Seminar On Social Media By Social Beat At Indo France Chamber, Chennai

Transcript

1. 17th October 2013 Presents a workshop on Social Networks: «Find a new and profitable way to enhance your brand equity, consumer loyalty and your sales» IFCCI Annual Sponsors 2. How much do you know about social media? A few interesting numbers 3. Internet users in India 4. About 143 000 000 5. Mobile Facebook Monthly Active Users (June 2013) 6. 819 000 000 7. Monthly Active Users on Instagram ? 8. 130 000 000 9. Number of app in the Apple App Store (June 2013) 10. 900 000 11. Number of apps in Google Play (July 2013) 12. 1 000 000 13. How many accounts on Gmail ? 14. 425 000 000 15. Monthly Active Users on Whatsapp ? 16. 300 000 000 17. Monthly Active Users on Twitter ? 18. 200 000 000 19. Monthly Active Users on Sina Weibo ? 20. 503 000 000 21. Social Networking Platforms 22. The Digital world is being flooded with content; Over 500K comments on Facebook and 25 hours of video on Youtube per minute 23. Each social network has its unique strenghts and multiple networks need to be used in tandem for a brand to make its mark Facebook Twitter Google Plus Linkedin Pinterest Youtube Blogs • Large and young Audience • Highly engaged user • Engaged audience; • Possible to broadcast and connect • Strong tech community • Popular Google Hangouts • Senior management and mid-managers with professional interests • Women engaged in shopping, travel • Highly engaging platform with video ads/content • Personalized connection to influencers 24. 3 types of social media communication Publishing Content Connecting Sharing 25. Publishing content: Post customized content in each social network Carpet bombing the same message does not work 26. Connecting: Connect with influencers and people who love your brand 27. Sharing: It’s not only about one’s brand; Share and discuss topics in related areas 28. Facebook has the highest engagement as a social network Source: Comscore Aug 2013 29. ~75% of Facebook users in India are under 34 years; Over 70% Male 30. Posts with unique and engaging content get significant traction Source: Social Bakers, Sep 2013 31. Bollywood content popular across brands 32. Brands are responding to customers directly on Facebook 33. Facebook: Ability to target niches in local territories 34. Amongst other networks, Linkedin leading in India Source: Comscore Aug 2013 35. Linkedin: Top companies are TCS, Infosys and IBM 36. Twitter: Top 10 filled with Dalai Lamai and Bollywood celebrities 37. Twitter Brands: Vodafone leading the way with 160K followers 38. Blogs are increasing their presence in India every year; Still low on engagement compared to other markets 39. Pinterest: Niche network in India, primarily women 40. Even websites can be built the social way: Interactive forums, Chat 41. But “Likes” and “Follow” do not matter… 42. Things that matter are.. Increased traffic leading to sales Higher Brand Awareness Emotional connect with the brand Analytics to understand the customer 43. Each Social Network provides its custom analytics to measure engagement Facebook Linkedin 44. Key Metrics through Google Analytics: Track transactions for Ecommerce 45. Key Metrics through Google Analytics: Track goals when the transaction is offline 46. Survey: 90% of brands considered social media to play a vital role in their brand building; 76% already using social media in some form 47. Survey: 55% not sure of how to build their brand using social media 48. Where does your brand fit in? 49. We would be glad to partner with you. Please call or email [email protected] and + 91 44 42065648 www.socialbeat.in Follow us Digital Marketing. Focus on Results.