Ser Padres Is A Celebration Of Today’s Latina Mom: The Gatekeeper

Transcript

Ser Padres is a celebration of today’s Latina mom: the gatekeeper and interpreter of her culture, her language, and her traditions and the woman who understands that taking care of her family begins with taking care of herself. With content and information that empowers and inspires her, Ser Padres offers her solutions for her children, her home, and her life. ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. editorial 2014 Editorial Mix 2% 2% Science & U.S. Technology Affairs 2% Culture 3% Travel 4% Other 3% Business, Finance 34% & Real Estate Family 6% Advice & Relationships 7% Beauty & Style 7% Apparel & Accessories 13% Health & Hygiene Source: Media Radar Edit Mix Report: Full Year 2012. ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. 17% Food editorial 2014 2014 Editorial Calendar February/March Health and Nutrition Ad Close 12.13.13 Distribution 2.7.14 Kid’s Health: Fighting Asthma Food/Nutrition: Rice; Coping with Obesity Behavior/Values: Rethinking Zero Tolerance Policies in School; The Truth about Lying Safety: When Your Child Goes Missing Women’s Beauty/Health: Skin Treatments; How a Mother’s Anxiety Can Impact Her Children Home: Latest Trends in Nursery Décor Travel: Best Family Destinations in the Southwest April The Green Issue Ad Close 1.31.14 Distribution 3.28.14 The Latest In: Children’s Organic Clothing Lines; Easter Egg Decorations Kid’s Health: Mending Heart Murmurs and Defects Food: Family Breakfasts Behavior: Helping Child #1 Adjust to New Baby Development: The Latest on Autism Outdoor Fun: Raise a Nature Lover Fashion: Spring Trends for Kids Women’s Beauty: The At-Home Blowout Home: Pest-Proof Your Home Naturally Finance: Tax Season Tips Contest: Family Vacation Photo Contest Winner Announcement (Nov. 2012 contest launch) All About Mom Ad Close 2.21.14 Distribution 4.18.14 The Latest In: Mother’s Day Cocktails Kid’s Health: Food Allergies Food/Nutrition: Nutritious Grilled Cheese; How much food does your child need? Behavior: The Key to Family Harmony Safety: Gun Control for Kids Women’s Beauty/Health: Pamper yourself on Mother’s Day; Fitness Trends Gift Guide: Great Finds for Mom Home: Guide to Spring Cleaning ❋ June/July Summer Fun/Active Life Ad Close 3.28.14 Distribution 5.23.14 The Latest In: Outdoor Toys Kid’s Health: Prevent Drowning This Summer Food: Rachel Ray’s Creative Burger Recipes Behavior: How to Tame a Tantrum Safety: Sun Protection Fun: 22 Fresh Ideas for Backyard Fun Women’s Beauty: 10 Steps To Get Ready For The Beach Relationships: The Dad Factor Travel: 10 Best Family Beach Towns August/September Back-to-School Ad Close 5.30.14 Distribution 7.25.14 The Latest In: The Coolest Back-To-School Accessories and Supplies Kid’s Health: Help, My Kid Has a Rash! Food/Nutrition: Salads Galore; Smart Snacking Behavior: Building a Kinder, Gentler Family Safety: Choose The Right Family Pet Fashion: Back-To-School Fashion Culture: “The Sex Talk” Women’s Beauty: The Busy Mom’s Mani-Pedi Special Report: Day Care Crisis and Solutions Special Issue Fun Cooking with Kids Ad Close 7.1.14 Distribution 8.26.14 May 120313 Finance: Cut Your Food Bill October The Hispanic Community Ad Close 7.25.14 Distribution 9.19.14 The Latest In: Halloween Costumes Kid’s Health: Putting An End To Whooping Cough Food: Healthy Waffles and Pancakes Safety: Guide To Choosing The Best Car Seat Education: How To Close the Education Gap Development: Best Ways to Play With Baby Culture: How Hispanics Are Portrayed in Children’s Books For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. Women’s Beauty/Health: Fall Makeup Trends; New Breast Cancer Treatments Exclusive Report: 10 Best Family Cars November Toy Special Ad Close 8.29.14 Distribution 10.24.14 The Latest In: Kids Boots Kid’s Health: What’s Your Cold And Flu IQ? Food/Nutrition: 25 Best Packaged Foods; Turkey, Latin Style Culture: Kids Having Kids Values: How to Teach Kindness Toys: Best Toys of the Year Technology: Kids, Smart Phones and Apps; The Future of Play Women’s Beauty: Break Your Bad Skin Habits Voices: Raising a Child With Down Syndrome Travel: 10 Best Family Cruises December/January 2015 Holiday Ad Close 10.3.14 Distribution 11.28.14 The Latest In: Holiday Gift Guide Kid’s Health: Easing Tummy Troubles Food/Nutrition: Sweet Christmas; The Sodium Crisis Safety: A Smart Fire Safety Plan Development: Why is Play Good For Learning? Values: Raise a Grateful Child Technology: Your Child’s First Computer Women’s Beauty/Health: Get Fairytale Hair; Prevent Holiday Weight Gain Relationships: New Year’s Resolutions Finance: Is Couponing Worth It? In Every Issue Hola, Doctora Aliza: Dr. Aliza