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General Motors Corp. (GM) COMPANY Profile Business sectors Founded in Headquarters Operating in Employees
Automaking and Financial Services 1908 Detroit, United States 32 countries 327,000
Most Important Mergers
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CSR Contacts Department Contact name Address
Corporate Responsibility Responsibility Mr. Terry Cullum, Director, Corporate Responsibility Responsibility General Motors Corporation 300 Renaissance Center MC 482-C27-B22 Detroit MI 48265-3000 USA
Phone E-mail www
+1 - 313 - 665 - 2943
[email protected] www.gm.com
Company View of CSR Motivation
GM recognises that it is only by acting responsibly that it can continue to be economically successful. •
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Initiator of CSR activities Positive effects of CSR
The company has a long history of supporting the communities where the company does business. In 1968, GM established the auto industry’s first supplier diversity Program.
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In 1977, the company adopted the Sullivan Principles.
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mitigation of risk
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economic success and Creating value for the company’s stakeholders reputation for being a responsible employer and partner
CSR Strategy: Focus, Implementation & Budget CSR Focus
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education
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public health
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social investment
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environment
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safety
Focus Change
diversity and human rights
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own projects
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own foundation
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funding and supporting various not for profit institutions
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CSR Implementation Implementation
CSR Integration
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CSR strategy is integrated into •
company product
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company strategy
CSR Priorities
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Governance
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CSR Representative Representative Reporting to
The Vice President, for Corporate Responsibility and Diversity reports to General Motors' Executive Vice President - Law and Public Policy.
CSR Budget
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CSR Measurement & Monitoring Impact of CSR on stakeholders measured by Impact of CSR on GM as a company measured by
e.g. internal auditors, external auditors
The company uses the global Sullivan principles as the foundation for its corporate responsibility initiatives and measure their performance against the principles using the Global Reporting Initiative guidelines. guidelines.
Selected CSR Projects at GM General Motors is committed to secure the sustainability of the company's economic economic success by conducting its business in a responsible manner. The company's approach toward responsibility and sustainability sustainability focuses on the mitigation of risk as well as on capturing and creating value for all of its stakeholders. Here we have summarised some of General Motors’ Corporate Social Responsibility projects. Full details of the company’s Corporate Responsibility agenda and activities can be found on the company’s website: http://www.gm.com/company/gmability/. GM's K-12 Education Initiatives
GM Works to cultivate society's awareness of the need to balance environmental, social, and economic issues. For that purpose, the company has been making contributions, both intellectual and monetary, to the education community. The company’s educational initiatives are designed to ensure the involvement of the young minds in a way to help them find workable solutions to future challenges. Supporting a strong and diverse base of education programs for children in grades kindergarden through 12 is one example of GMs’ wider educational initiatives. These programs include hands-on experiential environmental education activities, mentoring programs by GM engineers and scientists in math and science, technology curriculum dissemination dissemination to schools, and a web site created to educate children and their parents about environment, energy, and technology issues. In 2004, GM’s web site won the best education website award from the Web Marketing Association. Environment
GM is dedicated to protecting human health, natural resources and the global environment. GM also recognises the impact its products and manufacturing facilities have on the environment. That is why the company is constantly improving the performance of its vehicles and the processes used to manufacture them. GM’s environmental initiatives comprises fuel economy, reduction of green house
gas emissions, recycling, best practices to reduce pollution, and focus on renewable energy sources for trucks and SUVs. Promoting the use of E85 ethanol, an alternative fuel made of 85 percent ethanol and 15 percent gasoline is one of GMs environmental strategies. By producing vehicles that can be powered by this fuel, GM intends to reduce vehicle emissions and dependence on petroleum, along with other advanced technologies like hybrid power trains and hydrogen fuel cell vehicles. Today, GM is a leader in producing E85 FlexFuel vehicles with more than 1.5 million of them on the road in the USA and plans to produce 400,000 more vehicles in 2006. Community Involvement
By engaging in various philanthropic and community related activities, the company maintains its leadership position as a valued, responsible corporate citizen by enhancing enhancing the quality of life in the communities where the company does business. The company achieves its commitment commitment towards the community through the activities carried out by the GM Foundation and GM Corporate contributions. For example in 2004, GM and the GM Foundation contributed more than $68 million to charitable causes through cash contributions, in-kind donations and participation in charity events.
Future CSR Issues According to GM Research on future CSR activities: •
Environment
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Social investment
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Education
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Health and Safety
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Diversity and human rights
Contacts for CSR Publications Department Contact name Address
Phone E-mail www
Public Policy Center Ms. Kristin B. Zimmerman Zimmerman Editor - Corporate Responsibility Responsibility Report General Motors Corporation 300 Renaissance Center MC 482-C27-B22 Detroit MI 48265-3000 48265-3000 USA
www.gm.com
Contacts for Historical Archive Archive name Contact name Address Phone E-mail www
Mission Statement / Statement of Values GM’s vision is to be the world leader in transportation products and related services. We will earn our
customers’ enthusiasm through continuous improvement driven by the integrity, teamwork and innovation of GM people. Becoming the best is an unending journey, a constantly changing destination. But that’s where we’re determined to drive - one car, one truck, one customer at a time. GM's Values
We have defined six core values to guide our global business conduct: 1. Customer enthusiasm 2. Integrity 3. Teamwork 4. Innovation 5. Continuous improvement 6. Individual respect and responsibility Our employees conduct their day-to-day business with the strong foundation of our core values.
