Transcript
Introduction: For our assignment we have a keyword “Business research” to search on both the search engines GOOGLE & YAHOO.Here, our major objective was to enter thesearch keywords in bothsearch engines and research among the search results displayed in both engines. Evaluation ofGoogle & Yahoo search engine results: First thing came up during the research is the number of search results found. Comparing toYahoo, Google is far way best finding 1,410,000,000 results within .27 seconds where Yahoowas able to find only 460,000,000. Since we are working with this large population is hard soonly the first page results were taken as sample. And we will also explain the difference betweenthe results in terms of information amount, efficiency and use.The characteristics of results are compared considering several factors. It should be consideredthat the chart below is the overview of the 1 st page of the search results, does not represent thetotal search result: Properties Google.com Yahoo.com Number of searchresults in 1 st page1123Related search option011Top 5 search resultaverage website rank (http://www.prchecker.info)7.26.4Type of resultBasically definition and lightoverview on business research.There is very little number of journals and papers in the searchresult.only one result found: www.sciencedirect.com/science/journal/01482963 Definition and overall overviewincluding rich number of strategyand journal information. Thereare also side topics on businessresearch. Two major result found:www. journals.elsevier.com /journal-of- business - research& www. IEEE.org Image SearchImage display in the search result.Most of the images are logos,Images are not displayed inthesearch results but an extra image cartoons and clip arts, few chartsare in the top.search tab option shows lots of images including logos, cartoon,real time image, clip arts andlarge number of topic relatedchartsSearch KeywordAscending results are related totopic, keyword density (rationbetween search keyword & totalword) matters less, meta words andH1 tags are preferred.e.g.-The first result ishttp://www.journals.elsevier.com/j ournal-of-business-research/ withonly 7 search keyword but widenumbers of internal link and metatagsKeyword density is prioritized.The meta tags (links for relatedsearch in the search result sites)arenotpreferred.e.g.-The first result ishttp://www.business-research.org/ with 9 searchkeyword match but very fewinternal linksAdvertisementDoes not show advertisements forsearch keyword in 1 st page.Shows related advertisements just in the right of the mainsearch result. Theseadvertisements are basicallymarketing tools for the users whoneed to get a research paper doneby others.e.g.- LegalZoom.com /Dissolutionwww. MARCresearch.com OptimizationFocuses on the overall sites.For example-4 of top 5results arecore search keyword matchwebsite related directly to businessresearchFocuses on the individual pagesin result.3 of the top 5 results are pagebased result but the websites arenot direct matched to the searchkeywordsNumber of .com sites510Number of .org sites43University Sites10 Explanation: Comparing the results we found from two search engines, we can see that Yahoo provides a clearand elaborate idea about Business research. It also provides a relatedsearch option.Oneimportant difference is Google provided theoretical results about business research; whereas Yahoo gave a more or less practical result about the topic like “ Start your business research ” and“ journals of business research ” etc. Quality or quantity? F rom the data mentioned above we can conclude that Google provided us more results butYahoo provides us fewer results with quality. Besides Google search results can be easilyoptimized by popularity which is tough in Yahoo. This step ensures the qualityof data found inYahoo. Again, we already mentioned Yahoo results are more elaborated and practical. Soconsidering these factors we conclude that Yahoo provides us better information on the very topic “Business Research”