answers readers’ questions on everything from baby skin protection to breastfeeding Dinero: Xavier Serbia provides advice on financial topics important to today’s families Follow us: SerPadres.com Suscribe to Ser Padres: Nook, Google Play, Zinio audience 2014 Ser Padres Women Total Women: 1,475,000 Profile Aud (000) % Comp Age 18-34 612 42 Age 18-49 1,299 88 Age 25-49 1,178 80 Age 25-54 1,264 86 Median age (years) 37.2 — Speak Spanish/Bilingual 1,261 86 Married 819 56 Attended/Graduated College 404 27 Employed 666 45 HHI $40,000+ 466 32 HHI $50,000+ 309 21 Average HHI $40,992 — Median HHI $28,716 — Any children 1,281 87 2+ children 852 58 Children under 6 692 47 Children ages 6-11 706 48 Children ages 12-17 475 32 Source: MRI Doublebase 2013, Base: Women. ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. audience 2014 Ser Padres Adults Total Adults: 2,042,000 Profile Aud (000) % Comp Women 1,475 72 Men 568 28 Age 18-34 755 37 Age 18-49 1,720 84 Age 25-49 1,583 78 Age 25-54 1,726 85 Median age (years) 39.0 — Speak Spanish/Bilingual 1,734 85 Married 1,168 57 Attended/Graduated College 493 24 Employed 1,085 53 HHI $40,000+ 725 36 HHI $50,000+ 489 24 Average HHI $42,052 — Median HHI $30,288 — Any children 1,645 81 2+ children 1,115 55 Children under 6 859 42 Children ages 6-11 923 45 Children ages 12-17 671 33 Source: MRI Doublebase 2013, Base: Total Adults. ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. audience 2014 Ser Padres Delivers Ser Padres has the highest composition of Hispanic women ages 18-49 with kids under 12 Magazine % Comp Ser Padres 49% Latina 37% People en Español 29% Source: MRI Doublebase 2013, Base: Total Adults. ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. audience 2014 Engagement Ser Padres delivers the most engaged audience “This publication is a must read for me” Ser Padres 48% Family Fun 47% Latina 47% Parents 44% Scholastic Parent & Child 43% People en Español 39% “I frequently discuss with others what I’ve read in this publication” Ser Padres 52% Latina 45% People en Español 45% Scholastic Parent & Child 45% FamilyFun 44% Parents 41% Source: Starch Jan-Dec 2012. ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. audience 2014 Action Ser Padres ranks #1 with Starch “I read this publication as much for the ads as the articles” Ser Padres 53% Vanidades 52% Cosmo en Español 51% People en Español 45% Latina 44% Scholastic Parent & Child 40% Parents 31% Family Fun 30% Any Actions Taken Retail Household Food & Beverage Medicine Ser Padres 89% Ser Padres 88% Ser Padres 86% Ser Padres 88% Vanidades 81% Cosmo en Español 85% Cosmo en Español 84% Vanidades 79% People en Español 80% Vanidades 82% Vanidades 84% Cosmo en Español 78% Cosmo en Español 77% People en Español 82% People en Español 80% People en Español 78% Latina 70% Latina 78% Latina 72% Latina 70% FamilyFun 65% Scholastic Parent & Child 72% Scholastic Parent & Child 71% FamilyFun 61% Scholastic Parent & Child 64% Parents 61% FamilyFun 66% Scholastic Parent & Child 59% Parents FamilyFun 60% Parents 65% Parents 62% Automotive Hair Apparel/Accessories Ser Padres 81% Ser Padres 89% Ser Padres 87% Cosmo en Español 78% Cosmo en Español 83% Cosmo en Español 79% Vanidades 78% Vanidades 83% Vanidades 77% People en Español 75% People en Español 79% People en Español 76% Latina 63% Latina 70% Latina 72% Scholastic Parent & Child 56% Parents 56% Scholastic Parent & Child 59% Parents 47% FamilyFun 55% Parents 56% FamilyFun 45% Scholastic Parent & Child 52% FamilyFun 47% Source: Starch Jan-Dec 2012 ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. 58% marketing 2014 Marketing Opportunities Leverage Ser Padres’ partnerships with the following institutions to create cross-platform, customized programs that deliver maximum exposure and sales for your brand. ✽ The Children’s Museum in San Antonio ✽ New York and Miami’s International Children’s Film Festival ✽ Operation Backpack ✽ Retailers nationwide (CVS, Walgreens, Walmart, Kroger, etc.) ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. marketing 2014 Research and Insights Leveraging deep insights to build lasting relationships. ¡HOLA! Profiles A series of quantitative and qualitative studies and ethnographies to better understand the opinions, lifestyles and attitudes of today’s Hispanic women. Themes include: Baby, beauty, cleaning products, food, health, finances, media and technology. Entre Nosotras A real-time online database that taps into a community of active, influential and trendsetting Hispanic consumers who have opted in to participate in ongoing research. Advertisers can tap into this database to survey consumers on topics relevant to them. In addition, Entre Nosotras releases trend reports on a quarterly basis on the following topics: ✽ 2013: Food, Baby Registry, Travel, Auto ✽ 2014: Adult Fashion & Accessories, Kids Fashion, DTC/OTC/Natural Remedies, Home Improvement/Décor GfK MRI MRI Starch studies provide key marketing intelligence for evaluating print advertising effectiveness. Hispanic Insider A roundup of the latest Hispanic facts in one, easy-to-read bi-monthly newsletter. ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. rates & specs 2014 2014 Rates & Closing Dates Rate Base: 850,000 Audience: 2,000,000 2014 Gross Rates* Rate Base: 8x a year Ad Size 4 Color B&W Page $110,530 $82,970 2/3 Page $77,370 $58,080 1/2 Page $66,870 $49,780 1/3 Page $44,210 $33,190 2nd Cover $127,110 — 3rd Cover $121,580 — 4th Cover $132,640 — Issue Ad Close On Sale February/March 12/13/13 2/7/14 April 1/31/14 3/28/14 May 2/21/14 4/18/14 June/July 3/28/14 5/23/14 August/September 5/30/14 7/25/14 Special Issue 7/1/14 8/26/14 October 7/25/14 9/19/14 November 8/29/14 10/24/14 December/January 2015 10/3/14 11/28/14 2014 Calendar *All rates and dates subject to change. Source: AAM Audited (formerly ABC); MRI Doublebase 2013. ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. rates & specs 2014 Advertising Terms The following are certain terms and conditions governing advertising published by Meredith Corporation (“Publisher”) in the U.S. print edition of Ser Padres magazine (the “Magazine”), as may be revised by Publisher from time to time. For the latest version, go to www.meredith.com/mediakit/ hispanicmedia/sp-ad-terms.html. For Publisher’s Digital Editions Advertising Terms and Conditions, go to http://meredithtabletmedia.com/sfp/terms-conditions.php. Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms and conditions will be binding on Publisher, unless authorized in writing by a senior executive of Publisher. AGENCY COMMISSION AND PAYMENT 1. Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any advertisement. 2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment. 3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be rescinded or become null and void and the full advertising rate shall apply. 4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. 5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within ten (10) days after the billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at rate card rates must be received no later than the issue closing date. Prepayment is required if credit is not established prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency. 6. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on ad space charges may not be applied to production charges. 7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the sale of ad space. CANCELLATION AND CHANGES 1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable. 2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special advertising units printed in the Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60) days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s discretion. 3. The conditions of advertising in the Magazine are subject to change without notice. Publisher will announce ad rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for subsequent issues will be accepted at the then-prevailing rates. CIRCULATION GUARANTEE The Magazine is a member of the Audit Bureau of Circulation (ABC). The following rate base guarantee is based on the ABC’s reported print circulation for the Magazine averaged over the calendar year in which advertising is placed. Publisher guarantees print circulation to national advertisers by brand of advertised product or service. In the event the audited twelve (12)-month average print circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited ABC statements for the period of shortfall. Rebates will be calculated based on the difference between the stated rate base at time of publication and the ABC audited 12-month average. Publisher does not guarantee print circulation to regional advertisers, and regional print circulations reported by the ABC are used by Publisher only as a basis for determining the Magazine’s advertising rates. PUBLISHER’S LIABILITY 1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control. 2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, ❋ 120313 is not liable for failure to meet positioning requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement later than six (6) months after the on-sale date of the issue in which the advertisement appears. 3. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits. MISCELLANEOUS 1. Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine including, but not limited to, those for which Publisher has provided creative services, contains no copy, illustrations, photographs, text or other content or subject matter that violate any law or infringe any right of any party. 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Each advertiser and its agency consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or proceeding in such courts. ADDITIONAL COPY AND CONTRACT REGULATIONS 1. For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon. 2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher. 3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other products or services or to affiliated companies without the consent of Publisher. 4. 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For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. rates & specs 2014 Mechanical Requirements Trim Size for all Hispanic Media publications: 7.875” x 10.5” All specifications W x H Ad Size Non-Bleed Bleed Bleed-Live Are Trim Size Spread 15.25” x 10” 16” x 10.75” 15.25” x 10” 15.75” x 10.5” Page 7.375” x 10” 8.125” x 10.75” 7.375” x 10” 7.875” x 10.5” 2/3 Page Vertical 4.75” x 10” 5.25” x 10.75” 4.5” x 10” 5” x 10.5” 2/3 Page Horizontal 7.25” x 6.5” 8.125” x 7” 7.25” x 6.25” 7.875” x 6.75” Digest 4.75” x 7” 5.25” x 7.5” 4.5” x 6.75” 5” x 7.25” 1/2 Page Vertical 3.5” x 10” 4.125” x 10.75” 3.375” x 10” 3.875” x 10.5” 1/2 Page Horizontal 7.25” x 4.875” 8.125” x 5.375” 7.25” x 4.625” 7.875” x 5.125” 1/2 Page Horizontal Spread 15.25” x 4.875” 16” x 5.375” 15.25” x 4.625” 15.75” x 5.125” 1/3 Page Vertical 2.25” x 10” 2.875” x 10.75” 2.125” x 10” 2.625” x 10.5” 1/3 Page Square 4.75” x 4.875” 5.25” x 5.375” 4.5” x 4.625” 5” x 5.125” 1/3 Page Horizontal 7.375” x 3.25” 8.125” x 3.75" 7.375" x 3.125” 7.875” x 10.5” 1/6 Page Vertical 2.25” x 4.875” N/A N/A N/A 1/6 Page Horizontal 4.625” x 2.375” N/A N/A N/A 1/12 Page 2.25” x 2.375” N/A N/A N/A Digital Material & Proof Requirements See next page: Digital Ad Specs. Submitting Your Ad Note: When establishing an account, please observe the Minimum Requirements to avoid processing errors. ✽ Create an account if you have not already done so. ✽ Choose Issue: i.e. Feb/March 2014. ✽ Choose: “Send My Ad”. ✽ Send color proofs to Kim Day at the address below. ✽ Choose Publication: Ser Padres. Material Questions or Production Extensions Kim Day, Meredith Content Center 1716 Locust Street, LS 227 Des Moines, Iowa 50309 p: 515.284.2912 f: 515.284.2709 [email protected] ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. rates & specs 2014 Digital Ad Specs File Formats must be converted to CMYK. Preferred format: PDF/X1A; Acceptable format: PDF. For instructions on how to create a PDF go to – https://meredith. sendmyad.com – under HOME - select DASHBOARD – select VIEW FAQs. ✽ Four color solids should not exceed SWOP density of 300%. Resolution Requirements thinnest part of the character. Single color type should be no less than .004 at the thinnest part of the character. ✽ To avoid low-res (soft type) or 4/C black type, type should be built in Quark, Indesign or Illustrator and not within Photoshop. ✽ Reverse type should use a dominant color (usually 70% or more) for the shape of the letters. Where practical and not detrimental to the appearance of the job, make the type in the subordinate colors slightly larger to minimize register problems on the production press. ✽ All supplied materials intended for use in Meredith publications must be properly trapped and, when possible, image trapping should be represented in the accompanying SWOP proofs. ✽ Vector (PDF/X-1A, PDF) ✽ 300 dpi/2400 dpi for Line Work File Submission Site Submit files via Meredith Ad Express. To join go to https://meredith. sendmyad.com. Foxfire browser is recommended. When establishing an account please observe the Minimum Requirements to avoid processing errors. 1. Create an account, if not already established. 2. Choose: “Send My Ad” 3. Choose the publication: Ser Padres 4. Choose the issue: i.e. Feb/March 2014 Live Matter Requirements ✽ Set the offset setting to .167 when creating PDF/X-1A files so the standard trim, bleed and center marks are included but not in the “live” image area or “bleed” area. ✽ Single page ads should be built to 100% trim size with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter in a minimum of ¼” inside trim dimensions. ✽ Partial page ads should be build to 100% of their actual trim size with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter a minimum of ¼” inside trim dimensions. ✽ All non-bleeds ads should be built to 100% of the non-bleed specs. ✽ All Bleed Ads – Keep live matter a minimum of 3/8” inside the bleed dimensions on all four sides. ✽ Spread Ads: Keep live matter ¼” away from either side of center or ½” total across the