna Bihar Begusarai Bhagalpur  Bhojpur  Darbhanga Gaya Munger  Muzaffarpur  Pashchim Champaran Patna Purba Champaran Purnia Saran Vaishali Ranchi Jharkhand Bokaro Dhanbad Hazaribagh Palamu Purbi Singhbhum Ranchi Orissa 35 Sundargarh The Indian Readership Survey (IRS) 2012 revealed that HT has a readership of (37.67 lakhs), placing it as the second most widely read English newspaper in India after  The TOI  hasawidereachinnorthern India,wisimultaneouseditionsfromNewDelhi, Mumbai, Kolkata, Lucknow, Patna, Ranchi, Bhopal and Chandigarh. The print location of Jaipur was discontinued from June 2006. HT launched a youth daily, HT Next , in 2004. The Mumbai edition was launched on 14 July 2005 and the Kolkata edition was launched on early 2000. Other sister publications daily), Hindustan (Hindi of Hindustan Times are Mint (English Daily), Nandan (monthly children's business magazine) andKadambani (monthly literary magazine). It has consistently been ranked amongst the top 10 news sites in the world by Forbes and offers in-depth coverage and analyses to its users. As part of its expansion into electronic media, HT Media, through its subsidiary HT Music and Entertainment Company Ltd., has entered the FM radio market in key Indian cities through a consulting partnership with Virgin Radio. HT Media launched a national business newspaper  – MINT, in February 2007  – with an exclusive agreement with Wall Street Journal to publish Journal-branded news and information in India. As part of its aggressive growth strategy and endeavors to build a robust Internet business, HT Media has launched Firefly e-ventures, recognizing the importance of Internet as the most important media vehicle of the future. Recently Firefly has acquired a social networking site  –  Desimartini.com, and runs Shine.com –  for jobseekers and employers. The registrations on Shine.com have crossed 7 million. Firefly also launched an education  portal, HTCampus.com, the target audience being students graduating from schools and colleges to help them with their decisions regarding higher education. The group's news portal Hindustantimes.com, with over 10 million unique visitors and 100 million page views per month, is one of the largest news portals in the country. It has consistently been ranked amongst the top 10 news sites in the world by Forbes and offers in-depth coverage and analysis to its users. The business news website, livemint.com covers business and related news in India as well as across the world. livemint.com is the integrated offering with Mint. It combines the editorial strength of Mint with a best-in-class web interface and a selection of online tools 36 that aid the users to stay abreast with the developments in the business world as well as help them with investments. As part of its expansion into electronic media, HT Media, in consulting partnership with Virgin Radio, entered the FM radio market in key Indian cities with its channel Fever 104, which has grown to become the No. 2 channel in Delhi in a span of just two years. The groups business - "Strategic Partnerships" - is dedicated to cater to the advertising needs of growth companies by providing them a cashless form of advertising and building up their brands thereby enhancing the value of the business. This division identifies growth companies and enters into strategic partnerships with them. The overall objective is to create a strategic platform wherein different companies can come together and benefit with the synergies of partnering with each other. and has launched its first portal - www.shine.com – to establish its presence in the internet space 37 BUSINESS STRATEGY Focus is on strengthening position as a leading player in the media business and increase shareholder value by enhancing the leadership status, capabilities, national footprint and quality of products, thus creating a more attractive offering for  customers. Long-term growth strategy is to leverage upon existing strengths to emerge as a cross-media company with a dominant position across all businesses and markets after carefully evaluating the opportunities and threats inherent to the business. Improving leadership positions across markets in traditional strongholds like Delhi, Bihar and Jharkhand the company seeks to optimize readership mix and demographic reach to continue to attract high-quality advertisers. Towards that end, they are investing in continuous product quality improvements and creating value for advertisers by expanding their reach to emerging market segments. In newer  markets like Mumbai, Punjab and Uttar Pradesh, the company aims to continually increase the market share and convert rising readership into higher advertising revenues. Their efforts have been yielding results, with the latest IRS and NRS surveys showing ―Hindustan Times‖ consolidating its lead over its nearest competitors in key markets of Delhi and Chandigarh and ―Hindustan‖ consolidating its lead in Bihar and Jharkhand. Expanding and leveraging our national footprint a multi-city national presence is a key success factor for players in the Indian newspaper industry, as advertisers prefer  the convenience of reaching out to a broad audience through a single platform. This takes on added importance because in India, advertising revenues are the key drivers of profitability for newspaper companies. The company already enjoys a lead in that regard over others due to their existing presence in Delhi, Bihar, Jharkhand, Uttar  Pradesh and Punjab. They penetrated the Mumbai market and were able to achieve a sizeable circulation there in line with their plans, in less than a year since launch and had a strong operating performance in FY2006, driven primarily by their entry into Mumbai, which resulted in higher overall revenues and earnings, demonstrates the efficacy of their growth strategy and their ability to execute it successfully. It is their  intent to further enhance their geographic footprint