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KITCHEN PLANNING CHECKLIST SETTING EXPECTATIONS FOR SUCCESSCONTENTSBUILDING CONFIDENCEPG. 1A WALK THROUGH THE CHECKLISTPG. 3INCREASING SALESPG. 9BUILDING CONFIDENCEPG. 1A CONVENIENT AND EASY WAY FOR CUSTOMERS TO DISCOVER THEIR WANTS AND DESIRES FOR THEIR NEW IKEA KITCHEN. *THE SCOPE OF DECISIONS CUSTOMERS WILL NEED TO MAKE OVER TIME. A CLEAR AND DOCUMENTED FORMAT FOR CONVERSATIONS AROUND PLAN DECISIONS. PEACE OF MIND KNOWING THEIR KITCHEN PLANNER WILL CREATE THE BEST PLAN USING THE INFORMATION THEY ENTERED IN THE CHECKLIST. MORE TIME DURING THEIR APPOINTMENT TO FOCUS ON THE DETAILS THAT MATTER.*CUSTOMERS NEED TO KNOW WHAT THEY WANT. NO ONE ELSE CAN MAKE KEY DECISIONS FOR THEM. WE CAN PROVIDE CURATION, ADVICE, AND REDUCE COMPLEXITY.PG. 2A WALK THROUGH THE CHECKLISTPG. 3ENGAGES CUSTOMERS IN THE SHOWROOM IN AN ACTIVE SELLING PROCESS. IT ALL STARTS WITH THE CUSTOMER PORTAL AND THE COWORKER IN THE STORE. SETS THE STAGE FOR A PREPARED CUSTOMER TO HAVE A MUCH BETTER EXPERIENCE IN THEIR GATEWAY SERVICE. ELIMINATES THE PAPER FORM. CAPTURES ALL DATA ELECTRONICALLY SO THE CUSTOMER, THE COWORKER, AND TRAEMAND HAVE IMMEDIATE AND CONTINUOUS ACCESS. ALLOWS THE CUSTOMER TO THINK, REFLECT, DISCUSS, AND LEARN AT THEIR OWN PACE, AS MUCH OR AS LITTLE AS THEY WOULD LIKE. COVERS THE IKEA PRODUCTS, NOT BROADER GENERAL CONTRACTING. CAN BE USED FOR ANY GATEWAY INVOLVING PLANNING: M&P ISKPPG. 4BASIC KITCHEN ELEMENTSPG. 5APPLIANCES & FIXTURESPG. 6CABINET TRIMS & LEGSPG. 7SELECT DETAILS & FUNCTIONSPROJECT TIMELINEPG. 8INCREASING SALES UNPRECEDENTED VIEW INTO CUSTOMER BUYING INTENTIONS USING LIVE DATA.CREATES OPPORTUNITY FOR EVEN MORE FOCUSED ACTIVE SELLING.ALREADY ANSWERING QUESTIONS WE HAD BEEN ASKING FOR YEARS.AVAILABLE TO ANY IKEA COWORKER ALLOWED PERMISSION BY IKEA TO VIEW.PG. 9STATED BUYING INTENTIONSTRONG INTEREST IN IKEA APPLIANCES DOES NOT APPEAR TO CONVERT INTO APPLIANCE SALES.ALMOST HALF OF ALL COUNTERTOP BUYING INTENTION IS OUTSIDE OF THE STORE.SALES EFFORTS TO ADDRESS THESE GAPS WILL CREATE ADDITIONAL REVENUE OPPORTUNITIES.PG. 10CUSTOMER COMMENTSCUSTOMERS ARE ACTIVELY LEARNING AND ACTIVELY SEEKING CURATION AND EXPERTISE. DREAMS, DESIRES, AND CURIOSITY ARE COMING TOWARD US AND DESERVE TO BE MET WITH A RESPONSIVE, CONFIDENCE-BUILDING EXPERIENCE. CLEARLY DEFINED NEEDS, WITH PROFESSIONAL RESPONSES, TURN INTO ADDITIONAL SALES.PG. 11WISH LIST PREFERENCESWISH LIST ITEMS CREATE MUCH BETTER FUNCTIONALITY AND ARE A STRONG COMPETITIVE DIFFERENTIATOR.CUSTOMERS ARE NOT ENTHUSIASTICALLY ADOPTING THESE VALUABLE OPTIONS.TARGETED MARKETING AND MESSAGING WOULD LEAD TO ADDITIONAL SALES AND A MORE FUNCTIONAL END RESULT FOR THE CUSTOMER.INCREASED SALES + BETTER KITCHEN = GREAT OUTCOME!PG. 12TACK SÃ… MYCKET!
