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Highlights

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Table of contents
Highlights 
Executive Summary  Background  History, Year of Incorporation & other details  Demographics  Location, Branches, Employee details  Legal structure  Ownership, M&A / JV/ Acquisitions  Subsidiaries & Associated companies  Organisational Structure  Leadership, Organizational chart   



Operational Profile  Products /Services /Solutions  Place (Distribution Infrastructure) Financial Summary  Revenue by segments,  Historical revenue growths  Profitability Company Initiatives & Strategy Annexure  Company in the press

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Highlights LOGO Address Horticulture Business Unit Mother Dairy Fruit & Vegetable Pvt. Sanjeev Khanna (MD) 2700 cr 2193 cr www..The company. Safal Fruit & Vegetable Unit Mangolpuri Industrial Area Phase-I Delhi . Ltd.motherdairy.11 00 83 1974 Fully owned subsidiary of NDDB ( National dairy development board ) Paul Thachil (CEO) .com 3 Founded Founder Key persons Revenue Net income Website 3 .

since February 1980. butter.Executive Summary Highlights ‡ ‡ Mother Dairy. is a wholly owned subsidiary of National dairy development board of India. Delhi. Mother Dairy's range of products include the brands Mother Dairy (milk. White Butter. UHT Milk. Flavored Milk. Mother Dairy Fruit and Vegetable Pvt. This program was started with the Mother Dairy. Dhara range of edible oils . etc). Mishti Doi. Ltd. curd. Ghee. Dhara (range of edible oils). milk products. Table Butter. Dahi. There after Mother Dairy is continuing this program on their own as a social responsibility without having any financial assistance from the Government as well as since it is felt that BVM is generally consumed by the middle / lower middle / poor strata of the society. Mother Dairy milk (Bulk Vended Milk) is fortified with vitamin A @2000 IU per litre of milk as a part of social accountability. Cheese. Lassi. set up in 1974. Ice Creams. ice cream. 4 ‡ ‡ ‡ 4 . offers the following products: Mother Dairy markets dairy products like Liquid Milk.

. Frozen Vegetables and Fruit Juices at a national level. Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2. its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)Department of Science and Technology. Mother Dairy has also been marketing the Dhara range of edible oils for the last few years.3 million liters of milk daily and undertakes its marketing operations through around 14. Moreover. The company markets an array of fresh and frozen fruit and vegetable products under the brand name Under their SAFAL brand name they market fresh Fruits & Vegetables. Government of India. IS-15000 HACCP and IS-14001 EMS certified organization.000 retail outlets and 845 exclusive outlets of Mother Dairy. for marketing food items.Executive summary. Highlights ‡ ‡ ‡ It is a 2nd leading milk cooperative followed by AMUL. ‡ ‡ ‡ 5 5 . Mother Dairy is an IS/ ISO-9002. through its sales and distribution networks.

.firdausi kaju kishmish. zafrani kesar pista and shahi meva malai. Highlights From last few years mother dairy have recorded good growth in sales. Mother Dairy launched its Indian classic series of ice-creams under the brand name Swaad-e-Khaas. and recorded revenue of .Executive summary. 2. Enhanced product portfolio in the ice cream segment and strengthen its presence in the push cart segment by 35 per cent and in the retail segment by 30 per cent. The suggested reasons was: 1. comprising three flavours . 6 6 .

mother dairy launches it s vegetable & fruit product under the brand name of ‡ In 2004 they added fruits juices under product portfolio of 7 7 . ‡ In 1988. as a pure subsidiary of NDDB. India. ‡ It s headquarter is in Delhi.Background Year of Incorporation & Other details Highlights ‡ Mother dairy was founded in the year of 1974.

8 2. 5.2004. ation ‡ Mother dairy got some of prestigious of MDIL & awards as follows: MDFVL.2005. Oil and Gas Conservation Award . 4. "Best Productivity Performance" award for three consecutive years starting from1987-88 to1989-90 and again from1995-96 to19971998 from National productivity Council and a commendation Certificate for Rajiv Gandhi National Quality Award. Indian Innovation Award . National Energy Conservation Award . 1.2004. 8 . 3.Background Year of Incorporation & Other details Highlights ‡ The NDDB merged Mother Dairy and the Fruit & Vegetable project into a wholly ‡MDFPL is owned company named Mother Dairy the Fruit & Vegetable Ltd (MDFVL) in April amalgam 2000.2004 Safety Initiative Award .

of employees ‡Male work Force is 87% Of total work Force.Demographics Location. Branches. Executive Manager Officer Sales executive Area sales manager 2500 18% 12% 7% 4% 3% Median age of employees Median tenure Male Female 29 years 2 years 87% 13% 9 9 . ‡Median tenure Of work force Is 2 years. Employee details Highlights No.