in the future in a well evaluated and considered manner. Their focus on augmenting their footprint also includes the Hindi market, where they already are a strong player. They believe that the Hindi 38  print market, with a 25% share of the national print advertising spend, offers substantial opportunities – especially for a player like them which is already a player  of significant size and scale in the Hindi market. They intend to aggressively look  for avenues to expand the footprint of  ―Hindustan‖, especially in high growth regions and locations that are synergestic with their existing editions.They are also increasing their marketing efforts in their existing markets to capture further  advertising revenue for their editions of ―Hindustan‖. Improving their customer focus Indian newspaper readers, both in the English and Hindi segments, are very discerning and demand high quality products in terms of   both content and layout. Advertisers too prefer more efficient and cost-effective solutions for their requirements. Their in-depth understanding of the market and customer mindset, accumulated over the years through their long standing presence in the industry, has enabled to identify evolving customer preferences and quickly adapt to such changes. They also attempt to proactively make enhancements and modifications in their offerings that create a longer term affinity among customers for their products and services. They consider such customer focus to be an important asset for them and strive to improve their customer focus across their  entire organization. Towards that end, they are leveraging technology to provide their advertising clients with a more customer-friendly service interface and a tailored product offering. For their readers, they are focusing their research efforts and their product development initiatives on better addressing their changing tastes. In addition to that, they are also imparting training to their staff to improve customer  service orientation across all business functions. October 02, 2012 : Hindustan Times was declared the No. 1 English language daily in Delhi for the 10th time in a row, according to the Indian Readership Survey (IRS) released by the Media Research Users‘ Council . 39 FY2012 Performance Overview (All comparisons with FY2011) Total revenues up 15 % at Rs. 20,780 million from Rs. 18,102 million: • 11% growth in advertisement revenues of print segment to Rs. 15,358 million from Rs. 13,888 million • 8% increase in circulation revenues to Rs. 1,977 million from Rs. 1,828 million • 6% increase in Radio Revenues to Rs 742 million from Rs 699 million EBITDA declined to Rs. 3,619 million from Rs. 3,660 million; primarily driven by: • 16% increase in cost of raw material to Rs. 7,257 million from Rs. 6,230 million due to higher newsprint prices and higher circulation • 22% increase in other expenses to Rs 6,368 million from Rs 5,233 million PAT declined by 9% to Rs. 1,655 million from Rs. 1,809 million EPS (annualized) stood at Rs. 7.04 Board recommends a dividend of 20% The Hindustan Times (HT) has a new look . "it's younger, more vibrant and more contemporary. HT has always reflected the concerns and interests of its readers. To make the paper even more relevant to their needs, the publisher has revamped the news  package." "The business page is now more corporate and more global. The new Weather  Report in the city section is as much for the busy executive as for those who are not frequent flyer.For readers to turn straight to the Sport pages after page one, their favorite section now is an easy-to-access slot in the middle of the paper. For the young sports fans, HT has a new cricket tutorial by the legendary Geoff Boycott. And for the young at heart there's a golf guide.Some of the changes will particularly please the busy readers who want a quick news capsule over a cup of coffe. Watch out for the 2- Minute HT from Monday to Friday.Sunday is the day when people want to read something more than just news. So include yourself with Brunch - the new 28-page magazine. Brunch is the guide to the good life, and as a definitive lifestyle magazine it's the only one of its kind in the city.A new masthead is not the only change in HT city. It now offers more on lifestyle and entertainment with a range of options for the five-to-nine life. And if that's not enough, there is the HT Premiere, the new Thursday pullout on moviesand movie stars.The  publisher has used colour only where it helps to bring alive the mood of the story, whole graphics give the reader the bigger picture." 40 Leadership through quality and innovation is the hallmark of The Hindustan Times Ltd. The organisation has been a major force over seven decades in the print media. Hindustan Times, the flagship publication of the Group, has editions from Delhi, Lucknow, Patna and Kolkata thus, dominating the Northern, Eastern and Central regions of the country. The newspaper is also printed out of 10 centres (incl. Bhopal, Chandigarh, Jaipur, Bhagalpur, Ranchi, Raipur...) Hindustan Times is the first smart-age newspaper in India to evolve into a new international size sleeker and smarter, it ensures enhanced ease of  reading and convenient handling. The publication has completely redesigned its format with an all-new masthead, sporting a contemporary international look. 41 Achievements and Projects  The Hindustan Times circulation was over 1.41 million in 2008.  The Readership Survey rated the Hindustan Times the second most extensively read newspaper in 2010, with its 34.67 lakh readers spread throughout the country.  The Hindustan Times‘ revenue reached INR 1,454 crore in the financial year  2010 – 11 .  The Indian Readership Survey (IRS) 2012 revealed that HT has a readership of  (37.67 lakhs), placing it as the second most widely read English newspaper in India after The TOI  The newspaper‘s advertisement revenue has shown a modest growth of 1%.  