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1. Craft it like you mean itHello Monday 2. Craft it like you mean itHello Monday—— Hello MondayCraft it likeyou mean it! 3. Craft it like you mean itHello Monday—— First things firstShortintroduction 4. Craft it like you mean itHello Monday—— About MeWhoAmI 5. Craft it like you mean itHello MondayJakob KahlenCreative Director• Living and working in Copenhagen, Denmark• Trained as a Graphic Designer• Working with Digital Design & Online Marketing since 1996• Creative Director & Partner at Hello Monday• Lover of lasagne 6. Craft it like you mean itHello Monday—— Hell ‘O MondayWho isHello Monday 7. Craft it like you mean itHello MondayHello MondayDigital Creative Agency• 30 employees – 5 partners• Offices in Copenhagen, New York & Aarhus (HQ)• Working for a variety of international brands• Awards: FWA, Cannes, AD&D, Webby’s, Creative Circle 8. Craft it like you mean itHello MondayHello MondayWhat do we do-be-doo• Digital Creative Development (Concept + Design + User experience)• Digital Creative Execution (HTML + Javascript + Flash + App dev.) 9. Craft it like you mean itHello Monday User experience Technology Design Strategy 10. —— Agency history & philosophyA bit of agencyhistory & philosophy 11. —— Agency history & philosophyWe started out small 12. —— Agency history & philosophyWe tried to look big ... 13. —— Agency history & philosophyWe tried to look big ... C PH 14. —— Agency history & philosophy...but we’re staying small C PH 15. Craft it like you mean itHello Monday—— Agency philosophyBuild a playgroundrather than aproduction factory 16. Craft it like you mean itHello Monday—— Agency philosophyPlayground ingredients• Live out our passion for great design and creative use of technology• Always push borders with clients to make projects more fun (for everyone)• Always have room to experiment and try new things• Never take the easy route! 17. Craft it like you mean itHello Monday—— Agency philosophyChoose the right projectsfor the right reasons 18. Craft it like you mean itHello Monday—— Agency philosophyHello MondayCurrency ™ 19. Fun Fame Fortune Forward 20. How we started out...Fun Fame Fortune Forward 21. We quickly got to...Fun Fame Fortune Forward 22. What we’re aiming at...Fun Fame Fortune Forward 23. Craft it like you mean itHello Monday—— Agency philosophyHire nice, talentedpeople! 24. Craft it like you mean itHello Monday “There’s a lot of eyes in a team — Use them!” 25. Craft it like you mean itHello Monday 26. Craft it like you mean itHello Monday 27. Craft it like you mean itHello Monday AD + Copy Designer + Developer 28. Craft it like you mean itHello Monday—— If you want to succeed in digital Hug the geeks and embrace the geek inside your self 29. Craft it like you mean itHello Monday—— Uhh fancy pantsWorkphilosophy 30. Craft it like you mean itHello Monday—— Work philosophyBrands should usetheir voice for good 31. Craft it like you mean itHello Monday “If it feels like advertising, we are doing it wrong!” 32. Craft it like you mean itHello Monday—— Work philosophyLess like ...• Advertising•A gimmick• An interruption• Tricking people into doing, buying, liking 33. Craft it like you mean itHello Monday—— Work philosophyMore like ...•A service• A tool• A product• An experience 34. Craft it like you mean itHello MondayJoy ofUse! 35. Craft it like you mean itHello Monday —— Through our work we want to ... · Tickle the brain · Please the eye · Play it by heart 36. Craft it like you mean itHello Monday Tickle the Brain · Be clever and useful · Motivate curiosity and creativity · Use new technology to make people go: “Wow!” 37. Craft it like you mean itHello Monday Please the Eye · Give it character: Make it distinctive, lovable and memorable · Don’t be afraid to get emotional, nostalgic, naive, etc. · Craft it like you mean it! 38. Craft it like you mean itHello Monday Play it by Heart · Connect the heart of the brand to the heart of the consumer · Be passionate! Show people you love them · Be generous! Give them a reason to love you back 39. Craft it like you mean itHello MondayJoy ofUse! 40. Craft it like you mean itHello Monday—— Some of our workCrrraftyCases! 41. CaseHello MondayBOKSQuiz to make yourkids healthierBOKS — Quiz 42. BOKS — Quiz 43. Agency Presentation ——————— 2011 CaseHello Monday Hello Monday Nespresso Naora Global Campaign · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Nespresso — Naora global campaign 44. Agency Presentation ——————— 2011 CaseHello Monday Hello Monday The Brief In short• Tell the story of late harvested berries that gives the Naora aroma• Let storytelling revolve around micro-documentaries from Columbia• Make the experience engaging and premium• Make it dynamic to fit 50 markets and 30 languages · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Nespresso — Naora global campaign 45. Nespresso — Naora global campaign 46. Agency Presentation ——————— 2011 CaseHello Monday Hello Monday Google Demoslam · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Google — Demoslam 47. Google — Demoslam 48. Agency Presentation ——————— 2011 CaseHello Monday Hello Monday MoMA Century of the Child · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship MoMA — Century of the Child 49. Agency Presentation ——————— 2011 CaseHello Monday Hello Monday The brief In short• 2 years of research in kids play through 100 years is becoming an exhibition• Take this content and make it available online: 500+ images in 7 sections• Use digital to extend the usual audience for an exhibition like this · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship MoMA — Century of the Child 50. CaseHello MondayMoMA — Century of the Child 51. CaseHello MondayB&O PLAYOnline identitythrough contentB&O PLAY — Digital brand platform 52. CaseHello MondayB&O PLAY — Digital brand platform 53. CaseHello Monday—— User experienceGoogleGuide to the App GalaxyGoogle — Guide to the App Galaxy 54. OFFF presentation 2011www.hellomonday.com 55. OFFF presentation 2011www.hellomonday.com 56. OFFF presentation 2011www.hellomonday.com 57. Google — Guide to the App Galaxy 58. CaseHello Monday—— Self initiated projectsBeanie & theBaloonist 59. CaseHello Monday Don’t throw away your great ideas! 60. CaseHello Monday—— Hello pitching 101How we pitch...• Think outside the brief!• Go all in! (or don’t pitch)• You have to learn something from it!• Don’t be afraid to lose!• If you lose: Get feedback & save your ideas for later! 61. Let’s find afriend to playwith! 62. Hello MartinCocchi. Wannaplay? Hello Hello Monday! Sure thing! Y ! Y A 63. CaseHello Monday Free! 64. CaseHello Monday—— Our new endeavorMade on aMonday 65. Almostfree! 66. Craft it like you mean itHello MondayThank youfor notleaving! 67. Craft it like you mean itHello MondaySee youOut there...• @hellomondaycom• www.facebook.com/hellomonday• www.hellomonday.com
