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Login: demo Pwd: practodental Community Manager?

Social media / Support / Blog / Online Marketing

Practo.com – Online support tool for doctors to enable them to schedule appointments, maintain patient history and medical records, take care of billing and accounting, and send / receive reminders on the cloud. Formerly turbodoc.com Advantages: 1. Cloud-based, can be accessed anywhere 2. Scalable, can be used by single doctors as well as by small to medium clinics and hospitals 3. Real-time scheduling and rescheduling of appointments, sending reminders, accessing patient information 4. Billing and accounting, prescription generation 5. Several plans to suit individual requirements; easy cancellation of services 6. Analytics

Some improvement suggestions: 1. Multiple doctors for single patient 2. More detailed analytics on modes of payment (cash / cheque / card) and outstanding amounts 3. Direct link to scanner / webcam for scan and upload, click and upload etc. for storing patient info 4. Different plans for different data storage limits on the cloud. 5. SMS Scheduler – send all reminder SMSs / Birthday wishes etc. automatically at xx.xx hrs. 6. Should have a “detailed settings” option in the calendar to include off days / holidays (will automatically reject appointments on those days with a manual option to override the rejection for emergency) 7. Should have option of setting different timings for different departments / branches 8. Manage Staff – add options of home address / alternate phone number & email id, and duty hours. Also add an option of auto-update of duty hours from shift schedule. Should have a scheduling page where all doctors / nurses / staff shift schedule and duty days can be managed and updated. 9. Expense settings – should have an option of payment reminder (on-screen pop-up / sms) on predetermined date / time.

etc. 17. expense comparison by category and as % of income (e.Profile page: Allow multiple “Practice Specialization” to be selected. electricity bill as % of total income in June 2010 and June 2011. electricity bill of June 2010 vs. Add walk-in appointments 2. Calendar – view. and cash / bank payment. blackberry and android 19.g. June 2011. edit date. multiple practice facility should be able to give combined results in analytics.Analytics should show MTD / YTD comparison of income and expenses.Accounting – Should be able to view / print bill by clicking bill number. time and duration b. Also.) 12. 15.Alert on overlapping appointments – auto-reject with manual over-ride option. 14. create and edit appointments – doctor-wise. New on blog g.appointments (today and preceding / succeeding days) a. Consulting doctor c. Also have the option of printing duplicate with “duplicate” appearing in the header / footer. category-wise a. service tax etc.Power plans should enable higher number of users and appointments. f. 13. Patient name & Code b. first letter stands for category name. edit and cancel appointments. second number for patient number etc. Alerts – Requests / Appointments Requests / SMS failures etc. Add patient profile information . Add.g. Services requested d. Medical history & profile e. add a window for promos. etc.Make calendar compatible with i-phone. Also consider integration of the account module with Tally so that it becomes more useful for professionally run clinics that use accounting software. Major tabs: DCRAASP 1. 18. Dashboard .10. add bank account and cheque no.For walk-in appointments the “send sms to patient” checkbox should not be auto-filled since the appointment has been concluded / is a walk-in and an sms to patient will not usually be required.) 16.Automatic filling in of treatment cost (with manual override option) and discount field.“Add Expense” should have options for bill number. 11.Automatic assignment of patient number and detailed settings for choosing numbering system (single code / multiple code e.

expenses and bills 5. Analytics: Income. 7. Calendar Settings a. Grant patient access to his / her treatment history 3. Billing / purchase history c. Settings control: 1. Session timings (first session / second session) b. Accounting – Income. Add / remove staff b. SMS settings (FLAGS: Patient / Date / Time / Category) a. Appointment Reminder d. Appointment Confirmation c.) f. Average appointments / day. Authorize login access . Change password d. Upgrade option 4. Top-performing doctors (by revenue generation). Manage Staff a. Time-zone c. Categories (branch / department) 3. Add future treatment plans d. Profile – marketing page for individual subscribers. Subscriber details b. Request Received b. Records – access / search patient records by random search / group / name search / phone number 4. Follow-up (routine check-ups etc. SMS Centre: Sending individual / bulk sms / sms to staff. Expense. Subscription Settings a. Birthday wishes e.c. 6. Top-selling services / categories. Cancellations 2. Cancellation rate etc.

mpe) 14-day free trial Discounts: 2m/1yr.c. upto 2500 appointments/m. 15 users. multiple-practice enabled [mpe]) Plus (Rs. Add services and billing prices b. 2999/m. Rs. diabetic. 5m/2 yr. Expense Settings a. 500 appointments/m. upto 7 users. Edit staff details 5. Edit / change prices 6. 999/m. Add / remove expense heads Packages: Free package (25 appointments per month only) Personal (Rs. single user. etc. upto 3 users. 1699/m. Remove services c. Medical History Settings a. 1000 appointments/m. Treatment Settings a. 200 appointments/m) Professional (Rs. mpe) Power (for hospitals. 7. 3y/8m and 10% for multiple practice Remote Support Application . Add / remove medical history options such as allergy. 699/m.

Gets 25% per lead closed. Apollo Dentals. c. Also follows up for renewals etc. Business Partner Programme: a. internet. on-demand. dealers etc.) Dealer references Databases (local branches of associations. Blackberry.Siddharth-4. Corporate Clients: VLCC (shortly) . online listings. West-7. North . instead of a traditional way to deliver a software such as CD) HIPAA – Healthcare Insurance Portability and Accountability Act . Affiliate: Generates leads and follows up with closure.Abhinav and Support & Marketing (Vijay Sharma) Target salons if they are appointment driven and treatment-record oriented. Blog. Upgrades. Gets 10% commission per lead closed. a receptionist.) Doctors should have computer. Tele-sales (from B’lore) . Usually appointed from the pool of medical equipment suppliers and other people trusted by doctors. and Upgrades. Gets 50% commission per lead closed and 5% per renewal of lead previously referred. Dealer References. Single person getting business at all stages of sale. Sales Owns : Leads – Call – Meet – Demo – Trial – Follow-up – Closure . Marketing activities: Trade Shows. b.. Corporate-1 (Manoj . Updates (Farming) SAAS – Software as a Service (Practo is on this platform – virtual delivery. Renewals (Hunting) Support own: Add-ons. Online (Google Ads). iPhone.drives from West). Birla Kerala Vaidyashala. Mobile app. patients and pref.Vikas 3. Support. Associate: Generates leads and accompanies the Practo representative for the appointment. Database (cold calls – only after some people are already using the product in the city) New initiatives: Android. for perpetuity..Induction 1. Evolve Medispa Teams: South. Development. Referral: Only generates and sells leads. Grant Patient Access (doctor invites select patients to access their records online) Source of prospects: • • Doctor references Marketing o o o o • • Trade shows Online presence – blogs Ads Magazine ads (journals etc.6.

Encrypted data transfer (Go Daddy secured). SSL encrypted 128 bit.com Security .Major Catch Words: Amazon Server. Sabsebolo.3 concerns of doctors: Security / Existing data or software / reliability of sms. 2 ppl in Kolkata .