The newspaper‘s radio vertical outscored others by posting a healthy revenue growth of 52% taking the revenue to INR 43 crore. It is expected to improve further in the near future. With synchronized publications in all the major cities like Delhi, Mumbai, Kolkata, Patna, Ranchi, Bhopal and Chandigarh, the Hindustan Times has high prospects of further   progressing with no chances of a slowdown. A comprehensive news website,  Hindustantimes.com  builds on the stories carried in the newspaper and is updated round the clock with latest and breaking news stories along with exclusive coverage by its editorial staff. It carries along the legacy of bringing to its readers credible, authentic and unbiased content. It brings to its loyal and discerning audience, exclusive, high-calibre content along with in-depth reportage that allows its surfers to follow a story in depth. The site also provides sections written by popular columnists, along with in-depth web exclusives on politics, business, new economy, entertainment, fashion and lifestyle apart from interactive features like celebrity chats, business tools, discussion forums etc. 42 OBJECTIVES OF HINDUSTAN TIMES-: 1. To strengthen their position as One of the India‘s Print Media Companies. 2. To grow a national footprint to complement their national brand. 3. Leveraging Strong newspaper business as a foundation for growth to other  sectors. 4. Expanding their reach to untapped market segments. 5. To Improve customer focus around their business. 6. To Focus on research and product development on better addressing their  changing tastes. 7. Hindustan Times believes in continuous improvement and providing greater  value to its readers and advertisers. It has set many a standards for its competitors and will continue to do so in the years to come. It is the smart-age newspaper in India to evolve into a new international size, sleeker and smarter, which ensures enhanced ease of reading and convenient handling. 8. In its endeavor to provide its readers with greater value, it has revamped its existing supplements and added new ones to its portfolio, offering a daily supplement catering to specific target audiences. Supplements like HT Estates (on real estate and interiors) are the first of their kind in their respective categories. The enlarged operations and enhanced look have also paid off with a substantial increase in circulation across the country. 9. In a major incentive for the advertisers as well as the readers, Hindustan Times has entered into a strategic alliance with The Indian Express, Mid-Day and Deccan Chronicle. These alliances, along with its strong presence in North India make it one of the most formidable media players. 43 44 RESEARCH OBJECTIVES The primary objective of the study is to understand the growth pattern of  newspaper segment giving main consideration to newspaper segment of Hindustan Times. Some other objectives of the study are as follows: 1. Research and analysis of the current customer base. 2. To attract the customers towards the product of the organization using various  promotional tools. 3. To analyze the customer satisfaction and problems 4. Analyzing the competition in the market & comparative analysis of different plans of other media competitors with existing plans of Hindustan Times. 5. To know the market share of Hindustan Times in the market 6. To study the viewpoints of the customers regarding the news coverage provided by Hindustan Times. 7. To know how many customers are attaching to company annually. 8. To study the responses of customers towards Hindustan Times newspaper  45 46 RESEARCH METHODOLOGY RESEARCH DESIGN A research design is simply a plan or framework for a study that is used in collecting and analyzing the data. This framework is to ensure that relevant information is collected and that too depending upon the objectives of the study. The research design can be classified into three categories – Exploratory, descriptive, and casual: Exploratory Research It seeks to discover new relationships, emphasis on discovery of ideas. This research is used when very little is known about the problem being examined. Exploratory research studies are also termed as formulative research studies as its main purpose is to formulate a problem. Exploratory research is used here is flexible and the areas where this type of  research used are to know the: Brand preference Attitude of the customers Market potential Buyer's behavior  Consumer's awareness. The purpose of this type of research is to gain insight into problem. The research design used for the project at hand is of exploratory in nature. Exploratory research is always  based on small non-representative samples and data obtained are subjected to qualitative analysis. Exploratory research helps to gather information about practical problems in carrying out the research and to provide insight into, and an understanding of, the problem confronting the researcher. Descriptive Research It attempts to determine the frequency with something occurs or the relationship between two phenomenon's. It is a type of conclusive research that has its major objective of  describing something like market characteristics or functions. Descriptive research gives a clear statement of the problem, specifies hypothesis, and detailed information needs. It is conducted for the for the reasons like to describe characteristics of relevant group are 47 associated and to make specific predictions, to estimate the percentage of units in a specified population exhibiting a certain behavior, to determine the perceptions of product characteristics, to determine the degree to which marketing variables. A descriptive design requires a clear specification of who, what, when, where, why, and way of research. Descriptive research used the following methods:Observation Questionnaires Interviews Examination of records Some of the examples are: Market studies Market share studies Sales analysis studies