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Franchise Opportunity Guide Join the Muffin Break family to be part of Australia s most loved bakery café business. Reputable Bakers & baristas at heart If you want to own your own café then look to join our Muffin Break family. Reputable, reliable and trusted for over 25 years, this is a fantastic opportunity to run your own bakery café business that s part of a brand recognised worldwide. The Muffin Break concept originated in Canada in the 1970s and was later acquired in the 1980s by the Foodco Group. Muffin Break arrived in Australia in 1989 and set up its first store in Coolangatta. It was here where it refined its range to include an Aussie twist. The brand is a unique bakery café business and a market leader in its category. It delivers a range of products that are freshly baked and prepared on-site every day. We want our customers to enjoy a little me-moment. Muffin Break is not only known for its scrumptious sweet and savoury muffins, but also its extended range of scones, cookies, cakes, slices, tartlets, pies, sausage rolls, wraps, salads, toasties and croissants. On top of all that, there s Muffin Break s famous award-winning signature blend coffee, perfect for the espresso aficionado. Within our large range we also cater to the dietary needs of our customers by offering gluten-free, dairy-free, low fat and Weight Watchers endorsed products. All our products are baked and prepared fresh onsite every day, and our gourmet coffee beans freshly ground to order. The Muffin Break franchise is AN established one, with 2014 marking our successful 25-year anniversary in Australia. 3 3 What s in it for you? There s plenty to gain by owning your own Muffin Break bakery café. Some of the benefits include: The opportunity to share in the success of an instantly recognisable and highly successful global brand with a proven track record throughout Australia, New Zealand and the UK The flexibility to set your own work hours, and have the opportunity of the Muffin Break team assist you in capitalising the brand in your area The security of joining a network of experienced industry professionals who offer exceptional training and operational support whenever you need it The advantage of having a fully integrated marketing program to actively promote your business to existing and potential customers The excitement of being part of a well-established and trusted wholesome brand that offers a large range of sweet and savoury products which are continually being evolved and extended be part of a well established and trusted wholesome brand that is continually evolving and EXPANDING 4 4 W RK WHEN IT WORKS for you We offer the flexibility to set your own work hours and work with the Muffin Break team to capitalise on the brand in your area. Our trusted heritage An introduction to Foodco Group Foodco Group Pty Ltd (Foodco) commenced operation within Australia in 1989, currently it comprises of over 415 franchises retail outlets trading through the Muffin Break bakery café, Jamaica Blue contemporary café, and Dreamy Donuts franchise. Foodco is a leader in the retail food franchise market within Australia and New Zealand It s also progressively developing a strong positive reputation in other parts of the world. Thanks to its heritage, Foodco is seen to be a trusted operation that will continue to offer growth, innovation and support to all local franchise owners who join the group. Foodco s strategy is continually developed by an impressive board comprising of a team of professionals and entrepreneurs with vast experience in retail, finance, banking, business and management. On a practical level the strategy is put into action by a strong management team led by Foodco s managing director, Serge Infanti. The management team oversee key areas of the business including administration, design and construction, development, finance, IT, legal, marketing, operations, product, supply, and human resources. Foodco is a leader in the retail food franchise market within Au and NZ. WE continue to offer growth, innovation and support to franchisee owners. 6 6 What sets us apart? Established model model that s unique, established and carries a proud history An extensive product range of both sweet and savoury items, and an awardwinning signature coffee blend, all of which are unique to Muffin Break cafés The successful Muffin Break concept has some unique points of difference, which help to distinguish it from its competitors. The business has been built on the bake every day and grind every cup philosophy which sees it as one of Australia s most loved brands. So what sets it apart from the rest?: Exclusive Muffin Break coffee, which has been sourced from eight different locations around the world and recognised as award-winning. This helps show that we re serious about offering an exclusive blend to our customers for that perfect Muffin Break cuppa Specialised products for people with particular requirements or health focuses such as gluten-free, dairyfree and Weight Watchers endorsed products Baked in-store and prepared on the premises, all of our products guarantee a freshness that helps give the brand a point of difference Tailored marketing strategies are developed to increase brand awareness and drive sales at both a local and national level. This has included television sponsorship agreements, radio, the Muffin Break loyalty program, the Muffin Man mascot, in-store promotions, and tailored local and regional marketing activities Comprehensive accredited training programs delivered through the Foodco Training Centre, e-learning web portal and specialised business consultants Constant product innovation means that new products are launched on a regular basis to capitalise on market trends and ensure our offer remains relevant. 