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Marketing Plan on: Hallmark –Zaviera An Exclusive Lifestyle Apartment Prepared by: Leena Jadhav (115)Trishna Malik (82) Arati Padwal (90)Brindal Kothari (79) Table of Contents Introduction: ................................................................................................................................................. 3 About Hallmark Infrastructures ........................................................................................................... 3 The Management Team ......................................................................................................................... 4 Hallmark, as a Group .............................................................................................................................. 4 Vision ............................................................................................................................................................. 4 Mission .......................................................................................................................................................... 5 Hallmark’s Specialty ............................................................................................................................... 5 Projects ......................................................................................................................................................... 5Real Estate Industry at Chennai - Overview ................................................................................... 6 Growth Stimulators: ................................................................................................................................ 7SWOT Analysis of Hallmark - Zaviera ................................................................................................ 9PESTEL Analysis for Zaviera ............................................................................................................... 10Seven P’s of Marketing for Zaviera ................................................................................................... 12Segmentation, Targeting and Positioning - Zaviera ................................................................. 16Financial Analysis of Zaviera .............................................................................................................. 17 Cost Structure of Zaviera ................................................................................................................... 19 Marketing and Advertisement Cost ............................................................................................... 20Conclusion ................................................................................................................................................... 22 Introduction: Zaviera, an exclusive lifestyle apartments by Hallmark Infrastructures situated in Chennai. Zaviera is an unique project as it is surrounded by some of the top Companies nearMahindra World City including Infosys, Mindtree, Mastek, Wipro, BMW, TVS, Ascendas,Ford, Nissan, Renault, Ucal, Elforge, Appollo Tyres, Iprings, Audco, Visteon Valeo, Triumphand the list goes on. Zaviera is the only project of this nature in the vicinity where peoplecan walk to their work.Spread in 1.74 acres near the Mahindra World City. At Zaviera, each and every apartment isdesigned to accommodate luxurious living with comfortable space. Care has been taken toavoid the common wall between apartments, thus, making a life style apartment exclusivein its own way.The focus has been on providing a conductive neighborhood ambience accentuated withclean landscapes along the extent of the site. The recreational zones have been createdalong the periphery while the Club House formed the core of the master plan. Theapartments have been designed to exude a feeling of spaciousness while maintaining crossventilation patterns. The blocks were left uncluttered with each core opening out only intofour apartments. The buildings were specifically made mid rise (four floors only) to createa more definite sense of privacy and exclusivity. About Hallmark Infrastructures Hallmark Infrastructure Pvt Ltd has carved a niche for itself in the Construction and RealEstate Industry of Chennai. The primary aim of company is to attain utmost customersatisfaction by developing excellent properties that are superior in quality and design. Theyendeavor to build elegantly designed, eco-friendly living space without compromising onquality. They have an expertise team of architects, civil engineers, administer and otherprofessionals who ensures to maintain customer satisfaction by delivering properties beyond the expectations of the customers. They have successfully completed severalprestigious projects situated in the prime locations of Chennai city. The Management Team Mr. Anand Jain – Managing Director Mr. H. Suresh Kumar – Director Mr. Kamal Jain – Director Mr. R. Vishwanathan – Group Advisor and CFO Mr. K. Ramakrishnan – Chief Executive Officer Hallmark, as a Group Hallmark Energy The world around us would come to a halt if there wasn't enough power. Despite thefact that demand has always exceeded the supply, the market is adding more and morepower-hungry machines and gadgets. To meet this ever-growing demand, and to tapinto one of the core infrastructure segments, Hallmark has decided to get into energygeneration. The company which has recently been incepted is studying the variousoptions available including the alternative cleaner and greener renewable forms of energy. Hallmark Capital If money makes the world go round, the management of money plays a vital role in itseconomic expansion and contraction. And effective management of money -whether it'sfinding the right source of money when there's a need or investing the hard-earnedmoney wisely when there's surplus - calls for a certain expertise. And that's somethingHallmark has decided to offer to everyone from individual customers to corporatehouses. Vision To attain excellence through unique, elegant and quality creations for customersatisfaction.