Image studies. Causal Research These designs often adopted in order to discover and determine the cause and effect relationship. It is also experimental research as its major objective is to obtain evidence regarding cause and effect relationship. It requires a planned and structured design. The main method of experiment research is experimentation and hypotheses are specific. Experimental research is useful in cases where variables are manipulated in a relatively controlled environment. Source of collecting data Achieving accuracy in any research requires in depth study regarding the subject. As the  primary object is to study the market segmentation and strategies secondary objective of  the project is to compare Hindustan Times with the existing competitors in the market. The research methodology adopted is basically based on primary data via which the most recent and accurate piece of first hand information could be collected. Primary Data Primary data was collected using the following techniques. Questionnaire Method, Direct Interview Method and Observation Method. 48 The main tool used was, the questionnaire method. Further direct interview method, where a face to face formal interview was taken. Lastly observation method had been continuously observes the surrounding environment he works in. Procedure: # Target geographic area was Meerut and surrounding areas. # To these geographical area questionnaire was filled people. The questionnaire was a combination of both open ended and closed ended questions. # The date during which questionnaires were filled was between s ix weeks. # Some dealers were also interviewed to know their perspective. # Finally the collected data and information was analyzed and compiled to arrive at the conclusion and recommendations given. Secondary data Secondary data has been used to support primary data wherever needed. It is used to obtain information on Hindustan Times and its competitor history, current issues, policies, procedures etc, wherever required. Sources of Secondary Data #Pu blication Of The Com pany #Per iodical Of T f The Com pa  pany #By Inter net We bsites # Magazines # Newspapers etc. 49 Research Process Defining the record and research objective. Developing the research plan for collecting information implementing the resear ch plan. Collecting and analyzing data. Interpreting and representing the findings. 50 TYPE OF RESEARCH This is descriptive research as this research includes surveys and fact finding inquires of  different kinds. So descriptive research help in knowing about particular item or group of  items in other words it describes the state as it exist at present. DATA COLLECTION The data collected in this research is first hand so it is primary data. It is collected directly from the respondent through questionnaire and thr ough visualization. DATA COLLECTON METHOD The data was collected through research questionnaire method and through visualization for franchise analysis. A questionnaire was framed then data collected by making it fill by different respondent. DATA COLLECTION INSTRUMENT It is closed ended and open ended both types of questionnaire. If questionnaire is closed ended then questions are in the form of 'Yes' or 'No' and if questionnaire is open ended then questions are in the form of any numerical for m. SAMPLE TECHNIQUES Sampling techniques used in judgment sampling. As the selection of sample was done according to the researcher's own discretion and all effort were made to keep the research objective. DATA ANALYSIS TECHNIQUES Analysis of data is done through quantitative method that is numerical figures expressed in  percentage. DATA ANALYSIS INSTRUMENT Instrument used for data analysis is tabulation of data, bar chart. 51 52 DATA ANALYSIS Question No. 1 1) What are you doing? (A)Student (B) Employee (C) Businessman (D) Other (please specify).... TABLE NO. 1.1 Showing category of Respondents Category Students Employees Businesspersons Others 35 30 15 20 % of categories of ―Hindustan‖s 40% 35% 30% 25% 20% 15% 10% 5% 0% 35 % 30% 20% 15% 0 0 0 0 East 0 0 0 0 West North 0 0 0 As per survey conducted Study was focused on those individuals who read English NewsPaper. According to above graph, students and other were major segments that consist of  ap prox. 65% of total ‖Hindustan‖ readers 53 Question No. 2 2) Which news paper are you reading? 1) Amar Ujala 5) TOI 2) D.J. 3) Hindustan 6) I-next 4) The Hindu 7) HT 8) Other  TABLE NO.1.2 Showing different Newspapers: GRAPH.NO. 1.2 Showing No. of readers of differ ent newspapers Amar   Newspaper  % The I- ujala D.J. Hindustan Hindu TOI next HT OTHER  23 25 21 10 1 10 2 of  Readers 30% 25% 20% 15% 10% 5% 0% 23% 25% 8 21% 8% East West 10% North Dainik jagran and Amar Ujala are the most circulated newspapers; approx 48% educated individuals are reading those newspapers in Meerut. These two newspapers are read by educated person, who know the Hindi very well, so this is the big opportunity to extend the market and convince them to read Hindustan . Only approx 28% educated people reads. 54 Question No. 3 3) How do you feel when you hear the name of ―Hindustan‖? ( Please tick on any one of graphics) TABLE NO. 1.3 Showing different attitude Attitude(Graphical Scale) Good Neutral Bad  No. of respondents whose attitude towards ―Hindustan‖ Percentage of attitude 126 26 62 32 6 towards ―Hindustan‖ Mean 248 = 80 Mode = Good (248) GRAPH NO.1.3 Showing attitude of respondents towards ― Hindustan‖ Percentage of attitude towards "Hindustan" Bad 6% Good  Neutral 32% Good 62%  Neutral Bad Approx 62% educated respondent who don‘t read ― Hindustan‖ but their attitude towards Hindustan is good. This shows ―Hindustan‖ having good brand or image in the mind of potential customers. 