gutter. For spread ads with a headline crossing over the gutter, contact production department if the visual spacing between words or letter is critical. NOTE: New files are required for ads that need type changes such as keycodes, addresses, phone numbers, etc. A corresponding color contract proof is required to show these changes. File Specifications/General Guidelines ✽ Do not apply style attributes to basic fonts. ✽ Include and/or embed all fonts, images/scans, logos and artwork. ✽ Do not nest PDF files in other PDF files. ✽ Do not nest EPS files in other EPS files. ✽ Use of illegal characters in file names will not be accepted (example: &, /, -, ~, %, (, ), #, ‘, $, etc or anything after the extension). ✽ Limit File Name to 24 characters INCLUDING the extension. ✽ On 4/C ads, Pantone colors, other spot colors, and non-CMYK elements ❋ 120313 ✽ To create a rich black use 100% K and 60% C. ✽ Color type, reverse type and/or line art should not be less than .007 at the Proof Requirements Advertiser understands that if they do not supply a SWOP certified color proof with color bars or if they supply a color laser proof that Meredith cannot guarantee a color match to the supplied proof and will print to the supplied file. ✽ Supply a minimum of TWO composite SWOP certified proofs for color – American Baby requires THREE. ✽ Proofs must be made from supplied file. ✽ Proofs must be 100% of size. ✽ Proofs must be SWOP certified. ✽ For an up-to-date list of SWOP approved color proofs, please visit: www.swop.org. ✽ Color bars are required on all analog or digital halftone proofs. Color bars should include: – SWOP color bars at 100% size as found on SWOP website (above). – A solid and 25%, 50% and 75% tints of each process color. – Solid overprints. – At least one gray balance patch (cyan-50%, magenta and yellow 39%). – Two-color overprints at 25%, 50% and 75% are also recommended. – The color bar can be a GCA/GATF Proof Comparator, or a GATF/SWOP Proofing Bar or digital equivalent. ✽ Proofs must indicate the proofing product or system used, prepress supplier contacts and information showing conformance to the manufacturer’s Application Data. ✽ Ad should be proofed on Publication grade stock except for More, Traditional Home and commercial work should be proofed on Commercial grade stock. ✽ Proofing systems requiring line screen – Publication Grade Stock use 133 line – Commercial Grade Stock use 150 line. If the above guidelines are not met, the color and quality of print reproduction may vary. Proofs that are not SWOP compliant will be referenced for content only. Meredith will try to achieve a reasonable match to the supplied proof. For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. circulation 2014 Ser Padres MAGAZINE Publisher’s Statement Six months ended June 30, 2013 Subject to Audit AAM Statement 1. Field Served: SER PADRES serves Spanish speaking parents. It provides Latina moms with in-language content and information. Ser Padres offers editorial content regarding her children, her home, and her life. Definition of List Source Recipients: Method of Circulation for Analyzed Non-Paid Circulation: Non-Paid Bulk copies are delivered to pediatrician and OB/GYN offices for redistribution. Published by Meredith Corporation Frequency: 8 times/year TOTAL AVERAGE PAID, VERIFIED & ANALYZED NON-PAID CIRCULATION Ser Padres Average for the Statement RateIt providesAbove Above Field Served: SER PADRES serves Spanish speaking parents. Latina moms%with in-lanPeriod % editorial content Base regarding (Below) guage content and information. Ser Padres offers her children,(Below) her home, and her life. MAGAZINE Paid, Verified & Analyzed Non-Paid Circulation: (See Par. 6) Publisher’s Statement Definition of List Source Recipients: Paid Subject to Audit Digital (Replica) Total Paid Subscriptions Verified 147 Published by Meredith Corporation 147 Frequency: 8 times/year Six monthsSubscriptions: ended June 30, 2013 1. Method of Circulation for Analyzed Non-Paid Circulation: Non-Paid Bulk copies are delivered to pediatrician and OB/GYN offices for redistribution. Total Paid & Verified Subscriptions 147 0.0 0.0 0.0 TOTALSingle AVERAGE Copy Sales PAID, VERIFIED & ANALYZED NON-PAID CIRCULATION Average 11 0.0 for the 11 0.0 Statement Total Paid & Verified Circulation 158 0.0 Period % Total Verified Analyzed&Non-Paid 100.0 Paid, AnalyzedCirculation Non-Paid Circulation: (See Par. 6) 857,744 Total Paid, Verified & Analyzed Non-Paid Circulation 857,902 100.0 Subscriptions: Paid Digital (Replica) 147 0.0 Total Paid Subscriptions 147 0.0 PRICES Verified Suggested Total Paid & Verified Subscriptions 147 Retail Prices0.0 (1) SingleSingle Copy Sales Average Copy $1.99 