Mother dairy exclusively keep there operation confined to India. Delhi Haryana Karnataka Western U. It having it s branches in selective states.P Mumbai Hyderabad 10 10 . And Delhi it self having 847 retail stores. Branches.000 in number. Employee details Highlights Mother dairy Occupied 66% Of market shares In milk products Alone in Delhi. but country wide retail stores which is around 10.Demographics Location.

Legal structure Ownership. 11 11 . Mother dairy Is a cooperati ve. subsideries Highlights MDFVL is a Subsidia ry of NDDB. NDDB MDFVL MDIL MDFPL ‡ Mother dairy fruits and vegetable limited is the merger of Mother dairy India Limited and Mother dairy fruits processing Limited. ‡ Mother dairy is an cooperative institution. ‡ NDDB is head regulating body. M&A / JV.

MGR (SAFTY) SR OFFICER (AUTOMAT) PRODUCT UNIT COORDINATOR FLOOR ENGG AND WORK MAN 12 12 .Organisational Structure Leadership Highlights General manager SR. Manager DY MGR (PRODUCT) SR OFFICER (THERMAL) DY MGR (UTILITY) SR OFFICER (ELECTRIC) ASSIT.

Managing director Chief financial officer Director Paul Thachil Sanjeev Khanna Harish chandra virmani Amrita Hirubhai patel 13 13 .Organisational Structure Board of directors Highlights Chief executive officer There are 6 directors In the company.

Operational Profile Major Products. Solutions. Services. brands Highlights MDIL MDFVL SAFAL MILK DAHI LASSI GHEE FLAVOURED MILK PROBITICS ICE CREAM FRUIT JUICE FROZEN FRUITS AND VEGETABLES DHARA RANGE OF OIL FROZEN TOMOTO FROZEN ALOO TIKKI FROZEN FRENCH BEANS 14 14 .

8% of revenue Mother dairy Generates from It·s export & internatio nal Business. Services. DAIRY PRODUCTS Dairy whitner Table butter Ghee Toned milk Skimmed milk powder Full cream milk powder FRUITS & VEGETABLES Alphanso mango pulp Mango pulp Mango concentrate Banana puree organic banana pulp Papaya concentrate 15 15 .. HERE IS LIST OF SOME PRODUCTS.Operational Profile Major Products. Solutions. brands Highlights ‡ MOTHER DAIRY S EXPORTS SOME OF THERE PRODUCTS TO USA AND UK.

Financial Summary Revenue by segments Highlights Sales Dairy products Contribut es 58% To the total revenue Of mother dairy Dairy Fruits & vegtables SAFAL 16 16 .

Year 31 march Working results Gross sales Total income PBILTD Interest PBT PAT 2007 2178 2193 (8) 14 (34) (33) 2008 2723 2776 45 40 7 6 YEAR 2005-06 2006-2007 2007-2008 2010-2011 REVENUE 1800 cr 2000 cr 2193 cr 2776 cr 17 17 . this Year.Financial Summary Historical revenue growth Highlights Mother dairy Projected a revenue of 4000 cr.

strengthen societies and equip their staff and members with the skills and information they need.Company Initiatives & Strategy Highlights Mother dairy Works on 3 basic Stratorgie s. food safety and operating efficiency in the dairy plants and sensitize dairy personnel to product quality aspects as per international standards. to the dairy plant and the process of final delivery to the consumer. opinion leaders and trained professionals to be expanded and strengthened. Facilitate improvement of hygiene. Product enhancement Cross non-descript cattle with Holestein Friesian in areas with adequate feed and fodder and with Jersey in resource-poor areas. ‡Corporati ve Business ‡Product enhance ment ‡Assuring quality Strengthening corporative business Education of producer members. sanitation. Empower local leaders. 18 . Assuring quality 18 Identify and address quality related problems at every stage from the producer at the village cooperative. Increase the production and use of high quality feed appropriate to local conditions.

µ Mother Dairy had. carrying out activities for the economic development of agriculturists by efficiently organizing marketing of milk and dairy produce. agricultural produce in raw and/or processed form and other allied produce . as its main objective. But if you must be without one. be without the strateg y. This was to be done through: ‡ Common branding ‡ Centralized marketing ‡ Centralized quality control ‡ Centralized purchases and ‡ Pooling of milk efficiently 19 19 .Company Initiatives & Strategy Highlights ´Leader ship is a potent combina tion of strateg y and characte r.

htm 7.icmrindia.com/money/2006/jul/04spec1.fnbnews.com/2004/12/31/07hdlin e.org/casestudies/catalogue/Business% 20strategy2/National%20Dairy%20Development%20Board -Dairy%20Cooperative%20Movement.http://www.com/article/ articled=19121 6. Empowerment Case Studies: National Dairy Development Board 20 20 . www.com 5.rediff.Annexure Highlights 1.htm 3.motherdairy.htm 2. http://www.nddb. http://www.org 4. www.thehindubusinessline.http://www.

Disclaimers Highlights Thank You 21 Company Capsule 21 .