55 Approx 32% educated respondents are having neutral attitude towards Hindustan. These respondents read Hindustan very hardly. These people know Hindi but like to read. They may not be much aware of the importance of Hindustan product. Question No. 4 4) What do you think about quality of information of ― Hindustan‖ as compare to other  English NewsPapers? (A) Excellent (B) Good (C) Fair (D) Poor (E) Cannot say (B) TABLE NO.1.4 Showing scale of quality of information of ―Hindustan‖ Cannot GRAP H QUALITY Excellent Good Fair Poor  say  NO.1.4  No. of respondents 121 205 40 6 28 Showin Percentage of Quality of  g % of  information provided by ― Hin- quality dustan‖ 30 51 10 2 7 of  Mean = 80 Mode = Good (205) informa tion of ―Hindustan‖ Percentage of Quality of information provided by Hindustan Cannot 7% Poor  2% Fair  10% Excellent 30% Excellent Good 51% Good Fair  Poor  Cannot say The quality of information provided by the Hindustan is good because approx. 30% res pondents said excellent and 51% good. This shows that ―The Times of  India‖ information is too specific and the newspaper is too friendly in nature. 56 Question No.5 5) (a) If somebody provide you ― Hindustan‖ at free of cost, then are you going to read it? why________________________________________  TABLE NO. 1.5.1 Showing effect of providing ― Hindustan‖ free of cost  National and Interna-  Not tional Inter- Cost Language ation Content Reputation  News Ested cost 57 6.79 2.42 12.13 Mean Approx 60 Mode = Free of cost (57%) Scale Free Improve- of  ment in Inform- Good Good  percentage of effect of   providing ― Hindustan‖ at free of  7.28 13.1 1.45 GRAPH 1.5.1 Showing – Percentage of effect of providing Hindustan at free of cost Effect of provide Hindustan at free of   National and cost International Good Reputation 2% Good Content 7%  News 2%  Not Interested 12% for getting Information 13% Because you  provide Free of Cost 57% Improvement in Language 7% According to our survey, approx 57% respondents are ready to read ―Hindustan‖ newspaper, if we provide at free of cost, it means that they are aware about it but 57 they don‘t want to subscribe it, maybe they don‘t feel worth to its price or may be lack of communication of times of India. 31% respondent are ready to read because they know the benefit of reading Hindustan like to get general knowledge, national and international news. Approx 12% respondent are not interested to read newspaper because they are getting the news from other sources like TV, radio, internet or from the market. (b) What will be frequency of reading ―Hindustan‖? (A) All of the time (B) Very often (C) Often (D) Sometime (E) Hardly ever  TABLE NO. 1.5.2 Frequency of reading ―Hindustan‖ at free of cost All of the Very of- time ten reading ―Hindustan‖ 117 117 Mean 80 FREQUENCY Frequency Some Hardly Often time ever  67 78 21 Mode 117 of  GRAPH 1.5.2 Showing Frequency of reading newspaper at fre e of cost 120 117 117 100 78 80 67 60 40 21 20 0 All of the time Very often All of the time Very often Often Often Some thing Some thing Hardly ever   Hardly ever   If we provide ―Hindustan‖ at free of cost than 234 respondents said that they are going to read newspaper very often, it means they li ke this newspaper, want to read it but they might be thinking that cost of ―Hindustan‖ newspaper is high. 58 Mean is 80 which is near to 79, less than 117, it means average people is going read newspaper very often. There may be gap of communication of value or  importance of ―Hindustan‖ to target readers. Question No. 6 6)How much reliable information of ―Hindustan‖ is? (A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all TABLE NO. 1.6 Showing reliability of Information Very Category Scale  Not  Not at much Much Neutral Much all mation of ―Hindustan‖ 117 164 84 28 7 Mean 80 Mode = Much (164)  No of respondents who think Reliability of infor- GRAPH NO. 1.6 Showing reliability of readers on ―Hindustan‖ Information 200 164 150 117 84 100 50 28 7 0 Very much Much  Neutral  Not Much Not at all Category scale According to our survey, approx 281 out of 400 respondents rely on information  provided by Hindustan, because of following these three reasons 1. Strongest brand in newspaper  2.  Not adding ―mirch masala” in news by ―Hindustan‖. 3. ―Hindustan‖ takes opinion from readers not vice-a-versa 59 Question No.7 7) Ticks on more than two relevant boxes. Time constrains to read any (English and Hindi) newspaper. More time consumption to read English NewsPaper (―Hindustan‖)  Not easily available in your area (service/delivery problem ) (mention area____________________________________) Requirement to read other newspapers………………. Mention name Prefer to reads at your home TABLE NO.1.7 Showing the problems faced by respondents Prefer  English Time Con- Time Con-  Not Eas-  News Category straints Any sumption For  ily Scale  Newspaper  Hindustan Available  Newspaper  Home  pondent 134 110 45 29 106 IN % 31 28 11 6 24 Mean 85 Mode Time constrains (134)  No.of Read Other  Paper At res- GRAPH NO.1.7 Showing- percentage of respondents having problem to read newspaper  prefer English newspaper at home 24% time constraints 31% required to read time other newspaper  6% consumptio easily Delhi people do not have time t o read newspaper. They  Like metro cities,not availeble n update themselves by Internet, T.V. and radio. 11% 28% 60 They just watch T.V. channels where channels like ―AAJ TAK‖, ―IBN 7‖ give information of every half an hour and get news. Approx 28% respondents have problem of time consumed to read any, their  English is not much improved so they get irritated by this and ultimately they switch over from English to English NewsPaper. In U.P. state, most of people‘s mother tongue is Hindi and their  culture is also Hindi, so approx 24% respondents prefer to read English NewsPapers at their  home. Educated family is also subscribing one English NewsPaper at their home so their family members are definitely going to read English NewsPaper. Question No. 8 8) Anything you dislike in ―Hindustan‖.  ___________________________________________________  More Ad- vertise DISLIKE Nothing Ments Sexy Images tan‖ 232 56 88 24 In % 58 14 22 6 Mean = 66 Mode Nothing(228) Respondents Other  who dislike in ― Hidus- TABLE NO. 1.9 Showing dislike in ―Hindustan‖ by students GRAPH NO.1.8 Showing- 61 percentage of respodent who dislike in Other  "Hindustan" More ad. 14% 6% Sexy image 22% nothing  Nothing 58% sexy image more ad. other  Question No.9 9) Lacking in cover local news that other newspapers cover? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO. 1.9 Showing coverage of local news Strongly Scale Strongly Agree Agree Uncertain Disagree disagree news 59 86 155 84 15 In % 15 21 39 21 4 Mean 80 Mode Uncertain(155) Coverage of  GRAPH NO. 1.9 Showing local news cover by ―Hindustan‖ 62 4% Disagree 21% S. Agree 15% Agree 21% Uncertain 39% Strongly Agree Agree Uncertain Disagree Strongly disagree If we look at graph then we can find that approx 36% respondents agree with that ―Hindustan‖ is lacking in covering local news. They like to read local news first than national. They find more local news in local newspaper like Dainik jagran and Amar Ujala. Approx 39% respondents are uncertain about this. It means ―Hindustan‖ is lacking in covering local news or people are not aware about it. Only approx 21% people disagree. Here mean is 80 and every data except uncertain are close to mean. More value is above mean that also prove that ―Hindustan‖ lacking in covering local news. 63 Question No. 10 10) Do you think ―Hindustan‖ is going to add value to your life? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO.1.10 Showing people who think Hindustan is going to add value Strongly Scale Strongly Agree Agree Uncertain Disagree disagree their life 79 169 99 32 21 Mean 80 Mode Agree(169)  No. of think People who ―Hindustan‖ going to add value in GRAPH 1.10 Showing - No.of People who think Hindustan going to add value in their life 32 21 Strongly Agree 79 Uncertain 99 Strongly Agree Agree Agree 169 Uncertain Disagree Strongly disagree 248 respondents agree with ―Hindustan‖ going to add value in their  life if they read ―Hindustan‖. So it shows Hindustan‘s importance in their life. They think that by reading Hindustan their knowledge, life style, status are going to improve. 99 respondents are uncertain about it. 64 Question No. 11 11) Is ―Hindustan‖ providing information effectively to you? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO. 1.11 Showing information provided effectively to you Strongly Scale Strongly Agree Agree Uncertain Disagree disagree information 93 127 105 49 26 Mean 80 Mode Agree(127) Effectiveness of  ] GRAPH NO 1.11 Showing effectiveness of providing information by ― Hindustan‖ Effectiveness of information 127 140 120 100 105 93 80 49 60 26 40 20 0 Strongly Agree  Agree Uncertain Disagree Strongly disagree Effectiveness of providing news to reader of ―Hindustan‖ is good. 127 respondents agree with this thing.  105 respondents are not aware about effectiveness of providing Hindi news. 65 Question No. 12 12) Are T.V., Radio or internet giving more knowledge than ―Hindustan‖? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO. 1.12 Showing T.V and RADIO give more knowledge than Hindustan Strongly Scale Strongly Agree Agree Uncertain Disagree disagree ―Hindustan‖ 82 120 110 51 37 In % 20 30 28 13 9 Mean 80 Mode Agree(120) knowledge more than GRAPH NO. 1.12 Showing - T.V. radio give more knowledge than Hindustan 9% S. Agree 20% 13% Uncertain 28% Agree 30% Strongly Agree Agree Uncertain Disagree Strongly disagree  Internet, radio, T.V. and new emerging threat mobiles are now main source of  information. And because of this, newspaper industry is facing problem. People like to watch T.V., listening radio and new and big sources of information are Internet and mobile, people like assess this.  So 50% respondents agree with T.V., radio and internet give them more knowledge than a newspaper.  28% respondents are not aware about that which is going to give more knowledge electronic media or print media. 66 Q 13. Have you availed any scheme in newspapers so far? ( )Yes ( )No schemes prefrence yes no no, 8% yes , 92% ANALYSIS -: The above chart depicts that mostly people are more conscious about availing the schemes as 92% people avail the schemes as per our survey. Q 14.Which news do you like most in a newspaper? Business news Political news General news Other  Life style news 67 news preference general, 32% business, 24% other, 4% political, 16% life style , 24% bus ines s political life s tyle general other   ANALYSIS-: Hence the above chart shows that majority of the people like general news, 24%  people like political news and business news While 4% people said other kind of news and 24%  people said life style related news. 68 Q15. Do you think that price of newspaper is reasonable now as compared to other newspapers.? YES NO price reasonability 100% 80% 60% yes, 91% 40% 20% no, 9% 0% yes no Series1 ANALYSIS -: 91% OF THE RESPONDANTS say that now price of the newspaper is r easonable as compared to other newspapers WHEREAS 9% people said no as per according to them other newspapers were comparatively cheap. 69 SWOT ANALYSIS OF HINDUSTAN TIMES Competitive strengths The following are principal competitive strengths which differentiate them from other  Indian print media companies. 1. STRONG NATIONAL BRAND-: Hindustan Times is one of the leading media  brands in India. The brand commands respect and creditability and offers competitive advantages when entering new markets like Mumbai. 2. LEADING PRINT MEDIA COMPANY-: as a leading print media company they  believe that we attract higher ad-n spend, better rates and more attractive business arrangements than many of their competitors. 3. EDITORIAL EXCELLENCE-: Their newspapers are recognize for their superior  editorial content and their unbiased and independent reporting. Hindustan times  journalists have won numerous media industry awards and re well recognized for  their excellence. 