Digital (Replica) 11 $9.95 0.0 Subscription Total Single Copy Sales 11 0.0 Average Subscription Price Annualized Average Subscription per Copy Total Paid & Verified Price Circulation 158 0.0 Digital (Replica) Total Single Copy Sales 2. For the Statement Total(1) Analyzed Non-Paid period Circulation (2) See Par. 9. Total Paid, Verified & Analyzed Non-Paid Circulation 2. Rate NoneBase Claimed None Claimed 850,000 Net Above (Below) % Above (Below) 7,902 0.9 Average Price (2) Gross (Optional) None Claimed 857,744 100.0 None Claimed 857,902 100.0 850,000 7,902 0.9 PRICES Average Single Copy Subscription Average Subscription Price Annualized Average Subscription Price per Copy Suggested Retail Prices (1) $1.99 $9.95 Net Average Price (2) Gross (Optional) (1) For the Statement period (2) See Par. 9. 04-1096-0 48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com AAM Statment: page 1 of 6 ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. 3. PAID, VERIFIED & ANALYZED NON-PAID CIRCULATION BY ISSUE OF PRINT AND circulation DIGITAL REPLICA Paid Subscriptions Issue Feb./Mar. Apr. May June/July Digital (Replica) Total Paid Subscriptions 133 143 157 154 133 143 157 154 Verified Subscriptions Print AAM Statement Single Copy Sales Total Paid & Verified Subscriptions 133 143 157 154 Digital (Replica) Analyzed Non-Paid Total Paid & Total Verified Single Copy Circulation Sales Print 22 4 12 4 Total Paid & Verified Circulation Digital (Replica) Total Paid & Verified Circulation 155 147 169 158 155 147 169 158 22 4 12 4 Total Total Paid, Paid, Verified & AnVerified & An- alyzed Total alyzed Non-Paid Analyzed Non-Paid Digital Non-Paid Print (Replica) Print 858,322 858,147 856,948 857,560 858,322 858,147 856,948 857,560 858,322 858,147 856,948 857,560 Total Paid, Verified & Analyzed Non-Paid Circulation 155 147 169 158 858,477 858,294 857,117 857,718 4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS 3. PAID, VERIFIED & ANALYZED NON-PAID CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA TREND ANALYSIS 5. 2014 None Paid Subscriptions Verified Subscriptions Single Copy Sales 2008 Total Paid & Verified Subscriptions Analyzed Non-Paid % 2009 2010 Total % Total Paid & Paid & Verified Total Total Verified Circulation Paid Digital Single Copy Circulation Digital & Verified N/A Print (Replica)N/A Sales Print N/A(Replica) Circulation % Total % 2012 Total Paid, Paid, Verified & AnVerified & An- alyzed Total alyzed Non-Paid Analyzed Digital N/A Non-Paid N/A Non-Paid Print (Replica) 2011 % Total Paid, Verified & Analyzed Non-Paid Circulation Subscriptions: Total Digital Paid SubPaid Issue (Replica) scriptions Print Verified N/A 155 N/A 858,322 155 N/A 858,477 Feb./Mar. 133 133 133 22 N/A 22 155 N/A858,322 858,322 143 143 143 4 N/A 4 147 N/A858,147 858,147 TotalApr. Paid & Verified Subscriptions N/A 147 N/A 858,147 147 N/A 858,294 157 157 157 12 N/A 12 169 N/A856,948 856,948 SingleMay Copy Sales N/A 169 N/A 856,948 169 N/A 857,117 June/July 154 154 154 4 4 158 158 857,560 857,560 857,560 158 857,718 Total Paid & Verified Circulation N/A N/A N/A N/A N/A Year Over Year Percent of Change Analyzed Non-Paid Circ. N/A N/A & DEMOGRAPHIC N/A N/A 4.TotalAVERAGE CIRCULATION BY REGIONAL, METRO EDITIONSN/A Year Over Year Percent of Change Total Paid, Verified & Analyzed Non-Paid Circ. N/A N/A N/A N/A N/A None Avg. Annualized Subscription Price N/A N/A N/A N/A N/A 5. TREND ANALYSIS 2008 Subscriptions: Paid Verified Total Paid & Verified Subscriptions Single Copy Sales Total Paid & Verified Circulation Year Over Year Percent of Change Total Analyzed Non-Paid Circ. Year Over Year Percent of Change Total Paid, Verified & Analyzed Non-Paid Circ. Avg. Annualized Subscription Price % 2009 % 2011 % 2012 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A AAM Statment: page 2 of 6 ❋ 2010 N/A N/A N/A N/A N/A Page 2 of 5 • 04-1096-0 Alliance for Audited Media 120313 % For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. % 6. circulation SUPPLEMENTAL ANALYSIS OF AVERAGE PAID, VERIFIED & ANALYZED NON-PAID CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation. Print Average for Period Digital (Replica) Average for Period % of Circulation PAID SUBSCRIPTIONS Individual Subscriptions* TOTAL PAID SUBSCRIPTIONS 147 147 147 147 0.0 0.0 VERIFIED SUBSCRIPTIONS TOTAL VERIFIED SUBSCRIPTIONS TOTAL PAID & VERIFIED SUBSCRIPTIONS 147 147 0.0 AAM Statement 6. Total SINGLE COPY SALES Single Issue Sales 11 11 0.0 SUPPLEMENTAL ANALYSIS OF AVERAGE PAID, VERIFIED & ANALYZED NON-PAID TOTAL SINGLE COPY SALES 11 11 0.0 CIRCULATION TOTAL PAID & VERIFIED CIRCULATION 158 158 0.0 The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation. ANALYZED NON-PAID Non-Paid Bulk TOTAL ANALYZED NON-PAID