7 7 8 OUR Brand Milestones Muffin Break launched in Australia, the first systematic franchise network to introduce fresh baked on site café concept in Australia. Muffin Break launches in Auckland, New Zealand. Launch of Heart Tick Muffin. Muffin Break launches in Derby, United Kingdom. Gluten Free Muffin Range Launched - the first national franchise to offer a freshly baked gluten free product. National Retail Association Winner, Franchisor of the Year - Hospitality. [Foodco] 07 Launch Weight Watchers endorsed muffins the first over the counter food retailer to receive endorsement. 08 Muffin Break E-Learning launched: Online training & communication portal Foodco Training Academy opens delivering comprehensive Franchisee induction training, through theory and practical modules, in a simulated store environment. Muffin Break franchisee wins Guinness World Record - for the most number of cappuccinos made in an hour. Electronic loyalty card launched with the strongest coffee reward offer of any franchise coffee chain. Partnership with Good Beginnings Canstar Blue Most Satisfied Customers Award - Coffee Shop Chain Roy Morgan Customer Satisfaction Award - Best Coffee Shop CSR Golden Bean Award Winner: Bronze Coffee Chain Milk Category Silver Coffee Chain Espresso Category Muffin Break Barista, Michael Byrne awarded 2nd Place for AASCA National Coffee Chain Competition. Accredited Training Programs launched: Barista Accredited Program Food Safety Supervisor Canstar Blue Most Satisfied Customers Award - Coffee Shop Chain (Joint Winner). Muffin Break announced No Charge for Soy - the first national café to not charge additional fee for soy milk coffee orders. Muffin Break s 25th anniversary in Australia and 20th anniversary in New Zealand. Accredited Training, Certificate 3 Hospitality launched. Over 280 locations worldwide. Muffin Break Locations Today you can find Muffin Break stores right across Australia, New Zealand and the United Kingdom. Each store has the ability to bake and prepare all products on site to ensure that our wholesome, traditional message is maintained across the brand. OVER 280 LOCATIONS WORLDWIDE It also enables individual stores to keep margins at the highest profitable rate. Muffin Break s extensive product range also gives you the flexibility to tailor certain products and varieties to a select site, customer base, and surroundings. This allows your bakery café to leverage the particular market you re located in. FOODCO S local and global expansion can be contributed to its reputation that has grown over the last 25 years. 10 FOOD BAKED FRESH EVERY DAY Our delicious muffins Muffins, muffins and more muffins. Early each day our bakers are preparing and baking our world famous muffins for our customers to enjoy fresh. Our scrumptious range includes the following: OCCASIONAL Weight Watcher endorsed low fat Gluten free (savoury & sweet) Traditional (+100 FLAVOURS) DAIRY-free Premium Delights BRAN We also do the classic favourites like: CHOCOLATE CHIP Apple Cinnamon Mixed Berry BANANA NUT If one isn t enough then our customers can take home an easy carry four or six pack to share with family and friends. Our muffins are made with a variety of healthy ingredients such as fruits, vegetables, nuts and seeds MORE THAN JUST MUFFINS Of course we do muffins, but in addition our stores also freshly prepare a range of other items to suit every occasion. On the menu your customers could also expect to see: Our breakfast range is extensive and includes banana bread, raisin toast, croissants, and toasted sandwiches. Sweet treats for the customer with a sweet tooth. On the menu Muffin Break serves its famous carrot cake, brownies, cheesecake, slices, cookies and much more. All of these are prepared and baked fresh by our bakers. Lunch items are another popular range on our menu. Customers can expect to find wraps, sandwiches, pies, pasties, tartlets, savoury slices, salads, and soups. Stores also have the option to offer package or personalised catering menus 14 15 Our beverage menu Coffee is the main reason why consumers stop in a shopping centre, so although our name is Muffin Break, coffee is an integral part of our business. Looking for something cool and refreshing? To show you how serious Muffin Break is about its coffee range we have our own master roaster. Their job is to carefully select only the highest quality Arabica beans from eight different locations around the world to ensure our signature blend continues its run as award winning. Training Facility Foodco also has a training facility that offers initial and ongoing training to franchisees in all aspects of coffee, so that franchises can carry on staffing trained baristas to freshly grind every cup to create only the finest aromatic coffee. Barista Competition Each year Muffin Break hosts a barista competition whereby store baristas are assessed, and successful staff proceed to the final, to battle it out for the title of Muffin Break Barista of the Year. In addition to our coffee range, we also provide madeto-order cold beverages. For such a wholesome brand, you can t go past our oldfashioned milkshakes made with real ice-cream. We also offer iced coffee and iced chocolate. Muffin Break Frappe is a range of milk-iced beverages with a delicious coffee or chocolate base. With a variety of flavours they re sure to satisfy the taste buds. as per initial concept Muffin Break Froot Blast is a range of 99% fat-free smoothies, which are also dairy free. These come in a number of fruit varieties ONLY THE VERY BEANS Arabica beans are selected from eight different locations around the world to ensure our signature blend continues its run as award winning. FIVE Key Advantages