4. PROFESSIONAL MANAGEMENT-: They have executive management team that have blend of Media industry experience and professional expertise drawn across different countries. 70 5. EXPERIENCE IN LAUNCHING NEWSPAPERS IN MARKETS-: They have successfully launched newspapers in markets such as Mumbai, Bihar, Uttar  Pradesh and surrounding areas, quickly gaining strong market shares in these markets. WEAKNESSES 1. IRREGULAR DISTRIBUTION -: The complementary copy of Hindustan times was send about in 2000 addresses but at mo st of the places we visited, we got feedback that newspaper was not reaching regularly. So due to irregular  distribution the newspaper was not reaching to the target readers 2. FREE GIFTS NOT PROVIDED LIKE OTHER COMPANIES-: As other  companies were providing free gifts like ToI but free gifts were not provided to households. So this was the reason people were not preferring this newspaper  instead of good quality newspaper and coupons schemes. 3. COMPLAINTS NOT HANDLED PROPERLY-: There was a delay in handling complaints of people. OPPORTUNITIES It can successfully target People living in chandigarh as most of the people are high profile and educated people so by improving it‘s quality and providing schemes in terms of   promotional pricing and free gifts it can have a successful launch. THREATS Still there is intense competition in market so other newspaper companies like TOI can  pose a threat for it by using counter strategies against it. It captures generally untapped markets before HT can reach so this can pose a threat. 71 FINDINGS. 1. Customers are aware about the Hindustan newspaper. 2. Most of the customers are satisfied with the service of Hindustan. 3. Good service is the factor, which influence the sal e of the Hindustan. 4. 50% respondents agree with, internet, radio and T.V. are providing more knowledge than Hindustan. They like to take information, news from electronics media only. 5. Due to good branding, improvement in reader‘s life, and status, 248 out of 400 think ―Hindustan‖ is going to add value in their life. 6. If any newspaper does not cover local news, then nobody is interested to subscribe it, approx 36% respondent agree with ―Hindustan‖ lacking in covering local news. But 39% respondents are uncertain about it. 7. 31% respondents do not have time to read newspaper because of tight schedule or   job. They get news from T.V., internet and radio. 8.  Now if we provide ―Hindustan‖ at free of cost, then 57% of respondent going to read it, it means Meerut people do not feel worth to its prices or money is more important them and frequency of reading ―Hindustan‖ (if we provide ―Hindustan‖ at free of cost) is very often because 234 out of 400 respondents are ready to read ―Hindustan‖ every day. 9. Educated people also like to read, because of their convenience with English language. 10. Approx 65% respondents are students and employees, who are ―Hindustan‖ readers. Due to good branding, improvement in reader‘s life, and status, 248 out of  400 think ―Hindustan‖ is going to add value in their life. 11. Hindustan is providing good schemes to its readers. 12. Readers liked very much the Mansoon Dhamaka offer of Hindustan 72 CONCLUSION 73 CONCLUSION The Hindustan is one of the famous brand names in print media sector in Meerut region. It has a diversified business in print media. The following conclusions were made on the  basis of descriptive research, which was undertaken by using survey method : 1. Hindustan is the second largest newspaper in English NewsPapers in Meerut. 2. Customers are satisfied and want to read Hindustan. 3. It was also observed that 92% Of the people with whom we surveyed had already availed schemes while rest of the people had not availed. This shows that people are now more attracted towards schemes. 4. It was also observed that majority people take decision for which newspaper to buy  based on feature that services should be good in terms of regular distribution and some other factors. 5. Majority people are satisfied with the quality, content of the newspaper. 6. Majority people prefer general news in newspaper in our area of survey rather than  business and political news. 7. The competition was so intense due to other newspapers that were offering  promotional schemes. 8.Majority people immediately subscribed the newspaper after listening towards the schemes. 9.Although HT newspaper has become a leading newspaper competition from its rivals like Times of India. 74 still it is facing During survey we found some strengths of Hindustan like1.  Non-Hindustan have good attitude towards Hindustan. 2. They think ―Hindustan provide quality of information‖. 3. Hindustan will add value to their life. 4. The schemes provided by Hindustan are liked by consumers. 5. Provide information effectively 6. They rely on information given by Hindustan. 7. The supplements of Hindustan are liked by customers. 75 76 Following are some suggestions for Hindustan Times newspaper-:  HT should also provide free gifts with subscription to households along with students because as for households ladies are more interested about listening schemes only if gifts are provided.  HT should try to capture the untapped markets well before any other rival should reach to it.  In order to get proper feedback of customers satisfaction, post-purchase behavior  surveys should be conducted at regular intervals  In a distribution channel of newspapers hawkers are last channel through which newspapers are delivered to the final consumer. Thus in order to maintain good relations with the hawkers they can be provide with the bicycles, raincoats (for  rainy seasons) free health camps for them etc.  Company should itself allot a vendor for customers in case if the customers are facing the problems due to irregular distribution.  TOI is giving stiff competition to Ht so in response to the strategies they are applying Ht should immediately launch Unique promotional st rategies.  