TOTAL PAID, VERIFIED & ANALYZED NON-PAID PAID SUBSCRIPTIONS *Included in Average Price calculation. Individual Subscriptions* TOTAL PAID SUBSCRIPTIONS Print 857,744 Average for 857,744 Period 857,744 Digital (Replica) Average for Period 158 857,744 857,744 Total 857,902 % 100.0 of Circulation 100.0 147 147 147 147 0.0 0.0 147 0.0 11 11 158 0.0 0.0 0.0 857,744 857,744 857,902 100.0 100.0 100.0 100.0 6A. VERIFIED ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE SUBSCRIPTIONS The following represents theSUBSCRIPTIONS average public place copies made available during the statement period to the following public areas: TOTAL VERIFIED 6B. TOTAL PAID & VERIFIED SUBSCRIPTIONS 147 None SINGLE COPY SALES Single Issue SalesANALYSIS OF VERIFIED INDIVIDUAL USE 11 ADDITIONAL TOTAL SINGLE SALES 11 The following representsCOPY the average individual use copies made available during the statement period to the following individuals: TOTAL PAID & VERIFIED CIRCULATION 158 None ANALYZED NON-PAID Non-Paid Bulk 857,744 TOTAL ANALYZED NON-PAID 857,744 TOTAL PAID, VERIFIED & ANALYZED NON-PAID 857,744 158 *Included in Average Price calculation. 6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas: None 6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals: None Page 3 of 5 • 04-1096-0 Alliance for Audited Media AAM Statment: page 3 of 6 ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. 2014 circulation 2014 AAM Statement 7. GEOGRAPHIC DATA for the May 2013 issue Total paid & verified circulation of this issue was 7.0% greater than the total average paid & verified circulation. Total analyzed non-paid circulation of this issue was 0.1% less than the total average analyzed non-paid circulation. VERIFIED PAID SUBSCRIPTIONS SUBSCRIPTIONS STATE Total Paid Digital Subscrip(Replica) tions Print SINGLE COPY SALES Total Paid & Verified Subscriptions Digital (Replica) Total Single Copy Sales ANALYZED NON-PAID Total Paid & Verified Total Circula- Paid & tion Verified Digital Circula(Replica) tion Alabama Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming TOTAL 48 CONTERMINOUS STATES Alaska Hawaii TOTAL ALASKA & HAWAII U.S. Unclassified TOTAL UNITED STATES Poss. & Other Areas U.S. & POSS., etc. Canada International Other Unclassified Military or Civilian Personnel Overseas GRAND TOTAL Print Total Paid, Verified & Total Analyzed Analyzed Non-Paid Non-paid Print Total Paid, Verified & Analyzed Non-Paid Digital (Replica) Total Paid, Verified & Analyzed Non-Paid Circulation 8,040 22,480 4,600 170,284 7,400 10,520 2,080 1,760 66,440 24,320 1,440 33,780 8,880 3,000 4,120 6,400 5,440 120 13,800 17,800 9,440 5,000 3,400 5,280 400 1,881 7,240 600 36,601 6,280 77,760 22,840 400 9,320 6,160 6,440 11,520 2,680 9,400 400 10,840 132,362 3,160 80 13,960 8,080 600 7,720 480 8,040 22,480 4,600 170,284 7,400 10,520 2,080 1,760 66,440 24,320 1,440 33,780 8,880 3,000 4,120 6,400 5,440 120 13,800 17,800 9,440 5,000 3,400 5,280 400 1,881 7,240 600 36,601 6,280 77,760 22,840 400 9,320 6,160 6,440 11,520 2,680 9,400 400 10,840 132,362 3,160 80 13,960 8,080 600 7,720 480 8,040 22,480 4,600 170,284 7,400 10,520 2,080 1,760 66,440 24,320 1,440 33,780 8,880 3,000 4,120 6,400 5,440 120 13,800 17,800 9,440 5,000 3,400 5,280 400 1,881 7,240 600 36,601 6,280 77,760 22,840 400 9,320 6,160 6,440 11,520 2,680 9,400 400 10,840 132,362 3,160 80 13,960 8,080 600 7,720 480 8,040 22,480 4,600 170,284 7,400 10,520 2,080 1,760 66,440 24,320 1,440 33,780 8,880 3,000 4,120 6,400 5,440 120 13,800 17,800 9,440 5,000 3,400 5,280 400 1,881 7,240 600 36,601 6,280 77,760 22,840 400 9,320 6,160 6,440 11,520 2,680 9,400 400 10,840 132,362 3,160 80 13,960 8,080 600 7,720 480 813,028 813,028 813,028 813,028 320 560 320 560 320 560 320 560 880 880 880 880 813,908 813,908 43,040 43,040 856,948 856,948 813,908 43,040 856,948 813,908 43,040 856,948 157 157 157 12 12 169 169 157 157 157 12 12 169 169 856,948 169 856,948 856,948 169 169 857,117 ANALYSIS BY ABCD COUNTY SIZE for the May 2013 issue Owing to the fact that a sufficient period of time has not elapsed since becoming a member of the bureau to maintain records required for calculating an ABCD analysis, the requirement has been temporarily waived. AAM Statment: page 4 of 6 ❋ 120313 Page 4 of 5 • 04-1096-0 Alliance for Audited Media For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. circulation 2014 AAM Statement 8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2013 9. A. DURATION (a) One to six months (1 to 4 issues) .............................. (b) Seven to eleven months (5 to 7 issues) .................... (c) Twelve months (8 issues) .......................................... (d) Thirteen to twenty-four months.................................. (e) Twenty-five months and more .................................. 