Becoming a Muffin Break franchisee comes with five major advantages to make owning a franchise easier. These include: 1 Access to established business systems Access to developed products and services, which help save you time and money. Ongoing research and development towards new products and services are also a bonus for you 3 2 Access to training and business advice to provide you with a strong understanding of the Muffin Break business and the qualities needed to run it successfully. This means that there is always someone there to help you 4 Access to group advertising and marketing including strong branding from national, regional and local marketing strategies, and an introduction to the exclusive loyalty program The Muffin Break Club Access to our Muffin Break franchise community, which allows you to learn and share with other franchisees through online forums, regional group meetings, and national conferences 5 Joining a franchise is truly an attractive way to create your own business path, allowing you to reach your goals and fulfil your lifestyle dreams. How to be successful What does it take to be a successful Muffin Break franchise owner? We ll make sure you receive the training you need. OUR MOST Successful franchise owners are passionate about promoting what the brand stands for and educating customers about our bake every day and grind every cup commitment. You ll also find they have a combination and blend of the following traits: Enthusiasm, ambition, integrity and a strong work ethic Strong communication skills, as well as the ability to create a team Personal day-to-day involvement in the bakery café Financial security and capacity to open and operate the bakery café including the ability to support borrowing costs associated with the business A passion for work, a positive outlook and an attitude for success A desire to learn A willingness to adhere to the established Muffin Break guidelines and procedures 21 21 You re never alone The support and training you can expect from Muffin Break is comprehensive and thorough. Here is a summary of each relevant department and the support on offer to our franchisees. LEASING & DEVELOPMENT Foodco s Development team provide assistance with; site selection, lease negotiations including new site and renewals and sale of existing franchise business. This department is also responsible for recruiting new franchisees as well as building and maintaining relationships with lessors to promote domestic and international growth. STORE DESIGN & CONSTRUCTION The Store Design and Construction team coordinates and assists with; new store design, refurbishing existing stores, liaising with franchisees and lessor architects in achieving final designs, tendering of projects and determining cost expenditures. Sourcing and appointing suppliers and contractors to carry out works and project managing all fit-outs, store construction, equipment procurement all of which is tailored to suit local conditions. OPERATIONS Foodco s Operation team consists of a dynamic group of skilled personnel who provide support in a number of key areas to drive efficiencies including labour management, rostering systems, maintaining cost of goods (COGS) business plan preparation and review as well as in-the-field support from coffee making to food preparation, and customer service. PRODUCT The Product department oversees the product development, innovation, sourcing and supply of products for Muffin Break both domestically and internationally. OUR business consultants, coffee consultants, and specialist food trainers will provide YOU WITH ALL THE SUPPORT YOU NEED 2 22 TRAINING Comprehensive initial and ongoing training is provided for owners of franchised and licenced businesses in relevant areas of business and operations. This training is delivered in the Foodco Training Centre in Sydney, in the field by experienced trainers and through online training modules to ensure staff are well equipped with the latest training information. Franchisee owners have access to the Muffin Break e-learning facility LEGAL The Legal department undertakes a wide range of the legal work of the business. This includes preparing and managing franchise documentation, facilitating shop sales, providing legal advice, negotiating agreements, drafting contracts, reviewing marketing and other public domain materials, resolving issues of conflict that may arise, instructing external lawyers where required and developing and managing intellectual property rights. MARKETING The Marketing department develops and executes marketing and promotional strategies to foster sales growth for Muffin Break. It also provides a strong support network to franchisees to deliver relevant and targeted local area marketing initiatives as well as innovative national campaigns. The marketing department is responsible for research and maintaining brand consistency across the entire INFORMATION TECHNOLOGY The IT department, which is comprised of an I.T. systems manager and several I.T. support administrators, have two key responsibilities. The first is to support the franchisee point of sale network; and the second is to support the I.T. requirements of office personnel. The I.T. department is also involved in the identification of new technology platforms to assist in business development. The support and training you can expect from Muffin Break is comprehensive and thorough If you think a Muffin Break franchise is the right fit for you then get in touch with our state development manager whose details can be found below. Once you contact us we ll discuss how the Muffin Break franchise operates, current location opportunities and the investment guide. NSW/ACT Greg Tiddy QLD/NT Luke Stenner VIC/SA/TAS Tony Brusch WA Vic Pardini