Instead of giving Coupons to customers only second page of coupon booklet should be torn and should be given as proof to customers rest all booklet should be given to the vendor  77 78 LIMITATIONS  No project is without limitations and it becomes essential to figure out the various constraints that we underwent during the study. The following point in this direction would add to our total deliberations —  1. During the study on many occasions the respondent groups gave us a cold shoulder. 2. The respondents from whom primary data was gathered any times displayed complete ignorance about the complete branded range, which was being studied. 3. Lack of time is the basic limitation in the project. 4. Some retailer/whole sellers refuse to cooperate with the queries. 5. Some retailer/whole sellers gave a biased or incomplete information regarding the study. 6. Money played a vital factor in the whole project duration. 7. Lack of proper information and experience due to short period of time. 8. Some retailers did not answer all the questions or did not have time to answer. 9. At times customers are not ready to listen to the information given to them because they are too angry with the whole processing system. So didn't respond. 10. Distribution strategies of Hindustan Times are not up to the mark  Despite the fact that the questionnaire method is widely used in marketing research it has several important limitations.  Unwillingness of respondent to provide information.  Inability of respondent to provide correct information..  Questionnaire can be administered to respondents who have considerable amount of education.  Success and effectiveness mainly depends on the co-operation of the respondents.  In many situations researcher is not in a positions to detect the respondents is  bias.  Unintelligent answers or misinterpretation of any question by the respondents could not be corrected.   Non-response rate is very high. 79 80 BIBLIOGRAPHY  Marketing Research (Author- G C Beri) (Publish by Tata McGraw Hill Publishing Co. LTD., New Delhi) Third Edition(2002)  Marketing Management (Author- Rajan Sexana) (Publish by Tata McGraw Hill Publishing Co. LTD, New Delhi) Second Edition(2001)  Marketing Management (Author- R S Sexana) (Publish by Himalya Publication, New Delhi)  Ninth Edition (2000)  Marketing Management (Author- Philip Kotler) (Publish by Pren Tice-hall of India PVT. LTD., New Delhi) 13th Edition(2002)  Research Methodology (Author- Bhandrai) Print 2004, second edition  ―Kothari C.R,Research Methodology Methods and Techniques,Wishwa Prakshan,New Delhi,2001  Gupta S.P, Business Statistics,Sultan Chand &Sons,New Delhi,12 th edition,2004.  Dalrymple. J Douglas,Marketing Management,John Wiler&Sons,New Delhi,7 th edition 81 QUESTIONNAIRE  Name: Address: Telephone No.: Occupation: Salaried Self Employed Business Unemployed Others (specify) _____________  _____________  Question No. 1 Which news paper are you reading? 1) Amar Ujala 5) TOI 2) D.J. 6) I-next 3) Hindustan 7) HT 8) Other  Amar   Newspaper  % ujala 4) The Hindu The D.J. Hindustan of  Readers . 82 Hindu ITOI next HT OTHER  Question No. 2 How do you feel when you hear the name of ―Hindustan‖? ( Please tick on any one of graphics) Question No. 3 What do you think about quality of information of ― Hindustan‖ Hindustan‖ as compared compared to other  English NewsPapers? (C) Excellent (B) Good (C) Fair (D) Poor (E) Cannot say . Question No.4 If somebody provides you ―Hindustan ―Hindustan‖‖ at free of cost, then are you going to read it? why________________________________________   National and Scale Free Improve- of  ment Interna-  Not tional Inter- Content Reputation  News Ested in Inform- Good Cost Language ation Good  percentage of effect of   providing ― Hindustan‖ at free of  cost (b) What will be frequency of reading ―Hindustan ― Hindustan‖? ‖? (A) All of the time (B) Very often (C) Often (D) Sometime Sometime (E) Hardly ever  83 TABLE FREQUENCY Frequency All of the Very of- time ten Often Some Hardly time ever  of  reading ―Hindustan‖ Mean Mode Question No. 5 How much reliable information of ―Hindustan ― Hindustan‖‖ is? (A) Very much (B) Much (C) Neutral (D) Not much Very Category Scale  No of much respondents Much Neutral (E) Not at all  Not  Not at Much all who think Reliability of information of ―Hindustan‖ Mean Mode Question No.6 13) Ticks on more than two relevant boxes. Time constrains to read any (English and Hindi) newspaper. More time consumption to read English NewsPaper (―Hindustan‖)  Not easily available in your area (service/delivery problem ) (mention area________________________ area___________________________________ ____________) _) Requirement to read Mention name Prefer to reads at your home 84 other newspapers………………. Question No. 7 ― Hindustan‖. ‖. 14) Anything you dislike in ―Hindustan More Ad- vertisements DISLIKE Respondents Nothing Sexy Images Other  who dislike in ― HidusHidus tan‖ In % Mean Mode - Question No.8 Lacking in cover local news that other newspapers cover? B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree Strongly Scale Coverage Agree Strongly Agree Uncertain Disagree disagree of  news In % Question No. 9 Do you think ―Hindustan ― Hindustan‖‖ is going to add value to your life? B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO.1.10 Showing people who think Hindustan is going to add value 85 Strongly Scale  No. Agree of think People Strongly Agree Uncertain Disagree disagree who ―Hindustan‖ going to add value in their life Mean Mode Question No. 10 Is ―Hindustan‖ providing information effectively to you? B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree Strongly Scale Agree Effectiveness Strongly Agree Uncertain Disagree disagree of  information Mean Mode ] Question No. 11 Are T.V., Radio or internet giving more knowledge than ―Hindustan‖? B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree Strongly Scale knowledge Agree more Strongly Agree Uncertain than ―Hindustan‖ Mean Mode 86 Disagree disagree