59 None 88 None None 59.9 Total Subscriptions Sold in Period ............................. 147 100.0 147 100.0 B. USE OF PREMIUMS (a) Ordered without premium .......................................... (b) Ordered with material reprinted from this publication............................................................. (c) Ordered with other premiums .................................... None None Total Subscriptions Sold in Period ............................. 147 % 40.1 C.CHANNELS (a) Ordered by subscriber action via direct mail, direct mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. (b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. (c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ (d) Subscriptions as part of membership in an organization ....................................................................... % None Total Subscriptions Sold in Period ............................ 147 147 100.0 None None 100.0 100.0 EXPLANATORY (a) Suggested Retail Prices: No additional prices. (b) Average non-analyzed non-paid circulation for the 6 month period: copies per issue. (c) Post expiration copies: None. (e) Less than 5% of this publication's circulation is individual subscriptions. Therefore, reporting of an average subscription price is not required. (f) Non-Paid Bulk, averaging 857,744 copies per issue, represents copies distributed in bulk to pediatrician, OB/GYN, health and child development offices for redistribution. 3,234 (d) DESCRIPTION OF DIGITAL (Replica) - The Digital Edition is an exact replica of the print product in format and advertising content. The Digital Edition is available at www.zinio.com, via a growing list of digital edition storefronts and is able to be read on numerous tablets, smart phones and e-reader services. 10. VARIANCE Latest released Audit Report for 6 months ended June 30, 2012; Variation from Publisher’s Statements Audit Period Ended Publisher’s Percentage Rate Base Audit Report Statements Difference of Difference (Paid & Verified) (Paid & Verified) (Paid & Verified) (Paid & Verified) (Paid & Verified) 06-30-12 Audit Period Ended Rate Base (Combined) Audit Report (Combined) Publisher’s Statements (Combined) Difference (Combined) Rate Base (Analyzed Non-Paid) Audit Report (Analyzed Non-Paid) Publisher’s Statements (Analyzed Non-Paid) 850,000 858,975 * Difference (Analyzed Non-Paid) Percentage of Difference (Analyzed Non-Paid) Percentage of Difference (Combined) *Initial Audit for six months ended June 30, 2012 - Publisher’s Statement not required for this period. We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for Audited Media’s Bylaws and Rules. Parent Company: Meredith Corporation SER PADRES, published by Meredith Corporation • 1716 Locust Street • Des Moines, IA 50309 JANET DONNELLY VP Consumer Marketing P: 515.284.3000 • URL: www.serpadres.com ENEDINA VEGA-AMAEZ Publisher Established: 1990 Page 5 of 5 • 04-1096-0 Alliance for Audited Media Copyright © 2013 All rights reserved. AAM Statment: page 5 of 6 ❋ 120313 Date Signed: July 12, 2013 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. AAM Member since: 2012 circulation 2014 AAM Statement 04-1096-0 Analyzed Issue Date Analyzed Issue Text (for double month issue date) Average Single Copy Price Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price AAM Statment: page 6 of 6 ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106. 05/01/13 1.99 9.95 contacts 2014 Contact Us Enedina Vega VP/Publisher Meredith Hispanic Media 212.499.2106 [email protected] Veronica Wilson Associate Publisher 212.499.1839 [email protected] New York 805 Third Avenue, 25th Floor New York, NY 10022 Christine Garcia Account Executive 212.499.2121 [email protected] Elliott Ortiz Account Executive 212.499.1816 [email protected] Chicago 333 N Michigan Avenue, Suite 1500 Chicago, IL 60601 Dawn Halbert Central/Southwest Director 312.580.1631 [email protected] Neha Patel Account Manager 312.853.1221 [email protected] Florida 10763 NW 71st Street Doral, FL 33178 Dino Torres Account Manager 305.775.8734 [email protected] Detroit 1050 Wilshire Drive, Suite 150 Troy, MI 48084 Gerry Golinske Director Corporate Sales 248.205.2570 [email protected] Boston 25 Old Colony Road Wellesley, MA 02481 Mary Joe Clark Account Manager 781.235.2969 [email protected] Texas 4217 Camden Avenue Dallas, TX 75206 Lucinda Weikel WNP Media 214.824.9008 [email protected] West Coast 1990 S Bundy Drive, Suite 500 Los Angeles, CA 90025 Karen Mancilla Account Manager 310.689.1633 [email protected] ❋ 120313 For more information contact your sales representative or call Enedina Vega, VP/Publisher at 212.499.2106.