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1. O R G A N I C C O S M E T I C S BRANDS Studying and rebranding three organic cosmetic brands that serve different markets. (Classroom group project) 2. Kama Ayurveda’s journey began in 2002 in India as a promotion of authentic Ayurveda, universally. Creation of pure Ayurvedic products, as per the au- thentic prescriptions is a forte of the brand. They provide ayurvedic beauty and wellness prod - ucts. It offers skin care products, such as face cleansers, face toners, face scrubs, face creams, lip balms, anti-ageing products, anti-acne products, and skin brightening products; and hair care prod - ucts, including hair cleansers, hair conditioners, hair oils, organic hair oils, and organic hair colors. The company also provides body care products, such as body cleansers, soaps, body scrubs, body mois - turizers, body mists, hand care products, foot care products, bath and body oils, organic oils, massage oils, ayurvedic oils, and pain balms; and after shave mists, face cleansers, face creams, face scrubs, body cleansers, soap. They are now known for their high quality, beauti - fully packaged products that are sold globally and are also being used in some of the world’s leading hotels and spas. They have received recognition from esteemed publications such as US Vogue, Vo- due France, Vogue Japan, Harpers Bazaar among many. Their customer base are people looking for safe, gentle and efficient beauty treatments rooted in the ancient science of Ayurveda. PRICE RANGE: Rs. 175- Rs. 2000 DIRECTOR: Vivek Sahni 3. COCOA BEANS BUTTER PACKAGING KAMA Ayurveda had started off with making only oils and powders. That time, they only had plain, square shaped bottles for their products. What they aimed for was to create an apothercary feel for Kama’s products that resulted in plain, golden brown tin lids, a label with its name on it and prodcut details writ- ten in minimal classic serif font. They began with colourful packaging only when they started to supply shampoos and other wellness products to five star hotels. Their soaps and incense sticks started coming out with attractive sketches of herbs, flowers and plants indica- tive of the product’s composition. They use pastel col- ours, which bring a very British feel to the design. 4. BRAND USPAuthentic Ayurvedic products, using origi- nal, time-tested, balanced prescriptions. Though many brands draw on Ayurvedic ingredients, Kama Ayurveda cre- ates the complete natural remedy. They are100% natural, vegetarian and use the highest quality of natural ingredients. No artificial colours. No artificial fragrance. No petrochemicals, parabens, urea, propylene glycol or other harmful additives. All their organic products are in- ternationally certified. Forest Essentials cater to four major categories i.e. Facial Care, Body Care, Hair Care and Wellness category. Each handmade product uses traditional methods in its making and adheres to the highest standards of purity, authenticity and quality. Forest Essentials extracts the best from nature’s vast rep - ertoire and recreates fresh seasonal formulations using organic cold pressed oils, rare plant extracts, herb infusions and steam-distilled pure essential oils. In Ayurveda we believe that everything in this uni - verse is created from the five basic elements or Panchamahabhutas. Even man is created from these five basic elements and they represent the five senses and their respective organs in a human being. This can be depicted in the form of the “IN - DRIYA PANCHA PANCHAKA” OR the “FIVE SENSES”. At Forest Essentials, our products embody this phi - losophy of the Panchmabutas and are pleasing to all 5 senses. For Forest Essentials, the process began at the very beginning with the establishment of the first manu - factory at Lodsi, Uttrakhand. The factory is a social symbol today for the villages around as it is the only factory at the locale which provides employment opportunities. The factory built amidst pristine surroundings of the Himalayas produces hand-made soaps, ubtans and extract cold pressed oils, all which are labour intensive. Additionally, Forest Essentials assists the vil- lage with infrastructure to build schools to enhance education and to aid sourcing clean drinking water in nearby villages. PRICE RANGE: Rs. 425- Rs. 4000 DIRECTOR/FOUNDER: Mira Kulkarni 5. Forest Essentials makes premium Ayurvedic beauty products. The redesign concept was inspired by the exquisite tradition of miniature art of India that was pa- tronized by royal Mughal & Rajput families. Ingredients were illustrated individually by hand and were assigned specific colors that helped in shelf placement & product recognition. The direction was a big step away from the generic and kitschy pattern-based designs to a more focused and integrated approach. The illustrations were done by Manav Sachdev. PACKAGING 6. BRAND USPAt Forest Essentials they source their ingre- dients with great care. From organically grown Cold Pressed Oils, to raw and unpro- cessed Cane Sugar to our steam distilled pure Essential Oils. Everything is made in the traditionally old fashioned way, according to Ayurvedic tenets, and wherever possible, by hand. They have the highest quality control standards in our factories, certified by GMP standards. Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood over 150 years ago. Throughout the years, the brand has re - mained dedicated to providing patrons uniquely efficacious skin and hair products through atten- tive, personalized service. The brand’s products are made utilizing the finest in- gredients in unique formulations to assure the high- quality skin, hair and body care that customers have come to expect. The company’s unique, extensive background represents a blend of cosmetic, phar - maceutical, herbal and medicinal knowledge de - veloped and passed on through the generations. Kiehl’s is committed to upholding the highest stand- ards of safety for all the products it makes and sells. They adhere to the most rigorous standards for prod- uct safety so that our customers can purchase and use our products with complete confidence. Kiehl’s is in full compliance with FDA regulations as well as the European Union 7th Amendment Cos - metic Directive and the requirements for safety in all of the countries in which our products are sold. Each and every ingredient used in our products has been thoroughly reviewed and tested by our inter - nal safety team, made up of toxicologists, clinicians, pharmacists and physicians. Every product formulation that Kiehl’s manufac- tures is screened and tested for safety before it is marketed to consumers. PRICE RANGE: Rs. 1500- Rs. 10000 FOUNDER: John Kiehl 7. PACKAGINGThe typography is typical of the 1800s, reinforcing the heritage of the brand (Since 1861) and evoking a sense of old-fashioned remedy that stands the test of time. Kiehl’s wants to present a brand that appears to focus more on their product than their marketing/branding. The design evokes a home remedy vs. laboratory-for- mulated vibe. The plain, black and white bottle with black type has a unisex quality.This separates it from competitors that 8. BRAND USPKiehl’s focus on healthy skin, creating skincare that is scientifically formulated to respect, restore and repair the skin barrier for healthier, more radiant, younger-looking skin. 9. MOOD BOARD 10. PACKAGING 11. THEN NOW 12. BALANCE PHILOSOPHY Explore our inner selfs Peace of mind Slow down Smooth touch Quiet, understand colours 13. THEN NOW 14. GRAPHICAL - CLASSICAL Graphical tones and patterns Spontaneous energy Curious attitudes Renewed balance Exquisite colour combinations 15. THEN NOW 16. GEO OVERLOAD Ultra modern, futuristic and ex- pressive are the buzzwords for this colourful and rich in pattern topic. Expressive prints and appliques as well as shape and colour are im- portant tools. Graphical seam in- serts and patterms such as macro dots, experimental plaids and ab- stract fantasy motifs set the tone.
